{"id":1859,"date":"2024-01-08T17:30:59","date_gmt":"2024-01-08T13:30:59","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1859"},"modified":"2024-07-29T12:09:39","modified_gmt":"2024-07-29T08:09:39","slug":"viral-olmaq-yoxsa-keyfiyyetli-kontent","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/viral-olmaq-yoxsa-keyfiyyetli-kontent\/","title":{"rendered":"Viral Olmaq yoxsa Keyfiyy\u0259tli Kontent?!"},"content":{"rendered":"

Viral Olmaq yoxsa Keyfiyy\u0259tli Kontent?!<\/span><\/h1>\n

Viral olma\u011fa \u00e7al\u0131\u015fma\u011f\u0131 dayand\u0131rmal\u0131y\u0131q! \u00c7\u00fcnki ondan daha yax\u015f\u0131 yollar var… Viral olmaq he\u00e7 vaxt bir brendin b\u00f6y\u00fcm\u0259 strategiyas\u0131n\u0131n bir hiss\u0259si olmamal\u0131d\u0131r. Viral olmaq, anid\u0259n \u015f\u00f6hr\u0259t qazanma\u011fa b\u0259nz\u0259yir. Y\u0259ni, bu sad\u0259c\u0259 sizin brendinizi v\u0259 ya sizi q\u0131sa m\u00fcdd\u0259tli stressorlardan uzaq tutma\u011fa yaray\u0131r. Amma hal-haz\u0131rda bir \u00e7ox m\u00fct\u0259x\u0259ssisl\u0259r bu ideyan\u0131 satma\u011fa \u00e7al\u0131\u015f\u0131r. Bel\u0259likl\u0259, viral olmaq haqq\u0131nda bel\u0259 bir fikir\u0259 g\u0259lirik ki, viral olmaq g\u00f6zl\u0259nilm\u0259zdir. Bunu planlamaq v\u0259 ya bunun \u00fc\u00e7\u00fcn \u00e7al\u0131\u015fmaq \u00e7ox vaxt bo\u015f n\u0259tic\u0259l\u0259rl\u0259 sonlan\u0131r. V\u0259 bu blogumuzda siz\u0259 viral olmaq \u0259v\u0259zin\u0259 unikal m\u0259zmun strategiyas\u0131 qurma\u011f\u0131n\u0131z \u00fc\u00e7\u00fcn 5 \u0259sas s\u0259b\u0259b ver\u0259c\u0259yik.<\/span><\/p>\n

1) R\u0259qab\u0259t \u00e7ox y\u00fcks\u0259kdir…<\/span><\/h2>\n

Viral olmaq, d\u00fcnyan\u0131n \u0259n yax\u015f\u0131 idman\u00e7\u0131lar\u0131ndan ibar\u0259t x\u00fcsusi se\u00e7ilmi\u015f komandaya qar\u015f\u0131 yar\u0131\u015fd\u0131\u011f\u0131n\u0131z Olimpiada deyil. Siz 5 milyard g\u00fcnd\u0259lik m\u0259zmuna, 500 milyon tvit\u0259, 500 milyon LinkedIn hesab\u0131na v\u0259 daha \u00e7oxuna qar\u015f\u0131 yar\u0131\u015f\u0131rs\u0131n\u0131z. Reall\u0131q is\u0259 budur ki, spesifik miqdarda he\u015fteq say\u0131, x\u00fcsusi bir vaxt dilimi v\u0259ya se\u00e7ilmi\u015f bir m\u0259zmun say\u0131 yoxdur ki, brendiniz bunun say\u0259sind\u0259 viral olsun. Fakt budur ki,bir payla\u015f\u0131m\u0131n viral olma \u015fans\u0131 milyonda birdir. Bel\u0259ki, buradan bel\u0259 n\u0259tic\u0259 \u00e7\u0131x\u0131r ki, brendimizin g\u00f6r\u00fcnm\u0259sini ist\u0259yiriks\u0259, m\u00f6vcud r\u0259qab\u0259ti n\u0259z\u0259r\u0259 almal\u0131y\u0131q. H\u0259ll yolu: Do\u011fru material \u00fc\u00e7\u00fcn d\u00fczg\u00fcn platforma se\u00e7in! M\u00fc\u0259yy\u0259n m\u0259zmunlar varki, m\u00fc\u0259yy\u0259n platformalarda dig\u0259r platformalardan daha yax\u015f\u0131 i\u015fl\u0259yirl\u0259r. Hans\u0131 platforma \u00fcz\u0259rind\u0259n payla\u015f\u0131m ed\u0259c\u0259yinizi bilin v\u0259 bunun \u00fc\u00e7\u00fcn d\u00fczg\u00fcn m\u0259zmun n\u00f6v\u00fcn\u00fc se\u00e7in. M\u0259s\u0259l\u0259n, Twitter PR \u00fc\u00e7\u00fcn Facebook-un b\u0259y\u0259nm\u0259l\u0259rind\u0259n daha yax\u015f\u0131d\u0131r.<\/span><\/p>\n

