{"id":656,"date":"2020-02-06T18:08:39","date_gmt":"2020-02-06T14:08:39","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=656"},"modified":"2024-07-29T18:01:53","modified_gmt":"2024-07-29T14:01:53","slug":"google-ads-yoxsa-facebook-ads","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/google-ads-yoxsa-facebook-ads\/","title":{"rendered":"Google ads v\u0259 Facebook ads : Hans\u0131 siz\u0259 daha \u00e7ox fayda ver\u0259c\u0259k"},"content":{"rendered":"

R\u0259q\u0259msal maketinq sah\u0259sind\u0259 \u00e7al\u0131\u015fd\u0131\u011f\u0131m\u0131zdan \u00e7ox zaman m\u00fc\u015ft\u0259ril\u0259rimizin biz\u0259 bel\u0259 bir sual\u0131 olur ki, Google yoxsa Facebook reklamlar\u0131 yax\u015f\u0131d\u0131r?<\/strong> Biznesimiz \u00fc\u00e7\u00fcn hans\u0131 daha faydal\u0131 olar v\u0259 s.<\/p>\n

Dem\u0259k olar ki, \u00e7ox vaxt bizim cavab\u0131m\u0131z eyni olur \u2013 Sah\u0259d\u0259n as\u0131l\u0131d\u0131r….<\/p>\n

H\u0259r biri \u00f6z\u00fc \u00f6zl\u00fcy\u00fcnd\u0259 yax\u015f\u0131 platformad\u0131r v\u0259 burada bax\u0131\u015flar sizin biznesiniz\u0259, auditoriyan\u0131za v\u0259 qar\u015f\u0131n\u0131za qoydu\u011funuz m\u0259s\u0259l\u0259l\u0259r\u0259 g\u00f6r\u0259 d\u0259yi\u015fir. Ona g\u00f6r\u0259 d\u0259 g\u0259lin birlirkd\u0259 h\u0259r birinin mahiyy\u0259tin\u0259 n\u0259z\u0259r yetir\u0259k.<\/p>\n

Google ads v\u0259 Facebook reklamlar\u0131nda database f\u0259rqi.<\/h3>\n

\u018flb\u0259tt\u0259, ki\u00e7ik biznesl\u0259r reklam b\u00fcdc\u0259l\u0259rin\u0259 qar\u015f\u0131 h\u0259ssas olurlar v\u0259 ki\u00e7ik reklam b\u00fcdc\u0259l\u0259ri oldu\u011fundan onlar \u00fc\u00e7\u00fcn bu m\u0259bl\u0259\u011fin daha q\u0259an\u0259tli\u00a0 \u015f\u0259kild\u0259 Facebook v\u0259 ya Googla-da x\u0259rcl\u0259nm\u0259sini bilm\u0259l\u0259ri daha vacibdir. Ona g\u00f6r\u0259 d\u0259 bird\u0259f\u0259lik bu m\u0259s\u0259l\u0259l\u0259ri \u00e7\u00f6zm\u0259k \u00fc\u00e7\u00fcn m\u0259qal\u0259 yazmaq q\u0259rar\u0131na g\u0259ldik. D\u00fc\u015f\u00fcn\u00fcr\u00fck ki, biznes sahibl\u0259ri m\u0259qal\u0259ni oxuduqdan sonra hans\u0131 platforman\u0131n onlar\u0131n ROI (Return on Investment) \u00fc\u00e7\u00fcn faydal\u0131 olaca\u011f\u0131n\u0131 bil\u0259c\u0259kl\u0259r.<\/p>\n

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Google v\u0259 Facebook-un m\u00fcbariz\u0259sinin dramatik hiss\u0259l\u0259rin\u0259 ke\u00e7m\u0259d\u0259n \u0259vv\u0259l g\u0259lin onlar\u0131n aras\u0131ndak\u0131 \u0259sas f\u0259rqlilikl\u0259rin m\u00fcqayis\u0259sin\u0259 baxaq.<\/p>\n

