B2B marketinq n\u0259dir?<\/p>\n
E-ticar\u0259td\u0259 bir \u00e7ox i\u015f modeli var v\u0259 B2B bu i\u015f modell\u0259rind\u0259n biri olaraq \u00f6n\u0259 \u00e7\u0131x\u0131r v\u0259 geni\u015f istifad\u0259 olunur. B2B biznes modeli h\u0259m \u0259n\u0259n\u0259vi, h\u0259m d\u0259 onlayn ticar\u0259td\u0259 istifad\u0259 olunur.<\/p>\n
B2B -nin \u0130ngilis dilind\u0259n t\u0259rc\u00fcm\u0259d\u0259 “Biznesd\u0259n biznes\u0259” kimi q\u0259bul olunur. B2B i\u015f modelind\u0259 \u015firk\u0259tl\u0259r birba\u015fa istehlak\u00e7\u0131lara deyil, p\u0259rak\u0259nd\u0259 sat\u0131\u015f ed\u0259n v\u0259 toplu m\u0259hsul alan \u015firk\u0259tl\u0259rl\u0259 \u0259laq\u0259 saxlay\u0131rlar. Bu s\u0259b\u0259bd\u0259n bu i\u015f modelin\u0259 biznesd\u0259n biznes\u0259 deyilir.<\/p>\n
B2B marketinqd\u0259 topdan m\u0259hsul al\u0131\u015f\u0131 il\u0259 m\u0259\u015f\u011ful olan \u015firk\u0259tl\u0259r\u0259 \u0259lav\u0259 olaraq, istehsal\u00e7\u0131lar p\u0259rak\u0259nd\u0259 sat\u0131\u015f \u015firk\u0259tl\u0259rin\u0259 d\u0259 sat\u0131\u015f ed\u0259 bil\u0259rl\u0259r. Buna g\u00f6r\u0259 d\u0259 f\u0259rqli B2B modell\u0259ri d\u0259 m\u00f6vcuddur.<\/p>\n
B2B marketinq n\u00f6vl\u0259rini 3 \u0259sas ba\u015fl\u0131q alt\u0131nda qrupla\u015fd\u0131ra bil\u0259rik. Bu ba\u015fl\u0131qlar a\u015fa\u011f\u0131dak\u0131 kimidir:<\/p>\n
Ad\u0131ndan da g\u00f6r\u00fcnd\u00fcy\u00fc kimi, bu tip B2B -d\u0259 ticar\u0259t fiziki bir m\u0259hsulun alq\u0131 -satq\u0131s\u0131 yolu il\u0259 h\u0259yata ke\u00e7irilir. B\u00fct\u00fcn fiziki m\u0259hsullar bu kateqoriya alt\u0131nda t\u0259yin edil\u0259 bil\u0259r.<\/p>\n
Bu i\u015f modelind\u0259, fiziki m\u0259hsullar \u0259v\u0259zin\u0259 m\u00fcvafiq \u015firk\u0259t \u00fc\u00e7\u00fcn h\u0259ll yollar\u0131 istehsal ed\u0259n xidm\u0259t y\u00f6n\u00fcml\u00fc xidm\u0259t m\u0259hsullar\u0131na diqq\u0259t yetirilir. Marketinq v\u0259\/v\u0259 ya reklam agentlikl\u0259ri v\u0259 maliyy\u0259 h\u0259ll\u0259ri t\u0259klif ed\u0259n \u015firk\u0259tl\u0259r bu i\u015f modelin\u0259 n\u00fcmun\u0259 olaraq veril\u0259 bil\u0259r.<\/p>\n
B2B-nin ba\u015fqa bir i\u015f modeli, proqram y\u00f6n\u00fcml\u00fc h\u0259ll\u0259rin t\u0259klif edildiyi m\u00fc\u0259ssis\u0259l\u0259rdir. Bu modeld\u0259 ehtiyaclar\u0131na uy\u011fun proqram h\u0259ll\u0259ri birba\u015fa \u015firk\u0259tl\u0259r\u0259 t\u0259qdim olunur. M\u00fc\u015ft\u0259ri \u0259laq\u0259l\u0259ri idar\u0259etm\u0259 proqram\u0131, marketinq avtomatla\u015fd\u0131rma proqram\u0131 v\u0259 analitik h\u0259ll\u0259r t\u0259qdim ed\u0259n \u015firk\u0259tl\u0259r bu i\u015f modelin\u0259 n\u00fcmun\u0259 olaraq veril\u0259 bil\u0259r.<\/p>\n
