{"id":963,"date":"2021-08-09T11:43:00","date_gmt":"2021-08-09T07:43:00","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=963"},"modified":"2024-07-29T17:06:42","modified_gmt":"2024-07-29T13:06:42","slug":"ppc-nedir","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/ppc-nedir\/","title":{"rendered":"PPC n\u0259dir v\u0259 nec\u0259 istifad\u0259 olunur?"},"content":{"rendered":"

PPC n\u0259dir v\u0259 nec\u0259 istifad\u0259 olunur?<\/strong><\/p>\n

PPC- t\u0131klama ba\u015f\u0131na \u00f6d\u0259ni\u015f dem\u0259kdir. Axtar\u0131\u015f motorlar\u0131 v\u0259 ya f\u0259rqli veb saytlar vasit\u0259si il\u0259 veb sayt\u0131n\u0131z\u0131 h\u0259d\u0259f auditoriyan\u0131za tan\u0131tmaq \u00fc\u00e7\u00fcn kampaniyalar yaratma\u011fa imkan ver\u0259n r\u0259q\u0259msal marketinq vasit\u0259sidir v\u0259 n\u0259tic\u0259d\u0259 \u0259ld\u0259 ed\u0259c\u0259yiniz trafik\u0259 g\u00f6r\u0259 klik ba\u015f\u0131na \u00f6d\u0259ni\u015f \u00f6d\u0259yirsiniz.<\/p>\n

PPC -nin \u00fcst\u00fcnl\u00fckl\u0259ri n\u0259l\u0259rdir?<\/h3>\n

\u018fvv\u0259la, yaln\u0131z \u0259ld\u0259 etdiyiniz trafik\u0259 g\u00f6r\u0259 \u00f6d\u0259ni\u015f \u00f6d\u0259yirsiniz. Marka tan\u0131t\u0131m\u0131n\u0131n ba\u015f verm\u0259si \u00fc\u00e7\u00fcn \u0259lav\u0259 x\u0259rcl\u0259r \u00e7\u0259km\u0259k (TV reklamlar\u0131, \u00e7ap v\u0259 vizual yay\u0131m reklamlar\u0131) v\u0259 ya \u00a0g\u00f6zl\u0259m\u0259k laz\u0131m deyil. H\u0259d\u0259f auditoriyan\u0131z\u0131n qar\u015f\u0131s\u0131na do\u011fru zamanda v\u0259 do\u011fru yerd\u0259 \u00e7\u0131xacaqs\u0131n\u0131z. Axtar\u0131\u015f motorlar\u0131n\u0131n organik s\u0131ralamas\u0131nda olma\u011f\u0131n \u00e7\u0259tin prosesl\u0259rin\u0259 d\u00f6zm\u0259k laz\u0131m deyil. SEO alqoritml\u0259ri il\u0259 vaxt itirm\u0259y\u0259c\u0259ksiniz. \u00a0Axtar\u0131\u015f motorlar\u0131nda y\u00fcks\u0259kd\u0259 olmaq kimi vacib bir n\u0259tic\u0259y\u0259 \u00e7atma\u011fa imkan verir. Tam n\u0259zar\u0259t sizd\u0259dir, performans\u0131n\u0131z\u0131 sona q\u0259d\u0259r \u00f6l\u00e7\u0259 bil\u0259rsiniz. Hans\u0131 kampaniyaya n\u0259 q\u0259d\u0259r x\u0259rcl\u0259y\u0259 bil\u0259c\u0259yinizi v\u0259 n\u0259 q\u0259d\u0259r trafik \u0259ld\u0259 ed\u0259 bil\u0259c\u0259yinizi t\u0259xmin ed\u0259 v\u0259 \u00f6l\u00e7\u0259 bil\u0259rsiniz. M\u0259qs\u0259dy\u00f6nl\u00fcd\u00fcr, reklamlar\u0131n\u0131z\u0131n \u00e7evrilm\u0259si \u00e7ox q\u0131sa v\u0259 asan ola bil\u0259r.<\/p>\n

