{"id":887,"date":"2021-06-23T10:51:10","date_gmt":"2021-06-23T06:51:10","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=887"},"modified":"2023-09-04T14:08:48","modified_gmt":"2023-09-04T10:08:48","slug":"instagram-engagement-i-artirmagin-effektiv-yollari","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/instagram-engagement-i-artirmagin-effektiv-yollari\/","title":{"rendered":"Instagram Engagement-i art\u0131rma\u011f\u0131n effektiv yollar\u0131"},"content":{"rendered":"

\u0130nstagramdan biznes \u00fc\u00e7\u00fcn istifad\u0259 edirsinizs\u0259, bunun yaln\u0131z \u0259yl\u0259nc\u0259\u00a0 \u00fc\u00e7\u00fcn istifad\u0259 olunan platformadan daha art\u0131q oldu\u011funu bilirsiniz. Instagram platformas\u0131 markan\u0131z\u0131 yaratmaq v\u0259 onlayn auditoriyaya \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn g\u00fccl\u00fc bir vasit\u0259dir. Amma sizin sad\u0259c\u0259 auditoriyaya deyil, h\u0259m d\u0259 engagement-\u0259 ehtiyac\u0131n\u0131z var: r\u0259yl\u0259r, b\u0259y\u0259nm\u0259l\u0259r, payla\u015f\u0131mlar v\u0259 dig\u0259r h\u0259r\u0259k\u0259tl\u0259r sizin kontentin insanlarda n\u0259 d\u0259r\u0259c\u0259d\u0259 rezonans yaratd\u0131\u011f\u0131na s\u00fcbutdur.<\/p>\r\n

B\u0259s Engagement n\u0259dir?<\/strong><\/span><\/h3>\r\n

Engagement bax\u0131\u015f say\u0131n\u0131 v\u0259 izl\u0259yicil\u0259ri saymaqdan daha art\u0131qd\u0131r, izl\u0259yicil\u0259rinizin m\u0259zmununuzla qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259rini \u00f6l\u00e7m\u0259kdir. \u0130nstagramda engagement a\u015fa\u011f\u0131dak\u0131larla m\u00fc\u0259yy\u0259n olunur:<\/p>\r\n

\u015e\u0259rhl\u0259r<\/p>\r\n

Payla\u015f\u0131mlar<\/p>\r\n

B\u0259y\u0259nil\u0259r<\/p>\r\n

Saxlamalar<\/p>\r\n

Yeni izl\u0259yicil\u0259r v\u0259 b\u00f6y\u00fcm\u0259<\/p>\r\n

T\u0259ql\u0259r v\u0259 brend h\u0259\u015ft\u0259ql\u0259r<\/p>\r\n

T\u0131klama<\/p>\r\n

DM-lar<\/p>\r\n

Bu h\u0259r\u0259k\u0259tl\u0259r insanlar\u0131n sizin kontenti sad\u0259c\u0259 g\u00f6rm\u0259diyin\u0259, h\u0259m d\u0259 h\u0259min kontentl\u0259 maraqland\u0131\u011f\u0131na d\u0259lildir. Niy\u0259 engagement-\u0259 bu q\u0259d\u0259r \u00f6n\u0259m veririk? \u0130lk \u00f6nc\u0259, bu m\u0259zmununuzun auditoriyaya t\u0259sir g\u00f6st\u0259rm\u0259si dem\u0259kdir. \u0130kincisi, g\u00fccl\u00fc engagement Instagram\u0131n alqoritmas\u0131nda \u0259sas amildir. Engagement n\u0259 q\u0259d\u0259r g\u00fccl\u00fc olsa m\u0259zmunun k\u0259\u015ff et\u0259 d\u00fc\u015fm\u0259 ehtimal\u0131 v\u0259 daha \u00e7ox diqq\u0259t c\u0259lb etm\u0259 ehtimal\u0131 art\u0131r.<\/p>\r\n