2) \u0130st\u0259diyiniz r\u0259q\u0259ml\u0259r\u0259 he\u00e7 vaxt \u00e7ata bilm\u0259y\u0259c\u0259ksiniz! <\/span><\/h2>\n

Brendl\u0259r se\u00e7ilmi\u015f auditoriyaya \u00e7atmaq \u00fc\u00e7\u00fcn m\u0259lumatlar, m\u0259zmunlar v\u0259 izl\u0259yicil\u0259rl\u0259 \u0259laq\u0259d\u0259 qalmaq bir \u00e7ox m\u00fcxt\u0259lif n\u00f6v payla\u015f\u0131mlar yay\u0131mlay\u0131r. Ancaq bir \u015fey viral miqyasda yay\u0131ld\u0131qda, bu, \u0259sas\u0259n a\u011f\u0131zdan a\u011f\u0131za yay\u0131l\u0131r – marketoloqlar v\u0259 ya bu i\u015fl\u0259rl\u0259 m\u0259\u015f\u011ful olan dig\u0259r \u015f\u0259xsl\u0259r \u00e7ox az n\u0259zar\u0259t ed\u0259 bil\u0259r bu prosesl\u0259r\u0259. Bundan \u0259lav\u0259, sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 alqoritml\u0259r art\u0131q d\u0259yi\u015fib. sosial media platformalar\u0131 o q\u0259d\u0259r b\u00f6y\u00fck auditoriya \u00f6l\u00e7\u00fcl\u0259rin\u0259 \u00e7atd\u0131 ki, 5 il \u0259vv\u0259l orqanik \u015f\u0259kild\u0259 \u0259ld\u0259 ed\u0259 bil\u0259c\u0259yiniz inan\u0131lmaz d\u0259r\u0259c\u0259d\u0259 geni\u015f \u0259hat\u0259 dair\u0259sini, indi \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn art\u0131q pul \u00f6d\u0259m\u0259k vacibiyyat hal\u0131n\u0131 al\u0131b. Ba\u015fqa s\u00f6zl\u0259, sosial mediada milyonlarla izl\u0259yicisi olan Kim Kardashian v\u0259 ya Cristiano Ronaldo olsan\u0131z, t\u0259bii ki, payla\u015f\u0131mlar\u0131n\u0131z kifay\u0259t q\u0259d\u0259r insana \u00e7atacaq. Y\u0259ni, siz y\u00fczl\u0259rl\u0259 insana \u00e7ata bil\u0259rk\u0259n, onlar milyonlara \u00e7ata bilir. Ancaq \u0259n\u0259n\u0259vi marketinqin bir qolu say\u0131lan “a\u011f\u0131zdan-a\u011f\u0131za” m\u0259zmun payla\u015fma\u011f\u0131n da qeyri-m\u00fc\u0259yy\u0259n m\u00fcdd\u0259t\u0259 qar\u015f\u0131l\u0131q ver\u0259c\u0259yin\u0259 z\u0259man\u0259t verilmir. H\u0259r hans\u0131sa g\u00f6z\u0259l bir x\u0259b\u0259ri dostunuzla payla\u015fa bil\u0259rsiniz v\u0259 o, viral olmayacaq. Amma siz t\u0259sad\u00fcfi 4 cins \u015falvar geyinmi\u015f o\u011flan\u0131n fotosunu payla\u015fa v\u0259 onun sosial mediada anid\u0259n yay\u0131l\u0131b viral olmas\u0131na \u015fahid ola bil\u0259rsiniz. \u00a0H\u0259ll yolu<\/strong>: Sat\u0131\u015f strategiyan\u0131z\u0131 d\u00fczg\u00fcn auditoriyaya qar\u015f\u0131 istifad\u0259 edin… Brendinizin y\u00fcks\u0259k izl\u0259yici k\u00fctl\u0259sin\u0259 malik influenserl\u0259r t\u0259r\u0259find\u0259 reklam olunmas\u0131, tan\u0131d\u0131lmas\u0131, sizin brendinizin sosial mediada daha \u00e7ox insana \u00e7atma ehtimal\u0131n\u0131 art\u0131r\u0131r. Dig\u0259r hal is\u0259, yax\u015f\u0131 edilmi\u015f bazar ara\u015fd\u0131rmas\u0131d\u0131r. Bu zaman sizd\u0259 brendinizin d\u00fczg\u00fcn auditoriyaya \u00e7atmas\u0131 haqq\u0131nda geni\u015f t\u0259s\u0259vv\u00fcr yaranacaq.<\/span><\/p>\n

