A\/B testi (b\u00f6lm\u0259 test v\u0259 ya bucket testi olaraq da bilinir) hans\u0131n\u0131n daha yax\u015f\u0131 i\u015fl\u0259diyini m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn bir veb s\u0259hif\u0259nin v\u0259 ya t\u0259tbiqin iki versiyas\u0131n\u0131 m\u00fcqayis\u0259 etm\u0259k \u00fcsuludur. AB testi \u0259slind\u0259 bir s\u0259hif\u0259nin iki v\u0259 ya daha \u00e7ox variant\u0131n\u0131n t\u0259sad\u00fcfi istifad\u0259\u00e7il\u0259r\u0259 g\u00f6st\u0259rildiyi bir t\u0259cr\u00fcb\u0259dir v\u0259 m\u00fc\u0259yy\u0259n bir d\u00f6n\u00fc\u015f\u00fcm h\u0259d\u0259fi \u00fc\u00e7\u00fcn hans\u0131 versiyan\u0131n daha yax\u015f\u0131 i\u015fl\u0259diyini t\u0259yin etm\u0259k \u00fc\u00e7\u00fcn statistik analizd\u0259n istifad\u0259 olunur.<\/p>\n
Variantlar\u0131 m\u00f6vcud t\u0259cr\u00fcb\u0259 il\u0259 birba\u015fa m\u00fcqayis\u0259 ed\u0259n bir AB testi yay\u0131mlamaq, veb sayt\u0131n\u0131zdak\u0131 v\u0259 ya t\u0259tbiqinizd\u0259ki d\u0259yi\u015fiklikl\u0259r haqq\u0131nda aktual olan suallar verm\u0259y\u0259 v\u0259 sonra bu d\u0259yi\u015fikliyin t\u0259siri haqq\u0131nda m\u0259lumat toplama\u011fa imkan verir.<\/p>\n
A\/B testinin m\u0259qs\u0259di f\u0259rqli m\u0259zmun v\u0259 dizayn n\u00fcmun\u0259l\u0259rini qar\u015f\u0131la\u015fd\u0131rmaqla m\u00fcqayis\u0259 etm\u0259kdir. Bu m\u00fcqayis\u0259nin m\u0259qs\u0259di A\/B test etdiyiniz sistemd\u0259n as\u0131l\u0131 olaraq f\u0259rqli ola bil\u0259r. Ana s\u0259hif\u0259, \u00fczvl\u00fck s\u0259hif\u0259si, sat\u0131\u015f s\u0259hif\u0259si, a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si\u00a0 \u00fc\u00e7\u00fcn f\u0259rqli A\/B testl\u0259ri h\u0259yata ke\u00e7ir\u0259 v\u0259 h\u0259d\u0259fl\u0259diyiniz \u00a0h\u0259r\u0259k\u0259tin d\u0259yi\u015fm\u0259sini izl\u0259y\u0259 bil\u0259rsiniz.<\/p>\n
A\/B testini h\u0259yata ke\u00e7ir\u0259rk\u0259n edilm\u0259li olan \u015fey, f\u0259rqli m\u0259zmun v\u0259 dizayn modell\u0259rini f\u0259rqli ziyar\u0259t\u00e7il\u0259r\u0259 y\u00f6n\u0259ltm\u0259kdir. \u018fslind\u0259 eyni istifad\u0259\u00e7il\u0259r \u00fcz\u0259rind\u0259 f\u0259rqli n\u00fcmun\u0259l\u0259ri s\u0131namaq da m\u0259qs\u0259d\u0259uy\u011fundur, lakin yeni ziyar\u0259t\u00e7i ax\u0131n\u0131n\u0131n \u00e7ox oldu\u011fu hallarda ciddi bir cavab almaq \u00e7\u0259tin olacaq.<\/p>\n
A\/B testind\u0259 bir veb s\u0259hif\u0259si v\u0259 ya t\u0259tbiq ekran\u0131n\u0131 g\u00f6t\u00fcr\u00fcb eyni s\u0259hif\u0259nin ikinci versiyas\u0131n\u0131 yaratmaq \u00fc\u00e7\u00fcn d\u0259yi\u015fiklik edirsiniz. Bu d\u0259yi\u015fiklik t\u0259k ba\u015fl\u0131q v\u0259 ya h\u0259r hans\u0131 d\u00fcym\u0259 q\u0259d\u0259r sad\u0259 ola bil\u0259r v\u0259 ya s\u0259hif\u0259ni tamamil\u0259 yenid\u0259n dizayn ed\u0259 bil\u0259rsiniz. Sonra trafikinizin yar\u0131s\u0131 s\u0259hif\u0259nin orijinal versiyas\u0131nda , dig\u0259r yar\u0131s\u0131 is\u0259 s\u0259hif\u0259nin d\u0259yi\u015fdirilmi\u015f versiyas\u0131n\u0131 g\u00f6st\u0259r\u0259c\u0259k.<\/p>\n