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Google ads n\u0259dir ?<\/strong><\/h3>\n

\u0130ll\u0259r\u0259r \u0259rzind\u0259 qabaqc\u0131l texnologiyalar\u0131n inki\u015faf\u0131 biz marketoloqlara, el\u0259c\u0259 d\u0259 istehlak\u00e7\u0131lara t\u0259s\u0259vv\u00fcr ed\u0259c\u0259y\u0259mizd\u0259n daha \u00e7ox se\u00e7im vermi\u015fdir. Bunun n\u0259tic\u0259si olaraq\u00a0 informasiyan\u0131n tap\u0131lmas\u0131, \u00e7atd\u0131r\u0131lmas\u0131 v\u0259 q\u0259bulu formas\u0131 da d\u0259yi\u015fmi\u015fdir. H\u0259tta dey\u0259rdim al\u0131\u015f veri\u015f etm\u0259k qaydalar\u0131, bu g\u00fcn ist\u0259diyimizi almaq formas\u0131 bel\u0259 d\u0259yi\u015fmi\u015fdir.<\/p>\n

Bu d\u0259yi\u015fiklikl\u0259r\u0259 m\u0259ruz qalan, h\u0259m\u00e7inin bu d\u0259yi\u015fiklikl\u0259r\u0259 z\u0259min yaradan internet \u015firk\u0259tl\u0259rind\u0259n biri d\u0259 Google-dur. 1998-ci ild\u0259 yarad\u0131lan Google axtar\u0131\u015f m\u00fch\u0259rrikidir v\u0259 g\u00fcn \u0259rzind\u0259 onlayn internet istifad\u0259\u00e7il\u0259rin 70%-nin m\u00fcxt\u0259lif istiqam\u0259tl\u0259rd\u0259 milyonlara axtar\u0131\u015f etdikl\u0259ri bir platformad\u0131r. Minl\u0259rl\u0259 m\u0259hsul tipi, viodelar, yerli biznesl\u0259r bar\u0259d\u0259 axtar\u0131\u015flar he\u00e7 bir saniy\u0259 bel\u0259 \u00e7\u0259kmir. Google-da haz\u0131rda h\u0259r saniy\u0259d\u0259 40 000 , g\u00fcn \u0259rzind\u0259 3 milyard, il \u0259rzind\u0259 is\u0259 trilyona yax\u0131n axtar\u0131\u015f edilir. T\u0259s\u0259vv\u00fcr edin ki bu n\u0259aliyy\u0259tl\u0259t\u0259 2000-ci ild\u0259n ba\u015flayaraq Google nail ola bilmi\u015fdir v\u0259 reklam siyas\u0259tini hans\u0131 formada d\u0259yi\u015fm\u0259k imkanlar\u0131na malikdir.<\/p>\n

\u018fvv\u0259ll\u0259r Google Adwords kimi tan\u0131nan Google ads d\u00fcnyan\u0131n \u0259n m\u0259\u015fhur v\u0259 b\u00f6y\u00fck \u201cPay per Click\u201d platformalar\u0131ndan birin\u0259 \u00e7evrilmi\u015fdir. Reklam\u00e7\u0131lar \u00fc\u00e7\u00fcn bu onlama g\u0259lir ki, istfad\u0259\u00e7i onlar\u0131n reklam\u0131na klik etdiyin\u0259 g\u00f6r\u0259 Google-a \u00f6d\u0259ni\u015f etm\u0259li olurlar. Dig\u0259r axtar\u0131\u015f platformalar\u0131 da dem\u0259k olar ki, ox\u015far texnikalardan istifad\u0259 edirl\u0259r. Google istehlak\u00e7\u0131lar v\u0259 reklam\u00e7\u0131lar t\u0259r\u0259find\u0259n h\u0259ddind\u0259n \u00e7ox istifad\u0259 olundu\u011fu \u00fc\u00e7\u00fcn \u00e7ox zaman \u00f6d\u0259ni\u015fli axtar\u0131\u015flar\u0131 el\u0259 bir a\u011f\u0131zdan google ads adland\u0131r\u0131rlar.<\/p>\n

