{"id":956,"date":"2021-08-06T12:07:55","date_gmt":"2021-08-06T08:07:55","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=956"},"modified":"2024-07-30T10:40:34","modified_gmt":"2024-07-30T06:40:34","slug":"white-hat-seo-ve-black-hat-seo","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/white-hat-seo-ve-black-hat-seo\/","title":{"rendered":"White Hat SEO v\u0259 Black Hat SEO N\u0259dir?"},"content":{"rendered":"<p>R\u0259q\u0259msal marketinq d\u00fcnyas\u0131nda tez -tez rast g\u0259lin\u0259n v\u0259 markalar\u0131n \u0259v\u0259zolunmaz adland\u0131rd\u0131\u011f\u0131 &#8220;Axtar\u0131\u015f Motoru Optimizasiyas\u0131&#8221;, y\u0259ni SEO. Veb saytlar\u0131n axtar\u0131\u015f sistemind\u0259 daha y\u00fcks\u0259k yer tutmas\u0131 \u00fc\u00e7\u00fcn olan add\u0131mlar\u0131 \u0259hat\u0259 edir. Ancaq SEO anlay\u0131\u015f\u0131 \u00e7ox vaxt sad\u0259 t\u0259rifl\u0259rd\u0259n k\u0259nara \u00e7\u0131x\u0131r. Maraqlananlar bilirl\u0259r ki, bu sah\u0259nin n\u0259h\u0259ng bir termin d\u00fcnyas\u0131 var . \u018fn \u0259sas terminl\u0259rd\u0259n ikisi is\u0259, White Hat SEO v\u0259 Black Hat SEO! White Hat SEO v\u0259 Black Hat SEO anlay\u0131\u015flar\u0131 hal-haz\u0131rda geni\u015f yay\u0131lm\u0131\u015f seo strategiyalar\u0131ndand\u0131r.<\/p>\n<p>\u0130stifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini yax\u015f\u0131la\u015fd\u0131rmaq v\u0259 uzunm\u00fcdd\u0259tli m\u0259nf\u0259\u0259t \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn h\u0259yata ke\u00e7iril\u0259n strategiya White Hat SEO, dilimizd\u0259 A\u011f \u015eapka SEO-dur. Bu strategiya optimalla\u015fd\u0131rma \u00fc\u00e7\u00fcn do\u011fru v\u0259 etik bir se\u00e7imdir.<\/p>\n<p>Black Hat SEO, White Hat SEO-nun \u0259ksi olan Black Hat SEO, axtar\u0131\u015f motorlar\u0131nda \u00fcst s\u0131ralarda yer tutmaq v\u0259 uy\u011fun olmayan v\u0259 q\u0131sa m\u00fcdd\u0259tli qazanc t\u0259min etm\u0259k \u00fc\u00e7\u00fcn h\u0259yata ke\u00e7iril\u0259n strategiyad\u0131r.<\/p>\n<h3><strong>B\u0259s Black Hat Seo n\u0259dir?<\/strong><\/h3>\n<p>Black Hat SEO, White Hat SEO -nun \u0259ksidir. Ba\u015fqa s\u00f6zl\u0259, axtar\u0131\u015f motorlar\u0131 t\u0259r\u0259find\u0259n t\u0259sdiql\u0259nm\u0259y\u0259n aldatma \u0259sasl\u0131 s\u0131ralama inki\u015faf c\u0259hdl\u0259ridir. Black Hat SEO qeyri -etik olaraq xarakteriz\u0259 edil\u0259n d\u00fczg\u00fcn olmayan strategiyalardan ibar\u0259tdir. Bunlar normal axtar\u0131\u015f motoru qaydalar\u0131ndan k\u0259nara \u00e7\u0131xan strategiyalard\u0131r. Black Hat SEO, spamdexing