{"id":64,"date":"2018-10-25T17:53:56","date_gmt":"2018-10-25T13:53:56","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=64"},"modified":"2021-10-10T18:45:39","modified_gmt":"2021-10-10T14:45:39","slug":"reqemsal-marketinq","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/reqemsal-marketinq\/","title":{"rendered":"R\u0259q\u0259msal marketinq ?"},"content":{"rendered":"

R\u0259q\u0259msal marketinq al\u0259tl\u0259ri n\u0259l\u0259rd\u0259n ibar\u0259tdir?<\/h1>\n

 <\/p>\n

Son 10 il \u0259rzind\u0259 marketinq d\u00fcnyas\u0131nda \u00e7ox \u015fey d\u0259yi\u015fdi. Texnologiyan\u0131n inki\u015faf\u0131, artan \u015f\u0259b\u0259k\u0259 geni\u015fliyi v\u0259 artan mobil qur\u011fular sat\u0131nalma v\u0259rdi\u015fl\u0259rimizi d\u0259yi\u015fdir\u0259r\u0259k, h\u0259yat t\u0259rzimizi d\u0259yi\u015fir. Ara\u015fd\u0131rmalara g\u00f6r\u0259 Az\u0259rbaycanda t\u0259xmin\u0259n 2.7 milyon internet istifad\u0259\u00e7isi var v\u0259 bu say h\u0259r ke\u00e7\u0259n il art\u0131r.R\u0259q\u0259msal marketinq sektoru \u00f6n\u00fcm\u00fczd\u0259ki 10 il \u0259rzind\u0259 \u0259h\u0259miyy\u0259t qazanma\u011fa davam ed\u0259c\u0259kdir.<\/p>\n

Bel\u0259likl\u0259 r\u0259q\u0259msal marketinq n\u0259dir, bu sah\u0259d\u0259 u\u011furlu olmaq vacibdirmi?<\/p>\n

R\u0259q\u0259msal marketinq <\/strong><\/h2>\n

TV<\/strong>, radio, jurnal kimi \u0259n\u0259n\u0259vi mediadan uzaq \u00fcsullarlardan, brending v\u0259 xidm\u0259ti t\u0259\u015fviq etm\u0259k m\u0259qs\u0259diyl\u0259 internet, mobil v\u0259 dig\u0259r interaktiv platformalar\u0131 istifad\u0259 etm\u0259kdir. R\u0259q\u0259msal marketinq ayr\u0131ca interaktiv marketinq, onlayn marketinq, e-marketinq v\u0259 veb marketinq d\u0259 daxildir.<\/p>\n

R\u0259q\u0259msal marketinq m\u0259s\u0259l\u0259l\u0259ri hans\u0131lard\u0131r?<\/p>\n

Digital Marketing \u0259sas\u0259n 4 add\u0131mdan ibar\u0259tdir: \u018fld\u0259 et (Acquire), Qazan (Convert), \u00d6l\u00e7-Optimalla\u015fd\u0131rma (Measure&Optimize) v\u0259 Sahib olmaq&B\u00f6y\u00fctm\u0259k(Retain & Grow).<\/strong><\/p>\n

Acquire<\/strong>: M\u00fc\u015ft\u0259rini veb-s\u0259hif\u0259niz\u0259 v\u0259 ya sat\u0131\u015f etdiyiniz s\u0259hif\u0259y\u0259 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn f\u0259aliyy\u0259t.Bunlara daxildir: Axtar\u0131\u015f sistemi optimalla\u015fd\u0131rma Search Engine Optimization (SEO), H\u0259r bir klik\u0259 \u00f6d\u0259(PPC), Email Marketing, Sosial Media Marketing<\/a> (Social Media Marketing), G\u0259lir T\u0259r\u0259fda\u015fl\u0131\u011f\u0131 (Affiliate Marketing), \u0130nteraktiv M\u00fcqayis\u0259 (Interactive Comparison), Reklam T\u0259r\u0259fda\u015fl\u0131\u011f\u0131 (Advertising Partnership), Viral Marketinq, M\u0259zmun istehsal payla\u015fma, RSS, Online PR \u0259sas m\u00f6vzular.<\/h4>\n

Konvertasiya<\/strong><\/h3>\n

M\u00fc\u015ft\u0259rinin veb s\u0259hif\u0259niz\u0259 g\u0259ldikd\u0259n sonra m\u0259qs\u0259dl\u0259r\u0259 \u00e7atmas\u0131na k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn laz\u0131m olan f\u0259aliyy\u0259tl\u0259r. H\u0259d\u0259f h\u0259r zaman sat\u0131\u015f deyildir, bir blog \u00fc\u00e7\u00fcn oxunan yaz\u0131lar\u0131n say\u0131, yaz\u0131n\u0131 b\u0259y\u0259n\u0259nl\u0259r say\u0131, ne\u00e7\u0259 adam\u0131n o yaz\u0131n\u0131 payla\u015fd\u0131\u011f\u0131, ne\u00e7\u0259 adam\u0131n blogu t\u0259qib etm\u0259y\u0259 ba\u015flad\u0131\u011f\u0131 kimi \u015feyl\u0259r d\u0259 ola bil\u0259r. Bir q\u0259zetin veb s\u0259hif\u0259sind\u0259, ne\u00e7\u0259 x\u0259b\u0259r oxundu\u011funa, veb s\u0259hif\u0259sind\u0259 x\u0259rcl\u0259n\u0259n \u00fcmumi vaxt\u0131 \u015f\u0259xsi s\u0259hif\u0259 \u00fc\u00e7\u00fcn \u0259laq\u0259 qurmaq ist\u0259y\u0259nl\u0259rin say\u0131na.<\/p>\n

