{"id":899,"date":"2021-06-30T14:46:57","date_gmt":"2021-06-30T10:46:57","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=899"},"modified":"2023-09-04T14:07:46","modified_gmt":"2023-09-04T10:07:46","slug":"linkedin-biznes","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/linkedin-biznes\/","title":{"rendered":"LinkedIn platformas\u0131 biznes \u00fc\u00e7\u00fcn nec\u0259 istifad\u0259 olunmal\u0131"},"content":{"rendered":"

30 milyondan \u00e7ox \u015firk\u0259t LinkedIn-i biznes \u00fc\u00e7\u00fcn istifad\u0259 edir. 690 milyon \u00fczv\u00fc olan v\u0259 daha da artan LinkedIn marketinqd\u0259n brendl\u0259r \u015f\u0259b\u0259k\u0259 yaratmaq, \u0259laq\u0259 qurmaq v\u0259 sat\u0131\u015f \u00fc\u00e7\u00fcn istifad\u0259 edir. Ki\u00e7ikd\u0259n b\u00f6y\u00fcy\u0259, B2B-d\u0259n B2C-\u0259 q\u0259d\u0259r h\u0259r biznes \u00f6l\u00e7\u00fcs\u00fc v\u0259 n\u00f6v\u00fc \u00fc\u00e7\u00fcn LinkedIn marketinq al\u0259tl\u0259ri m\u00f6vcuddur.<\/p>\n

LinkedIn<\/a> s\u0259hif\u0259nizd\u0259 daha effektiv n\u0259tic\u0259 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn bu add\u0131mlar\u0131 izl\u0259y\u0259 bil\u0259rsiniz:<\/p>\n

\u015eirk\u0259tinizin t\u0259svirinizi qeyd edin. \u0130nsanlara vizyonunuz, missiyan\u0131z, d\u0259y\u0259rl\u0259riniz bar\u0259d\u0259 m\u0259lumat verin v\u0259 m\u0259hsullar\u0131n\u0131z\u0131n v\u0259 xidm\u0259tl\u0259rinizin \u00fc\u00e7-d\u00f6rd q\u0131sa b\u0259ndd\u0259 t\u0259svirini t\u0259qdim edin. Yer: Ma\u011faza v\u0259 ya ofis yerl\u0259rinizi \u0259lav\u0259 edin. Profilinizi daha axtar\u0131\u015fl\u0131 etm\u0259k \u00fc\u00e7\u00fcn h\u0259\u015ft\u0259q \u0259lav\u0259 edil\u0259 bil\u0259r. Biznesinizd\u0259 tez-tez istifad\u0259 olunan v\u0259 i\u015finiz\u0259 uy\u011fun olan h\u0259\u015ft\u0259ql\u0259ri se\u00e7in. S\u0259hif\u0259nizi payla\u015f\u0131n v\u0259 insanlara linkedln s\u0259hif\u0259nizin i\u015fl\u0259k oldu\u011funu g\u00f6st\u0259rin.<\/p>\n

\u015eirk\u0259tiniz Linkedln-d\u0259 hans\u0131 h\u0259d\u0259fl\u0259r\u0259 nail ola bil\u0259r? \u0130lk \u00f6nc\u0259, linkedln demoqrafik m\u0259lumatlar\u0131n\u0131 \u00f6yr\u0259nin. Platforman\u0131 daha \u00e7ox hans\u0131 k\u00fctl\u0259nin istifad\u0259 etdiyini m\u00fc\u0259yy\u0259n edib, r\u0259qibl\u0259rin f\u0259aliyy\u0259tini analiz edin. Kontent plan haz\u0131rlay\u0131n v\u0259 payla\u015f\u0131mlar\u0131 \u0259vv\u0259lc\u0259d\u0259n planlay\u0131n.<\/p>\n

LinkedIn marketinq<\/strong> t\u00f6vsiy\u0259l\u0259ri v\u0259 onlar\u0131n biznesiniz\u0259 t\u0259siri<\/strong><\/span><\/h3>\n
    \n
  1. Postlar\u0131 z\u0259ngin medya il\u0259 payla\u015f\u0131n.<\/span><\/strong><\/li>\n<\/ol>\n

