{"id":392,"date":"2019-04-08T13:19:23","date_gmt":"2019-04-08T09:19:23","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=392"},"modified":"2024-07-29T17:31:04","modified_gmt":"2024-07-29T13:31:04","slug":"satis-ve-marketinq","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/satis-ve-marketinq\/","title":{"rendered":"Marketinq v\u0259 Sat\u0131\u015f komandas\u0131n\u0131n bir yerd\u0259 \u00e7al\u0131\u015fmas\u0131n\u0131n asan Yolu n\u0259dir?"},"content":{"rendered":"

Siz sat\u0131\u015f v\u0259 marketinq komandas\u0131n\u0131n bir yerd\u0259 i\u015fl\u0259m\u0259sini nec\u0259 t\u0259\u015fkil edirsiniz?<\/p>\n

\u015eirk\u0259tl\u0259rd\u0259 sat\u0131\u015f v\u0259 marketinq funksiyalar\u0131n\u0131 uy\u011funla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn artan ehtiyaclar haqq\u0131nda \u00e7ox dan\u0131\u015fmaq olar. M\u00fc\u015ft\u0259ril\u0259r problemsiz t\u0259cr\u00fcb\u0259 s\u0259rgil\u0259m\u0259yinizi sizd\u0259n g\u00f6zl\u0259yirl\u0259r. Sat\u0131\u015f komandas\u0131 v\u0259 marketinq komandas\u0131 \u00a0aras\u0131nda \u201cm\u00fc\u015ft\u0259rinin h\u0259yat d\u00f6vr\u00fc\u201d m\u0259s\u0259l\u0259l\u0259rin\u0259 yana\u015fmalar\u0131nda bir f\u0259rq vard\u0131r v\u0259 bu f\u0259rqlilikl\u0259ri ay\u0131rd etm\u0259k g\u00fcn\u00fc g\u00fcnd\u0259n \u00e7\u0259tinl\u0259\u015fm\u0259kd\u0259dir.<\/p>\n

Onlar\u0131 iki yer\u0259 b\u00f6lm\u0259k \u0259v\u0259zin\u0259, digital marketinq yana\u015fmas\u0131nda g\u00f6r\u00fcr\u00fck ki, yeni m\u00fc\u015ft\u0259rinin bax\u0131\u015f\u0131 art\u0131q onlar\u0131n yax\u0131nla\u015fmas\u0131n\u0131 t\u0259l\u0259b edir. Eyni zamanda h\u0259r iki marketinq v\u0259 sat\u0131\u015f professionallar\u0131ndan onlar\u0131n rolunun art\u0131r\u0131lmas\u0131 v\u0259 daha da yax\u0131nla\u015fmas\u0131n\u0131 formala\u015fd\u0131rmas\u0131 g\u00f6zl\u0259nilir.<\/p>\n

 <\/p>\n

Marketinq v\u0259 Sat\u0131\u015fdan Yeni G\u00f6zl\u0259ntil\u0259r<\/strong><\/h3>\n

\u00a0<\/strong>Artan marketinq platformalar\u0131 v\u0259 kanallar\u0131 marketoloqlar\u0131 m\u0259cbur edir ki, daha \u00e7ox kontent yaratmaqla m\u0259\u015fqul olsunlar. H\u0259m\u00e7inin indi m\u00fcxt\u0259lif marketinq t\u0259\u015f\u0259bb\u00fcsl\u0259ri\u00a0 \u00fc\u00e7\u00fcn RO\u0130-ni \u00f6l\u00e7m\u0259k \u0259vv\u0259lkind\u0259n daha asand\u0131r. Ona g\u00f6r\u0259 d\u0259 g\u00f6zl\u0259nilir ki, marketoloqlar daha \u00e7ox material yaratmaqla yana\u015f\u0131 haz\u0131rlad\u0131qlar\u0131 i\u015fl\u0259rd\u0259 daha y\u00fcks\u0259k standardlarla uy\u011funla\u015fmal\u0131 olacaqlar.<\/p>\n