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social room<\/a><\/p><\/div>\n

Bu \u015f\u0259kil \u201cdigital marketinq kursu\u201d\u00a0 s\u00fcr\u0259tli axtar\u0131\u015f\u0131n \u0259sas\u0131nda \u00e7\u0131xm\u0131\u015fd\u0131r. \u015e\u0259kild\u0259 \u201cAd\u201d yaz\u0131lan hiss\u0259d\u0259 haz\u0131rda reklamda olan kurslar g\u00f6st\u0259rilmi\u015fdir. H\u0259m\u0259n arxas\u0131 il\u0259 ikinci g\u0259l\u0259n kurs is\u0259 reklams\u0131z \u015f\u0259kild\u0259 orda yer tutmu\u015fdur. Google texnologiyalar\u0131 axtar\u0131\u015f sor\u011fuma v\u0259 \u0259raziy\u0259 g\u00f6r\u0259 uy\u011fun bildiyi kursu \u00f6n\u0259 \u00e7\u0131xarm\u0131\u015fd\u0131r. Bir s\u00f6zl\u0259 Google reklamlar\u0131n axtar\u0131\u015f v\u0259 pay per click platformalar\u0131 kimi m\u00fcst\u0259sna t\u0259sir imkanlar\u0131 m\u00f6vcuddur.<\/p>\n

FACEBOOK ADS<\/a><\/h3>\n

\u018fg\u0259r baxsaq ki, Google ads daha \u00e7ox od\u0259ni\u015fli axtar\u0131\u015f imkanlar\u0131na g\u00f6r\u0259 se\u00e7ilirs\u0259, bu zaman Facebook da daha \u00e7ox \u00f6d\u0259ni\u015fli sosial reklamlar\u0131na g\u00f6r\u0259 tan\u0131n\u0131r. \u0130stehlak\u00e7\u0131 davran\u0131\u015flar\u0131 v\u0259 qaydalar\u0131n\u0131n d\u0259yi\u015fm\u0259si, \u015f\u00fcbh\u0259siz ki, sosial media n\u0259h\u0259ngl\u0259rin\u0259 istehlak\u00e7\u0131lar\u0131n dostlar\u0131 il\u0259 \u0259laq\u0259 qurmalar\u0131na, ya\u015fad\u0131qlar\u0131 t\u0259cr\u00fcb\u0259l\u0259ri b\u00f6l\u00fc\u015fm\u0259l\u0259rin\u0259 v\u0259 sevdikl\u0259ri m\u00f6vzular v\u0259 i\u015fl\u0259rl\u0259 m\u0259\u015f\u011ful olmas\u0131na \u015f\u0259rait yarad\u0131r.<\/p>\n

Bundan \u0259vv\u0259lki \u00a0m\u0259qal\u0259l\u0259rimizd\u0259 i\u015f sahibl\u0259rinin Facebook reklamlar\u0131n\u0131 marketinq planlar\u0131na daxil etm\u0259l\u0259rinin n\u0259 \u00fc\u00e7\u00fcn laz\u0131m oldu\u011funu izah etmi\u015fdik. Facebookun bu g\u00fcn 2.27 milyard ayl\u0131q aktiv istifad\u0259\u00e7isi il\u0259 nec\u0259 bir sosial g\u00fcc\u0259 \u00e7evrildiyini qeyd etm\u0259k ist\u0259rdik. Az\u0259rbaycanda is\u0259 bu r\u0259q\u0259m 2 milyondan \u00e7oxdur. Bu q\u0259d\u0259r aktiv istifad\u0259\u00e7i il\u0259 \u0259ks \u0259laq\u0259 yaratma imkanlar\u0131n\u0131n n\u0259l\u0259r v\u0259d etdiyinin y\u0259qin ki, f\u0259rqind\u0259siniz.<\/p>\n

