{"id":943,"date":"2021-07-29T14:30:34","date_gmt":"2021-07-29T10:30:34","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=943"},"modified":"2023-09-04T13:52:56","modified_gmt":"2023-09-04T09:52:56","slug":"email-marketinq","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/email-marketinq\/","title":{"rendered":"Email marketinq v\u0259 onun x\u00fcsusiyy\u0259tl\u0259ri"},"content":{"rendered":"

\u0130nternetin ilk g\u00fcnl\u0259rind\u0259n b\u0259ri istifad\u0259 etdiyimiz v\u0259 h\u0259l\u0259 d\u0259 istifad\u0259 etm\u0259y\u0259 davam etdiyimiz bir \u0259laq\u0259 vasit\u0259si olan email marketinqi, m\u00fc\u0259ssis\u0259l\u0259r t\u0259r\u0259find\u0259n tez-tez \u00fcst\u00fcnl\u00fck veril\u0259n marketinq metodudur. M\u00fc\u0259ssis\u0259l\u0259rin h\u0259qiqi potensiallar\u0131na \u00e7atmas\u0131 \u00fc\u00e7\u00fcn \u00e7ox vacib olan elektron po\u00e7t marketinqi, f\u0259rdil\u0259\u015fdirm\u0259 v\u0259 vaxta q\u0259na\u0259t ed\u0259n r\u0259q\u0259msal marketinq n\u00f6v\u00fcd\u00fcr.<\/p>\n

Email marketinq n\u0259dir?<\/strong><\/p>\n

M\u00fc\u0259yy\u0259n bir h\u0259d\u0259f auditoriyas\u0131na \u00e7atmaq \u00fc\u00e7\u00fcn m\u00fc\u0259ssis\u0259l\u0259rin v\u0259 markalar\u0131n tan\u0131t\u0131m\u0131nda, m\u0259lumat\u0131nda v\u0259 t\u0259brik mesajlar\u0131nda e-po\u00e7t metodundan istifad\u0259 “E-Mail Marketinqi” adlan\u0131r. Email marketinqi kimi d\u0259 adland\u0131r\u0131lan e-po\u00e7t marketinqi, m\u00fc\u0259yy\u0259n bir h\u0259d\u0259f auditoriyas\u0131 siyah\u0131s\u0131nda olan bir \u015f\u0259xs\u0259 bir proqram v\u0259 ya sistem il\u0259 k\u00fctl\u0259vi po\u00e7t g\u00f6nd\u0259rm\u0259kdir. Elektron po\u00e7t marketinqinin \u0259sas m\u0259qs\u0259di bir m\u0259hsul v\u0259 ya xidm\u0259tl\u0259 \u0259laq\u0259li insanlar\u0131 m\u00f6vcud kampaniyalar, yeni m\u0259hsullar v\u0259 m\u00fch\u00fcm prosesl\u0259r bar\u0259d\u0259 m\u0259lumatland\u0131rmaqd\u0131r; yarad\u0131lan x\u00fcsusi po\u00e7t siyah\u0131lar\u0131ndak\u0131 insanlara e-po\u00e7t g\u00f6nd\u0259r\u0259r\u0259k qazanc \u0259ld\u0259 etm\u0259kdir. M\u0259zmun marketinqind\u0259 istifad\u0259 olunan marketinq strategiyalar\u0131ndan biri v\u0259 h\u0259d\u0259f auditoriyaya \u00e7atma\u011f\u0131n \u0259n asan \u00fcsullar\u0131ndan biri olan elektron po\u00e7t marketinqi y\u00fcks\u0259k d\u00f6n\u00fc\u015f\u00fcm nisb\u0259tin\u0259 sahibdir.<\/p>\n

Elektron po\u00e7t marketinq strategiyalar\u0131n\u0131n \u00fcst\u00fcnl\u00fckl\u0259ri n\u0259l\u0259rdir?<\/h3>\n

E-po\u00e7t marketinq strategiyalar\u0131 d\u00fczg\u00fcn \u015f\u0259kild\u0259 h\u0259yata ke\u00e7irildikd\u0259, n\u0259tic\u0259l\u0259r d\u0259 y\u00fcks\u0259k olur. E-po\u00e7t marketinq strategiyalar\u0131n\u0131n \u00fcst\u00fcnl\u00fckl\u0259ri a\u015fa\u011f\u0131dak\u0131lard\u0131r:<\/p>\n

Q\u0131sa m\u00fcdd\u0259td\u0259 geri d\u00f6n\u00fc\u015f almaq m\u00fcmk\u00fcn olur.<\/p>\n