3) \u0130nsanlar g\u00f6zl\u0259nilm\u0259zdir… <\/span><\/h2>\n

Viral olan h\u0259r bir m\u0259zmunun viral olmas\u0131n\u0131n arxas\u0131nda yax\u015f\u0131 bir s\u0259b\u0259b dayan\u0131r m\u0259nas\u0131na g\u0259lmir. \u018fg\u0259r viral olan bir m\u0259zmuna diqq\u0259t yetirs\u0259k, g\u00f6r\u0259rik ki, bu m\u0259zmun insanllara emosional olaraq t\u0259sir edir, m\u0259s\u0259l\u0259n, g\u00fclm\u0259li mem v\u0259 ya h\u0259r hans\u0131sa q\u0259z\u0259b do\u011furan bir video. Tez-tez tap\u0131lan bir m\u0259zmun n\u00f6v\u00fc, viral olduqda, kontekstd\u0259n k\u0259nara \u00e7\u0131xaraq qartopu effekti yarad\u0131r. Y\u0259ni, h\u0259r hans\u0131sa m\u00fc\u011fnniliy\u0259 yeni ba\u015flayan bir \u015f\u0259xs g\u00f6t\u00fcr\u0259k. Bu \u015f\u0259xs tez-tez bir klipini payla\u015f\u0131r sosial mediada. Bu zaman insanlar bel\u0259 bir kontentd\u0259n bez\u0259r\u0259k daha \u0259sl klip yay\u0131mland\u0131qda onu izl\u0259mirl\u0259r. Bel\u0259ki, h\u0259min m\u00fc\u011f\u0259nninin musiqi karyeras\u0131 ba\u015flamam\u0131\u015f bitm\u0259 t\u0259hl\u00fck\u0259si il\u0259 qar\u015f\u0131-qar\u015f\u0131ya qal\u0131r. H\u0259ll yolu: Brend kimliyinizi inki\u015faf etdirin v\u0259 h\u0259min kimliy\u0259 sadiq qal\u0131n… Davamiyy\u0259t burada \u00f6n\u0259mli n\u00fcanslardan biridir. Bel\u0259c\u0259, n\u0259inki sizi izl\u0259y\u0259n, h\u0259m d\u0259 sizi d\u0259st\u0259kl\u0259y\u0259n bir auditoriya qazanacaqs\u0131n\u0131z. Bir brend olaraq kimliyinizi inki\u015faf etdirm\u0259yiniz vacibdir. \u00c7\u00fcnki m\u0259zmununuz yax\u015f\u0131 performans g\u00f6st\u0259rm\u0259y\u0259 ba\u015flayanda insanlar sizin brendinizin \u0259vv\u0259lki f\u0259aliyy\u0259tl\u0259ri haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 etm\u0259k ist\u0259y\u0259c\u0259kl\u0259r.<\/span><\/p>\n

