{"id":237,"date":"2018-12-07T18:55:11","date_gmt":"2018-12-07T14:55:11","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=237"},"modified":"2024-07-29T17:09:47","modified_gmt":"2024-07-29T13:09:47","slug":"reqemsal-marketinq-kontent-marketinqin-geleceyi","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/reqemsal-marketinq-kontent-marketinqin-geleceyi\/","title":{"rendered":"KONTENT MARKET\u0130NQ\u0130N G\u018fL\u018fC\u018fY\u0130 \u2013 BU D\u00dc\u015e\u00dcND\u00dcY\u00dcN\u00dcZ K\u0130M\u0130 DEY\u0130L."},"content":{"rendered":"

Bu q\u0259na\u0259t\u0259 g\u0259lm\u0259mi\u015fd\u0259n qabaq r\u0259q\u0259msal marketinqin f\u0259rqli istiqam\u0259tl\u0259rind\u0259 \u00e7oxsayl\u0131 t\u0259c\u00fcb\u0259l\u0259r apard\u0131q. G\u0259ldiyimiz n\u0259tic\u0259\u00a0 budur ki, bug\u00fcnki marketinqin \u00f6n\u0259 \u00e7\u0131xard\u0131\u011f\u0131 m\u0259s\u0259l\u0259l\u0259r art\u0131q b\u00fc g\u00fcn\u00fcn t\u0259l\u0259bl\u0259rin\u0259 cavab vermir v\u0259 r\u0259q\u0259msal marketinq h\u0259r g\u00fcn \u00e7oxsayl\u0131 d\u0259yi\u015fiklikl\u0259r\u0259 v\u0259 yenilikl\u0259r\u0259 m\u0259ruz qal\u0131r. Ba\u015f ver\u0259n yenilikl\u0259ri bir ay izl\u0259m\u0259dins\u0259 (\u00f6z\u00fcd\u0259 Amerikan m\u0259nb\u0259l\u0259rd\u0259n) g\u0259r\u0259k bu sah\u0259 il\u0259 m\u0259\u015fqul olmayasan. D\u00fc\u015f\u00fcn\u00fcn ki, 2017-ci ild\u0259 \u00e7apdan \u00e7\u0131xm\u0131\u015f h\u0259r hans\u0131 bir kitabda yaz\u0131lan yenilikl\u0259r art\u0131q bu sah\u0259d\u0259 \u0259h\u0259miyy\u0259tini itirmi\u015fdir. Ola bilsin ki, dig\u0259r sah\u0259l\u0259rd\u0259 k\u00f6hn\u0259lm\u0259 daha gec getsin, amma digital marketinqd\u0259 bu h\u0259r g\u00fcn ba\u015f verir. Ba\u015f ver\u0259nl\u0259r n\u0259dir? G\u0259lin bu bar\u0259d\u0259 dan\u0131\u015faq.<\/span><\/p>\n

Kontent h\u0259r \u015feydir !\u00a0 \u201cContent is king\u201d<\/span><\/h2>\n

Y\u0259qin ki, \u00e7oxlar\u0131 bu k\u0259lamla tan\u0131\u015fd\u0131rlar – \u201cContent is king\u201d. \u018flb\u0259ttd\u0259 ki bu \u0259v\u0259ll\u0259r bel\u0259 idi, indi is\u0259 daha \u00e7ox kontentin yarad\u0131lmas\u0131 siz\u0259 \u201csearch\u201d trafik g\u0259tirm\u0259k \u00fc\u00e7\u00fcn ba\u015fl\u0131ca faktor deyil.<\/span><\/p>\n

Y\u0259qin ki, siz m\u0259min kimi marketoloqlardan e\u015fitmi\u015f olars\u0131z ki, Google 1-ci s\u0259hif\u0259sind\u0259 g\u00f6r\u00fcnm\u0259niz \u00fc\u00e7\u00fcn \u00a0kontentin orta h\u0259cmi 1900-2000 s\u00f6zd\u0259n ibar\u0259t olmal\u0131d\u0131r.<\/span><\/p>\n

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Bu o dem\u0259k deyil ki, sizin kontentiniz 1900-2000 s\u00f6zd\u0259n ibar\u0259t olacaqsa bu sizi Google 1-ci s\u0259hif\u0259sin\u0259 g\u00f6t\u00fcr\u0259c\u0259k. Sad\u0259c\u0259 o anlama g\u0259lir ki, Google 1-ci s\u0259hif\u0259sind\u0259ki kontentin h\u0259cmi ortalama bu sayda s\u00f6zd\u0259n ibar\u0259t\u00a0 olur.<\/span><\/p>\n