olaraq da adland\u0131r\u0131l\u0131r, axtar\u0131\u015f motorlar\u0131 \u00fc\u00e7\u00fcn manipulyativ \u00e7al\u0131\u015fmalarla a\u00e7ar s\u00f6zl\u0259rd\u0259ki \u0259n y\u00fcks\u0259k m\u00f6vqel\u0259ri h\u0259d\u0259f al\u0131r. \u00d6z h\u0259d\u0259fin\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn b\u00fct\u00fcn qaydalar\u0131 pozur. Bu metodun t\u0259tbiq olundu\u011fu saytlarda s\u00fcr\u0259tli bir art\u0131m olsa da, sonradan alqoritm n\u0259tic\u0259l\u0259r m\u0259nfi ola bil\u0259r, k\u0259skin azalma ya\u015fana bil\u0259r v\u0259 h\u0259tta axtar\u0131\u015f motorlar\u0131ndan tamamil\u0259 silin\u0259 bil\u0259r. \u00c7\u00fcnki Black Hat SEO \u0259sas\u0259n <a href=\"http:\/\/google.com\">Google<\/a> alqoritmini t\u0259\u0259cc\u00fcbl\u0259ndirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131r. Bu sayt\u0131 istifad\u0259\u00e7il\u0259r\u0259 \u0259slind\u0259 oldu\u011fundan daha d\u0259y\u0259rli kimi g\u00f6st\u0259rir. Google yenil\u0259m\u0259l\u0259ri d\u0259 bu s\u0259b\u0259bd\u0259n White Hat SEO t\u0259hl\u00fck\u0259siz liman\u0131na \u00fcst\u00fcnl\u00fck verir.<\/p>\n<p>\u00dcmumiyy\u0259tl\u0259 Black Hat <a href=\"https:\/\/jugaad.az\/blog\/seo-analizi\/\">SEO<\/a> strategiyalar\u0131na daxildir:<\/p>\n<ul>\n<li>S\u00fcr\u0259tli art\u0131m v\u0259 m\u0259nf\u0259\u0259t\u0259 \u0259ld\u0259 etm\u0259k m\u0259qs\u0259dil\u0259 axtar\u0131\u015f motoru qaydalar\u0131n\u0131 pozmaq<\/li>\n<li>S\u0131ralamada y\u00fcks\u0259lm\u0259k \u00fc\u00e7\u00fcn Google alqoritmini manipulyasiya etm\u0259y\u0259 \u00e7al\u0131\u015fmaq<\/li>\n<li>a\u00e7ar s\u00f6zl\u0259rin doldurulmas\u0131<\/li>\n<li>G\u00f6r\u00fcnm\u0259z m\u0259tn v\u0259 s\u0259hif\u0259l\u0259r yaratmaq (axtar\u0131\u015f motoru h\u00f6r\u00fcm\u00e7\u0259kl\u0259rini c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunan, lakin istifad\u0259\u00e7il\u0259r\u0259 g\u00f6r\u00fcnm\u0259y\u0259n a\u00e7ar s\u00f6zl\u0259rl\u0259 dolu g\u00f6r\u00fcnm\u0259z m\u0259tn v\u0259 s\u0259hif\u0259l\u0259r.)<\/li>\n<li>Avtomatik m\u0259zmun yarad\u0131lmas\u0131, m\u0259zmun t\u0259krarlanmas\u0131<\/li>\n<li>Gizli y\u00f6nl\u0259ndirm\u0259l\u0259r (\u0259laq\u0259siz n\u0259tic\u0259l\u0259r ver\u0259n f\u0259rqli m\u0259zmuna y\u00f6nl\u0259ndirm\u0259)<\/li>\n<li>Spam \u015f\u0259rhl\u0259r<\/li>\n<li>Pullu ba\u011flant\u0131lar v\u0259 bir \u00e7ox dig\u0259r aldad\u0131c\u0131 \u00fcsullar Black Hat SEO strategiyalar\u0131n\u0131n n\u00fcmun\u0259l\u0259ridir.