{"id":1761,"date":"2023-04-04T15:34:02","date_gmt":"2023-04-04T11:34:02","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1761"},"modified":"2024-07-29T12:14:46","modified_gmt":"2024-07-29T08:14:46","slug":"tiktok-yoxsa-instagram","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/tiktok-yoxsa-instagram\/","title":{"rendered":"Tiktok yoxsa \u0130nstagram ?"},"content":{"rendered":"

Tiktok yoxsa \u0130nstagram ?<\/span><\/strong><\/h1>\n

\u0130nstagram \u00f6z yeni d\u00f6vr\u00fcn\u0259 q\u0259d\u0259m qoyur. 100 milyard dollarl\u0131q\u00a0 t\u0259sirli iqtisadiyyata \u00e7evrilib lakin instagram yeni r\u0259qibi TikTok il\u0259 ayaqla\u015fmaqda \u00e7\u0259tinlik \u00e7\u0259kir.<\/p>\n

2010-cu ild\u0259 istifad\u0259y\u0259 verildiyi vaxtdan Instagram-\u0131n ilk \u015f\u0259kil dizayn\u0131 r\u0259q\u0259msal yarad\u0131c\u0131lar\u0131n v\u0259 ya marketoloqlar\u0131n diqq\u0259tini c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k etdi. Sponsorluq v\u0259 ya m\u0259hsul inteqrasiyas\u0131 \u0259vv\u0259lc\u0259 t\u0259sad\u00fcfi olsa da, tez bir zamanda platforman\u0131n ayr\u0131lmaz hiss\u0259sin\u0259 \u00e7evrildi. Bu, brendl\u0259rin adi g\u00f6r\u00fcn\u0259n insanlarla t\u0259r\u0259fda\u015fl\u0131q ed\u0259 bil\u0259c\u0259yi yer idi. Hans\u0131 ki, potensial m\u00fc\u015ft\u0259ril\u0259ri daha iddial\u0131 bir h\u0259yat t\u0259rzi il\u0259, onu m\u00fc\u015fayi\u0259t ed\u0259n b\u00fct\u00fcn xidm\u0259tl\u0259rl\u0259 sata bildi. 2021-ci ild\u0259 Shopify t\u0259r\u0259find\u0259n marketoloqlar sor\u011fu edilib. N\u0259ti\u0259c\u0259d\u0259 97% marketoloq Instagram-\u0131\u00a0 marketinq \u00fc\u00e7\u00fcn \u0259n vacib kanal hesab etmi\u015fdi.<\/p>\n

Platforma\u00a0 b\u0259zil\u0259rinin y\u00fcz milyonlarla izl\u0259yicisi olan \u0259n b\u00f6y\u00fck adlar\u0131na birba\u015fa d\u0259st\u0259k v\u0259 m\u0259sl\u0259h\u0259tl\u0259r verir. Insider Intelligence<\/a> g\u00f6r\u0259, bu, Instagram-\u0131n t\u0259xmin\u0259n 43 milyard dollarl\u0131q reklam g\u0259liri ma\u015f\u0131n\u0131na \u00e7evrilm\u0259sin\u0259 k\u00f6m\u0259k etdi.<\/p>\n

TikTok – 2016-c\u0131 ild\u0259 r\u0259qib bazara daxil oldu<\/h3>\n

T\u0259tbiqin as\u0131l\u0131l\u0131q yaradan alqoritmi v\u0259 s\u00fcr\u0259tli videolar\u0131 insanlar\u0131n diqq\u0259tini kort\u0259bii k\u0259\u015ffl\u0259r\u0259 y\u00f6n\u0259ltm\u0259kl\u0259 istifad\u0259\u00e7il\u0259rin daha uzun m\u00fcdd\u0259t m\u0259\u015f\u011ful olmas\u0131n\u0131 t\u0259min etdi. Pew Ara\u015fd\u0131rma M\u0259rk\u0259zinin sor\u011fular\u0131, TikTok-da “dem\u0259k olar ki, daim” olduqlar\u0131n\u0131 s\u00f6yl\u0259y\u0259n yeniyetm\u0259l\u0259rin, Instagram haqq\u0131nda eyni \u015feyi dey\u0259nl\u0259rd\u0259n 50% daha \u00e7ox oldu\u011funu g\u00f6st\u0259rdi.<\/p>\n