Dig\u0259r t\u0259r\u0259fd\u0259n is\u0259 sat\u0131\u015f i\u015f\u00e7il\u0259rin\u0259\u00a0 m\u00fcvafiq anlay\u0131\u015flar\u0131 olan potensial m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259 yolunda\u00a0 b\u00f6y\u00fck t\u0259zyiql\u0259r var. Digital kommunikasiyalar uzun m\u00fcdd\u0259tli d\u0259y\u0259rl\u0259r\u00a0 v\u0259 \u0259laq\u0259l\u0259rin qurulmas\u0131nda g\u00fccl\u00fc bir al\u0259t\u0259 \u00e7evrilmi\u015fdir. Bu o dem\u0259kdir ki, sat\u0131\u015f adamlar\u0131n\u0131n da art\u0131q kontenti payla\u015fmas\u0131na ehtiyac var v\u0259 t\u0259\u0259s\u00fcfl\u0259r olsun ki, sat\u0131\u015f adamlar\u0131n\u0131n \u00e7oxunun t\u0259cr\u00fcb\u0259si v\u0259 ya h\u0259v\u0259si yoxdur ki, bunu etsinl\u0259r.<\/p>\n

Uy\u011funla\u015fma he\u00e7 d\u0259 h\u0259r zaman rahat olmur. H\u0259r iki t\u0259r\u0259f biri birini q\u0259bul etm\u0259k m\u0259s\u0259l\u0259si g\u0259l\u0259nd\u0259 m\u00fcqavim\u0259t g\u00f6st\u0259rm\u0259y\u0259 meyilli olurlar. Bu m\u0259s\u0259l\u0259l\u0259r daha \u00e7ox k\u00f6hn\u0259 idar\u0259etm\u0259 sistemind\u0259n v\u0259 \u015firk\u0259t daxili siyas\u0259td\u0259n qaynaqlansada h\u0259m\u00e7inin hiss olunur ki, onlar biri biril\u0259 kifay\u0259t q\u0259d\u0259r kontaktda deyill\u0259r. M\u0259s\u0259l\u0259n, sat\u0131\u015f \u00e7ox zaman d\u00fc\u015f\u00fcn\u00fcr ki, marketinq komandas\u0131 izaolyasiya olunmu\u015f formada i\u015fl\u0259yir v\u0259 ortam\u0131 hiss etm\u0259k \u00fc\u00e7\u00fcn bir n\u00f6v onlar kimi s\u0259ng\u0259rd\u0259 deyill\u0259r.<\/p>\n

Marketinq departamenti m\u00f6vcud digital ortamda sat\u0131\u015f komandas\u0131 \u00fc\u00e7\u00fcn a\u011fac buda\u011f\u0131 kimi bir istiqm\u0259t a\u00e7a bils\u0259 \u00f6z i\u015fl\u0259rini bir n\u00f6v daha asanla\u015fd\u0131rma\u011fa nail ola bil\u0259rl\u0259r. Aktiv \u015f\u0259kild\u0259 sat\u0131\u015f komandalar\u0131n\u0131 c\u0259lb ed\u0259r\u0259k onlara kontent yaratmaqda k\u00f6m\u0259k ed\u0259 bils\u0259l\u0259r, marketoloqlar daha yax\u015f\u0131 kontentin \u0259rs\u0259y\u0259 g\u0259lm\u0259sin\u0259 nail olmaqla m\u00fc\u015ft\u0259ri \u0259laq\u0259l\u0259rini daha da m\u00f6hk\u0259ml\u0259ndir\u0259 bil\u0259c\u0259kl\u0259r. Bu yana\u015fma \u00e7oxlu sayda pozitiv effektl\u0259r yaradacaqd\u0131r:<\/p>\n

    \n
  1. Sat\u0131\u015f v\u0259 marketinq komandalar\u0131 aras\u0131nda \u0259laq\u0259 quracaqd\u0131r.<\/li>\n
  2. Bu siz\u0259 y\u00fcks\u0259k keyfiyy\u0259tli konteti daha s\u00fcr\u0259tli yaratma\u011fa imkan yaradacaqd\u0131r.<\/li>\n
  3. Sat\u0131\u015f komandas\u0131 kontentin yarad\u0131lmas\u0131nda i\u015ftirak etdiyind\u0259n onun payla\u015f\u0131lmas\u0131nda daha maraql\u0131 olacaqd\u0131r.<\/li>\n
  4. Bu yana\u015fma sizin indiki d\u00fc\u015f\u00fcnc\u0259nizd\u0259 olan qaranl\u0131q m\u0259qamlara daha \u00e7ox i\u015f\u0131q salacaqd\u0131r.<\/li>\n<\/ol>\n