    Foto\u015f\u0259kil v\u0259 video xarakterli payla\u015f\u0131mlar \u00fcmumiyy\u0259tl\u0259 sosial mediada daha yax\u015f\u0131 performans g\u00f6st\u0259rir. Eyni \u015fey LinkedIn \u00fc\u00e7\u00fcn d\u0259 ke\u00e7\u0259rlidir. Linkedln-\u0259 g\u00f6r\u0259 \u015f\u0259killi payla\u015f\u0131mlar dig\u0259r payla\u015f\u0131m n\u00f6vl\u0259rin\u0259 nisb\u0259t\u0259n 98% daha \u00e7ox reaksiya al\u0131r. Linkedln h\u0259m d\u0259 bir postda 3-4 \u015f\u0259kil olan \u00f6z\u0259l kollaj formal\u0131 postlar\u0131n da daha y\u00fcks\u0259k performans g\u00f6st\u0259rdiyini m\u00fc\u0259yy\u0259n etmi\u015fdir. Postlar\u0131n\u0131z\u0131 d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn PDF, PowerPoint v\u0259 ya SlideShare-d\u0259 t\u0259qdimatlar da haz\u0131rlaya bil\u0259rsiniz.<\/p>\n

    Videolar linkedln-d\u0259 dig\u0259r payla\u015f\u0131m n\u00f6vl\u0259rind\u0259n 5 qat daha art\u0131q engagement al\u0131r. Bu platformada videonun \u0259sas \u00fcst\u00fcnl\u00fcy\u00fc kims\u0259 v\u0259r\u0259ql\u0259diyi zaman videonun avtomatik oynad\u0131lmas\u0131d\u0131r ki, bu da insanlar\u0131n diqq\u0259tini \u00e7\u0259km\u0259y\u0259 s\u0259b\u0259b olur.<\/p>\n

      \n
    1. Engagement v\u0259 t\u0259sir \u00fc\u00e7\u00fcn payla\u015f\u0131mlar\u0131 optimalla\u015fd\u0131r\u0131n. <\/span><\/strong><\/li>\n<\/ol>\n

      \u015eirk\u0259t s\u0259hif\u0259nizd\u0259n payla\u015f\u0131m etm\u0259k \u00fc\u00e7\u00fcn linkedInin \u00f6z\u00fcn\u00fcn yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259ri m\u00f6vcuddur. Linkedln alqoritmas\u0131 payla\u015f\u0131mlar\u0131 bunlara \u0259sas\u0259n s\u0131ralay\u0131r: \u015f\u0259xsi ba\u011flant\u0131lar, maraq aktuall\u0131\u011f\u0131 v\u0259 engagement ehtimal\u0131. Ba\u015fqa s\u00f6zl\u0259, ba\u011flant\u0131 qurduqlar\u0131 hesablardan insanlara onlar\u0131 maraqland\u0131racaq v\u0259 c\u0259lb ed\u0259c\u0259k bir m\u0259zmun g\u00f6st\u0259rm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r. Sizin postlar\u0131n\u0131z da eyni \u015feyi etm\u0259lidir.<\/p>\n

      Biznes s\u0259hif\u0259l\u0259r \u00fc\u00e7\u00fcn linkedln-nin \u0259n yax\u015f\u0131 t\u0259cr\u00fcb\u0259l\u0259ri bunlard\u0131r:<\/p>\n

      Vaxt\u0131nda v\u0259 uy\u011fun m\u0259zmun payla\u015f\u0131n<\/p>\n

      Bir \u015f\u0259kil v\u0259 ya video il\u0259 diqq\u0259t \u00e7\u0259kin<\/p>\n

      N\u00fcsx\u0259ni q\u0131sa saxlay\u0131n.<\/p>\n

      \u018fsas statistikalar\u0131 v\u0259 t\u0259klifl\u0259ri s\u0259sl\u0259ndirin<\/p>\n

      Ayd\u0131n v\u0259 sad\u0259 bir h\u0259r\u0259k\u0259t \u00e7a\u011f\u0131r\u0131\u015f\u0131 \u0259lav\u0259 edin (call-to action)<\/p>\n

