{"id":925,"date":"2021-07-13T15:25:15","date_gmt":"2021-07-13T11:25:15","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=925"},"modified":"2024-07-30T10:06:38","modified_gmt":"2024-07-30T06:06:38","slug":"sosial-media-hedef-kutle","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/sosial-media-hedef-kutle\/","title":{"rendered":"Sosial mediada h\u0259d\u0259f k\u00fctl\u0259si"},"content":{"rendered":"

Sosial media – da h\u0259d\u0259f k\u00fctl\u0259mizi nec\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259k ?<\/p>\n

Markan\u0131z\u0131n yarad\u0131lmas\u0131 zaman\u0131 h\u0259d\u0259f auditoriyan\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirmisinizs\u0259, art\u0131q sosial media h\u0259d\u0259f auditoriyan\u0131z\u0131n kim oldu\u011funu b\u00f6y\u00fck \u00f6l\u00e7\u00fcd\u0259 bilirsiniz. Sosial media kanallar\u0131n\u0131n m\u00fc\u015ft\u0259ri profill\u0259rini analiz ed\u0259r\u0259k v\u0259 uy\u011fun m\u0259zmunu m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259kl\u0259 d\u00fczg\u00fcn \u00fcnsiyy\u0259t yolunda m\u00fcv\u0259ff\u0259qiyy\u0259t\u0259 ilk add\u0131m\u0131 ata bil\u0259rsiniz. \u018flb\u0259tt\u0259 ki, marka dili m\u0259hsul v\u0259 xidm\u0259tinizin n\u0259 oldu\u011fu v\u0259 hans\u0131 kateqoriyaya aid oldu\u011fu yer\u0259 g\u00f6r\u0259 formala\u015facaqd\u0131r. Bununla birlikd\u0259, sosial mediada onsuz da yarad\u0131lan qavray\u0131\u015flar\u0131 izl\u0259m\u0259k v\u0259 ya yeni t\u0259limatlar\u0131n nec\u0259 yarad\u0131laca\u011f\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259k d\u0259 sizin \u0259linizd\u0259dir.<\/p>\n

Auditoriyan\u0131zla eyni dild\u0259 dan\u0131\u015fa bilm\u0259k vacibdir, bu da sizinl\u0259 sosial mediada qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olmalar\u0131na, marka sadiqliyini art\u0131rmas\u0131na v\u0259 n\u0259tic\u0259d\u0259 m\u0259hsulunuzu v\u0259 ya xidm\u0259tinizi sat\u0131n almas\u0131na imkan verir. Bu \u00fcnsiyy\u0259tin b\u00fct\u00f6v d\u00f6vr\u00fc strategiyan\u0131za uy\u011fun olaraq davam edir.<\/p>\n

Sosial mediada d\u00fczg\u00fcn auditoriya m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn do\u011fru suallar\u0131 cavabland\u0131rmaq laz\u0131md\u0131r. Auditoriyan\u0131z\u0131 hans\u0131 m\u0259zmun il\u0259 daha \u00e7ox c\u0259lb ed\u0259 bil\u0259c\u0259yiniz v\u0259 ya hans\u0131 dild\u0259 istifad\u0259 etm\u0259lisiniz suallar\u0131na cavab verm\u0259k v\u0259 m\u00f6hk\u0259m t\u0259m\u0259ll\u0259 ba\u015flamaq g\u0259l\u0259c\u0259kd\u0259 b\u00f6y\u00fck \u00fcst\u00fcnl\u00fckl\u0259r qazana bil\u0259r.<\/p>\n

H\u0259d\u0259f k\u00fctl\u0259mizi nec\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259k<\/strong><\/h3>\n

H\u0259d\u0259f auditoriyan\u0131n t\u0259yini m\u00f6hk\u0259m t\u0259dqiqat m\u0259lumatlar\u0131na \u0259saslanmal\u0131d\u0131r. Google Analytics, Facebook<\/a> Audience Manager, Twitter Audience Insights kimi bir \u00e7ox pe\u015f\u0259kar al\u0259tl\u0259r auditoriyalar\u0131 tapmaq v\u0259 t\u0259hlil etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n