PPC kampaniyalar\u0131 \u00fc\u00e7\u00fcn hans\u0131 anlay\u0131\u015flara v\u0259 metrikl\u0259r\u0259 yiy\u0259l\u0259nm\u0259k laz\u0131md\u0131r?<\/h3>\n

PPC<\/a> il\u0259 i\u015f\u0259 ba\u015flayark\u0259n m\u0259nims\u0259m\u0259li oldu\u011funuz \u0259sas PPC anlay\u0131\u015flar\u0131 v\u0259 metrikl\u0259ri:<\/p>\n

    \n
  1. \u0130mpression: Reklam\u0131n\u0131z\u0131n g\u00f6st\u0259rimi dem\u0259kdir. Text ad v\u0259 ya display ad olmas\u0131ndan as\u0131l\u0131 olmayaraq, reklam\u0131n\u0131z\u0131n ne\u00e7\u0259 d\u0259f\u0259 g\u00f6r\u00fcnt\u00fcl\u0259ndiyini ifad\u0259 ed\u0259n bir metrikdir.<\/li>\n
  2. Click (T\u0131klama): Reklamlar\u0131n\u0131z\u0131n t\u0131klanmas\u0131 dem\u0259kdir. PPC-nin \u0259sas anlam\u0131na g\u00f6r\u0259, kampaniyan\u0131z\u0131n m\u00fcv\u0259ff\u0259qiyy\u0259tli olmas\u0131 \u00fc\u00e7\u00fcn reklamlar\u0131n\u0131z\u0131n g\u00f6st\u0259rilm\u0259si deyil, t\u0131klanmas\u0131 laz\u0131md\u0131r.<\/li>\n
  3. CPC (klik ba\u015f\u0131na x\u0259rc): PPC -nin \u0259sas\u0131n\u0131 t\u0259\u015fkil ed\u0259n bu konsepsiya, istifad\u0259 etdiyiniz kampaniyada bir klik \u00fc\u00e7\u00fcn \u00f6d\u0259diyiniz x\u0259rci ifad\u0259 edir. PPC kampaniyas\u0131 zaman\u0131 daim yoxlamal\u0131 oldu\u011funuz \u00e7ox vacib bir metrikdir. Bu g\u00f6st\u0259rici n\u0259 q\u0259d\u0259r a\u015fa\u011f\u0131 olsa, sizin \u00fc\u00e7\u00fcn bir o q\u0259d\u0259r yax\u015f\u0131d\u0131r. Klik miqdar\u0131n\u0131 \u0259l il\u0259 v\u0259 ya avtomatik olaraq t\u0259yin ed\u0259 bil\u0259rsiniz.<\/li>\n
  4. CTR (klik d\u0259r\u0259c\u0259si): G\u00f6st\u0259rim say\u0131na g\u0259l\u0259n klik say\u0131n\u0131n faizidir. CPC il\u0259 t\u0259rs m\u00fct\u0259nasibdir. Kampaniyan\u0131zda CTR artd\u0131qca CPC (klik) x\u0259rcl\u0259riniz azalma\u011fa ba\u015flay\u0131r. Bu s\u0259b\u0259bd\u0259n reklamlar\u0131n\u0131z h\u0259d\u0259f auditoriyan\u0131z\u0131n diqq\u0259tini \u00e7\u0259km\u0259li v\u0259 eyni zamanda h\u0259d\u0259f auditoriyan\u0131z\u0131n axtar\u0131\u015f \u015f\u0259rtl\u0259ri il\u0259 \u0259laq\u0259li olmal\u0131d\u0131r.<\/li>\n
