Y\u0259qin ki, siz axtar\u0131\u015f m\u00fch\u0259rrikli<\/strong> <\/em>veb s\u0259hif\u0259l\u0259rl\u0259 tan\u0131\u015fs\u0131n\u0131z. Bunlar Google, Yandex, Yahoo\u00a0<\/strong> v\u0259\u00a0 s sadalamaq olar. Axtar\u0131\u015f ed\u0259rk\u0259n istifad\u0259 etdiyimiz veb s\u0259hif\u0259l\u0259r\u0259 deyilir Axtar\u0131\u015f m\u00fch\u0259rriki.<\/p>\n Axtar\u0131\u015f optimizasiyas\u0131 diqq\u0259ti c\u0259lb etm\u0259y\u0259, veb-sayt trafikini idar\u0259 etm\u0259y\u0259 v\u0259 i\u015fl\u0259rini inki\u015faf etdirm\u0259y\u0259 \u00e7al\u0131\u015fan markalar \u00fc\u00e7\u00fcn m\u00fch\u00fcm marketinq strategiyas\u0131d\u0131r. Seo xidmeti. \u018fg\u0259r SEO\u00a0 v\u0259 SEM-i nec\u0259 m\u00fcqayis\u0259 ed\u0259c\u0259yinizi bilmirsinizs\u0259 Axtar\u0131\u015f Optimizasiyas\u0131n\u0131 idar\u0259 etm\u0259k siz\u0259 daha \u00e7\u0259tin olacaqd\u0131r.<\/p>\n Bu taktikalar ilkin bax\u0131\u015fda eyni c\u00fcr s\u0259sl\u0259ns\u0259d\u0259 Axtar\u0131\u015f optimizasiyas\u0131na iki m\u00fcxt\u0259lif yana\u015fmad\u0131r. \u018fg\u0259r siz SEO v\u0259 SEM terminl\u0259rini ox\u015far formada q\u0259bul edirsinizs\u0259 v\u0259 aras\u0131nda olan f\u0259rql\u0259rini bilmirsinizs\u0259 axtar\u0131\u015flarda rahat g\u00f6r\u00fcn\u0259n olman\u0131z\u0131 yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn ayd\u0131n v\u0259 effektiv strategiya formala\u015fd\u0131ra bilm\u0259y\u0259c\u0259ksiniz.<\/p>\n Bu m\u0259qal\u0259 h\u0259r birinin d\u0259y\u0259rini daha ayd\u0131n \u015f\u0259kild\u0259 anlamaq \u00fc\u00e7\u00fcn anlay\u0131\u015flar ver\u0259c\u0259kdir. Bu siz\u0259 a\u015fa\u011f\u0131dak\u0131 suallara cavab verm\u0259y\u0259 k\u00f6m\u0259k ed\u0259c\u0259kdir:<\/p>\n Siz h\u0259m\u00e7inin SEO v\u0259 SEM \u0259saslar\u0131n\u0131 v\u0259 axtar\u0131\u015flar zaman\u0131 tez g\u00f6z\u0259 \u00e7arpan olman\u0131z\u0131 yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k strategiyalar\u0131 da \u00f6yr\u0259n\u0259c\u0259ksiniz. A\u015fa\u011f\u0131dak\u0131 \u015f\u0259kild\u0259 sad\u0259 formada\u00a0 da olsa\u00a0 onlar\u0131n aras\u0131ndak\u0131 f\u0259rql\u0259r\u0259 baxa bil\u0259rsiniz<\/p>\n Strateji Axtar\u0131\u015f optimizasiyas\u0131 strategiyas\u0131 qurmam\u0131\u015fdan \u0259vv\u0259l bu n\u00f6v marketinqin terminologiyas\u0131n\u0131 ba\u015fa d\u00fc\u015fm\u0259lisiniz. Ona g\u00f6r\u0259 g\u0259lin \u0259vv\u0259ld\u0259n ba\u015flayaq.<\/p>\n Axtar\u0131\u015f marketinqi (SERP – Search engine results pages) Axtar\u0131\u015f m\u00fch\u0259rrikli s\u0259hif\u0259l\u0259rin (Google, Yandex, yahoo v\u0259 s.)