B2B v\u0259 e-ticar\u0259t<\/strong><\/p>\n Biznesd\u0259n biznes\u0259 sat\u0131\u015flar onlayn al\u0131\u015f-veri\u015fd\u0259 d\u0259 edil\u0259 bil\u0259r. Yuxar\u0131da g\u00f6st\u0259ril\u0259n h\u0259r \u00fc\u00e7 i\u015f n\u00f6v\u00fc e-ticar\u0259t sektoruna daxil edil\u0259 bil\u0259r. Burada vacib m\u0259qam odur ki, sat\u0131\u015f aparacaq \u015firk\u0259t \u0259n\u0259n\u0259vi ticar\u0259td\u0259n f\u0259rqli olaraq m\u00fc\u015ft\u0259ril\u0259rin\u0259 elektron ticar\u0259t sayt\u0131 vasit\u0259sil\u0259 \u00e7at\u0131r v\u0259 sat\u0131\u015flar\u0131n\u0131 bu sayt vasit\u0259sil\u0259 h\u0259yata ke\u00e7irir.<\/p>\n M\u0259hsullar\u0131 \u0130nternet \u00fcz\u0259rind\u0259n satmaq, markalar\u0131n m\u00fc\u0259yy\u0259n yerl\u0259rd\u0259n as\u0131l\u0131 olmayaraq d\u00fcnyan\u0131n h\u0259r yerind\u0259n m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atmas\u0131n\u0131 asanla\u015fd\u0131r\u0131r. Bu s\u0259b\u0259bd\u0259n B2B \u015firk\u0259tl\u0259ri e-ticar\u0259t sektoruna b\u00f6y\u00fck maraq g\u00f6st\u0259rir.<\/p>\n B\u00fct\u00fcn i\u015f modell\u0259rind\u0259 oldu\u011fu kimi, B2B \u015firk\u0259tl\u0259rinin qar\u015f\u0131la\u015fd\u0131\u011f\u0131 b\u0259zi probleml\u0259r var. Bu probleml\u0259rd\u0259n x\u0259b\u0259rdar olmaq onlar\u0131 h\u0259ll etm\u0259yi v\u0259 uzun m\u00fcdd\u0259td\u0259 i\u015finizi inki\u015faf etdirm\u0259yi asanla\u015fd\u0131r\u0131r.<\/p>\n M\u00fc\u015ft\u0259ri \u0259laq\u0259l\u0259rinin idar\u0259 edilm\u0259si<\/strong><\/p>\n Biznesd\u0259n biznes\u0259 sat\u0131\u015fda firmalar aras\u0131ndak\u0131 m\u00fcnasib\u0259tl\u0259r istehlak\u00e7\u0131larla olan m\u00fcnasib\u0259tl\u0259rd\u0259n f\u0259rqlidir. Daha \u00e7ox h\u0259cm v\u0259 h\u0259rt\u0259r\u0259fli sat\u0131\u015flar edildikc\u0259, \u015firk\u0259t r\u0259smil\u0259ri il\u0259 yax\u015f\u0131 \u0259laq\u0259l\u0259r qurmaq laz\u0131md\u0131r. Bu \u00fcnsiyy\u0259tin davaml\u0131l\u0131\u011f\u0131n\u0131 t\u0259min etm\u0259kl\u0259 yana\u015f\u0131, i\u015f prosesind\u0259 gecikm\u0259d\u0259n d\u00fczg\u00fcn \u00fcnsiyy\u0259t qurmaq da vacibdir.<\/p>\n Bundan \u0259lav\u0259, qlobal \u015firk\u0259tl\u0259rl\u0259 i\u015fl\u0259y\u0259rk\u0259n, xarici dild\u0259 \u00fcnsiyy\u0259t t\u0259l\u0259b olunaca\u011f\u0131 \u00fc\u00e7\u00fcn laz\u0131m olduqda t\u0259rc\u00fcm\u0259\u00e7il\u0259rl\u0259 i\u015fl\u0259m\u0259k laz\u0131m g\u0259l\u0259 bil\u0259r. \u00dcnsiyy\u0259t \u00e7\u0259tinliyi il\u0259 yana\u015f\u0131, m\u0259d\u0259ni f\u0259rqlilikl\u0259r d\u0259 qlobal i\u015f m\u00fcqavil\u0259l\u0259rind\u0259 b\u0259zi \u00e7\u0259tinlikl\u0259r\u0259 s\u0259b\u0259b ola bil\u0259r.<\/p>\n Marketinq v\u0259 reklam i\u015fl\u0259ri<\/strong><\/p>\n B2B\u00a0 birba\u015fa istehlak\u00e7\u0131lara \u00e7atmad\u0131\u011f\u0131ndan marketinq v\u0259 reklam variantlar\u0131 bir q\u0259d\u0259r az ola bilir. M\u0259zmun istehsal\u0131, reklam kampaniyas\u0131 yarad\u0131lmas\u0131 v\u0259 do\u011fru kanallar\u0131n yarad\u0131lmas\u0131 kimi prosesl\u0259r, biznesd\u0259n biznes\u0259 satan \u015firk\u0259tl\u0259rin marketinq v\u0259 reklam prosesl\u0259rind\u0259 \u00e7\u0259tinlik yarada bil\u0259r.google<\/a><\/p>\n B2B sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn b\u0259zi strategiyalar t\u0259yin etm\u0259lisiniz. Bunlar a\u015fa\u011f\u0131dak\u0131lard\u0131r.