Bununla birlikd\u0259, bu m\u0259rh\u0259l\u0259y\u0259 \u00e7atmadan, \u00f6z h\u0259d\u0259f auditoriyan\u0131z\u0131 yaratmaq \u00fc\u00e7\u00fcn markan\u0131za xas olan analiz metodlar\u0131n\u0131 se\u00e7m\u0259lisiniz.<\/p>\n

D\u00fczg\u00fcn h\u0259d\u0259f k\u00fctl\u0259si m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn edilm\u0259si laz\u0131m olanlar bunlard\u0131r:<\/p>\n

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  1. \n

    M\u00fc\u015ft\u0259ril\u0259rinizin kim olduqlar\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin v\u0259 onlar\u0131 tan\u0131y\u0131n.<\/strong><\/h3>\n<\/li>\n<\/ol>\n

    \u0130\u015finizd\u0259 m\u00f6vcud m\u00fc\u015ft\u0259ril\u0259r varsa, eyni m\u0259lumatlar\u0131 sosial media auditoriyan\u0131z \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259rsiniz. \u0130ndiki m\u00fc\u015ft\u0259ril\u0259rinizin kim oldu\u011funu d\u00fc\u015f\u00fcn\u00fcn. \u0130\u015fl\u0259ri n\u0259dir, ne\u00e7\u0259 ya\u015f\u0131ndad\u0131rlar, g\u0259lirl\u0259ri n\u0259 q\u0259d\u0259rdir … Bu m\u0259lumatlara baxaraq bir \u00e7ox demoqrafik m\u0259lumata sahib ola bil\u0259rsiniz. Bu demoqrafik m\u0259lumatlar\u0131 ara\u015fd\u0131rma\u011fa ba\u015flad\u0131\u011f\u0131n\u0131zda \u201cM\u00f6vcud h\u0259d\u0259f auditoriyam markamla uy\u011fun olaraq n\u0259y\u0259 ehtiyac duyur?\u201d sual\u0131na cavab verm\u0259y\u0259 ke\u00e7\u0259 bil\u0259rsiniz.<\/p>\n

    H\u0259d\u0259f auditoriyan\u0131z\u0131 d\u00fczg\u00fcn tan\u0131maq ilk v\u0259 \u0259n vacib add\u0131md\u0131r. \u00c7\u00fcnki b\u00fct\u00fcn strategiya bu istiqam\u0259td\u0259 inki\u015faf ed\u0259c\u0259k v\u0259 bu, marka dili kimi \u0259sas m\u0259s\u0259l\u0259l\u0259rd\u0259 yol x\u0259rit\u0259nizi yaradacaqd\u0131r. N\u00f6vb\u0259ti m\u0259rh\u0259l\u0259l\u0259rd\u0259 “M\u0259hsulum v\u0259 ya xidm\u0259tim hans\u0131 probleml\u0259ri h\u0259ll edir v\u0259 insanlar \u00fc\u00e7\u00fcn n\u0259 q\u0259d\u0259r faydal\u0131d\u0131r?” kimi suallar il\u0259 h\u0259d\u0259f auditoriyan\u0131z\u0131 inki\u015faf etdirm\u0259y\u0259 y\u00f6n\u0259l\u0259 bil\u0259rsiniz.<\/p>\n

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    1. \n

      Auditoriyan\u0131z\u0131n \u0259n aktiv oldu\u011fu yeri tap\u0131n<\/strong><\/h3>\n<\/li>\n<\/ol>\n