<\/strong>\u00a0s\u0131ralamas\u0131nda \u00f6n\u0259 \u00e7\u0131xmaqla brend\u0259 diqq\u0259t \u00e7\u0259km\u0259y\u0259 k\u00f6m\u0259k ed\u0259n b\u00fct\u00fcn n\u00f6v taktikalara \u0259saslan\u0131r. Buraya, veb sayt\u0131n\u0131za v\u0259 ya x\u00fcsusi veb s\u0259hif\u0259l\u0259r\u0259 daha \u00e7ox trafik \u00e7\u0259k\u0259 bilm\u0259niz \u00fc\u00e7\u00fcn daha y\u00fcks\u0259k reytinq \u0259ld\u0259 etm\u0259k v\u0259 axtar\u0131\u015f g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmaq\u00a0 s\u0259yl\u0259ri daxildir.<\/p>\n Seo xidmeti,Seo xidm\u0259ti<\/span><\/p><\/div>\n Axtar\u0131\u015f marketinqinin iki \u0259sas kateqoriyas\u0131 vard\u0131r:<\/p>\n Axtar\u0131\u015f sektorundak\u0131 \u00e7ox \u015fey kimi, axtar\u0131\u015f marketinqin\u0259 aid anlay\u0131\u015flar da inki\u015faf etmi\u015fdir. Bir s\u0131ra marketoloqlar d\u00fc\u015f\u00fcn\u0259 bil\u0259r ki, SEM \u00e7\u0259tir termini kimidir v\u0259 h\u0259r iki pullu v\u0259 orqanik strategiyalar\u0131 \u00f6z\u00fcnd\u0259 birl\u0259\u015fdirir. Lakin marketinq plan\u0131n\u0131z\u0131 ayd\u0131nla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn, terminl\u0259ri bu f\u0259rqli kateqoriyalara ay\u0131rmaq m\u0259sl\u0259h\u0259tdir.<\/p>\n <\/p>\n SEM yaxud Search Engine Marketinq ad\u0259t\u0259n SERP-d\u0259 g\u00f6r\u00fcn\u0259n olmaq \u00fc\u00e7\u00fcn PULLU taktikalardan istifad\u0259 edil\u0259n Axtar\u0131\u015f Marketinqinin hiss\u0259si kimi ba\u015fa d\u00fc\u015f\u00fcl\u00fcr. \u00d6d\u0259ni\u015fli SEM strategiyas\u0131 h\u0259m reklamlar\u0131n yarad\u0131lmas\u0131 v\u0259 optimalla\u015fd\u0131r\u0131lmas\u0131, h\u0259m d\u0259 reklam yerl\u0259\u015fdirilm\u0259si \u00fc\u00e7\u00fcn \u00f6d\u0259m\u0259 b\u00fcdc\u0259sini m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259kl\u0259 m\u0259\u015f\u011ful olan f\u0259aliyy\u0259tl\u0259ri \u0259hat\u0259 edir.<\/p>\n .<\/p>\n Bu strategiya tez-tez \u00f6d\u0259ni\u015fli axtar\u0131\u015f v\u0259 ya klikl\u0259m\u0259y\u0259 g\u00f6r\u0259 \u00f6d\u0259m\u0259 (PPC) marketinqi adlan\u0131r.<\/strong><\/p>\n Google Ads (\u018fv\u0259ll\u0259r Google Adwords) bir axtar\u0131\u015f provayderi kimi \u0259sas\u0259n bu strategiyas\u0131 \u00fc\u00e7\u00fcn istifad\u0259 edilirdi. Bu taktika il\u0259, brendl\u0259r, \u00f6z sah\u0259l\u0259rind\u0259 m\u0259hsullar v\u0259 ya xidm\u0259tl\u0259ri \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 a\u00e7ar s\u00f6zl\u0259ri<\/u> h\u0259d\u0259fl\u0259y\u0259n s\u00f6z axtar\u0131\u015f\u0131 v\u0259 kampaniyalar yarad\u0131rlar. \u0130Stifad\u0259\u00e7il\u0259r bu a\u00e7ar s\u00f6zl\u0259ri axtar\u0131\u015fa ver\u0259r\u0259k\u0259n SERP’in \u00fcst v\u0259 ya alt\u0131ndaki x\u00fcsusi reklamlar\u0131 g\u00f6r\u00fcrl\u0259r.<\/p>\n Bir \u00e7ox SEM tipl\u0259ri v\u0259 \u0259sas strategiyalar\u00a0 \u00fc\u00e7\u00fcn PPC Lead Genration bar\u0259sind\u0259 oxuyub \u00f6yr\u0259n\u0259 bil\u0259rsiniz.