Instagram engagement nisb\u0259ti n\u0259dir?\u00a0 <\/strong><\/span><\/h3>\r\n

Instagram<\/a> engagement nisb\u0259ti h\u0259r posta g\u0259l\u0259n \u00a0r\u0259y v\u0259 b\u0259y\u0259nm\u0259l\u0259rin c\u0259minin izl\u0259yicil\u0259rin say\u0131na b\u00f6l\u00fcnm\u0259sind\u0259n al\u0131nan nisb\u0259tdir. Engagement nisb\u0259ti \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n olunmu\u015f d\u00fcstur budur:<\/p>\r\n

(H\u0259r post ba\u015f\u0131na g\u0259l\u0259n b\u0259y\u0259nm\u0259 + \u015f\u0259rhl\u0259r)<\/p>\r\n

___________________________________\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0X 100<\/p>\r\n

\u0130zl\u0259yicil\u0259rin \u00fcmumi say\u0131<\/p>\r\n

Instagram Engagementi art\u0131rma\u011f\u0131n \u0259n \u0259sas yollar\u0131 a\u015fa\u011f\u0131dak\u0131lard\u0131r.<\/p>\r\n

    \r\n
  1. Auditoriyan\u0131z\u0131 tan\u0131y\u0131n. <\/strong><\/span><\/li>\r\n<\/ol>\r\n

    Kim \u00fc\u00e7\u00fcn etdiyinizi bilmirsinizs\u0259, \u0259la m\u0259zmun yaratmaq \u00e7\u0259tindir. H\u0259d\u0259f auditoriyan\u0131z\u0131n demoqrafik g\u00f6st\u0259ricil\u0259ri, payla\u015fd\u0131\u011f\u0131n\u0131z m\u0259zmunun n\u00f6v\u00fcn\u00fc, marka s\u0259sinizi v\u0259 h\u0259tta hans\u0131 g\u00fcnl\u0259ri v\u0259 vaxtlar\u0131 d\u0259rc ed\u0259c\u0259yinizi m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259kdir.<\/p>\r\n

      \r\n
    1. Orijinal olun<\/strong><\/span><\/li>\r\n<\/ol>\r\n

      Sosial mediada d\u00fcr\u00fcst v\u0259 \u0259laq\u0259li olmaq daha yax\u015f\u0131d\u0131r. Markan\u0131z\u0131n arxas\u0131ndak\u0131 ger\u00e7\u0259k insanlar\u0131 v\u0259 t\u0259cr\u00fcb\u0259l\u0259rini tan\u0131tmaq \u00fc\u00e7\u00fcn standart marketinq kampaniyan\u0131zdan k\u0259nara \u00e7\u0131xan m\u0259zmun payla\u015f\u0131n.<\/p>\r\n

        \r\n
      1. C\u0259lbedici \u015f\u0259kill\u0259r payla\u015f\u0131n<\/strong><\/span><\/li>\r\n<\/ol>\r\n

        \u00dcmumiyy\u0259tl\u0259 Instagramda k\u0259\u015ff et\u0259 d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn diqq\u0259t \u00e7\u0259k\u0259n \u015f\u0259kill\u0259r payla\u015fmaq vacibdir. M\u00fck\u0259mm\u0259l bir fotoqraf v\u0259 ya qrafik dizayner olmasan\u0131z bel\u0259 \u015f\u0259kliniz\u0259 maraq qatacaq proqramlar vasit\u0259sil\u0259 m\u0259zmununuzu daha c\u0259lbedici ed\u0259 bil\u0259rsiniz.<\/p>\r\n

          \r\n
        1. Karusel postlar payla\u015f\u0131n<\/strong><\/span><\/li>\r\n<\/ol>\r\n

          G\u00f6z ox\u015fayan \u015f\u0259kill\u0259r yarad\u0131b, onlar\u0131 karusel post \u015f\u0259klind\u0259 payla\u015f\u0131n. Karusel postlar daha \u00e7ox engagement \u0259ld\u0259 etm\u0259yin \u0259la yoludur.<\/p>\r\n

            \r\n
          1. Video m\u0259zmun payla\u015f\u0131n <\/strong><\/span><\/li>\r\n<\/ol>\r\n

            Video h\u0259m g\u00f6z ox\u015fay\u0131r, h\u0259m d\u0259 c\u0259lbedicidir. \u018fslind\u0259 cazib\u0259dar videolar\u0131n \u015f\u0259kill\u0259rd\u0259n t\u0259xmin\u0259n 38% daha \u00e7ox engagement ald\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcr.<\/p>\r\n