     <\/p>\n

    Marketinq v\u0259 Sat\u0131\u015f\u0131n bir araya g\u0259tirilm\u0259sin\u0259 dair praktiki suallar <\/strong><\/h3>\n

    \u00a0<\/strong>Bel\u0259likl\u0259 siz bunu nec\u0259 ed\u0259 bil\u0259rsiniz ? Prosessi daha da \u00e7\u0259tinl\u0259\u015fdirm\u0259y\u0259 ehtiyac yoxdur. Adi qaydada marketoloqlar sat\u0131\u015f r\u0259hb\u0259rl\u0259ri il\u0259 \u00f6z \u015firk\u0259tl\u0259rind\u0259 bir ne\u00e7\u0259 d\u0259qiq\u0259lik d\u0259 olsa oturmal\u0131d\u0131rlar. Burda m\u0259s\u0259l\u0259 adi sat\u0131\u015f menecerl\u0259rind\u0259n getmir, \u0259sas\u0259n sat\u0131\u015fa v\u0259 kvotalara cavabdeh olan top menecerl\u0259r n\u0259z\u0259rd\u0259 tutulur. Onlar\u0131n vaxt\u0131n\u0131 \u00e7ox almay\u0131n, amma vaxta\u015f\u0131r\u0131 h\u0259r h\u0259ft\u0259 v\u0259 h\u0259r ay m\u00fc\u0259yy\u0259n suallar \u00fcnvanlay\u0131n:<\/p>\n

    Hal haz\u0131rda m\u00fc\u015ft\u0259ri auditoriyas\u0131na dan\u0131\u015fd\u0131\u011f\u0131n\u0131z sevimli hekay\u0259l\u0259irniz n\u0259dir ?\u00a0 <\/em><\/h4>\n

    Sat\u0131\u015f adamlar\u0131 hekay\u0259 dan\u0131\u015fma\u011fa alud\u0259\u00e7idirl\u0259r. Onlar\u0131n i\u015fi insanlarla \u0259laq\u0259d\u0259 olmaq, onlar\u0131n t\u0259l\u0259bl\u0259rini qar\u015f\u0131lamaq v\u0259 h\u0259r\u0259k\u0259t\u0259 ke\u00e7m\u0259k \u00fc\u00e7\u00fcn inand\u0131rmaq qabiliyy\u0259tind\u0259n istifad\u0259 etm\u0259kdir. Hekay\u0259l\u0259r onlara m\u00fc\u015ft\u0259ril\u0259ri il\u0259 \u0259laq\u0259d\u0259 olma\u011fa v\u0259 ist\u0259dikl\u0259ri kimi istiqam\u0259tl\u0259ndirm\u0259y\u0259 \u015f\u0259rait yarad\u0131r. Bu h\u0259r hans\u0131 bir m\u00fc\u015ft\u0259rinin u\u011fur hekay\u0259si (sizin tan\u0131mad\u0131\u011fln\u0131z) ola bil\u0259r v\u0259 yaxud da \u015firk\u0259t xaricind\u0259 ox\u015far m\u0259qamlar\u0131 xat\u0131rladan h\u0259r hans\u0131 bir dig\u0259r m\u0259s\u0259l\u0259l\u0259ri \u0259hat\u0259 ed\u0259 bil\u0259r.<\/p>\n

     <\/p>\n

    Bu dan\u0131\u015f\u0131lanlar sizin haz\u0131rlamaq ist\u0259diyiniz kontentd\u0259 \u0259ks etdiril\u0259 bil\u0259r. Bu m\u00fczakir\u0259l\u0259rin kontentin bir hiss\u0259si olmas\u0131 \u00fc\u00e7\u00fcn m\u00fc\u015ft\u0259ril\u0259rin sizin m\u0259hsulu alark\u0259n vaxta v\u0259 pula q\u0259nat etm\u0259si bar\u0259d\u0259 sat\u0131c\u0131n\u0131n sev\u0259 sev\u0259 anlatd\u0131\u011f\u0131 m\u0259qamlar\u0131n video \u015f\u0259klind\u0259 \u0259lav\u0259 edilm\u0259sini d\u0259 ed\u0259 bil\u0259rsiz.<\/p>\n