<\/li>\n<\/ul>\n<p>Qara \u015fapka SEO t\u0259cr\u00fcb\u0259l\u0259ri s\u00fcr\u0259tli n\u0259tic\u0259l\u0259rin\u0259 g\u00f6r\u0259 c\u0259lbedici g\u00f6r\u00fcns\u0259 d\u0259, manipulyativ h\u0259r\u0259k\u0259tl\u0259r f\u0259rq edildikd\u0259 sayt\u0131n\u0131z \u00fc\u00e7\u00fcn a\u011f\u0131r c\u0259zalarla n\u0259tic\u0259l\u0259n\u0259 bil\u0259r.<\/p>\n<h3>\u00a0<strong>White Hat SEO n\u0259dir?<\/strong><\/h3>\n<p>White Hat SEO m\u00fct\u0259x\u0259ssisi yaln\u0131z axtar\u0131\u015f motorlar\u0131 \u00fc\u00e7\u00fcn deyil, istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn x\u00fcsusi m\u0259zmun yarad\u0131r. Oxunabilirliy\u0259, m\u0259zmunun uy\u011funlu\u011funa, d\u0259y\u0259r qatan yax\u015f\u0131 qurulmu\u015f keyfiyy\u0259tli yaz\u0131ya diqq\u0259t yetirir. Laz\u0131m olduqda daxili olaraq \u0259laq\u0259l\u0259ndirm\u0259 v\u0259 etibarl\u0131 m\u0259nb\u0259l\u0259rd\u0259n m\u00fcvafiq g\u0259l\u0259n ba\u011flant\u0131lar yaratmaqla da m\u0259\u015f\u011ful olur. White Hat SEO n\u0259tic\u0259l\u0259rini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn vaxt laz\u0131md\u0131r. D\u0259y\u0259rli n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn ciddi vaxt, s\u0259y v\u0259 \u00e7ox vaxt pul t\u0259l\u0259b olunur (reklam, tan\u0131t\u0131m v\u0259 m\u00fct\u0259x\u0259ssis toxunu\u015flar\u0131 \u00fc\u00e7\u00fcn).<\/p>\n<p>White Hat SEO Axtar\u0131\u015f motorlar\u0131n\u0131n &#8220;Xidm\u0259t \u015e\u0259rtl\u0259ri&#8221; \u0259sas\u0131nda i\u015fl\u0259y\u0259n, veb sayt\u0131n axtar\u0131\u015f motoru s\u0259hif\u0259sind\u0259, y\u0259ni SERP s\u0131ralamas\u0131nda daha y\u00fcks\u0259k yer tutmas\u0131 \u00fc\u00e7\u00fcn t\u0259tbiq olunan strategiyad\u0131r. B\u00fct\u00fcn strategiya Xidm\u0259t \u015e\u0259rtl\u0259ri \u0259sasl\u0131 oldu\u011fu \u00fc\u00e7\u00fcn he\u00e7 bir mane\u0259 il\u0259 \u00fczl\u0259\u015filmir v\u0259 uzunm\u00fcdd\u0259tli qazanc g\u0259tirir.<\/p>\n<p>White Hat SEO strategiyalar\u0131n\u0131 t\u0259tbiq etm\u0259k, davaml\u0131 olaraq m\u00fcv\u0259ff\u0259qiyy\u0259tli bir blog v\u0259 ya veb sayt \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 v\u0259 \u0259n do\u011fru yoldur. Bunun \u00fc\u00e7\u00fcn n\u0259 etm\u0259lisiniz; keyfiyy\u0259tli m\u0259zmun v\u0259 keyfiyy\u0259tli xidm\u0259t g\u00f6st\u0259rm\u0259k. Bu \u0259sas amill\u0259r organik axtar\u0131\u015f n\u0259tic\u0259l\u0259ri \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 performans\u0131 \u0259ld\u0259 etm\u0259y\u0259 \u00a0a\u00e7ard\u0131r.