<\/p>\n SEO<\/a> yaxud Searh Engine Optimization, Google axtar\u0131\u015f s\u0259hif\u0259sind\u0259 (SERP) \u00a0g\u00f6r\u00fcn\u0259n olmaq \u00fc\u00e7\u00fcn Orqanik (Pulsuz) taktikalardan istifad\u0259 ed\u0259n axtar\u0131\u015f marketinqinin bir hiss\u0259sidir. SEO vasit\u0259sil\u0259 brendl\u0259r SERP-d\u0259 g\u00f6r\u00fcn\u0259n olmaq \u00fc\u00e7\u00fcn pul \u00f6d\u0259mirl\u0259r. Bunun \u0259v\u0259zind\u0259 onlar daha \u00e7ox taktikalardan istifad\u0259 etm\u0259kl\u0259 \u00f6z kontentl\u0259rinin axtar\u0131\u015fda daha tez \u00e7\u0131xmas\u0131na \u00e7al\u0131\u015f\u0131rlar. \u00c7\u00fcnki, bu n\u0259tic\u0259l\u0259r h\u0259ddind\u0259n art\u0131q d\u0259y\u0259rlidir v\u0259 m\u00fc\u015ft\u0259ril\u0259rd\u0259 d\u0259 etibar yarada bilir.<\/p>\n SEO brendl\u0259rin<\/a> axtar\u0131\u015f reytinqini art\u0131rmaq \u00fc\u00e7\u00fcn y\u00fczl\u0259rl\u0259 taktikalardan ibar\u0259tdir. S\u00f6z\u00fc ged\u0259n SEO taktikalar\u0131 \u00a0ad\u0259t\u0259n a\u015fa\u011f\u0131dak\u0131 3 kateqoriyada qrupla\u015fd\u0131r\u0131l\u0131r.<\/p>\n <\/p>\n G\u00fccl\u00fc SEO plan\u0131 yuxar\u0131da g\u0259st\u0259ril\u0259n qruplardan h\u0259r hans\u0131sa birinin h\u0259yata ke\u00e7irilm\u0259si hesab\u0131na deyil, ham\u0131s\u0131n\u0131n birlikd\u0259 h\u0259yata ke\u00e7irilm\u0259si\u00a0 zaman\u0131 ba\u015f tutur.<\/p>\n SEM v\u0259 SEO axtar\u0131\u015f m\u00fch\u0259rrikinin unikal elementl\u0259rind\u0259ndir. Laki, siz\u00a0 SEO v\u0259 SEM-I m\u00fcqayis\u0259 ed\u0259rk\u0259n onlar\u0131n h\u0259m ox\u015far v\u0259 h\u0259m d\u0259 f\u0259rql\u0259ndir\u0259n c\u0259h\u0259tl\u0259rinini g\u00f6r\u0259 bil\u0259c\u0259ksiniz.<\/p>\n Seo xidmeti,Seo xidm\u0259ti<\/p><\/div>\n \u00a0<\/strong><\/p>\n H\u0259r ikisi brendinizin axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u0259n olmas\u0131na k\u00f6m\u0259k edir.\u00a0 SEO v\u0259 SEM-in \u0259saslar\u0131ndan biri odur ki, h\u0259r ikisi brendin SERP-d\u0259 g\u00f6r\u00fcn\u0259n olmas\u0131na \u00e7al\u0131\u015f\u0131r. \u00a0<\/strong>H\u0259r bir taktikan\u0131n m\u0259qs\u0259di istifad\u0259\u00e7il\u0259rin brendin oldu\u011fu sah\u0259y\u0259 dair h\u0259r hans\u0131 bir a\u00e7ar s\u00f6z\u00fc yazd\u0131\u011f\u0131 zaman axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u0259n olmas\u0131na k\u00f6m\u0259k etm\u0259kdir.<\/p>\n H\u0259r ikisinin m\u0259qs\u0259di sayta daha \u00e7ox trafik \u00e7\u0259km\u0259kdir.