M\u00f6vcudluq v\u0259 \u0259l\u00e7atal\u0131q i\u015fl\u0259ri (Usability & Accessibility), M\u00fc\u015ft\u0259ri Q\u0259rar D\u0259st\u0259k mexanizminin g\u00fccl\u0259ndirilm\u0259si (Customer Decision Support), m\u0259zmun , s\u0259hif\u0259nin i\u015f\u0259 faydal\u0131l\u0131\u011f\u0131 art\u0131rma, sat\u0131\u015f m\u0259tnl\u0259rini inand\u0131r\u0131c\u0131 yazma, f\u0259rdil\u0259\u015fdirm\u0259, m\u00fc\u015ft\u0259ri seqmentl\u0259rind\u0259 t\u0259yin etm\u0259 v\u0259 h\u0259d\u0259fl\u0259m\u0259 i\u015fl\u0259ri (Personalisation, Segmenting, Targeting) , E-po\u00e7t Marketing (Email Marketing), \u00f6d\u0259m\u0259 variantlar\u0131n\u0131n \u00e7oxald\u0131lmas\u0131 v\u0259 s\u0259hif\u0259 i\u00e7ind\u0259ki axtar\u0131\u015f\u0131n yax\u015f\u0131la\u015fd\u0131r\u0131lmas\u0131<\/p>\n

Measure&Optimize (\u00d6l\u00e7-Optimalla\u015fd\u0131rma)<\/strong>:<\/p>\n

Bu m\u0259rh\u0259l\u0259d\u0259 n\u0259yin s\u0259hv etdiyinizi v\u0259 d\u00fczg\u00fcn etdiyinizinizi v\u0259 r\u0259qibl\u0259rinizl\u0259 \u00f6z\u00fcn\u00fczl\u0259 m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn \u00e7ox vacib bir m\u0259rh\u0259l\u0259dir. Hesab edir\u0259m ki, bu r\u0259q\u0259msal marketinq f\u0259aliyy\u0259tinin \u0259n vacib hiss\u0259sidir. \u00c7\u00fcnki m\u00fcv\u0259ff\u0259qiyy\u0259tinizi \u00f6l\u00e7\u0259 bilm\u0259y\u0259c\u0259ksinizs\u0259, u\u011furlu oldu\u011funuzu dey\u0259 bilm\u0259r\u0259m. Bu m\u0259rh\u0259l\u0259d\u0259, \u0259vv\u0259lc\u0259 s\u0259hif\u0259nizin i\u015fini t\u0259hlil etm\u0259liyik.<\/p>\n

Web Analytics proqramlar\u0131n\u0131 istifad\u0259 ed\u0259r\u0259k, Acquire v\u0259 Convert b\u00f6l\u00fcm\u00fcnd\u0259 h\u0259yata ke\u00e7iril\u0259n f\u0259aliyy\u0259tl\u0259ri qiym\u0259tl\u0259ndirm\u0259lisiniz. S\u0259hif\u0259nizin u\u011fur meyarlar\u0131n\u0131 r\u0259qibl\u0259rinizin meyarlar\u0131 il\u0259 m\u00fcqayis\u0259 etm\u0259lisiniz. Online panell\u0259r v\u0259 sor\u011fularla istifad\u0259\u00e7il\u0259rinizi daha yax\u015f\u0131 ba\u015fa d\u00fc\u015fm\u0259lisiniz.<\/p>\n

Retain & Grow<\/strong>:<\/p>\n

Bu, b\u00f6lm\u0259d\u0259 siz m\u00fc\u015ft\u0259ril\u0259rinizi m\u0259mnun etm\u0259k v\u0259 daimi m\u00fc\u015ft\u0259ril\u0259riniz olmas\u0131na \u00fc\u00e7\u00fcn \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Email Marketing, sadiqlik proqramlar\u0131, dinamik qiym\u0259t strategiyalar\u0131 t\u0259tbiq olunmas\u0131, f\u0259rdil\u0259\u015fdirm\u0259, icma qurulmas\u0131 v\u0259 referans proqramlar\u0131 bu sah\u0259d\u0259 istifad\u0259 ed\u0259 bil\u0259n \u00fcsullard\u0131r.<\/p>\n

R\u0259q\u0259msal marketinq art\u0131q \u00f6lk\u0259mizd\u0259 yeni olaraq geni\u015f yay\u0131lmaqdad\u0131r v\u0259 \u00fcmid edir\u0259m ki, bu sah\u0259 \u00f6lk\u0259mizd\u0259 laz\u0131m olan yerini tutacaqd\u0131r.<\/p>\n

<\/span> 8. 678<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

R\u0259q\u0259msal marketinq al\u0259tl\u0259ri n\u0259l\u0259rd\u0259n ibar\u0259tdir?   Son 10 il \u0259rzind\u0259 marketinq d\u00fcnyas\u0131nda \u00e7ox \u015fey d\u0259yi\u015fdi. Texnologiyan\u0131n inki\u015faf\u0131, artan \u015f\u0259b\u0259k\u0259 geni\u015fliyi v\u0259 artan mobil qur\u011fular sat\u0131nalma v\u0259rdi\u015fl\u0259rimizi d\u0259yi\u015fdir\u0259r\u0259k, h\u0259yat t\u0259rzimizi d\u0259yi\u015fir. Ara\u015fd\u0131rmalara g\u00f6r\u0259 Az\u0259rbaycanda t\u0259xmin\u0259n 2.7 milyon internet istifad\u0259\u00e7isi var v\u0259 bu say h\u0259r ke\u00e7\u0259n il art\u0131r.R\u0259q\u0259msal marketinq sektoru \u00f6n\u00fcm\u00fczd\u0259ki 10 il \u0259rzind\u0259 \u0259h\u0259miyy\u0259t qazanma\u011fa davam<\/p>\n

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