              \r\n
            1. G\u00fccl\u00fc ba\u015fl\u0131qlar yaz\u0131n<\/strong><\/span><\/li>\r\n<\/ol>\r\n

              Instagram ba\u015fl\u0131qlar\u0131 uzunlu\u011fu 2200 simvol v\u0259 30 hashtag q\u0259d\u0259r ola bil\u0259r. \u0130stifad\u0259 edin! Yax\u015f\u0131 ba\u015fl\u0131qlar kontekst \u0259lav\u0259 edir v\u0259 markan\u0131z\u0131n \u015f\u0259xsiyy\u0259tini n\u00fcmayi\u015f etdirir.<\/p>\r\n

                \r\n
              1. Yadda saxlan\u0131lan m\u0259zmun yarad\u0131n<\/strong><\/span><\/li>\r\n<\/ol>\r\n

                Auditoriyan\u0131z\u0131n kolleksiyas\u0131nda saxlamaq ist\u0259diyi, faydal\u0131 m\u0259zmun yaratmaq da engagement-in artmas\u0131na s\u0259b\u0259b olacaq. \u0130stifad\u0259\u00e7il\u0259ri daha sonra bu m\u0259zmunu ziyar\u0259t etm\u0259l\u0259rin\u0259 t\u0259\u015fviq etm\u0259k \u00fc\u00e7\u00fcn t\u00f6vsiy\u0259l\u0259r, t\u0259limat v\u0259 ya resept videosu il\u0259 bir karusel postuna \u201cyadda saxla\u201d call-to-action d\u00fcym\u0259si \u0259lav\u0259 edin.<\/p>\r\n

                  \r\n
                1. Maraql\u0131 kontent yarad\u0131n.<\/strong><\/span><\/li>\r\n<\/ol>\r\n

                  H\u0259r g\u00fcn eyni xarakterli post payla\u015fmaq bir m\u00fcdd\u0259td\u0259n sonra g\u00fcnd\u0259md\u0259n d\u00fc\u015f\u0259c\u0259k. Kontentinizi maraql\u0131 hala salmaq \u00fc\u00e7\u00fcn yar\u0131\u015fmalar, anketl\u0259r, suallar v\u0259 testl\u0259r edib, h\u0259d\u0259f k\u00fctl\u0259nizi aktiv saxlaya bil\u0259rsiniz.<\/p>\r\n

                    \r\n
                  1. Suallara v\u0259 \u015f\u0259rhl\u0259r\u0259 cavab verin.<\/strong><\/span><\/li>\r\n<\/ol>\r\n

                    Payla\u015f\u0131mlar\u0131n\u0131za cavab olaraq \u015f\u0259rhl\u0259r g\u0259ldiyi zaman cavab verm\u0259k n\u0259zak\u0259tli oldu\u011funuzu g\u00f6st\u0259r\u0259c\u0259k. R\u0259yl\u0259ri q\u0259bul etm\u0259k v\u0259 s\u00f6hb\u0259tl\u0259r\u0259 qat\u0131lmaq izl\u0259yicil\u0259r\u0259 g\u00f6r\u00fcld\u00fckl\u0259ri v\u0259 dinl\u0259ndikl\u0259ri hissini ver\u0259c\u0259k v\u0259 g\u0259l\u0259c\u0259kd\u0259 sizinl\u0259 t\u0259krar s\u00f6hb\u0259t \u00fc\u00e7\u00fcn can atacaqlar.<\/p>\r\n

                      \r\n
                    1. Davaml\u0131 v\u0259 strateji vaxtlarda payla\u015f\u0131m edin.<\/strong><\/span><\/li>\r\n<\/ol>\r\n

                      \u00c7ox payla\u015f\u0131m \u00e7ox engagement dem\u0259kdir. Feedinizi aktiv saxlamaq v\u0259 izl\u0259yicil\u0259rin diqq\u0259tini \u00e7\u0259km\u0259k \u00fc\u00e7\u00fcn do\u011fru vaxtlarda payla\u015f\u0131m etm\u0259k \u00f6n\u0259mlidir. Daha \u00e7ox izl\u0259yicil\u0259r online olan vaxt payla\u015f\u0131m etm\u0259k m\u0259qs\u0259d\u0259uy\u011fundur.<\/p>\r\n