  5. Conversion: Reklam kampaniyan\u0131z \u00fc\u00e7\u00fcn veb sayt\u0131n\u0131zda qoydu\u011funuz m\u0259qs\u0259din realla\u015fmas\u0131n\u0131 ifad\u0259 edir. Conversion bir web s\u0259hif\u0259sind\u0259 f\u0259rqli h\u0259d\u0259fl\u0259r olaraq t\u0259yin edil\u0259 bil\u0259r. M\u0259s\u0259l\u0259n; Forma doldurmaq, sat\u0131\u015f etm\u0259k, video izl\u0259m\u0259k kimi f\u0259rqli m\u0259qs\u0259dl\u0259r \u00fc\u00e7\u00fcn conversion-lar\u0131 t\u0259yin ed\u0259 bil\u0259rsiniz.<\/li>\n
  6. Conversion Rate: D\u00f6n\u00fc\u015f\u00fcm say\u0131n\u0131z\u0131n ald\u0131\u011f\u0131n\u0131z trafik\u0259 nisb\u0259tini ifad\u0259 edir. Kampaniyan\u0131z\u0131n \u0259n vacib u\u011fur g\u00f6st\u0259ricil\u0259rind\u0259n biridir. Kampaniya m\u00fcdd\u0259tind\u0259 optimalla\u015fd\u0131rma ed\u0259r\u0259k art\u0131rman\u0131z laz\u0131m olan bir \u00f6l\u00e7\u00fcd\u00fcr.<\/li>\n
  7. Cost \/ Conversion: Bu, m\u00fc\u0259yy\u0259n etdiyiniz bir m\u0259qs\u0259d \u00fc\u00e7\u00fcn \u00e7\u0259kdiyiniz x\u0259rcl\u0259r\u0259 aiddir.<\/li>\n
  8. A\u00e7ar s\u00f6zl\u0259r v\u0259 Axtar\u0131\u015f \u015e\u0259rtl\u0259ri: Axtar\u0131\u015f motorlar\u0131 \u00fc\u00e7\u00fcn bir axtar\u0131\u015f kampaniyas\u0131 yarad\u0131rs\u0131n\u0131zsa, izl\u0259yicil\u0259rinizin m\u0259hsul v\u0259 ya xidm\u0259tinizi tapmaq \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259c\u0259yi a\u00e7ar s\u00f6zl\u0259ri t\u0259yin etm\u0259lisiniz. Bununla birlikd\u0259, h\u0259d\u0259f auditoriyan\u0131z tam olaraq g\u00f6st\u0259rdiyiniz a\u00e7ar s\u00f6zl\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k axtar\u0131\u015f apara bilm\u0259z. H\u0259d\u0259f auditoriyan\u0131z\u0131n istifad\u0259 etdiyi a\u00e7ar s\u00f6zl\u0259r axtar\u0131\u015f terminl\u0259ri adlan\u0131r v\u0259 ayr\u0131 bir hesabat v\u0259 ya c\u0259dv\u0259ld\u0259 g\u00f6st\u0259rilir. Bu m\u0259lumatlara tez -tez baxmal\u0131 v\u0259 h\u0259d\u0259f auditoriyan\u0131z\u0131n n\u0259 axtard\u0131\u011f\u0131n\u0131 anlamal\u0131s\u0131n\u0131z.<\/li>\n
  9. Bid: PPC kampaniyalar\u0131nda klik almaq \u00fc\u00e7\u00fcn r\u0259qibl\u0259rl\u0259 r\u0259qab\u0259t aparacaqs\u0131n\u0131z. Bu yar\u0131\u015fma \u00fc\u00e7\u00fcn PPC kanal\u0131nda h\u0259rrac alqoritmi var. Bu h\u0259rrac alqoritmi \u00fc\u00e7\u00fcn bid olaraq bilinir. Bidl\u0259r avtomatik v\u0259 ya \u0259l il\u0259 se\u00e7il\u0259 bil\u0259r. V\u0259 ya kampaniyan\u0131z \u00fc\u00e7\u00fcn maksimum bid t\u0259yin ed\u0259 bil\u0259rsiniz.<\/li>\n