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M\u0259n \u0259min\u0259m ki siz h\u0259mi\u015f\u0259 a\u015fa\u011f\u0131dak\u0131 formada edirsiz:<\/strong><\/span><\/h2>\n

\u201cSiz kontent yaratmaqla m\u0259\u015fqul olursuz, amma hans\u0131sa s\u0259b\u0259bl\u0259r\u0259 g\u00f6r\u0259 ist\u0259diyiniz q\u0259d\u0259r search<\/strong> trafik ala bilmirsiz\u201d<\/em><\/span><\/p>\n

Buna g\u00f6r\u0259 narahat olmay\u0131n, sizin n\u0259l\u0259rd\u0259n ke\u00e7diyinizi m\u0259n bilir\u0259m v\u0259 \u00e7\u0131x\u0131\u015f yollar\u0131 bar\u0259d\u0259 bu g\u00fcn sizi m\u0259lumatland\u0131racam. Amma \u00f6nc\u0259 g\u0259lin baxaq g\u00f6r\u0259k kontent marketinqi hans\u0131 istiqam\u0259td\u0259 d\u0259yi\u015fm\u0259kd\u0259dir.<\/span><\/p>\n

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450 milyondan \u00e7ox bloq m\u00f6vcuddur.<\/span> <\/strong><\/span><\/h2>\n

Vebd\u0259 tapd\u0131\u011f\u0131m m\u0259lumatlara g\u00f6r\u0259 d\u00fcnyada 450 milyondan \u00e7ox bloq vard\u0131r. Medium v\u0259 Tumblr-da (bunlara ox\u015far dig\u0259r saytlar\u0131) n\u0259z\u0259r\u0259 alsaq bu r\u0259q\u0259m hardasa milyarda yax\u0131nla\u015facaqd\u0131r. T\u0259kc\u0259\u00a0 el\u0259 Tumblr-da 400 milyona yax\u0131n bloq m\u00f6vcuddur.<\/span><\/p>\n

Bu sizin \u00fc\u00e7\u00fcn hans\u0131sa\u00a0 m\u0259na k\u0259sb edirmi?<\/strong><\/span><\/h2>\n

F\u0259rqind\u0259sinizs\u0259, \u00e7oxlu sayda bloq m\u00f6vcuddur v\u0259 burada se\u00e7ilm\u0259k h\u0259dd\u0259n art\u0131q \u00e7\u0259tin olacaqd\u0131r. T\u0259s\u0259vv\u00fcr edin ki, d\u00fcnyada 7.5 milyard \u0259hali var v\u0259 bloq say\u0131n\u0131n art\u0131m\u0131 insan art\u0131m\u0131ndan daha s\u00fcr\u0259tl\u0259 gedir. N\u0259z\u0259r\u0259 alsaq ki, d\u00fcnyad haz\u0131rda ortalama 1 milyard bloq m\u00f6vcuddur v\u0259 o zaman h\u0259r 7.5 n\u0259f\u0259r\u0259 bir bloq d\u00fc\u015f\u00fcr.<\/span><\/p>\n

Bu q\u0259d\u0259r \u00e7ox bloq?<\/strong><\/span><\/h2>\n

O zaman niy\u0259 kims\u0259 dig\u0259rl\u0259rinin bloqunu deyil sizin bloqunuzu oxumal\u0131d\u0131r ?<\/span><\/p>\n

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B\u0259s kontent marketinq niy\u0259 olmal\u0131 oldu\u011fu kimi f\u0259aliyy\u0259t g\u00f6st\u0259rmir?<\/strong><\/span><\/h2>\n

\u00c7\u00fcnki \u00e7oxlu sayda bloqlar var v\u0259 sizin b\u00f6y\u00fck h\u0259cmd\u0259 r\u0259qab\u0259tiniz var.<\/span><\/p>\n

H\u0259tta, sizin h\u0259r hans\u0131 bir m\u00f6vzuda bloq yazma\u011f\u0131 d\u00fc\u015f\u00fcnd\u00fcy\u00fcn\u00fcz zaman art\u0131q kims\u0259 bu bar\u0259d\u0259 bloq yaz\u0131r. \u0130nan\u0131n !<\/span><\/p>\n