4) Zaman sizin \u0259leyhiniz\u0259dir… <\/span><\/h2>\n

T\u0259\u0259ss\u00fcfl\u0259r olsun ki, n\u0259 vaxt viral olaca\u011f\u0131n\u0131za dair x\u00fcsusi bir formula v\u0259 ya sehrli bir s\u00f6z yoxdur. Amma buna baxmayaraq, he\u00e7 kimd\u0259 viral olma hadis\u0259sin\u0259 nadir bir hadis\u0259 kimi yana\u015fma d\u00fc\u015f\u00fcnc\u0259si yaranmamal\u0131d\u0131r. Hans\u0131 ki, unutmamal\u0131y\u0131q ki, viral olmaq haqq\u0131nda “do\u011fru zamanda, do\u011fru yerd\u0259” fakt\u0131 dan\u0131lmazd\u0131r. Qeyri-adi deyil ki, insanlar h\u0259r zaman \u0259vv\u0259ll\u0259r tan\u0131nmay\u0131b sonradan m\u0259\u015fhurla\u015fan m\u0259zmunlar\u0131 se\u00e7irl\u0259r v\u0259 bu zaman h\u0259min m\u0259zmun viral olur. Bel\u0259likl\u0259, alqoritmin ist\u0259diyini ed\u0259r\u0259k, y\u0259ni, d\u00fczg\u00fcn vaxt\u0131 v\u0259 ya m\u00fck\u0259mm\u0259l m\u0259zmun payla\u015fma vaxt\u0131n\u0131 se\u00e7m\u0259k \u00fc\u00e7\u00fcn n\u0259 q\u0259d\u0259r ara\u015fd\u0131rma apar\u0131lmas\u0131ndan as\u0131l\u0131 olmayaraq, h\u0259qiq\u0259t\u0259n bir payla\u015f\u0131m\u0131n viral ola bil\u0259c\u0259yi v\u0259 ya olmayaca\u011f\u0131 tamamil\u0259 t\u0259sad\u00fcfd\u00fcr. H\u0259ll yolu: Daima h\u0259r\u0259k\u0259tl\u0259rinizi izl\u0259yin…. N\u0259yin i\u015fl\u0259yib, n\u0259yin i\u015fl\u0259m\u0259diyini \u00f6yr\u0259nin v\u0259 sizin auditoriyada daha \u00e7ox hans\u0131 m\u0259zmun n\u00f6v\u00fcn\u00fcn v\u0259 h\u0259min m\u0259zmunun hans\u0131 vaxt aral\u0131qlar\u0131nda reseptiv oldu\u011funa diqq\u0259t edin. Xarici bir marketoloqun dediyi kimi ” \u018fg\u0259r bir \u015fey bir d\u0259f\u0259 i\u015f\u0259 yaray\u0131bsa, dem\u0259li yenid\u0259n yarayacaq”.<\/span><\/p>\n