  10. Remarketing: PPC kampaniyalar\u0131n\u0131zla veb sayt\u0131n\u0131za daxil olan bir istifad\u0259\u00e7ini yenid\u0259n h\u0259d\u0259f\u0259 almaq prosesin\u0259 yenid\u0259n marketinq (remarketing) deyilir. Yenid\u0259n marketinq kampaniyalar\u0131 \u00fc\u00e7\u00fcn, istifad\u0259 etdiyiniz PPC kanal\u0131ndan \u0259ld\u0259 ed\u0259c\u0259yiniz izl\u0259m\u0259 piksel kodlar\u0131n\u0131 veb sayt\u0131n\u0131za \u0259lav\u0259 etm\u0259lisiniz.<\/li>\n
  11. A\u00e7\u0131l\u0131\u015f S\u0259hif\u0259si: Bu, reklamlar\u0131n\u0131z\u0131n y\u00f6nl\u0259ndirildiyi a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sidir. Reklamlar\u0131n\u0131z\u0131 veb sayt\u0131n\u0131z\u0131n ana s\u0259hif\u0259sin\u0259 y\u00f6n\u0259ltm\u0259k \u0259v\u0259zin\u0259, h\u0259d\u0259f\u0259 y\u00f6n\u0259lmi\u015f x\u00fcsusi s\u0259hif\u0259l\u0259r haz\u0131rlamaq v\u0259 onlar\u0131 h\u0259min s\u0259hif\u0259l\u0259r\u0259 y\u00f6nl\u0259ndirm\u0259k hesab\u0131n\u0131z\u0131n keyfiyy\u0259tini art\u0131racaq.<\/li>\n
  12. Banner: G\u00f6r\u00fcnt\u00fcl\u00fc reklam kampaniyalar\u0131 \u00fc\u00e7\u00fcn istifad\u0259 etdiyimiz vizual reklam materiallar\u0131na veril\u0259n add\u0131r. M\u00fc\u0259yy\u0259n \u00f6l\u00e7\u00fc v\u0259 formatlarda haz\u0131rlan\u0131r. Bannerl\u0259rinizin olmas\u0131 laz\u0131m olan x\u00fcsusiyy\u0259tl\u0259r istifad\u0259 etdiyiniz PPC m\u00fchitind\u0259n as\u0131l\u0131 olaraq d\u0259yi\u015f\u0259 bil\u0259r.<\/li>\n
  13. Keyfiyy\u0259t Puan\u0131: Keyfiyy\u0259t bal\u0131, reklam vasit\u0259nizin reklam\u0131n\u0131z\u0131n v\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259nizin keyfiyy\u0259ti il\u0259 ba\u011fl\u0131 m\u00fc\u0259yy\u0259n etdiyi bir bald\u0131r. Burada h\u0259r bir a\u00e7ar s\u00f6z \u00fc\u00e7\u00fcn vasit\u0259\u00e7i t\u0259r\u0259find\u0259n 1 il\u0259 10 aras\u0131nda bir qiym\u0259tl\u0259ndirm\u0259 bal\u0131 verilir. Google reklamlar\u0131nda Keyfiyy\u0259t hesab\u0131na t\u0259sir ed\u0259n 3 faktor var:<\/li>\n<\/ol>\n