      Auditoriyan\u0131z\u0131n kim oldu\u011funu ba\u015fa d\u00fc\u015fd\u00fckd\u0259n sonra, vaxtlar\u0131n\u0131n \u00e7ox hiss\u0259sini harada ke\u00e7irdiyini \u00f6yr\u0259n\u0259 bil\u0259rsiniz. H\u0259d\u0259f k\u00fctl\u0259nin hans\u0131 sosial media platformalar\u0131nda getdikc\u0259 daha aktiv vaxt s\u0259rf etdiyini bilm\u0259k burada do\u011fru strategiya inki\u015faf ed\u0259c\u0259kdir. M\u0259s\u0259l\u0259n, son ill\u0259rd\u0259 orta v\u0259 yuxar\u0131 ya\u015f qrupu \u00fc\u00e7\u00fcn Facebook istifad\u0259si daha \u00e7ox \u00fcst\u00fcnl\u00fck t\u0259\u015fkil edir. Dig\u0259r t\u0259r\u0259fd\u0259n, Twitter daha ki\u00e7ik bir auditoriyaya m\u00fcraci\u0259t edir.<\/p>\n

      \u018flb\u0259td\u0259 ki, platforman\u0131n m\u0259hsulunuz \u00fc\u00e7\u00fcn uy\u011fun bir tan\u0131t\u0131m sah\u0259si olmas\u0131 diqq\u0259td\u0259n yay\u0131nmamal\u0131d\u0131r. Lakin do\u011fru h\u0259d\u0259f auditoriyas\u0131 tap\u0131ld\u0131qda uy\u011fun bir strategiya haz\u0131rlamaq \u00e7ox asan olacaq. \u00c7\u00fcnki ham\u0131m\u0131z h\u0259r platforma, h\u0259r platforman\u0131n az-\u00e7ox istifad\u0259\u00e7isin\u0259 b\u0259l\u0259dik. Bu istiqam\u0259td\u0259, auditoriyan\u0131z\u0131n harada oldu\u011funu tapmaq da hans\u0131 sosial media platformalar\u0131na diqq\u0259t yetirm\u0259li oldu\u011funuzun cavab\u0131n\u0131 ver\u0259c\u0259kdir.<\/p>\n

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        R\u0259qibl\u0259rinizi analiz edin.<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Sosial media auditoriyan\u0131z\u0131 yaradark\u0259n, r\u0259qibl\u0259rinizin n\u0259 etdikl\u0259rin\u0259 v\u0259 kiml\u0259rl\u0259 \u0259laq\u0259 qurduqlar\u0131na diqq\u0259tl\u0259 bax\u0131n. \u0130stifad\u0259\u00e7il\u0259rl\u0259 nec\u0259 dil tap\u0131rlar? Kim\u0259 m\u00fcraci\u0259t edirl\u0259r? \u00c7\u00fcnki r\u0259qibl\u0259rinizd\u0259n f\u0259rql\u0259nm\u0259k \u00fc\u00e7\u00fcn \u0259vv\u0259lc\u0259 onlar\u0131n strategiyalar\u0131n\u0131 anlamal\u0131s\u0131n\u0131z. Do\u011fru yolu tapd\u0131qlar\u0131 \u00fc\u00e7\u00fcn siz\u0259 s\u0259hv idar\u0259etm\u0259nin n\u0259tic\u0259sini d\u0259 g\u00f6st\u0259r\u0259 bil\u0259rl\u0259r. H\u0259r halda bunlar sizin r\u0259qibl\u0259rinizdir; n\u0259 ed\u0259c\u0259yinizi v\u0259 ya etm\u0259y\u0259c\u0259yinizi siz\u0259 onlar\u0131 analiz edib \u00f6yr\u0259n\u0259 bil\u0259rsiniz. Eyni zamanda postlar\u0131na r\u0259y bildir\u0259n insanlar\u0131 m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 onlarla \u0259laq\u0259 qurmaq, auditoriyan\u0131z\u0131 manual olaraq tapmaq \u00fc\u00e7\u00fcn ba\u015fqa bir taktika ola bil\u0259r.<\/p>\n