\u00a0<\/strong>H\u0259r ikisinin m\u0259qs\u0259di axtar\u0131\u015f n\u0259tic\u0259lrind\u0259 g\u00f6r\u00fcn\u0259n olmaqd\u0131r, amma daha vacib elemntl\u0259ri sayta daha \u00e7ox trafik c\u0259lb etm\u0259kdir. H\u0259r bir strategiya axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 istifad\u0259\u00e7il\u0259rin daha \u00e7ox klik etm\u0259si \u00fc\u00e7\u00fcn (CTR) reytinq\u0259 g\u00f6r\u0259 klikl\u0259m\u0259ni art\u0131rmaq taktikalar\u0131na malikdir.<\/p>\n H\u0259r biri auditoriyan\u0131z\u0131 tan\u0131man\u0131z\u0131 t\u0259l\u0259b edir.<\/strong>\u00a0H\u0259r iki strategiya \u00fczr\u0259 u\u011fur \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn siz \u00f6z auditoriyan\u0131z\u0131n n\u0259 d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fc v\u0259 nec\u0259 h\u0259r\u0259k\u0259t etdiyini yax\u015f\u0131 anlamal\u0131s\u0131n\u0131z.\u00a0 Al\u0131c\u0131 d\u00fc\u015f\u00fcnc\u0259si v\u0259 psixoloji seqmentasiyadan istifad\u0259 etm\u0259kl\u0259 siz \u00f6z auditoriyan\u0131z\u0131 daha yax\u0131ndan tan\u0131ya bil\u0259r, onlar\u0131n ist\u0259kl\u0259rini m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259 v\u0259 n\u0259 axtard\u0131qlar\u0131n\u0131 \u00f6yr\u0259n\u0259 bil\u0259rsiniz. \u00a0Bundan sonar is\u0259 siz d\u0259y\u0259rli kontent formala\u015fd\u0131rmaqla onlar\u0131n sizin m\u0259hsulunuza uy\u011fun m\u0259hsullar axtard\u0131qlar\u0131 zaman qar\u015f\u0131lar\u0131na \u00e7\u0131xa bil\u0259rsiniz.<\/p>\n H\u0259r ikisi populyar axtar\u0131\u015f s\u00f6zl\u0259ri \u00fczr\u0259 a\u00e7ar s\u00f6zl\u0259rd\u0259n istifad\u0259 edir. \u00a0<\/strong>SEM v\u0259 SEO-nun a\u00e7ar s\u00f6z analizi zaman\u0131 at\u0131lacaq birinci add\u0131m h\u0259d\u0259f\u0259 uy\u011fun \u0259n yax\u015f\u0131 a\u00e7ar s\u00f6zl\u0259rin m\u00fc\u0259yy\u0259nl\u0259\u015fdirilm\u0259sidir. A\u00e7ar s\u00f6zl\u0259rin populyarl\u0131\u011f\u0131n\u0131 analiz etm\u0259kl\u0259 sizin \u0259sl auditoriyan\u0131z\u0131n hans\u0131 \u0259sas a\u00e7ar s\u00f6zl\u0259rd\u0259n istifad\u0259 etdiyini bil\u0259c\u0259ksiniz. Buraya h\u0259m d\u0259 sizin r\u0259qib \u015firk\u0259tl\u0259rin hans\u0131 a\u00e7ar s\u00f6zl\u0259rd\u0259n istifad\u0259 etdiyini m\u00fc\u0259yy\u0259nl\u0259dirm\u0259k v\u0259 onlara dair hans\u0131 add\u0131mlar\u0131n at\u0131laca\u011f\u0131n\u0131 planla\u015fd\u0131rmaqd\u0131r.<\/p>\n A\u00e7ar s\u00f6z analizi aparmaq \u00fc\u00e7\u00fcn Alexa, Kwfinder v\u0259 s bu kimi platformalar\u0131n \u00a0\u201cKeyword Difficulty Tool<\/a>\u201d<\/span> al\u0259tl\u0259rind\u0259n istifad\u0259 ed\u0259 bil\u0259rsiniz. Bu platformalar\u0131n birind\u0259 \u00f6z sah\u0259niz\u0259, m\u0259hsulunuza v\u0259 ya xidm\u0259tiniz\u0259 uy\u011fun h\u0259r hans\u0131 bir a\u00e7ar s\u00f6z\u00fc daxil ed\u0259r\u0259k onun r\u0259qab\u0259tqabiliyy\u0259tliliyini v\u0259 populyarl\u0131\u011f\u0131n\u0131 yoxlaya bil\u0259rsiz.<\/p>\n Misal: SEO N\u0259dir ?