H\u0259r hans\u0131sa bir yeni hadis\u0259 yaxud x\u0259b\u0259rl\u0259r haqq\u0131nda yazma\u011f\u0131 planla\u015fd\u0131rd\u0131\u011f\u0131n\u0131z zaman bel\u0259 kimins\u0259 bu bar\u0259d\u0259 yazmamas\u0131 v\u0259 eynil\u0259 sizin yazaca\u011f\u0131n\u0131z bar\u0259d\u0259 yazmaq \u015fans\u0131 vard\u0131r, h\u0259tta el\u0259 ola bil\u0259r ki, eyni m\u00f6vzu bar\u0259d\u0259 sizi 1 saat yaxud 5 d\u0259qiq\u0259lik d\u0259 olsa qabaqlaya bil\u0259rl\u0259r.<\/span><\/p>\n

\u0130nsanlar\u0131n axtard\u0131\u011f\u0131 M\u0259\u015fhur a\u00e7ar s\u00f6zl\u0259r \u00fcz\u0259rind\u0259 bel\u0259 h\u0259r g\u00fcn milyonlarla veb sayt top reytinq \u00fc\u00e7\u00fcn r\u0259qab\u0259t apar\u0131rlar.<\/span><\/p>\n

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\u00a0M\u0259s\u0259l\u0259n SIMILARWEB<\/strong> d\u00fcnya \u00fczr\u0259 \u00a0600 milyondan \u00e7ox a\u00e7ar s\u00f6z \u00fczr\u0259 trekkinq apar\u0131r v\u0259 son 30 g\u00fcnd\u0259 25 milyondan \u00e7ox a\u00e7ar s\u00f6z 10 000-d\u0259n \u00e7ox \u201csearch\u201d yaratm\u0131\u015fd\u0131r. \u00a0<\/span><\/p>\n

M\u0259s\u0259l\u0259n, biz Az\u0259rbaycanda \u201cR\u0259q\u0259msal marketinq\u201d\u00a0 s\u00f6z\u00fc \u00fczr\u0259 Google 1-ci s\u0259hif\u0259sind\u0259yik. Lakin biz 85 100 yaz\u0131lm\u0131\u015f s\u00f6z toplusu \u00a0v\u0259 \u015firk\u0259tl\u0259rl\u0259 \u00a0r\u0259qab\u0259t apar\u0131r\u0131q.<\/span><\/p>\n

\"reqemsal<\/p>\n

\u0130ndi \u0259g\u0259r siz \u201cr\u0259q\u0259msal marketinq\u201d s\u00f6z\u00fc \u00fczr\u0259 axtar\u0131\u015flarda birinci olmaq \u00fc\u00e7\u00fcn bu sayda n\u0259tic\u0259 il\u0259 r\u0259qab\u0259t aparmal\u0131s\u0131z.<\/span><\/p>\n

H\u0259tta, bu g\u00fcn bir ne\u00e7\u0259 sozd\u0259n ibar\u0259t c\u00fcml\u0259l\u0259rl\u0259 bel\u0259 Google s\u0259hif\u0259sind\u0259 1-ci olmaq \u00a0r\u0259qab\u0259t n\u0259tic\u0259sind\u0259 m\u00fc\u015fk\u00fcl m\u0259s\u0259l\u0259y\u0259 \u00e7evrilmi\u015fdir. \u201cDigital marketing\u201d s\u00f6z\u00fcn\u00fc is\u0259 axtar\u0131\u015fa verdikd\u0259 beyn\u0259lxalq s\u00f6z oldu\u011fundan 2 milyarddan \u00e7ox n\u0259tic\u0259 \u00e7\u0131x\u0131r. G\u0259l burda bel\u0259 r\u0259qab\u0259t m\u00fchitind\u0259 1-ci s\u0259hif\u0259d\u0259 olma\u011f\u0131n \u0259h\u0259miyy\u0259tini n\u0259z\u0259r\u0259 alma .<\/span><\/p>\n

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S\u0130Z\u0130N KONTENT MAKET\u0130NQ STRATEG\u0130YANIZ NEC\u018f D\u018fY\u0130\u015eM\u018fL\u0130D\u0130R.<\/span><\/h2>\n