Facebook reklamlar\u0131n\u0131n reklamver\u0259nl\u0259r v\u0259 biznes sahibl\u0259ri aras\u0131nda niy\u0259 bu q\u0259d\u0259r populyar oldu\u011funa diqq\u0259t yetir\u0259k. Bu q\u0259d\u0259r \u00a0istifad\u0259\u00e7i data-s\u0131 il\u0259 \u00f6y\u00fcnm\u0259k he\u00e7 d\u0259 t\u0259\u0259cc\u00fcbl\u00fc deyil, t\u0259kc\u0259 ke\u00e7\u0259n il Facebook reklamlar\u0131 b\u00fct\u00fcn onlayn reklam x\u0259rcl\u0259rinin 25% -ni t\u0259\u015fkil etmi\u015fdir.<\/p>\n

Y\u0259qin ki, Facebook-un Google-dan \u0259n b\u00f6y\u00fck \u00fcst\u00fcnl\u00fcy\u00fc sosial davran\u0131\u015f\u0131m\u0131z\u0131 daha yax\u015f\u0131 bilm\u0259sidir. Bu bar\u0259d\u0259 tam m\u0259lumatl\u0131 olmaya bil\u0259rik, ancaq \u015f\u00fcuralt\u0131 d\u00fc\u015f\u00fcnc\u0259miz \u015f\u0259klind\u0259 bir d\u0259 g\u00f6r\u00fcrs\u0259n ki, Facebook-da \u00f6z\u00fcm\u00fcz haqq\u0131nda m\u0259lumat\u0131 ist\u0259diyimizd\u0259n daha \u00e7ox a\u015fkar edirik.<\/p>\n

Facebook daha \u00e7ox data toplay\u0131r.<\/h3>\n

\u018flb\u0259tt\u0259, Facebook daha \u00e7ox data toplay\u0131r. Ola bilsin ki sizin t\u0259s\u0259vv\u00fcr ed\u0259 bil\u0259c\u0259yinizd\u0259n d\u0259 \u00e7ox. B\u0259y\u0259ndiyiniz s\u0259hif\u0259l\u0259r, \u0259laq\u0259d\u0259 (engage) oldu\u011funuz m\u00f6vzular, dostlar\u0131n\u0131z, do\u011fum tarixiniz, haz\u0131rda oldu\u011funuz m\u0259kan, 2019-cu ild\u0259 ke\u00e7irdiyiniz t\u0259till\u0259r v\u0259 s. X\u00fcsusi istifad\u0259\u00e7il\u0259ri h\u0259d\u0259fl\u0259y\u0259n reklam ver\u0259nl\u0259r \u00fc\u00e7\u00fcn yarad\u0131lan bel\u0259 bir m\u0259lumat data-s\u0131n\u0131n n\u0259 q\u0259d\u0259r d\u0259y\u0259r ver\u0259 bil\u0259c\u0259yini d\u00fc\u015f\u00fcn\u00fcn. V\u0259 bu emosiyalar, davran\u0131\u015flar\u0131m\u0131z v\u0259 b\u0259y\u0259ndiyimiz \u015feyl\u0259r al\u0131\u015f q\u0259rar\u0131m\u0131za b\u00f6y\u00fck t\u0259sir g\u00f6st\u0259rir.<\/p>\n

A\u015fa\u011f\u0131dak\u0131 qrafik reklam\u00e7\u0131lar \u00fc\u00e7\u00fcn\u00a0 Facebook ads targeting se\u00e7iml\u0259rini g\u00f6st\u0259rir.<\/p>\n

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facebook reklamlari<\/p><\/div>\n