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        1. \n

          M\u00fc\u015ft\u0259ril\u0259rinizi analiz edin.<\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Auditoriyan\u0131z\u0131 qurark\u0259n haz\u0131rk\u0131 m\u00fc\u015ft\u0259ril\u0259rinizl\u0259 dan\u0131\u015fmaq h\u0259mi\u015f\u0259 yax\u015f\u0131 bir fikirdir. Bunu etm\u0259k \u00fc\u00e7\u00fcn \u00e7ox se\u00e7iminiz var!<\/p>\n

          M\u0259s\u0259l\u0259n, anketl\u0259r yolu il\u0259 h\u0259qiqi m\u00fc\u015ft\u0259ril\u0259rinizin fikirl\u0259rini \u00f6yr\u0259n\u0259, hans\u0131 sosial media \u015f\u0259b\u0259k\u0259l\u0259rin\u0259 \u00fcst\u00fcnl\u00fck verdikl\u0259rini \u00f6yr\u0259n\u0259 v\u0259 harada daha \u00e7ox t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259c\u0259yinizi g\u00f6r\u0259 bil\u0259rsiniz. \u00c7\u00fcnki sizi se\u00e7\u0259n v\u0259 ya siz\u0259 \u00fcst\u00fcnl\u00fck verm\u0259 potensial\u0131na sahib olan izl\u0259yicil\u0259r daima birlikd\u0259 \u00fcnsiyy\u0259td\u0259 olaca\u011f\u0131n\u0131z insanlardan ibar\u0259tdir.<\/p>\n

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          1. \n

            Facebook qruplar\u0131n\u0131 analiz edin<\/strong><\/h3>\n<\/li>\n<\/ol>\n

            Bildiyiniz kimi, Facebook<\/a> son ill\u0259rd\u0259 h\u0259r ya\u015fdan olan insanlar \u00fc\u00e7\u00fcn \u0259v\u0259zolunmazd\u0131r! Buna g\u00f6r\u0259 tama\u015fa\u00e7\u0131 k\u0259\u015ff etm\u0259 vasit\u0259l\u0259ri bax\u0131m\u0131ndan \u00e7ox d\u0259y\u0259rli bir \u015f\u0259b\u0259k\u0259dir.<\/p>\n

            X\u00fcsusil\u0259 Facebook qruplar\u0131, auditoriyan\u0131z haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn u\u011furlu bir yer ola bil\u0259r. N\u0259 g\u00f6nd\u0259rdikl\u0259ri, hans\u0131 dild\u0259 istifad\u0259 etdikl\u0259ri kimi suallarla tama\u015fa\u00e7\u0131lar\u0131n\u0131zla \u0259laq\u0259li bir \u00e7ox sual i\u015far\u0259l\u0259rini aradan qald\u0131ra bil\u0259rsiniz.<\/p>\n

             <\/p>\n

            <\/span> 2. 829<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

            Sosial media – da h\u0259d\u0259f k\u00fctl\u0259mizi nec\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259k ? Markan\u0131z\u0131n yarad\u0131lmas\u0131 zaman\u0131 h\u0259d\u0259f auditoriyan\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirmisinizs\u0259, art\u0131q sosial media h\u0259d\u0259f auditoriyan\u0131z\u0131n kim oldu\u011funu b\u00f6y\u00fck \u00f6l\u00e7\u00fcd\u0259 bilirsiniz. Sosial media kanallar\u0131n\u0131n m\u00fc\u015ft\u0259ri profill\u0259rini analiz ed\u0259r\u0259k v\u0259 uy\u011fun m\u0259zmunu m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259kl\u0259 d\u00fczg\u00fcn \u00fcnsiyy\u0259t yolunda m\u00fcv\u0259ff\u0259qiyy\u0259t\u0259 ilk add\u0131m\u0131 ata bil\u0259rsiniz. \u018flb\u0259tt\u0259 ki, marka dili m\u0259hsul v\u0259 xidm\u0259tinizin n\u0259 oldu\u011fu v\u0259 hans\u0131<\/p>\n

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