<\/p>\n Seo xidmeti<\/a>,Seo xidm\u0259ti<\/p><\/div>\n H\u0259r ikisi x\u00fcsusi a\u00e7ar s\u00f6zl\u0259ri h\u0259d\u0259fl\u0259yir. H\u0259r iki strategiya a\u00e7ar s\u00f6z analizi zaman\u0131 m\u00fc\u0259y\u0259nl\u0259diril\u0259n x\u00fcsusi a\u00e7ar s\u00f6zl\u0259rin h\u0259d\u0259fl\u0259nm\u0259sin\u0259 fokuslan\u0131b. H\u0259r bir taktikan\u0131n k\u00f6k\u00fcnd\u0259 a\u00e7ar s\u00f6zl\u0259r durur. <\/strong>\u00a0<\/strong><\/p>\n H\u0259r iksi davaml\u0131 optmizasiya v\u0259 test olunman\u0131 t\u0259l\u0259b edir. <\/strong>SEM v\u0259 SEO-nu m\u00fcqayis\u0259 ed\u0259rk\u0259n siz bilm\u0259lisiniz ki, bu strategiyalar n\u0259 d\u00fcz\u0259nl\u0259n\u0259 n\u0259 d\u0259 unudula bil\u0259r. H\u0259r iksi performans\u0131n g\u00fccl\u0259ndirilm\u0259si \u00fc\u00e7\u00fcn davaml\u0131 test\u0259, monitorinq\u0259 v\u0259 optimizasiyaya\u00a0 ehtiyac duyur<\/p>\n Seo xidmeti<\/a>,Seo xidm\u0259ti<\/p><\/div>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong>SEM axtar\u0131\u015f yerl\u0259\u015fdirm\u0259sinin Reklam etm\u0259 (Ads) funksiyas\u0131 var. SEO \u2013da bu yoxdur. <\/strong><\/p>\n SEO v\u0259 SEM-in axtar\u0131\u015f zaman\u0131 n\u0259ti\u0259l\u0259ri SERP-d\u0259 f\u0259rqli c\u00fcr g\u00f6rs\u0259nir. SEM taktikalar\u0131 vasit\u0259sil\u0259 \u00f6d\u0259ni\u015fli reklam n\u0259tic\u0259l\u0259ri \u00fcz\u0259rind\u0259 (ad) i\u015far\u0259si olan formada g\u00f6rs\u0259nir, lakin SEO taktikas\u0131 zaman\u0131 axtar\u0131\u015fda g\u00f6rs\u0259n\u0259n n\u0259tic\u0259l\u0259r he\u00e7 bir qeydsiz \u00fcz\u0259 \u00e7\u0131x\u0131r. \u015e\u0259kild\u0259 \u0259trafl\u0131 g\u00f6st\u0259rilib.<\/p>\n Seo xidmeti,Seo xidm\u0259ti<\/span><\/p><\/div>\n Google v\u0259 Google loqosu GOOGLE LLC-nin \u0259mt\u0259\u0259 ni\u015fan\u0131 kimi qeydiyyatdan ke\u00e7ib v\u0259 onun icaz\u0259si il\u0259 istifad\u0259 olunur. \u00a0\u00a0<\/em><\/p>\n Siz SEM n\u0259tic\u0259l\u0259rind\u0259 istifad\u0259\u00e7il\u0259rin klikin\u0259 g\u00f6r\u0259 h\u0259r d\u0259f\u0259 pul \u00f6d\u0259yirsiniz. SEO n\u0259tic\u0259l\u0259rin\u0259 g\u00f6r\u0259 is\u0259 istifad\u0259\u00e7iklik etdikd\u0259 he\u00e7 bir \u00f6d\u0259ni\u015f etmirsiniz. SEM n\u0259tic\u0259l\u0259ri \u00f6d\u0259ni\u015fli yerl\u0259\u015fdirm\u0259l\u0259rdir v\u0259 istifad\u0259\u00e7il\u0259r brendiniz\u0259 klik etdikd\u0259 h\u0259r d\u0259f\u0259 buna g\u00f6r\u0259 pul \u00f6d\u0259yirsiniz. Ona g\u00f6r\u0259 d\u0259 daval\u0131 olaraq SEM edilm\u0259di \u00fc\u00e7\u00fcn b\u00fcdc\u0259niz olmal\u0131d\u0131r v\u0259 buy olla PPC Lead Genefation<\/u>-dan istifad\u0259 olunmal\u0131d\u0131r. Dig\u0259r yanda is\u0259 istifad\u0259\u00e7i orqanik axtar\u0131\u015f\u0131n n\u0259tic\u0259sin\u0259 klikl\u0259y\u0259n zaman siz he\u00e7 bir \u00f6d\u0259ni\u015f\u0259 m\u0259ruz qalm\u0131rs\u0131z.