    Reklam \u0259laq\u0259si<\/p>\n

    G\u00f6zl\u0259nil\u0259n klik d\u0259r\u0259c\u0259si<\/p>\n

    Reklam\u0131n y\u00f6nl\u0259ndirildiyi a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sinin keyfiyy\u0259ti<\/p>\n

    PPC \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz platformalar:<\/p>\n

    R\u0259q\u0259msal Marketinqd\u0259, klik ba\u015f\u0131na \u00f6d\u0259m\u0259y\u0259 v\u0259 tan\u0131tma\u011fa imkan ver\u0259n 3 vacib platforma bunlard\u0131r:<\/p>\n

    Google Reklamlar\u0131<\/p>\n

    Microsoft Reklamlar\u0131 (Bing Reklamlar\u0131)<\/p>\n

    Criteo<\/p>\n

    PPC \u00fc\u00e7\u00fcn \u0259n \u0259h\u0259miyy\u0259tli kanal, \u015f\u00fcbh\u0259siz ki, Google Reklamlar\u0131d\u0131r. Google Reklamlar\u0131, b\u00fct\u00fcn reklam kanallar\u0131 aras\u0131nda \u0259n \u0259hat\u0259li v\u0259 \u0259n \u00e7ox se\u00e7il\u0259ndir.<\/p>\n

    Google Reklamlar\u0131<\/strong>
    \n    Google<\/a> -da bir klik ba\u015f\u0131na \u00f6d\u0259y\u0259c\u0259yiniz 3 n\u00f6v PPC kampaniya modeli var.<\/p>\n

      \n
    1. Google Axtar\u0131\u015f Kampaniyalar\u0131<\/strong>
      \nGoogle kampaniyalar\u0131n\u0131n \u00e7oxu axtar\u0131\u015f reklam\u0131 \u00fcz\u0259rind\u0259 i\u015fl\u0259yir. D\u00fcnyada \u0259n \u00e7ox istifad\u0259 edil\u0259n v\u0259 \u0259n \u00e7ox se\u00e7il\u0259n onlayn reklam modeli google axtar\u0131\u015f kampaniyalar\u0131d\u0131r.<\/li>\n
    2. Google Al\u0131\u015f -veri\u015f Reklamlar\u0131 (PLA: M\u0259hsul Listeleme Reklamlar\u0131)<\/strong>
      \nGoogle axtar\u0131\u015f reklamlar\u0131nda, klassik axtar\u0131\u015f reklamlar\u0131ndan ba\u015fqa, Google Shopping adl\u0131 tamamil\u0259 e-ticar\u0259t modeli d\u0259 var. Bu modeli yaln\u0131z veb sayt vasit\u0259sil\u0259 m\u0259hsul satan markalar istifad\u0259 ed\u0259 bil\u0259r.<\/li>\n
    3. Google DisplayKampaniyalar<\/strong>
      \nDisplay reklam kampaniyalar\u0131n\u0131n \u0259sas m\u0259qs\u0259di, h\u0259d\u0259f auditoriyan\u0131z\u0131n diqq\u0259tini \u00e7\u0259km\u0259k v\u0259 veb saytlarda, t\u0259tbiql\u0259rd\u0259 v\u0259 ya youtube -da bannerl\u0259r g\u00f6st\u0259r\u0259r\u0259k trafik \u0259ld\u0259 etm\u0259kdir.<\/li>\n<\/ol>\n

       <\/p>\n

      <\/span> 1. 835<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

      PPC n\u0259dir v\u0259 nec\u0259 istifad\u0259 olunur? PPC- t\u0131klama ba\u015f\u0131na \u00f6d\u0259ni\u015f dem\u0259kdir. Axtar\u0131\u015f motorlar\u0131 v\u0259 ya f\u0259rqli veb saytlar vasit\u0259si il\u0259 veb sayt\u0131n\u0131z\u0131 h\u0259d\u0259f auditoriyan\u0131za tan\u0131tmaq \u00fc\u00e7\u00fcn kampaniyalar yaratma\u011fa imkan ver\u0259n r\u0259q\u0259msal marketinq vasit\u0259sidir v\u0259 n\u0259tic\u0259d\u0259 \u0259ld\u0259 ed\u0259c\u0259yiniz trafik\u0259 g\u00f6r\u0259 klik ba\u015f\u0131na \u00f6d\u0259ni\u015f \u00f6d\u0259yirsiniz. PPC -nin \u00fcst\u00fcnl\u00fckl\u0259ri n\u0259l\u0259rdir? \u018fvv\u0259la, yaln\u0131z \u0259ld\u0259 etdiyiniz trafik\u0259 g\u00f6r\u0259 \u00f6d\u0259ni\u015f \u00f6d\u0259yirsiniz.<\/p>\n

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