Yaln\u0131z bu s\u0259b\u0259bd\u0259n, Facebook reklamlar\u0131 bir \u00e7ox ki\u00e7ik biznes sahibl\u0259ri aras\u0131nda populyar olaraq qal\u0131r, \u00e7\u00fcnki h\u0259d\u0259f edilmi\u015f m\u00fc\u015ft\u0259rini t\u0259yin etm\u0259k v\u0259 yaln\u0131z m\u0259hsul v\u0259 ya xidm\u0259tinizi sat\u0131n alma ehtimal\u0131 olan insanlara reklam verm\u0259k imkan\u0131 t\u0259klif edir. Bu el\u0259 bir m\u0259qamd\u0131r ki, \u0259ks\u0259r reklam platformalar\u0131 bel\u0259 formada se\u00e7iml\u0259r ver\u0259 bilmirl\u0259r.<\/p>\n

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umico<\/p><\/div>\n

 <\/p>\n

Google Ads v\u0259 Facebook Ads \u2013 Nec\u0259 i\u015fl\u0259yirl\u0259r?<\/strong><\/h3>\n

Google ads \u00f6z\u00fcn\u00fcn \u00f6d\u0259ni\u015fli axtar\u0131\u015f t\u0259klifl\u0259rii il\u0259 biznes sahibl\u0259rin\u0259 istifad\u0259\u00e7il\u0259rin Google-a daxil olub axtar\u0131\u015f ed\u0259rk\u0259n h\u0259d\u0259fl\u0259ndirilm\u0259sin\u0259 imkan yarad\u0131r. \u018fsas\u0259n m\u0259tn\u0259 \u0259saslanan bu reklamlar\u0131n m\u0259qs\u0259di istifad\u0259\u00e7il\u0259r axtar\u0131\u015f ed\u0259rk\u0259n onlara uy\u011fun m\u0259hsular\u0131n\u00a0 n\u0259tic\u0259d\u0259 reklam kimi g\u00f6st\u0259rilm\u0259sidir.<\/p>\n

\u0130stifad\u0259\u00e7i n\u00f6qteyi-n\u0259z\u0259rind\u0259n m\u00fc\u0259yy\u0259n bir s\u00f6z \u00fc\u00e7\u00fcn Google axtar\u0131\u015f\u0131n\u0131 h\u0259yata ke\u00e7ir\u0259nd\u0259 ad\u0259t\u0259n bir saniy\u0259d\u0259n az n\u0259tic\u0259 ver\u0259n s\u0259hif\u0259l\u0259r g\u00f6st\u0259rilir.<\/p>\n

Lakin, h\u0259r bir axtar\u0131\u015f n\u0259tic\u0259si s\u0259hf\u0259sinin ba\u015flan\u011f\u0131c\u0131nda g\u00f6r\u00fcn\u0259n ilkin bir ne\u00e7\u0259 s\u0259tir \u00e7ox zaman reklam\u00e7\u0131lar\u0131n axtar\u0131\u015f edil\u0259n a\u00e7ar s\u00f6zl\u0259r\u0259 g\u00f6r\u0259 verdiyi reklamlar\u0131n n\u0259tic\u0259sidir. (A\u015fa\u011f\u0131da “Ad” yaz\u0131lan buna misal ola bil\u0259r)<\/p>\n

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digital agency baku<\/span><\/p><\/div>\n

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Reklam ver\u0259nl\u0259r\u00a0 n\u00f6qteyi-n\u0259z\u0259rind\u0259n, Google Reklam platformas\u0131 onlara istifad\u0259\u00e7il\u0259rin reklam etm\u0259k ist\u0259dikl\u0259ri a\u00e7ar s\u00f6z axtard\u0131qda g\u00f6r\u00fcn\u0259c\u0259k kampaniyalar yaratma\u011fa imkan verir. Daha h\u0259d\u0259fl\u0259nmi\u015f bir yana\u015fma \u00fc\u00e7\u00fcn yerli \u015firk\u0259tl\u0259r, a\u00e7ar s\u00f6zl\u0259rini x\u00fcsusi co\u011frafi b\u00f6lg\u0259d\u0259 axtaran insanlar\u0131 da h\u0259d\u0259f\u0259 ala bil\u0259r. \u018frazi \u00fczr\u0259 axtar\u0131\u015f verdikd\u0259 is\u0259 \u0259raziy\u0259 yax\u0131n \u015firk\u0259tl\u0259r x\u0259rit\u0259d\u0259ki formada \u0259n yax\u0131n olanlar\u0131 g\u00f6rs\u0259n\u0259c\u0259kdir.<\/p>\n