Dig\u0259r marketinq metodlar\u0131ndak\u0131 reklam b\u00fcdc\u0259l\u0259ri il\u0259 m\u00fcqayis\u0259d\u0259 daha az b\u00fcdc\u0259y\u0259 ehtiyac var.<\/p>\n

H\u0259d\u0259f auditoriyan\u0131z<\/a>; marka, m\u0259hsul v\u0259 xidm\u0259tl\u0259 maraqlanan istifad\u0259\u00e7il\u0259r oldu\u011fundan, planla\u015fd\u0131r\u0131lm\u0131\u015f geri d\u00f6n\u00fc\u015f\u00fcm nisb\u0259tin\u0259 \u00e7atma\u011f\u0131n\u0131za imkan verir.<\/p>\n

G\u0259l\u0259c\u0259y\u0259 dair plan qurma\u011f\u0131n\u0131za v\u0259 g\u0259l\u0259c\u0259kl\u0259 ba\u011fl\u0131 n\u0259tic\u0259l\u0259r verm\u0259y\u0259 v\u0259 statistika yaratma\u011f\u0131n\u0131za imkan verir.<\/p>\n

Xidm\u0259t v\u0259 m\u0259hsul sat\u0131rs\u0131n\u0131zsa, potensial m\u00fc\u015ft\u0259ril\u0259riniz\u0259 birba\u015fa \u00e7atma\u011f\u0131n\u0131za imkan verir.<\/p>\n

Eko dostu bir marketinq metodudur.<\/p>\n

Bir e-po\u00e7t marketinq kampaniyas\u0131 yaratmaq \u00fc\u00e7\u00fcn f\u0259rqli dizayn se\u00e7iml\u0259riniz var.<\/p>\n

E-po\u00e7t marketinqi il\u0259 f\u0259rdi mesajlar ver\u0259r\u0259k h\u0259d\u0259f auditoriyan\u0131zla \u0259laq\u0259 qurursunuz.<\/p>\n

E-po\u00e7t siyah\u0131n\u0131zdak\u0131 istifad\u0259\u00e7il\u0259rin e-po\u00e7t m\u0259zmununu payla\u015fmas\u0131 v\u0259 f\u0259rqli istifad\u0259\u00e7il\u0259r\u0259 g\u00f6nd\u0259rm\u0259si daha asand\u0131r.<\/p>\n

E-po\u00e7t kampaniyalar\u0131n\u0131z\u0131n n\u0259tic\u0259l\u0259rini v\u0259 u\u011furlar\u0131n\u0131 asanl\u0131qla \u00f6l\u00e7\u0259 bil\u0259rsiniz.<\/p>\n

Elektron po\u00e7tlar\u0131n\u0131z\u0131 g\u00f6nd\u0259rm\u0259zd\u0259n \u0259vv\u0259l A \/ B testl\u0259rini t\u0259tbiq ed\u0259r\u0259k elektron po\u00e7tlar\u0131n\u0131z\u0131 yoxlaya bil\u0259rsiniz.<\/p>\n

Elektron po\u00e7t marketinq strategiyas\u0131n\u0131n m\u0259nfi c\u0259h\u0259tl\u0259ri n\u0259l\u0259rdir?<\/h3>\n

Elektron po\u00e7t marketinqinin b\u0259zi m\u00fcsb\u0259t c\u0259h\u0259tl\u0259ri il\u0259 yana\u015f\u0131 bir \u00e7ox dezavantajlar\u0131 da var. Bu \u00e7at\u0131\u015fmazl\u0131qlar a\u015fa\u011f\u0131dak\u0131 kimi sadalana bil\u0259r:<\/p>\n

G\u00f6nd\u0259rdiyiniz e-po\u00e7tlar siyah\u0131n\u0131zdak\u0131 insanlar\u0131n spam qutular\u0131na d\u00fc\u015f\u0259 bil\u0259r.<\/p>\n

M\u0259ktublar\u0131n\u0131z ISP v\u0259 e-po\u00e7t proqram\u0131 t\u0259r\u0259find\u0259n bloklana bil\u0259r.<\/p>\n

E-po\u00e7t<\/a> kampaniyan\u0131z\u0131n tabletl\u0259rd\u0259, mobil telefonlarda v\u0259 komp\u00fcterl\u0259rd\u0259 d\u0259st\u0259kl\u0259nm\u0259si laz\u0131md\u0131r.<\/p>\n

B\u00f6y\u00fck fayllar\u0131n y\u00fckl\u0259nm\u0259sind\u0259 problem ola bil\u0259r.<\/p>\n