<\/p>\n SEM n\u0259tic\u0259l\u0259ri g\u00f6st\u0259rir ki, h\u0259d\u0259f auditoriyas\u0131 se\u00e7ilm\u0259lidir. SEO da is\u0259 bel\u0259 m\u0259s\u0259l\u0259l\u0259r t\u0259l\u0259b olunmur. <\/strong>U\u011furlu SEO v\u0259 SEM strategiyas\u0131 <\/strong>\u00a0U\u011furlu SEO v\u0259 SEM strategiyalar\u0131 se\u00e7il\u0259n auditoriya il\u0259 \u0259laq\u0259 yaratmaq plan\u0131 il\u0259 idar\u0259 olunsa da, yaln\u0131z h\u0259d\u0259f k\u00fctl\u0259sini SEM vasit\u0259sil\u0259 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rsiniz. SEM vasit\u0259si il\u0259, (yay\u0131mc\u0131ya ba\u011fl\u0131 olaraq) ya\u015fa, yer\u0259, g\u0259lir\u0259, v\u0259rdi\u015fl\u0259r\u0259 v\u0259 daha \u00e7ox m\u0259lumatlara \u0259sas\u0259n filtrl\u0259ri t\u0259yin etm\u0259kl\u0259 axtar\u0131\u015f n\u0259tic\u0259l\u0259rini g\u00f6rm\u0259k ist\u0259y\u0259n auditoriyan\u0131 se\u00e7\u0259 bil\u0259rsiniz. SEO vasit\u0259si il\u0259, axtar\u0131\u015f n\u0259tic\u0259l\u0259rinizi kimin g\u00f6r\u0259c\u0259yini x\u00fcsusi se\u00e7\u0259 bilm\u0259zsiniz.<\/p>\n SEM t\u0259siri o saat hiss olunur. SEO is\u0259 vaxt apar\u0131r. <\/strong>\u00a0\u00d6d\u0259ni\u015fli SEM reklamlar\u0131 vasit\u0259sil\u0259, n\u0259tic\u0259l\u0259ri bir ne\u00e7\u0259 klik il\u0259 auditoriyan\u0131n qar\u015f\u0131s\u0131na qoyma\u011fa ba\u015flaya bil\u0259rsiniz. Bir kampaniyaya ba\u015flamazdan sonra, reklamlar\u0131n\u0131z SERP-l\u0259rd\u0259 g\u00f6st\u0259rm\u0259y\u0259 ba\u015flay\u0131r. H\u0259r hans\u0131 bir zamanda, reklamlar\u0131n\u0131z\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmaq \u00fc\u00e7\u00fcn g\u00f6st\u0259r\u0259 bil\u0259rsiniz v\u0259 g\u00f6st\u0259rm\u0259yin dayand\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn onlar\u0131 s\u00f6nd\u00fcr\u0259 bil\u0259rsiniz. \u018fksin\u0259, SEO is\u0259 el\u0259 bir \u015feydir ki, bu uzun m\u00fcdd\u0259tli istifad\u0259 v\u0259 planlar \u00fc\u00fcn al\u0131nm\u0131\u015f \u0259\u015fyaya b\u0259nz\u0259yir. Axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 renqkinq \u0259ld\u0259 etm\u0259niz \u00fc\u00e7\u00fcn SEO strategiyalar\u0131n\u0131n h\u0259ayata ke\u00e7irilm\u0259si aylarla vaxt apara bil\u0259r<\/p>\n SEM Test etm\u0259km \u00fc\u00e7\u00fcn SEO-dan daha yax\u015f\u0131d\u0131r. \u00a0<\/strong>Test etm\u0259k \u00fc\u00e7\u00fcn SEM daha yax\u015f\u0131d\u0131r. Bel\u0259 ki, ist\u0259dyiniz zaman q\u0131sa m\u00fcdd\u0259t \u0259rzind\u0259 SEM \u00f6d\u0259ni\u015fli reklamlar\u0131n\u0131 dayand\u0131ra bil\u0259rsiniz.