Yuxar\u0131da qeyd etdiyim kimi \u0259g\u0259r siz bu g\u00fcn h\u0259r hans\u0131sa bir m\u0259s\u0259l\u0259 bar\u0259d\u0259\u00a0 yazmaq ist\u0259yirsinizs\u0259 d\u00fc\u015f\u00fcn\u00fcn ki, art\u0131q kims\u0259 hal haz\u0131rda bunu edir.<\/span><\/p>\n

M\u0259n ilk d\u0259f\u0259 3 il bundan \u00f6nc\u0259 ilk bloqumu CRAZY INNOVATIONS<\/a>–<\/strong>da yazma\u011fa ba\u015flayanda \u201cBrendinq n\u0259dir v\u0259 biznes \u00fc\u00e7\u00fcn \u0259h\u0259miyy\u0259ti \u201c\u00a0 850 s\u00f6zs\u0259n ibar\u0259t idi. D\u00fc\u015f\u00fcn\u00fcn ki, 2015-ci ild\u0259ki kontent v\u0259 Google t\u0259l\u0259bl\u0259ri tam ba\u015fqa idi v\u0259 bu g\u00fcn kontent daha \u0259trafl\u0131 v\u0259 dol\u011fun olmal\u0131d\u0131r.<\/span><\/p>\n

Bu g\u00fcn insanlar qar\u015f\u0131lar\u0131na \u00e7\u0131xan b\u00fct\u00fcn bloqlar\u0131 oxuma\u011fa meyilli deyill\u0259r. Statistikaya g\u00f6r\u0259 h\u0259r 10 n\u0259f\u0259rd\u0259n 8-i klik edib bloq material\u0131na baxa bil\u0259r ki, o da m\u00f6vzunun ba\u015fl\u0131\u011f\u0131n\u0131n onlar \u00fc\u00e7\u00fcn maraql\u0131 v\u0259 \u0259h\u0259miyy\u0259t k\u0259sdiyi halda m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n

\u0130ndiki kontent t\u0259l\u0259b edir ki, oxucular ist\u0259dikl\u0259ri m\u0259lumatlar\u0131 bloqdan ala bilsinl\u0259r. Bu sad\u0259c\u0259 maraql\u0131 olmal\u0131 deyil h\u0259m d\u0259 onlar \u00fc\u00e7\u00fcn yararl\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n

\u00dcm\u00fcdvaram oxucular\u0131m\u0131za h\u0259r ke\u00e7\u0259n g\u00fcn digital marketinq al\u0259mind\u0259 ged\u0259n yenilikl\u0259rl\u0259 v\u0259 \u0259ld\u0259 etdiyimiz n\u0259aliyy\u0259tl\u0259rl\u0259 ba\u011fl\u0131 dol\u011fun m\u0259lumat verm\u0259y\u0259 nail ola bil\u0259c\u0259yik.<\/span><\/p>\n

P\u0259rviz Azerelli<\/span><\/p>\n

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<\/span> 3. 145<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Bu q\u0259na\u0259t\u0259 g\u0259lm\u0259mi\u015fd\u0259n qabaq r\u0259q\u0259msal marketinqin f\u0259rqli istiqam\u0259tl\u0259rind\u0259 \u00e7oxsayl\u0131 t\u0259c\u00fcb\u0259l\u0259r apard\u0131q. G\u0259ldiyimiz n\u0259tic\u0259\u00a0 budur ki, bug\u00fcnki marketinqin \u00f6n\u0259 \u00e7\u0131xard\u0131\u011f\u0131 m\u0259s\u0259l\u0259l\u0259r art\u0131q b\u00fc g\u00fcn\u00fcn t\u0259l\u0259bl\u0259rin\u0259 cavab vermir v\u0259 r\u0259q\u0259msal marketinq h\u0259r g\u00fcn \u00e7oxsayl\u0131 d\u0259yi\u015fiklikl\u0259r\u0259 v\u0259 yenilikl\u0259r\u0259 m\u0259ruz qal\u0131r. Ba\u015f ver\u0259n yenilikl\u0259ri bir ay izl\u0259m\u0259dins\u0259 (\u00f6z\u00fcd\u0259 Amerikan m\u0259nb\u0259l\u0259rd\u0259n) g\u0259r\u0259k bu sah\u0259 il\u0259 m\u0259\u015fqul olmayasan. D\u00fc\u015f\u00fcn\u00fcn ki, 2017-ci<\/p>\n

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