Elektron po\u00e7t marketinqi nec\u0259 h\u0259yata ke\u00e7irilir<\/strong>?<\/strong><\/h3>\n

E-po\u00e7t marketinqini h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn \u0259vv\u0259lc\u0259 niy\u0259 k\u00fctl\u0259vi po\u00e7t g\u00f6nd\u0259rm\u0259k ist\u0259diyinizi g\u00f6st\u0259rm\u0259lisiniz. Sonra bir b\u00fclleten haz\u0131rlamal\u0131s\u0131n\u0131z. M\u0259zmun yaratmazdan \u0259vv\u0259l, m\u0259zmuna \u0259lav\u0259 etm\u0259li oldu\u011funuz \u015feyi ara\u015fd\u0131raraq h\u0259d\u0259f auditoriyan\u0131n diqq\u0259tini c\u0259lb ed\u0259c\u0259k v\u0259 davran\u0131\u015fa aparacaq bir m\u0259zmun yarada bil\u0259rsiniz.<\/p>\n

H\u0259d\u0259f auditoriyan\u0131z\u0131 d\u0259qiq m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259lisiniz. Mesajlar\u0131n\u0131z\u0131 \u00e7atmaq ist\u0259diyiniz insanlar v\u0259 m\u00fc\u015ft\u0259rinizin e-po\u00e7t \u00fcnvanlar\u0131na g\u00f6nd\u0259rm\u0259lisiniz.<\/p>\n

M\u00f6vzu ba\u015fl\u0131qlar\u0131 e-po\u00e7t marketinqind\u0259 \u00e7ox vacibdir. Buna g\u00f6r\u0259 d\u0259 d\u00fczg\u00fcn m\u00f6vzu ba\u015fl\u0131\u011f\u0131 se\u00e7m\u0259y\u0259 diqq\u0259t etm\u0259lisiniz. Ba\u015fl\u0131q \u00e7ox uzun olmamal\u0131d\u0131r. Yazaca\u011f\u0131n\u0131z mesaj is\u0259 m\u0259zmununuz haqq\u0131nda m\u0259lumat verm\u0259lidir. E-po\u00e7t m\u0259ktubunuzun spama d\u00fc\u015fm\u0259m\u0259si \u00fc\u00e7\u00fcn \u015fi\u015firdilmi\u015f m\u0259zmundan \u00e7\u0259kinm\u0259lisiniz. Yaz\u0131lar\u0131n\u0131z pe\u015f\u0259kar \u015f\u0259kild\u0259 yarad\u0131lmal\u0131d\u0131r. Bu edilm\u0259dikd\u0259, elektron po\u00e7tunuzun spam qutusuna d\u00fc\u015fm\u0259 ehtimal\u0131 daha y\u00fcks\u0259k olacaq. N\u0259tic\u0259d\u0259 qara siyah\u0131ya d\u00fc\u015f\u0259r\u0259k \u015firk\u0259tinizin imicin\u0259 m\u0259nfi t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259rsiniz.<\/p>\n

Elektron po\u00e7t marketinqind\u0259 vacib elementl\u0259r hans\u0131lard\u0131r?<\/strong><\/h3>\n

H\u0259d\u0259fl\u0259m\u0259<\/p>\n

Z\u0259ngin m\u0259zmun<\/p>\n

Vaxt<\/p>\n

F\u0259rdil\u0259\u015fdirm\u0259<\/p>\n

Do\u011frulama<\/p>\n

Hesabat<\/p>\n

E-mail Marketinq Kampaniyalar\u0131n\u0131n effektivliyinin \u00f6l\u00e7\u00fclm\u0259si<\/strong><\/h3>\n

E-po\u00e7t marketinq s\u0259yl\u0259rinizin effektivliyini izl\u0259m\u0259lisiniz, \u00e7\u00fcnki \u00f6l\u00e7m\u0259diyiniz \u015feyi inki\u015faf etdir\u0259 bilm\u0259zsiniz.<\/p>\n

M\u00fct\u0259madi olaraq (h\u0259ft\u0259lik v\u0259 ya ayl\u0131q) hesablamal\u0131 oldu\u011funuz alt\u0131 vacib e-po\u00e7t marketinq metriki var:<\/p>\n