Bu kampaniyalar qurulduqdan sonra, reklamlar\u0131n\u0131z ox\u015far a\u00e7ar s\u00f6zl\u0259r se\u00e7mi\u015f reklam ver\u0259nl\u0259r il\u0259 bir h\u0259rrac aral\u0131\u011f\u0131na daxil olur. V\u0259 n\u0259hay\u0259t, Google \u0259n \u00e7ox t\u0259klif alan v\u0259 \u0259n uy\u011fun m\u0259zmuna sahib olan reklam\u0131 g\u00f6st\u0259r\u0259c\u0259kdir. \u018flb\u0259tt\u0259 ki, Google-un bu kampaniyalar\u0131 qurmaq \u00fc\u00e7\u00fcn kifay\u0259t q\u0259d\u0259r al\u0259tl\u0259r ordusu var, lakin bunlar bilinm\u0259si laz\u0131m olan \u0259sas m\u0259qamlard\u0131r.<\/p>\n

Dig\u0259r t\u0259r\u0259fd\u0259n Facebook reklamlar\u0131, reklam\u0131n\u0131z\u0131 platformada h\u0259d\u0259fl\u0259y\u0259n profil olaraq se\u00e7diyiniz davran\u0131\u015f v\u0259 x\u00fcsusiyy\u0259tl\u0259r\u0259 \u0259saslanaraq insanlara y\u00f6n\u0259ltm\u0259y\u0259 imkan verir. Google Reklamlar\u0131ndan f\u0259rqli olaraq istifad\u0259\u00e7inin axtar\u0131\u015f sor\u011fusuna \u0259saslanm\u0131r. T\u0259kc\u0259 demoqrafiyaya \u0259saslanaraq h\u0259d\u0259fl\u0259ndirm\u0259 se\u00e7iml\u0259rinin geni\u015f \u00e7e\u015fidini t\u0259min etmir, h\u0259m d\u0259 bir reklam ver\u0259n\u0259 h\u0259d\u0259f istifad\u0259\u00e7il\u0259rinin davran\u0131\u015flar\u0131na, b\u0259y\u0259ndikl\u0259rin\u0259 v\u0259 b\u0259y\u0259nm\u0259m\u0259l\u0259rin\u0259 \u0259saslanma\u011fa imkan verir.<\/p>\n

 <\/p>\n

Google ads v\u0259 Facebook ads \u00fc\u00e7\u00fcn \u0259sl ROI n\u0259dir ? \u00a0Bunu nec\u0259 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k olar.<\/h3>\n

Vaxt var idi, \u00e7ap reklam\u0131 kimi \u0259n\u0259n\u0259vi kanallar biznes sahibl\u0259ri \u00fc\u00e7\u00fcn bazara girm\u0259k strategiyas\u0131 idi. Yerli q\u0259zetl\u0259rd\u0259 k\u00fctl\u0259vi mara\u011fa g\u00fcv\u0259nib, sonra kimins\u0259 reklamlar\u0131n\u0131z\u0131 g\u00f6r\u00fcb al\u0131\u015f-veri\u015f etm\u0259k \u00fc\u00e7\u00fcn ziyar\u0259t ed\u0259c\u0259yin\u0259 \u00fcmid etm\u0259k. Bel\u0259 reklam kampaniyas\u0131n\u0131n son zamanlar n\u0259 q\u0259d\u0259r effektiv oldu\u011funu is\u0259 d\u0259qiq bilmirik.<\/span><\/p>\n