<\/p>\n<p>White Hat SEO il\u0259 n\u0259tic\u0259 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn diqq\u0259t etm\u0259li oldu\u011funuz b\u0259zi m\u0259qamlar\u0131 vur\u011fulay\u0131r\u0131q.<\/p>\n<p><strong>A\u00e7ar s\u00f6zl\u0259r<\/strong><\/p>\n<p>Axtar\u0131\u015f sistemin\u0259 yaz\u0131lm\u0131\u015f s\u00f6z qruplar\u0131d\u0131r. A\u00e7ar s\u00f6zl\u0259rd\u0259n d\u00fczg\u00fcn istifad\u0259 ed\u0259n m\u0259zmun yaradaraq veb sayt\u0131n\u0131za trafik art\u0131ra bil\u0259rsiniz. M\u0259s\u0259l\u0259n; White Hat SEO<\/p>\n<p><strong>Ba\u015fl\u0131qlar v\u0259 URL qurulu\u015fu<\/strong><\/p>\n<p>Veb sayt\u0131n\u0131z\u0131n ad\u0131 s\u0259hif\u0259nizd\u0259n x\u0259b\u0259r verir. Ba\u015fl\u0131qlar\u0131n\u0131z v\u0259 URL qurulu\u015funuz yaratd\u0131\u011f\u0131n\u0131z m\u0259zmuna uy\u011fun olmal\u0131d\u0131r. Ayr\u0131ca, URL qurulu\u015fu ba\u015fa d\u00fc\u015f\u00fcl\u0259n olmal\u0131d\u0131r.<\/p>\n<p><strong>M\u0259zmun<\/strong><\/p>\n<p>Veb sayt\u0131n\u0131z h\u0259mi\u015f\u0259 orijinal m\u0259zmunlu olmal\u0131d\u0131r. Kopyala + Yap\u0131\u015fd\u0131r m\u0259zmununu bir k\u0259nara qoyun v\u0259 ya bu m\u0259zmunu g\u00f6r\u0259nd\u0259 uzaqla\u015f\u0131n. H\u0259mi\u015f\u0259 orijinal, istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sin\u0259 \u0259h\u0259miyy\u0259t ver\u0259n v\u0259 istifad\u0259\u00e7inin saytdak\u0131 ziyar\u0259t m\u00fcdd\u0259tini art\u0131ran m\u0259zmun yarad\u0131n. Unutmay\u0131n, m\u0259zmun krald\u0131r, ancaq oxucusu varsa.<\/p>\n<h3><strong>\u00a0Meta Etiketl\u0259r<\/strong><\/h3>\n<p>White Hat SEO i\u015find\u0259 oldu\u011fu kimi \u0259h\u0259miyy\u0259tli olmasa da, veb sayt\u0131n\u0131z \u00fc\u00e7\u00fcn vacibdir. \u00c7\u00fcnki bu etiketl\u0259r istifad\u0259\u00e7il\u0259r\u0259 veb sayt\u0131n\u0131z haqq\u0131nda ilkin m\u0259lumat ver\u0259n etiketl\u0259rdir. Bu etiketl\u0259r m\u0259zmununuza uy\u011fun v\u0259 unikal olmal\u0131d\u0131r.<\/p>\n<p><strong>Veb sayt\u0131n\u0131z\u0131n s\u00fcr\u0259ti<\/strong><\/p>\n<p>Veb sayt\u0131n\u0131z\u0131n s\u00fcr\u0259ti \u00e7ox vacibdir. \u00c7\u00fcnki istifad\u0259\u00e7il\u0259r sayt\u0131 t\u0131klad\u0131qdan sonra giri\u015f \u00fc\u00e7\u00fcn \u00e7ox g\u00f6zl\u0259m\u0259y\u0259c\u0259kl\u0259r.<\/p>\n<p><strong>Vizual Optimizasiya<\/strong><\/p>\n<p>Veb sayt\u0131n\u0131zda payla\u015fd\u0131\u011f\u0131n\u0131z \u015f\u0259kill\u0259r SEO meyarlar\u0131na uy\u011fun olmal\u0131d\u0131r. \u0130stifad\u0259 etdiyiniz \u015f\u0259kill\u0259r keyfiyy\u0259tli v\u0259 m\u0259zmununuza uy\u011fun olarsa, q\u0131sa m\u00fcdd\u0259td\u0259 s\u0259hif\u0259niz\u0259 g\u0259l\u0259nl\u0259ri c\u0259lb ed\u0259 v\u0259 veb sayt\u0131n\u0131z\u0131n trafikini art\u0131ra bil\u0259rsiniz. Axtar\u0131\u015f motoru robotlar\u0131 keyfiyy\u0259tli v\u0259 orijinal g\u00f6r\u00fcnt\u00fcl\u0259ri sevir.