\n

5) Viral olmaq pul il\u0259 al\u0131nmas\u0131 m\u00fcmk\u00fcn olmayan bir anlay\u0131\u015fd\u0131r…<\/span><\/h2>\n
Reklamlara pul yat\u0131rmaq v\u0259 s., \u0259lb\u0259tt\u0259 ki, brendin daha \u00e7ox insana \u00e7atmas\u0131 \u00fc\u00e7\u00fcn b\u00f6y\u00fck k\u00f6m\u0259kl\u0259rd\u0259n biridir. Pulun brendin tan\u0131nmas\u0131nda pay\u0131 oldu\u011fu fakt\u0131 dan\u0131lmazd\u0131r amma viral olmaq u\u011furunu sat\u0131n ala bilm\u0259diyi d\u0259 reall\u0131qd\u0131r. D\u00fcnyadak\u0131 b\u00fct\u00fcn pullar\u0131 yat\u0131ra v\u0259 dig\u0259r brendl\u0259rl\u0259 g\u00f6zl\u0259 g\u00f6r\u00fcn\u0259 bil\u0259n f\u0259rqi yarada bil\u0259c\u0259k \u0259n yax\u015f\u0131 marketoloqu v\u0259 ya \u0259n yax\u015f\u0131 dizayneri \u0259ld\u0259 ed\u0259r\u0259k viral olma\u011fa qism\u0259n yax\u0131nla\u015fa bil\u0259rsiniz. Amma daha yax\u015f\u0131 bir h\u0259ll pulunuzu n\u0259 vaxt v\u0259 hara yat\u0131raca\u011f\u0131n\u0131z\u0131 bilm\u0259kdir. H\u0259ll yolu: <\/strong>\u018fn son generasiyaya v\u0259 r\u0259q\u0259msal reklamlara yata\u0131r\u0131m etm\u0259k \u0259n yax\u015f\u0131 fikirdir! \u0130st\u0259diyiniz n\u0259tic\u0259l\u0259ri \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn pulunuzu reklam x\u0259rcl\u0259ri v\u0259 \u00f6nd\u0259 olan \u0259n son generasiyalar kimi brendinizin b\u00f6y\u00fcm\u0259sin\u0259 v\u0259 tan\u0131nmas\u0131na z\u0259man\u0259t ver\u0259 bil\u0259c\u0259k sah\u0259l\u0259r\u0259 yat\u0131rmaq daha yax\u015f\u0131 se\u00e7imdir!<\/span><\/div>\n<\/div>\n

 <\/p>\n

<\/span> 974<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Viral Olmaq yoxsa Keyfiyy\u0259tli Kontent?! Viral olma\u011fa \u00e7al\u0131\u015fma\u011f\u0131 dayand\u0131rmal\u0131y\u0131q! \u00c7\u00fcnki ondan daha yax\u015f\u0131 yollar var… Viral olmaq he\u00e7 vaxt bir brendin b\u00f6y\u00fcm\u0259 strategiyas\u0131n\u0131n bir hiss\u0259si olmamal\u0131d\u0131r. Viral olmaq, anid\u0259n \u015f\u00f6hr\u0259t qazanma\u011fa b\u0259nz\u0259yir. Y\u0259ni, bu sad\u0259c\u0259 sizin brendinizi v\u0259 ya sizi q\u0131sa m\u00fcdd\u0259tli stressorlardan uzaq tutma\u011fa yaray\u0131r. Amma hal-haz\u0131rda bir \u00e7ox m\u00fct\u0259x\u0259ssisl\u0259r bu ideyan\u0131 satma\u011fa \u00e7al\u0131\u015f\u0131r.<\/p>\n

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Viral olma\u011fa \u00e7al\u0131\u015fma\u011f\u0131 dayand\u0131rmal\u0131y\u0131q! \u00c7\u00fcnki ondan daha yax\u015f\u0131 yollar var… Viral olmaq he\u00e7 vaxt bir brendin b\u00f6y\u00fcm\u0259 strategiyas\u0131n\u0131n bir hiss\u0259si olmamal\u0131d\u0131r. Viral olmaq, anid\u0259n \u015f\u00f6hr\u0259t qazanma\u011fa b\u0259nz\u0259yir. Y\u0259ni, bu sad\u0259c\u0259 sizin brendinizi v\u0259 ya sizi q\u0131sa m\u00fcdd\u0259tli stressorlardan uzaq tutma\u011fa yaray\u0131r. 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