      \u00c7atmaq ist\u0259diyiniz auditoriyan\u0131 adland\u0131r\u0131n (y\u0259ni. “B\u00fct\u00fcn yarad\u0131c\u0131lara z\u0259ng etm\u0259k” v\u0259 ya “i\u015fl\u0259y\u0259n bir valideynsiniz?”)<\/p>\n

      Ad\u0131 \u00e7\u0259kil\u0259n insanlar\u0131 v\u0259 s\u0259hif\u0259l\u0259rini etiketl\u0259yin<\/p>\n

      Cavablar\u0131n verilm\u0259si \u00fc\u00e7\u00fcn bir sual verin<\/p>\n

      Geri d\u00f6n\u00fc\u015f v\u0259 engagement \u00fc\u00e7\u00fcn LinkedIn anketl\u0259ri yarad\u0131n<\/p>\n

      T\u0259bii bir \u015f\u0259kild\u0259 iki v\u0259 ya \u00fc\u00e7 uy\u011fun h\u0259\u015ft\u0259q daxil edin<\/p>\n

      M\u0259qal\u0259l\u0259r \u00fc\u00e7\u00fcn g\u00fccl\u00fc ba\u015fl\u0131qlar yaz\u0131n<\/p>\n

      Daha \u00e7ox ba\u011flant\u0131 \u00fc\u00e7\u00fcn q\u0131sa bir m\u00fcdd\u0259td\u0259 \u015f\u0259rhl\u0259r\u0259 cavab verin<\/p>\n

        \n
      1. Do\u011fru zamanda payla\u015f\u0131m edin<\/strong><\/span><\/li>\n<\/ol>\n

        LinkedIn-d\u0259 auditoriya yaratmaq \u00fc\u00e7\u00fcn m\u00fct\u0259madi olaraq payla\u015f\u0131m etm\u0259k vacibdir. LinkedIn ayda bir d\u0259f\u0259 payla\u015f\u0131m ed\u0259n brendl\u0259rin etm\u0259y\u0259nl\u0259r\u0259 nisb\u0259t\u0259n alt\u0131 qat daha s\u00fcr\u0259tli izl\u0259yici qazand\u0131\u011f\u0131n\u0131 t\u0259xmin edir. H\u0259ft\u0259lik payla\u015f\u0131m ed\u0259n \u015firk\u0259tl\u0259r iki qat art\u0131q reaksiya g\u00f6r\u00fcr. G\u00fcnd\u0259 bir d\u0259f\u0259 post payla\u015fan markalar is\u0259 daha \u00e7ox maraq qazan\u0131r. N\u0259 q\u0259d\u0259r tez-tez payla\u015f\u0131m etm\u0259yiniz\u0259 baxmayaraq, do\u011fru zamanda payla\u015fmaqla \u0259n \u00e7ox t\u0259siri h\u0259d\u0259fl\u0259yin. Hootsuite ara\u015fd\u0131rmas\u0131 LinkedIn-d\u0259 payla\u015f\u0131m \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 vaxt\u0131 7:45, 10:45, 12:45 v\u0259 17:45 dey\u0259 m\u00fc\u0259yy\u0259n etmi\u015fdir. B2B markalar\u0131 \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 g\u00fcn \u00e7\u0259r\u015f\u0259nb\u0259dir. B2C markalar\u0131 \u00fc\u00e7\u00fcn bazar ert\u0259si v\u0259 \u00e7\u0259r\u015f\u0259nb\u0259 \u0259n yax\u015f\u0131s\u0131d\u0131r.<\/p>\n

          \n
        1. Linkedln canl\u0131 yay\u0131m\u0131<\/strong><\/span><\/li>\n<\/ol>\n