<\/p>\n<p>White Hat SEO v\u0259 Black Hat SEO anlay\u0131\u015flar\u0131 daha \u00e7ox yay\u0131lsa da, bu yax\u0131nlarda <strong>Gray Hat SEO<\/strong> (boz \u015fapka seo) anlay\u0131\u015f\u0131 da ortaya \u00e7\u0131xd\u0131. T\u0259xmin etdiyiniz kimi, bu termin White Hat SEO v\u0259 Black Hat SEO strategiyalar\u0131n\u0131n qar\u0131\u015f\u0131\u011f\u0131n\u0131 t\u0259svir etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 olunur. M\u0259s\u0259l\u0259n, mikro saytlar, giri\u015f s\u0259hif\u0259l\u0259ri, profil geri ba\u011flant\u0131lar\u0131 v\u0259 s.<\/p>\n<p>Gray Hat SEO -un a\u00e7\u0131q \u015f\u0259kild\u0259 pis adland\u0131rd\u0131\u011f\u0131 taktikalardan daha az riskli olsa da, yen\u0259 d\u0259 m\u0259nfi n\u0259tic\u0259l\u0259r verm\u0259k potensial\u0131na malikdir<\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 1.&nbsp;223<\/span><span class='epvc-label'> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p class=\"qua-blog-post-description\">R\u0259q\u0259msal marketinq d\u00fcnyas\u0131nda tez -tez rast g\u0259lin\u0259n v\u0259 markalar\u0131n \u0259v\u0259zolunmaz adland\u0131rd\u0131\u011f\u0131 &#8220;Axtar\u0131\u015f Motoru Optimizasiyas\u0131&#8221;, y\u0259ni SEO. Veb saytlar\u0131n axtar\u0131\u015f sistemind\u0259 daha y\u00fcks\u0259k yer tutmas\u0131 \u00fc\u00e7\u00fcn olan add\u0131mlar\u0131 \u0259hat\u0259 edir. Ancaq SEO anlay\u0131\u015f\u0131 \u00e7ox vaxt sad\u0259 t\u0259rifl\u0259rd\u0259n k\u0259nara \u00e7\u0131x\u0131r. Maraqlananlar bilirl\u0259r ki, bu sah\u0259nin n\u0259h\u0259ng bir termin d\u00fcnyas\u0131 var . \u018fn \u0259sas terminl\u0259rd\u0259n ikisi is\u0259, White<\/p>\n<p class=\"qua-blog-post-description\"><a href=\"https:\/\/jugaad.az\/blog\/white-hat-seo-ve-black-hat-seo\/#more-956\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":11,"featured_media":957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[673],"tags":[721,704,676,722],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Hat SEO v\u0259 Black Hat SEO N\u0259dir? - Jugaad R\u0259q\u0259msal Marketinq<\/title>\n<meta name=\"description\" content=\"White Hat SEO v\u0259 Black Hat SEO anlay\u0131\u015flar\u0131 hal-haz\u0131rda geni\u015f yay\u0131lm\u0131\u015f seo strategiyalar\u0131ndand\u0131r. 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