Ziyar\u0259t\u00e7il\u0259r\u0259 h\u0259r hans\u0131 d\u0259yi\u015fiklik t\u0259qdim edildikd\u0259, onlar\u0131n h\u0259r bir versiya il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259si \u00f6l\u00e7\u00fcl\u00fcr v\u0259 analitik l\u00f6vh\u0259d\u0259 toplan\u0131r. Daha sonra, statistik motorlarla t\u0259hlil edilir. Sonra is\u0259 edil\u0259n d\u0259yi\u015fikliyin ziyar\u0259t\u00e7inin davran\u0131\u015f\u0131na m\u00fcsb\u0259t, m\u0259nfi v\u0259 ya he\u00e7 bir t\u0259siri olmad\u0131\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rsiniz.<\/p>\n
A\/B testini h\u0259yata ke\u00e7irm\u0259k ist\u0259diyiniz zaman qar\u015f\u0131n\u0131za h\u0259m pullu, h\u0259m d\u0259 pulsuz variantlar\u0131 olan bir \u00e7ox test al\u0259tl\u0259ri \u00e7\u0131x\u0131r. Bu al\u0259tl\u0259rd\u0259n istifad\u0259 etm\u0259d\u0259n sahib oldu\u011funuz al\u0259tl\u0259rl\u0259 sa\u011flam bir test h\u0259yata ke\u00e7irm\u0259k m\u00fcmk\u00fcn deyil.<\/p>\n
\u018flb\u0259tt\u0259 ki, bu test al\u0259tl\u0259ri h\u0259mi\u015f\u0259 t\u0259k se\u00e7iminiz deyil. Bazarda f\u0259rqli x\u00fcsusiyy\u0259tl\u0259r t\u0259qdim ed\u0259n v\u0259 f\u0259rqli \u00fcst\u00fcnl\u00fckl\u0259r\u0259 malik bir \u00e7ox test vasit\u0259si var.<\/p>\n
Testl\u0259ri yaratmaq \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz A\/B test add\u0131mlar\u0131 bunlard\u0131r:<\/p>\n
M\u0259lumat toplamaq: <\/strong>Analizl\u0259riniz tez -tez optimalla\u015fd\u0131rmaya haradan ba\u015flaman\u0131z il\u0259 ba\u011fl\u0131 m\u0259lumatlar verir. M\u0259lumatlar\u0131n\u0131z\u0131 daha s\u00fcr\u0259tli toplama\u011fa imkan ver\u0259 bil\u0259c\u0259yi \u00fc\u00e7\u00fcn sayt\u0131n\u0131zda v\u0259 ya t\u0259tbiqinizd\u0259 y\u00fcks\u0259k trafikli sah\u0259l\u0259rd\u0259n ba\u015flama\u011fa k\u00f6m\u0259k edir.<\/p>\n H\u0259d\u0259fl\u0259r m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259: <\/strong>D\u00f6n\u00fc\u015f\u00fcm m\u0259qs\u0259dl\u0259riniz, d\u0259yi\u015fikliyin orijinal versiyadan daha u\u011furlu olub olmad\u0131\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 etdiyiniz \u00f6l\u00e7\u00fcl\u0259rdir.<\/p>\n Hipotezl\u0259r yarad\u0131n:<\/strong> Bir m\u0259qs\u0259d qoyduqdan sonra, “Niy\u0259 A\/B testi” fikir v\u0259 hipotezl\u0259r haz\u0131rlama\u011fa ba\u015flaya bil\u0259rsiniz, \u00e7\u00fcnki bunun haz\u0131rk\u0131 versiyadan daha yax\u015f\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fcz.