          LinkedIn-d\u0259 videodan daha c\u0259lbedici yegan\u0259 format canl\u0131 videodur. Canl\u0131 yay\u0131mlar \u0259vv\u0259lc\u0259d\u0259n lent\u0259 al\u0131nan bir videodan 24 d\u0259f\u0259 daha \u00e7ox reaksiya g\u00f6r\u00fcr. Brendl\u0259r canl\u0131 yay\u0131m vasit\u0259sil\u0259 s\u00f6hb\u0259tl\u0259rd\u0259n tutmu\u015f reportajlara v\u0259 h\u0259tta web seminarlara v\u0259 virtual t\u0259dbirl\u0259r\u0259 q\u0259d\u0259r yay\u0131mlay\u0131rlar. Format x\u00fcsus\u0259n suallara v\u0259 \u015f\u0259rhl\u0259r\u0259 cavab verdiyiniz t\u0259qdird\u0259, \u00fczvl\u0259r il\u0259 an\u0131nda \u0259laq\u0259 qurma\u011fa imkan verir.<\/p>\n

            \n
          1. Do\u011fru h\u0259d\u0259f k\u00fctl\u0259 se\u00e7in<\/strong><\/span><\/li>\n<\/ol>\n

            Daha diqq\u0259t\u0259layiq LinkedIn marketinq vasit\u0259l\u0259rind\u0259n biri d\u0259 payla\u015f\u0131mlar \u00fc\u00e7\u00fcn organik olaraq h\u0259d\u0259fl\u0259m\u0259 se\u00e7imidir. S\u0259hif\u0259 administratoru t\u0259\u015fkilat\u0131n \u00f6l\u00e7\u00fcs\u00fc, sektor, i\u015f, staj, co\u011frafiya v\u0259 dil se\u00e7imi daxil olmaqla izl\u0259yici profil m\u0259lumatlar\u0131na \u0259saslanan payla\u015f\u0131mlar\u0131 h\u0259d\u0259f ala bil\u0259r. S\u0259hif\u0259l\u0259rin targetl\u0259nm\u0259si \u00fc\u00e7\u00fcn minimum 300 izl\u0259yiciy\u0259 ehtiyac var. B\u00fcdc\u0259niz icaz\u0259 verirs\u0259, LinkedIn<\/a> reklamlar\u0131 il\u0259 LinkedIn marketinq strategiyan\u0131z\u0131 art\u0131r\u0131n.<\/p>\n

            <\/span> 1. 262<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

            30 milyondan \u00e7ox \u015firk\u0259t LinkedIn-i biznes \u00fc\u00e7\u00fcn istifad\u0259 edir. 690 milyon \u00fczv\u00fc olan v\u0259 daha da artan LinkedIn marketinqd\u0259n brendl\u0259r \u015f\u0259b\u0259k\u0259 yaratmaq, \u0259laq\u0259 qurmaq v\u0259 sat\u0131\u015f \u00fc\u00e7\u00fcn istifad\u0259 edir. Ki\u00e7ikd\u0259n b\u00f6y\u00fcy\u0259, B2B-d\u0259n B2C-\u0259 q\u0259d\u0259r h\u0259r biznes \u00f6l\u00e7\u00fcs\u00fc v\u0259 n\u00f6v\u00fc \u00fc\u00e7\u00fcn LinkedIn marketinq al\u0259tl\u0259ri m\u00f6vcuddur. LinkedIn s\u0259hif\u0259nizd\u0259 daha effektiv n\u0259tic\u0259 \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn bu add\u0131mlar\u0131 izl\u0259y\u0259<\/p>\n

            Read More<\/a><\/p>\n","protected":false},"author":11,"featured_media":900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[658],"tags":[308,660,10,11],"yoast_head":"\nLinkedIn biznes. LinkedIn platformas\u0131 biznes \u00fc\u00e7\u00fcn nec\u0259 istifad\u0259 olunmal\u0131<\/title>\n<meta name=\"description\" content=\"LinkedIn biznes \u00fc\u00e7\u00fcn olduqca vacib platformad\u0131r. G\u00fcnd\u0259 bir d\u0259f\u0259 post payla\u015fan markalar payla\u015f\u0131m etm\u0259y\u0259nl\u0259r\u0259 nisb\u0259t\u0259n daha \u00e7ox maraq qazan\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jugaad.az\/blog\/linkedin-biznes\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn biznes. LinkedIn platformas\u0131 biznes \u00fc\u00e7\u00fcn nec\u0259 istifad\u0259 olunmal\u0131\" \/>\n<meta property=\"og:description\" content=\"LinkedIn biznes \u00fc\u00e7\u00fcn olduqca vacib platformad\u0131r. 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