<\/strong> Yeni taktikalar\u0131n\u0131z\u0131 s\u0131namaq \u00fc\u00e7\u00fcn reklam n\u00fcsx\u0259nizi tez bir zamanda yenid\u0259n n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259, yeni auditoriyalar\u0131 h\u0259d\u0259f ala v\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si m\u0259zmununu d\u0259yi\u015fdir\u0259 bil\u0259rsiniz. Bu rahatl\u0131q d\u0259rhal strategiyalar\u0131n\u0131zdak\u0131 f\u0259rql\u0259ri g\u00f6rm\u0259k imkan\u0131 verir. SEO vasit\u0259sil\u0259 bunu yerin\u0259 yetir\u0259 bilm\u0259zsiniz, \u00e7\u00fcnki d\u0259yi\u015fiklikl\u0259r etm\u0259k v\u0259 n\u0259tic\u0259l\u0259ri f\u0259rql\u0259rd\u0259n izl\u0259m\u0259k \u00fc\u00e7\u00fcn \u00e7ox vaxt laz\u0131md\u0131r.<\/p>\n SEO zamanla d\u0259y\u0259r qazan\u0131r. SEM is\u0259 Yox . <\/strong>SEM n\u0259tic\u0259l\u0259ri g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn \u00f6d\u0259mi\u015f oldu\u011funuz m\u00fcdd\u0259td\u0259 yaln\u0131z aktivdir. Reklamlar\u0131n\u0131z\u0131 dayand\u0131ran kimi SEM strategiyan\u0131z da bitir. SEO is\u0259 tam t\u0259rsin\u0259. SEO strategiyas\u0131 b\u00f6y\u00fcy\u00fcr v\u0259 zaman ke\u00e7dikc\u0259 daha yax\u015f\u0131 n\u0259tic\u0259l\u0259r verir.<\/strong>.<\/strong><\/p>\n <\/p>\n SEO, SEM-d\u0259n daha y\u00fcks\u0259k bir klikl\u0259m\u0259 d\u0259r\u0259c\u0259sin\u0259 (CTR) malikdir… t\u0259bii ki, \u0259g\u0259r \u00fcst s\u0131raya \u00e7\u0131xa bils\u0259niz. Birincisi s\u0259hif\u0259d\u0259 olan orqanik axtar\u0131\u015flar\u0131nda CTR d\u0259r\u0259c\u0259si daha y\u00fcks\u0259k olur.\u00a0 \u018fg\u0259r yuxar\u0131 s\u0131ralara \u00e7\u0131xa bils\u0259niz SEM-siz d\u0259 \u00f6t\u00fc\u015f\u0259 bil\u0259rsiniz.\u00a0 N\u0259tic\u0259l\u0259rin ikinci s\u0259hif\u0259sind\u0259 v\u0259 ya a\u015fa\u011f\u0131da g\u00f6r\u00fcns\u0259niz, ehtimal ki, SEM vasit\u0259sil\u0259 daha \u00e7ox klik \u0259ld\u0259 ed\u0259 bil\u0259rsiniz.<\/span><\/p>\n \u0130ndi SEM-\u0259 qar\u015f\u0131 SEO-i m\u00fcqayis\u0259 ets\u0259niz, hans\u0131 taktikan\u0131n marketinq strategiyalar\u0131<\/u> \u00fc\u00e7\u00fcn d\u00fczg\u00fcn oldu\u011funa q\u0259rar verm\u0259k daha asan olacaq. Brendiniz \u00fc\u00e7\u00fcn hans\u0131n\u0131n daha yararl\u0131 oldu\u011funa q\u0259rar verm\u0259k \u00fc\u00e7\u00fcn a\u015fa\u011f\u0131dak\u0131lar\u0131 n\u0259z\u0259rd\u0259n ke\u00e7irin..\u00a0 seo xidmeti.<\/span><\/a><\/p>\n \u00a0<\/strong>\u00a0<\/strong>R\u0259qibinizi d\u00fc\u015f\u00fcn\u00fcn. R\u0259qibl\u0259rinizin n\u0259 etdiyini v\u0259 onlar\u0131n axtar\u0131\u015f bazar\u0131nda nec\u0259 davrand\u0131\u011f\u0131n\u0131za bax\u0131n, nec\u0259 yax\u015f\u0131 bir \u015f\u0259kild\u0259 onlarla r\u0259qab\u0259t ed\u0259 bil\u0259c\u0259yiniz\u0259 q\u0259rar verin. Ara\u015fd\u0131rmalar\u0131n n\u0259 