Biz o d\u00f6vrl\u0259rd\u0259n bu yana xeyli yol ke\u00e7mi\u015fik v\u0259 bu g\u00fcn biznes sahibl\u0259ri v\u0259 reklam ver\u0259nl\u0259r qabaqc\u0131l r\u0259q\u0259msal vasit\u0259l\u0259r\u0259 sahibdirl\u0259r. Daha yeni reklam texnologiyalar\u0131, \u00f6z m\u00fc\u015ft\u0259ril\u0259rini h\u0259f\u0259l\u0259y\u0259rk\u0259n m\u00fcxt\u0259lif reklam formatlar\u0131nda t\u0259\u015fviq etm\u0259y\u0259 imkan verir.<\/span><\/p>\n

Art\u0131q h\u0259r \u015fey yax\u015f\u0131la\u015f\u0131r….<\/span><\/strong><\/p>\n

Komp\u00fcter elml\u0259ri v\u0259 m\u0259lumat analitikas\u0131 bu kampaniyalar\u0131 izl\u0259m\u0259y\u0259 v\u0259 konversiyalar\u0131 ba\u015f ver\u0259n saata q\u0259d\u0259r sayma\u011fa imkan verir. Reklam platformalar\u0131 vasit\u0259sil\u0259 veb sayt\u0131n\u0131za daxil olanlar\u0131n izl\u0259nm\u0259si onlar\u0131n n\u0259 kimi f\u0259aliyy\u0259tl\u0259r h\u0259yata ke\u00e7irm\u0259sini track etm\u0259k m\u00fcmk\u00fcn olmu\u015fdur. Detall\u0131 \u015f\u0259kild\u0259 kampaniyan\u0131z\u0131n f\u0259aliyy\u0259tini optimalla\u015fd\u0131rma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn \u0259vv\u0259lkind\u0259n daha \u00e7ox data vard\u0131r.<\/span><\/p>\n

Jugaad olaraq biz\u00a0 m\u00fc\u015ft\u0259ril\u0259rimiz\u0259 veb sayta ziyar\u0259t\u00e7il\u0259r c\u0259lb ed\u0259rk\u0259n onlar\u0131n qeyd\u0259 al\u0131nmas\u0131 \u00fc\u00e7\u00fcn kodlar v\u0259 skriptl\u0259r yazma\u011fa k\u00f6m\u0259k edirik. Daha sonra, H\u0259m Facebook v\u0259 h\u0259m d\u0259 Google vasit\u0259sil\u0259 veb sayta daxil olan ziyar\u0259t\u00e7il\u0259ri t\u0259krar geriy\u0259, Remarketinq t\u0259tbiqin\u0259 g\u0259tiririk. Ke\u00e7mi\u015f ziyar\u0259t\u00e7il\u0259ri geri qaytarmaq bacar\u0131\u011f\u0131, h\u0259qiqi ROI formala\u015fd\u0131r\u0131lan zaman olur. \u00c7\u00fcnki indi istifad\u0259\u00e7il\u0259ri yaln\u0131z sayta c\u0259b etm\u0259k kifay\u0259t etmir, onlar\u0131n sat\u0131\u015fa s\u00f6vq edilm\u0259si \u00fc\u00e7\u00fcn Remarketinq metodikas\u0131ndan yararlanmaq laz\u0131m g\u0259lir.\u00a0 Veb sayt\u0131n\u0131z\u0131 \u00f6nc\u0259l\u0259r ziyar\u0259t etmi\u015f k\u0259sl\u0259rin yenid\u0259n veb sayta qaytar\u0131lmas\u0131 v\u0259 onlar\u0131n al\u0131\u015fa s\u00f6vq edilm\u0259si h\u0259qiqi bir RO\u0130 formala\u015fd\u0131r\u0131r.<\/span><\/p>\n