                        \r\n
                      1. Instagram hekay\u0259l\u0259rind\u0259 aktiv olun.<\/strong><\/span><\/li>\r\n<\/ol>\r\n

                        Instagram hekay\u0259l\u0259ri inan\u0131lmaz bir z\u0259nginliy\u0259 sahibdir. H\u0259r g\u00fcn yar\u0131m milyard insan hekay\u0259l\u0259rd\u0259n istifad\u0259 edir v\u0259 istifad\u0259\u00e7il\u0259rin 62% -i hekay\u0259l\u0259rd\u0259 g\u00f6rd\u00fckd\u0259n sonra bir marka v\u0259 ya m\u0259hsulla daha \u00e7ox maraqland\u0131qlar\u0131n\u0131 s\u00f6yl\u0259yirl\u0259r. Suallar, anketl\u0259r izl\u0259yicil\u0259rl\u0259 s\u00f6hb\u0259t etm\u0259k v\u0259 aktiv olmaq \u00fc\u00e7\u00fcn yax\u015f\u0131 vasit\u0259dir.<\/p>\r\n

                          \r\n
                        1. H\u0259\u015ft\u0259ql\u0259rin g\u00fcc\u00fcnd\u0259n yararlan\u0131n. <\/strong><\/span><\/li>\r\n<\/ol>\r\n

                          H\u0259\u015ft\u0259ql\u0259r<\/a> m\u00f6vzusu Instagramda diqq\u0259t yetirilm\u0259li olan m\u00f6vzulardand\u0131r. Bel\u0259 ki, Instagram h\u0259\u015ft\u0259ql\u0259rind\u0259n do\u011fru v\u0259 yerind\u0259 istifad\u0259 engagementi art\u0131r\u0131rsa, \u00e7ox istifad\u0259 spam kimi g\u00f6r\u00fcnm\u0259y\u0259 s\u0259b\u0259b ola bil\u0259r. M\u00fc\u0259yy\u0259n bir topluma v\u0259 ya sektora \u00e7atmaq \u00fc\u00e7\u00fcn, trend olan m\u00f6vzuya qat\u0131lmaq v\u0259 ya kampaniya ba\u015flatmaq, xidm\u0259tl\u0259rinizi c\u0259miyy\u0259t\u0259 t\u0259klif etm\u0259k \u00fc\u00e7\u00fcn h\u0259\u015ft\u0259ql\u0259rd\u0259n strateji v\u0259 d\u00fczg\u00fcn istifad\u0259 edilm\u0259lidir.<\/p>\r\n\r\n\r\n\r\n

                           <\/p>\r\n

                          <\/span> 1. 807<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

                          \u0130nstagramdan biznes \u00fc\u00e7\u00fcn istifad\u0259 edirsinizs\u0259, bunun yaln\u0131z \u0259yl\u0259nc\u0259\u00a0 \u00fc\u00e7\u00fcn istifad\u0259 olunan platformadan daha art\u0131q oldu\u011funu bilirsiniz. Instagram platformas\u0131 markan\u0131z\u0131 yaratmaq v\u0259 onlayn auditoriyaya \u00e7atd\u0131rmaq \u00fc\u00e7\u00fcn g\u00fccl\u00fc bir vasit\u0259dir. Amma sizin sad\u0259c\u0259 auditoriyaya deyil, h\u0259m d\u0259 engagement-\u0259 ehtiyac\u0131n\u0131z var: r\u0259yl\u0259r, b\u0259y\u0259nm\u0259l\u0259r, payla\u015f\u0131mlar v\u0259 dig\u0259r h\u0259r\u0259k\u0259tl\u0259r sizin kontentin insanlarda n\u0259 d\u0259r\u0259c\u0259d\u0259 rezonans yaratd\u0131\u011f\u0131na s\u00fcbutdur. B\u0259s Engagement n\u0259dir?<\/p>\n

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