d\u0259r\u0259c\u0259d\u0259 orqanik olaraq s\u0131raland\u0131\u011f\u0131n\u0131 ara\u015fd\u0131r\u0131n. SERP yerl\u0259\u015fdirm\u0259l\u0259rin\u0259 \u00fcst\u00fcnl\u00fck verm\u0259k \u00fc\u00e7\u00fcn bir plan\u0131 icra ed\u0259 bil\u0259rsinizmi? Ayr\u0131ca, onlar\u0131n \u00f6z saytlar\u0131na trafik \u00e7\u0259km\u0259k \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri \u00f6d\u0259ni\u015f \u015f\u0259rtl\u0259rin\u0259 bax\u0131n. Bu analizi yerin\u0259 yetir\u0259rk\u0259n, doldurdu\u011funuz bo\u015fluqlar\u0131 v\u0259 h\u0259m \u00f6d\u0259ni\u015fli, h\u0259m d\u0259 orqanik axtar\u0131\u015fda r\u0259qab\u0259t ed\u0259 bilm\u0259y\u0259c\u0259k sah\u0259l\u0259ri axtar\u0131n.<\/p>\n SEO xidmeti<\/span><\/p>\n\n
Axtar\u0131\u015f Marketinqi n\u0259dir?<\/h2>\n
(SERP) \u2013 Google da axtar\u0131\u015f ed\u0259rk\u0259n n\u0259tic\u0259l\u0259rini g\u00f6st\u0259r\u0259n s\u0259hif\u0259 n\u0259z\u0259rd\u0259 tutulur.<\/h4>\n
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/aaaaaaaaaaa.webp\")
\n
SEO v\u0259 SEM aras\u0131nda olan \u0259n \u0259sas f\u0259rqlilik birinin pullu strategiya dig\u0259rinin is\u0259 orqanik strategiya olmas\u0131d\u0131r.<\/strong><\/h4>\n
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/02.03.19-6.webp\")
<\/p>\n\u00c7\u00fcnki bu terminl\u0259r d\u0259yi\u015fk\u0259n ola bilir v\u0259 f\u0259rqli marketoloqlar \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif anlamlar da\u015f\u0131maqdad\u0131r, h\u0259mi\u015f\u0259 Search t\u0259r\u0259fda\u015flar\u0131 il\u0259 i\u015f\u0259 ba\u015flamadan \u0259vv\u0259l terminologiyan\u0131 ayd\u0131nla\u015fd\u0131r\u0131n. Marketinq t\u0259r\u0259fda\u015flar\u0131n\u0131zla bu anlamlar\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirin ki, h\u0259r ikiniz eyni m\u0259s\u0259l\u0259ni n\u0259z\u0259rd\u0259 tutursunuz.<\/span><\/h2>\n
<\/h2>\n
SEM N\u0259dir?<\/h2>\n
SEO N\u0259dir?<\/h2>\n
\n
SEM il\u0259 SEO: F\u0259rql\u0259ri N\u0259dir?<\/h2>\n
SEM v\u0259 SEO: Ox\u015far c\u0259h\u0259tl\u0259ri<\/strong><\/h3>\n
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/WhatsApp-Image-2019-03-02-at-3.08.05-AM.jpeg\")
Seo xidmeti<\/a>,Seo xidm\u0259ti<\/h5>\n
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/vfdvfdvf.webp\")
SEM v\u0259 SEO: F\u0259rql\u0259ri<\/strong><\/h3>\n
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/WhatsApp-Image-2019-03-02-at-3.52.46-AM.jpeg\")
![\"Seo](\"https:\/\/jugaad.az\/blog\/wp-content\/uploads\/2019\/03\/asdfgh.webp\")
\n<\/strong><\/p>\nSeo xidmeti,Seo xidm\u0259ti<\/span><\/h5>\n
Seo xidmeti,Seo xidm\u0259ti<\/span><\/h5>\n
Seo xidmeti<\/a>,Seo xidm\u0259ti<\/h5>\n
<\/h2>\n
SEM v\u0259 SEO: Hans\u0131 daha yax\u015f\u0131d\u0131r?<\/h2>\n