<\/p>\n H\u0259d\u0259f auditoriyan\u0131z\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin<\/strong><\/p>\n Do\u011fru auditoriyaya \u00e7atmaq v\u0259 m\u0259hsullar\u0131n\u0131z\u0131 \u0259laq\u0259dar \u015firk\u0259tl\u0259r\u0259 y\u00f6n\u0259ltm\u0259k \u00fc\u00e7\u00fcn h\u0259d\u0259f auditoriyan\u0131z\u0131 \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 t\u0259yin etm\u0259lisiniz. Bu prosesd\u0259 satd\u0131\u011f\u0131n\u0131z m\u0259hsulu t\u0259l\u0259b ed\u0259c\u0259k \u015firk\u0259tl\u0259ri m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 onlara bu \u015firk\u0259tl\u0259rin istifad\u0259 etdiyi \u0259laq\u0259 vasit\u0259l\u0259ri il\u0259 \u00e7atmaq \u00e7ox vacibdir.<\/p>\n Do\u011fru \u00fcnsiyy\u0259t kanallar\u0131ndan istifad\u0259 edin<\/strong><\/p>\n H\u0259d\u0259f auditoriyan\u0131z\u0131 t\u0259yin etdikd\u0259n sonra, bu auditoriyan\u0131n yerl\u0259\u015fdiyi sosial media, r\u0259q\u0259msal n\u0259\u015frl\u0259r v\u0259 ya dig\u0259r \u00fcnsiyy\u0259t kanallar\u0131n\u0131 t\u0259yin ed\u0259r\u0259k h\u0259d\u0259f auditoriyan\u0131za bu \u015f\u0259kild\u0259 \u00e7atmaq vacibdir.<\/p>\n R\u0259q\u0259msal marketinq ara\u015fd\u0131rmalar\u0131 apar\u0131n<\/strong><\/p>\n H\u0259d\u0259f auditoriyan\u0131z\u0131 v\u0259 onlara \u00e7ata bil\u0259c\u0259yiniz kanallar\u0131 t\u0259yin etdikd\u0259n sonra r\u0259q\u0259msal marketinq \u00e7al\u0131\u015fmalar\u0131n\u0131z \u00fc\u00e7\u00fcn strategiyalar haz\u0131rlamal\u0131s\u0131n\u0131z. R\u0259q\u0259msal marketinq f\u0259aliyy\u0259tl\u0259ri il\u0259 onlayn platformalarda tan\u0131t\u0131m f\u0259aliyy\u0259ti ed\u0259r\u0259k daha geni\u015f auditoriyaya \u00e7ata v\u0259 m\u0259hsullar\u0131n\u0131z v\u0259 markan\u0131z haqq\u0131nda m\u0259lumatl\u0131l\u0131\u011f\u0131 art\u0131ra bil\u0259rsiniz.<\/p>\n \u0130stifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini art\u0131r\u0131n<\/strong><\/p>\n E-ticar\u0259t sayt\u0131n\u0131zda B2B i\u015f modeli il\u0259 sat\u0131\u015f ed\u0259rk\u0259n, istehlak\u00e7\u0131lar m\u0259hsullar\u0131n\u0131za asanl\u0131qla daxil ola, axtard\u0131qlar\u0131 m\u0259hsullar\u0131 asanl\u0131qla tapa v\u0259 \u00f6d\u0259ni\u015f \u0259m\u0259liyyatlar\u0131n\u0131 asanl\u0131qla h\u0259yata ke\u00e7ir\u0259 bilm\u0259lidirl\u0259r. Bu n\u00f6qt\u0259d\u0259 istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini yax\u015f\u0131la\u015fd\u0131rmaq \u00e7ox vacibdir.<\/p>\n Keyfiyy\u0259tli m\u0259hsul \u015f\u0259kill\u0259rind\u0259n istifad\u0259 edin<\/strong><\/p>\n B2B sat\u0131\u015flar\u0131nda, m\u00fc\u015ft\u0259ril\u0259riniz\u0259 m\u0259hsullar\u0131n\u0131z haqq\u0131nda m\u00fcmk\u00fcn olan \u0259n yax\u015f\u0131 m\u0259lumat\u0131 verm\u0259lisiniz. Bu n\u00f6qt\u0259d\u0259 m\u0259hsul \u015f\u0259kill\u0259rinizin v\u0259zif\u0259si olduqca b\u00f6y\u00fckd\u00fcr. Keyfiyy\u0259tli foto\u015f\u0259kill\u0259rd\u0259n istifad\u0259 etm\u0259k m\u00fc\u015ft\u0259ril\u0259riniz\u0259 m\u0259hsullar\u0131 daha yax\u015f\u0131 g\u00f6rm\u0259y\u0259 imkan verir.<\/p>\nB2B -d\u0259 rast g\u0259lin\u0259n probleml\u0259r<\/strong><\/h3>\n