    \n
  1. Open Rate (A\u00e7\u0131lma faizi)<\/strong><\/li>\n<\/ol>\n

    E-po\u00e7tunuzu a\u00e7an al\u0131c\u0131lar\u0131n faizi. Bu, \u00f6l\u00e7\u00fcl\u0259n \u0259sas g\u00f6st\u0259ricil\u0259rd\u0259n biridir, \u00e7\u00fcnki abun\u0259\u00e7il\u0259riniz onlar\u0131 a\u00e7m\u0131rsa v\u0259 oxumursa, e-po\u00e7t marketinq s\u0259yl\u0259riniz bo\u015fa \u00e7\u0131xacaq.<\/p>\n

      \n
    1. T\u0131klama d\u0259r\u0259c\u0259si<\/strong><\/li>\n<\/ol>\n

      T\u0131klama d\u0259r\u0259c\u0259si e-po\u00e7tunuzdak\u0131 bir linki vuran al\u0131c\u0131lar\u0131n faizidir. Bu metrikin \u00f6l\u00e7\u00fclm\u0259si vacibdir, \u00e7\u00fcnki bir e-po\u00e7t marketinq kampaniyas\u0131nda \u0259sas h\u0259d\u0259finiz auditoriyan\u0131 c\u0259lb etm\u0259kdir.<\/p>\n

        \n
      1. Unsubscribe Rate (Abun\u0259likd\u0259n \u00e7\u0131xma d\u0259r\u0259c\u0259si)<\/strong><\/li>\n<\/ol>\n

        Abun\u0259likd\u0259n \u00e7\u0131xma nisb\u0259ti, e-po\u00e7tunuzdak\u0131 “abun\u0259likd\u0259n \u00e7\u0131xma” ba\u011flant\u0131s\u0131n\u0131 t\u0131klayan al\u0131c\u0131lar\u0131n faizidir. Abun\u0259lik d\u0259r\u0259c\u0259sini \u00e7ox tez-tez \u00f6l\u00e7m\u0259lisiniz.<\/p>\n

          \n
        1. \u015eikay\u0259t d\u0259r\u0259c\u0259si<\/strong><\/li>\n<\/ol>\n

          \u015eikay\u0259t d\u0259r\u0259c\u0259si e-po\u00e7tunuzu spam kimi qeyd ed\u0259n al\u0131c\u0131lar\u0131n faizidir.<\/p>\n

            \n
          1. Konversiya d\u0259r\u0259c\u0259si<\/strong><\/li>\n<\/ol>\n

            D\u00f6n\u00fc\u015f\u00fcm nisb\u0259ti, ist\u0259diyiniz \u0259m\u0259liyyat\u0131 tamamlayan al\u0131c\u0131lar\u0131n faizidir (m\u0259s\u0259l\u0259n, \u00a0\u00a0\u00a0bir m\u0259hsul almaq). D\u00f6n\u00fc\u015f\u00fcm nisb\u0259tiniz n\u0259 q\u0259d\u0259r y\u00fcks\u0259k olsa, bir o q\u0259d\u0259r yax\u015f\u0131d\u0131r.<\/p>\n

            6. S\u0131\u00e7rama d\u0259r\u0259c\u0259si<\/strong><\/p>\n

            S\u0131\u00e7rama d\u0259r\u0259c\u0259si, h\u0259d\u0259fl\u0259n\u0259n g\u0259l\u0259nl\u0259r qutusuna u\u011furla \u00e7atd\u0131r\u0131lmayan e-po\u00e7tlar\u0131n faizidir.<\/p>\n

            <\/span> 1. 859<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

            \u0130nternetin ilk g\u00fcnl\u0259rind\u0259n b\u0259ri istifad\u0259 etdiyimiz v\u0259 h\u0259l\u0259 d\u0259 istifad\u0259 etm\u0259y\u0259 davam etdiyimiz bir \u0259laq\u0259 vasit\u0259si olan email marketinqi, m\u00fc\u0259ssis\u0259l\u0259r t\u0259r\u0259find\u0259n tez-tez \u00fcst\u00fcnl\u00fck veril\u0259n marketinq metodudur. M\u00fc\u0259ssis\u0259l\u0259rin h\u0259qiqi potensiallar\u0131na \u00e7atmas\u0131 \u00fc\u00e7\u00fcn \u00e7ox vacib olan elektron po\u00e7t marketinqi, f\u0259rdil\u0259\u015fdirm\u0259 v\u0259 vaxta q\u0259na\u0259t ed\u0259n r\u0259q\u0259msal marketinq n\u00f6v\u00fcd\u00fcr. Email marketinq n\u0259dir? M\u00fc\u0259yy\u0259n bir h\u0259d\u0259f auditoriyas\u0131na \u00e7atmaq \u00fc\u00e7\u00fcn m\u00fc\u0259ssis\u0259l\u0259rin<\/p>\n

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