     <\/p>\n

    Son zamanlar sizin \u0259n b\u00f6y\u00fck udu\u015funuz n\u0259dir?<\/em><\/h3>\n

    \u018fn yax\u015f\u0131 hekay\u0259l\u0259r qalib g\u0259l\u0259nl\u0259rdir. Sat\u0131\u015f adamlar\u0131n\u0131z\u0131n son zamanlarda n\u0259 \u0259ld\u0259 etdikl\u0259rini v\u0259 bunu nec\u0259 qazand\u0131qlar\u0131n\u0131 \u00f6yr\u0259nin. Onlar\u0131n hans\u0131 bilikl\u0259ri m\u00fc\u015ft\u0259ri \u00fc\u00e7\u00fcn d\u0259y\u0259rli oldu? Han\u0131 r\u0259qbl\u0259rd\u0259n \u00fcst\u00fcn oldular v\u0259 nec\u0259?\u00a0 M\u00fc\u015ft\u0259ri \u015firk\u0259tinizl\u0259 davam ed\u0259c\u0259yin\u0259 q\u0259rar veridkd\u0259 n\u0259 dedi?<\/p>\n

    Sat\u0131\u015f adamlar\u0131n b\u0259z\u0259n b\u00f6y\u00fck eqolar\u0131 olur, lakin \u00e7ox zaman onlar bu durumu z\u0259hm\u0259tke\u015flikl\u0259ri \u00a0v\u0259 \u00e7oxlu sayda m\u00fc\u015ft\u0259ril\u0259rl\u0259 \u0259laq\u0259d\u0259 oldu\u011fu zaman \u0259ld\u0259 edirl\u0259r. Onlar siz\u0259 m\u00fc\u015ft\u0259ri il\u0259 \u0259laq\u0259d\u0259 olark\u0259n n\u0259 ba\u015f verdiyini, onlar\u0131n n\u0259 d\u00fc\u015f\u00fcd\u00fcy\u00fcn\u00fc v\u0259 onlar \u00fc\u00e7\u00fcn n\u0259yin \u0259h\u0259miyy\u0259tli oldu\u011funu rahatl\u0131qla dey\u0259 bil\u0259rl\u0259r. \u018fld\u0259 ed\u0259 bil\u0259c\u0259cyiniz v\u0259 h\u0259tta t\u0259krar\u0259n istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz \u00e7oxlu sayda material vard\u0131r.<\/p>\n

    Niy\u0259 insanlar sizd\u0259n alm\u0131rlar?<\/em><\/h3>\n

    \u201cYax\u015f\u0131 bir ip ucum yoxdur\u201d k\u0259lm\u0259sini diliniz\u0259 g\u0259tirdiyinzd\u0259, sat\u0131\u015f adamlar\u0131n\u0131n qar\u015f\u0131la\u015fd\u0131\u011f\u0131 \u0259sasl\u0131 \u00e7\u0259tinlikl\u0259rin v\u0259\u00a0 etirazlar\u0131n oldu\u011funu g\u0259r\u0259c\u0259ksiniz. M\u0259hsulunuzda \u00e7at\u0131\u015fmayan h\u0259r hans\u0131 bir m\u0259qam varm\u0131d\u0131r? yaxud sizd\u0259n daha yax\u015f\u0131 g\u00f6r\u00fcn\u0259n bir r\u0259qib vard\u0131r ? Yoxsa potensial m\u00fc\u015ft\u0259ril\u0259r status kvo m\u0259s\u0259l\u0259sind\u0259 \u00e7ox rahatd\u0131rlar v\u0259 d\u0259yi\u015fm\u0259y\u0259 qar\u015f\u0131 meyilli deyill\u0259r?<\/p>\n