<\/p>\n Variant yarad\u0131n:<\/strong> A\/B test proqram\u0131n\u0131z\u0131 (m\u0259s\u0259l\u0259n, Optimalla\u015fd\u0131r\u0131lm\u0131\u015f) istifad\u0259 ed\u0259r\u0259k veb sayt\u0131n\u0131z\u0131n v\u0259 ya mobil t\u0259tbiq t\u0259cr\u00fcb\u0259nizin bir elementind\u0259 ist\u0259nil\u0259n d\u0259yi\u015fiklikl\u0259ri edin. Bu, bir d\u00fcym\u0259nin r\u0259ngini d\u0259yi\u015fdirm\u0259k, s\u0259hif\u0259d\u0259ki elementl\u0259rin s\u0131ras\u0131n\u0131 d\u0259yi\u015fdirm\u0259k, naviqasiya elementl\u0259rini gizl\u0259tm\u0259k v\u0259 s. ola bil\u0259r. Bir \u00e7ox apar\u0131c\u0131 A\/B test al\u0259tind\u0259 bu d\u0259yi\u015fiklikl\u0259ri asanla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn vizual redaktor olur.<\/p>\n T<\/strong>\u0259cr\u00fcb\u0259l\u0259r edin<\/strong>:<\/strong> T\u0259cr\u00fcb\u0259niz\u0259 ba\u015flay\u0131n v\u0259 ziyar\u0259t\u00e7il\u0259rin qo\u015fulmas\u0131n\u0131 g\u00f6zl\u0259yin! Bu n\u00f6qt\u0259d\u0259, sayt\u0131n\u0131za v\u0259 ya t\u0259tbiqiniz\u0259 g\u0259l\u0259n qonaqlara t\u0259cr\u00fcb\u0259niz\u0259 \u0259saslanaraq t\u0259sad\u00fcfi bir n\u0259zar\u0259t v\u0259 ya d\u0259yi\u015fiklik t\u0259yin olunur. H\u0259r bir t\u0259cr\u00fcb\u0259 il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259ri \u00f6l\u00e7\u00fcl\u00fcr, say\u0131l\u0131r v\u0259 h\u0259r birinin nec\u0259 i\u015fl\u0259diyini t\u0259yin etm\u0259k \u00fc\u00e7\u00fcn m\u00fcqayis\u0259 edilir.<\/p>\n N\u0259tic\u0259l\u0259ri t\u0259hlil edin:<\/strong> T\u0259cr\u00fcb\u0259niz ba\u015fa \u00e7atd\u0131qdan sonra n\u0259tic\u0259l\u0259ri t\u0259hlil etm\u0259yin vaxt\u0131 g\u0259lmi\u015f olur. A\/B test proqram\u0131 s\u0131naqdan ke\u00e7iril\u0259n m\u0259lumatlar\u0131 t\u0259qdim ed\u0259c\u0259k v\u0259 s\u0259hif\u0259nizin iki versiyas\u0131n\u0131n nec\u0259 i\u015fl\u0259diyini, statistik olaraq \u0259h\u0259miyy\u0259tli bir f\u0259rq olub olmad\u0131\u011f\u0131n\u0131 g\u00f6st\u0259r\u0259c\u0259k.<\/p>\n A\/B testi Google<\/a> v\u0259 Business Manager (Facebook<\/a> \/ Instagram) reklamlar\u0131nda nec\u0259 etdiyimizi q\u0131saca ara\u015fd\u0131raq.<\/p>\n Facebook v\u0259 \u0130nstagram -da reklam etm\u0259yimiz\u0259 imkan ver\u0259n Business Manager, interfeysinin a\u00e7\u0131q g\u00f6r\u00fcn\u0259n bir hiss\u0259sind\u0259 bu \u0259m\u0259liyyat\u0131 h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn d\u00fcym\u0259 m\u00f6vcuddur. Sonra, a\u00e7\u0131lan se\u00e7im p\u0259nc\u0259r\u0259sind\u0259ki direktivl\u0259r\u0259 \u0259m\u0259l etdiyimiz zaman, ist\u0259diyiniz d\u0259yi\u015fiklikl\u0259 se\u00e7ilmi\u015f hiss\u0259nin sur\u0259tini yarad\u0131r v\u0259 paralel olaraq i\u015f\u0259 salma\u011fa ba\u015flay\u0131r.<\/p>\n Normal bir A\/B Testi \u00fc\u00e7\u00fcn t\u00f6vsiy\u0259 olunan iki h\u0259ft\u0259lik m\u00fc\u015fahid\u0259 m\u00fcdd\u0259tind\u0259n sonra, n\u0259tic\u0259l\u0259ri ara\u015fd\u0131raraq hans\u0131 versiyan\u0131n bizim \u00fc\u00e7\u00fcn daha yax\u015f\u0131 i\u015fl\u0259diyin\u0259 \u0259saslanaraq daha g\u00fcv\u0259nli q\u0259rarlar verm\u0259y\u0259 haz\u0131r oluruq.<\/p>\n <\/p>\n