V\u0259 Sonda<\/span><\/strong><\/h3>\n

Bizim bu m\u00fcqayis\u0259d\u0259 hans\u0131na daha \u00e7ox \u00fcst\u00fcnl\u00fck verilm\u0259si il\u0259 ba\u011fl\u0131 qalibi m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k fikrimiz yoxdur. Burada biznes tipi, m\u00fc\u015ft\u0259ri auditoriyas\u0131 v\u0259 s\u00a0 kimi bir \u00e7ox amill\u0259r vard\u0131r. \u018fsas olan odur ki, harda reklam yerl\u0259\u015fdirm\u0259nizd\u0259n as\u0131l\u0131 olmayaraq siz RO\u0130-nizi hesablamal\u0131s\u0131n\u0131z. \u018fg\u0259r Facebooka 20 USD reklam b\u00fcdc\u0259si yerl\u0259\u015fdirib \u00e7oxlu \u201creach\u201d say\u0131 v\u0259 \u201cLead\u201d al\u0131b sat\u0131\u015f e<\/span>d\u0259 bilmirsizs\u0259, \u018fv\u0259zind\u0259 Google da 30 USD yerl\u0259\u015fdirib \u201clike\u201d almasan\u0131zda sat\u0131\u015f edirsinizs\u0259 o zaman Google-u se\u00e7m\u0259lisiniz t\u0259bii ki. B\u00fct\u00fcn bu m\u0259s\u0259l\u0259l\u0259rd\u0259 RO\u0130-nin \u00f6l\u00e7\u00fclm\u0259si vacibdir. \u00c7ox zaman olur ki, ki\u00e7ik biznesl\u0259r \u00fc\u00e7\u00fcn Facebook daha ucuz ba\u015fa g\u0259l\u0259n v\u0259 faydal\u0131 ola bilir. Yaxud Google axtar\u0131\u015f zaman\u0131 m\u00fc\u015ft\u0259ri al\u0131\u015fa daha yax\u0131n ola bilir.<\/p>\n

B\u00fct\u00fcn bunlar \u00f6l\u00e7\u00fclm\u0259lidir v\u0259 bu i\u015fd\u0259 h\u0259r iki platforman\u0131 daim g\u00fcnd\u0259md\u0259 saxlay\u0131b zaman-zaman RO\u0130-nizi \u00f6l\u00e7m\u0259y\u0259 davam etm\u0259lisiniz.<\/p>\n

T\u0259\u015f\u0259kk\u00fcrl\u0259r.<\/p>\n

P\u0259rviz Az\u0259relli<\/p>\n

<\/span> 4. 512<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

R\u0259q\u0259msal maketinq sah\u0259sind\u0259 \u00e7al\u0131\u015fd\u0131\u011f\u0131m\u0131zdan \u00e7ox zaman m\u00fc\u015ft\u0259ril\u0259rimizin biz\u0259 bel\u0259 bir sual\u0131 olur ki, Google yoxsa Facebook reklamlar\u0131 yax\u015f\u0131d\u0131r? Biznesimiz \u00fc\u00e7\u00fcn hans\u0131 daha faydal\u0131 olar v\u0259 s. Dem\u0259k olar ki, \u00e7ox vaxt bizim cavab\u0131m\u0131z eyni olur \u2013 Sah\u0259d\u0259n as\u0131l\u0131d\u0131r…. H\u0259r biri \u00f6z\u00fc \u00f6zl\u00fcy\u00fcnd\u0259 yax\u015f\u0131 platformad\u0131r v\u0259 burada bax\u0131\u015flar sizin biznesiniz\u0259, auditoriyan\u0131za v\u0259 qar\u015f\u0131n\u0131za qoydu\u011funuz m\u0259s\u0259l\u0259l\u0259r\u0259 g\u00f6r\u0259<\/p>\n

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