    Bunu \u00f6yr\u0259nm\u0259kl\u0259 sizin hans\u0131 n\u00f6v kontent yaratmaqla ba\u011fl\u0131 birba\u015fa t\u0259s\u0259vv\u00fcrl\u0259r \u0259ld\u0259 ed\u0259c\u0259ksiniz. Sat\u0131\u015f komandas\u0131 il\u0259 i\u015fl\u0259m\u0259kl\u0259 m\u00fc\u015ft\u0259ril\u0259r\u0259 k\u00f6m\u0259k ed\u0259c\u0259k v\u0259 onlar\u0131 \u00f6yr\u0259d\u0259 bil\u0259c\u0259k kontenti m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259c\u0259ksiniz: Sat\u0131\u015f komandas\u0131n\u0131 u\u011fura k\u00f6kl\u0259y\u0259c\u0259ksiniz.<\/p>\n

    \u018fm\u0259kda\u015fl\u0131q \u00fc\u00e7\u00fcn i\u015fl\u0259k format\u0131n yarad\u0131lmas\u0131<\/strong><\/h3>\n

    \u00a0<\/strong>Suallar\u0131 g\u00fcnl\u00fck, h\u0259ft\u0259lik v\u0259 ya ayl\u0131q formada soru\u015fma\u011f\u0131n\u0131zdan as\u0131l\u0131 olmayaraq siz h\u0259r k\u0259si xo\u015fb\u0259xt v\u0259 m\u0259hsuldar ed\u0259c\u0259k i\u015fl\u0259k bir format yaratm\u0131\u015f olursunuz. Siz sat\u0131\u015f adamar\u0131ndan kontent soru\u015fursunuzsa \u00e7ox g\u00fcman ki, onlar istifad\u0259 etdikl\u0259ri kontenti sizinl\u0259 b\u00f6l\u00fc\u015f\u00fcrl\u0259r v\u0259 bu i\u015f prossesinin bir par\u00e7as\u0131na \u00e7evril\u0259rs\u0259 onlar m\u00fc\u015ft\u0259ril\u0259rl\u0259 maraql\u0131 m\u00fczakir\u0259l\u0259ri zamani daim yeni ideyalar fikirl\u0259\u015fm\u0259kl\u0259 kontentinizi z\u0259nginl\u0259\u015fdir\u0259c\u0259kdirl\u0259r.<\/p>\n

    Format bu formada qurub niy\u0259d\u0259 n\u0259d\u0259ns\u0259 ba\u015flamayas\u0131n\u0131z ?\u00a0 Bu suallar\u0131 el\u0259 bu g\u00fcnd\u0259n niy\u0259 verm\u0259y\u0259siniz?<\/p>\n

     <\/p>\n

    <\/span> 3. 877<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

    Siz sat\u0131\u015f v\u0259 marketinq komandas\u0131n\u0131n bir yerd\u0259 i\u015fl\u0259m\u0259sini nec\u0259 t\u0259\u015fkil edirsiniz? \u015eirk\u0259tl\u0259rd\u0259 sat\u0131\u015f v\u0259 marketinq funksiyalar\u0131n\u0131 uy\u011funla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn artan ehtiyaclar haqq\u0131nda \u00e7ox dan\u0131\u015fmaq olar. M\u00fc\u015ft\u0259ril\u0259r problemsiz t\u0259cr\u00fcb\u0259 s\u0259rgil\u0259m\u0259yinizi sizd\u0259n g\u00f6zl\u0259yirl\u0259r. Sat\u0131\u015f komandas\u0131 v\u0259 marketinq komandas\u0131 \u00a0aras\u0131nda \u201cm\u00fc\u015ft\u0259rinin h\u0259yat d\u00f6vr\u00fc\u201d m\u0259s\u0259l\u0259l\u0259rin\u0259 yana\u015fmalar\u0131nda bir f\u0259rq vard\u0131r v\u0259 bu f\u0259rqlilikl\u0259ri ay\u0131rd etm\u0259k g\u00fcn\u00fc g\u00fcnd\u0259n \u00e7\u0259tinl\u0259\u015fm\u0259kd\u0259dir. Onlar\u0131 iki yer\u0259<\/p>\n

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