R\u0259qab\u0259t etm\u0259k \u00fc\u00e7\u00fcn Instagram 2020-ci ild\u0259 \u00f6z\u00fcn\u00fcn q\u0131sa formal\u0131 video funksiyas\u0131 olan Reels-i istifad\u0259y\u0259 verdi. Lakin bu, kifay\u0259t etm\u0259di. The Wall Street Journal<\/a>-\u0131n \u0259ld\u0259 etdiyi m\u0259lumatlara g\u00f6r\u0259, Instagram istifad\u0259\u00e7il\u0259ri g\u00fcnd\u0259 17,6 milyon saat\u0131n\u0131 Reels-\u0259, insanlar is\u0259 TikTok-a g\u00fcnd\u0259 197,8 milyon saat s\u0259rf edirl\u0259r. \u0130ndi, ondan \u0259vv\u0259lki Facebook kimi, Instagram da getdikc\u0259 daha az aktualla\u015f\u0131r. Lakin bununla ba\u011fl\u0131 bir \u015fey etm\u0259kd\u0259 \u00e7\u0259tinlik \u00e7\u0259kir.<\/p>\n

Instagram-\u0131n problemi onun ilk u\u011furunu \u015f\u0259rtl\u0259ndir\u0259n \u015feyd\u0259dir. Onun alqoritmi platforman\u0131 populyar ed\u0259n istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131l\u0131b. Lakin g\u00fcc istifad\u0259\u00e7il\u0259rin\u0259 diqq\u0259t yetirm\u0259kl\u0259, platforma adi insanlar\u0131n \u0259laq\u0259sini itirir. TikTok-un a\u00e7ar n\u00f6qt\u0259si istifad\u0259\u00e7il\u0259ri platformada saxlamaq qabiliyy\u0259tidir v\u0259 \u0259sas\u0131n\u0131 itirm\u0259d\u0259n Instagram r\u0259qab\u0259t apara bilm\u0259y\u0259c\u0259k.<\/p>\n

TikTok-un misilsiz u\u011furu<\/h3>\n

C\u0259mi bir ne\u00e7\u0259 il \u0259rzind\u0259 TikTok misilsiz u\u011fur hekay\u0259sin\u0259 \u00e7evrildi. V\u0259 dig\u0259r t\u0259tbiql\u0259rin bunu etm\u0259k \u00fc\u00e7\u00fcn s\u0259rf etdiyi vaxt\u0131n bir hiss\u0259sind\u0259 d\u00fcnya \u00fczr\u0259 1 milyarddan \u00e7ox istifad\u0259\u00e7iy\u0259 \u00e7atd\u0131. TikTok-un b\u00f6y\u00fcm\u0259 s\u00fcr\u0259ti k\u00f6hn\u0259 r\u0259qibl\u0259rin\u0259 nisb\u0259t\u0259n t\u0259xmin\u0259n iki d\u0259f\u0259 artd\u0131.<\/p>\n

X\u00fcsusil\u0259, TikTok istifad\u0259\u00e7il\u0259ri tez c\u0259lb etm\u0259kd\u0259 v\u0259 onlar\u0131 platformada saxlamaqda \u00fcst\u00fcnd\u00fcr. Orta istifad\u0259\u00e7i h\u0259r g\u00fcn orta b\u0259dii filmin uzunlu\u011fu q\u0259d\u0259r proqrama vaxt s\u0259rf edir.<\/p>\n

Platforman\u0131n u\u011fur a\u00e7ar\u0131n\u0131n bir hiss\u0259si videolar\u0131 nec\u0259 t\u00f6vsiy\u0259 etm\u0259sidir. TikTok-un alqoritmi il\u0259 ba\u011fl\u0131 son m\u0259qal\u0259sind\u0259 t\u0259dqiqat\u00e7\u0131 Arvind Narayanan izah etdi ki, TikTok-da h\u0259r bir videonun 12 izl\u0259yicisi olan bir hesab v\u0259 ya 120.000 izl\u0259yicisi olan bir hesab t\u0259r\u0259find\u0259n yay\u0131mlanmas\u0131ndan\u00a0 as\u0131l\u0131 olmayaraq, b\u0259rab\u0259r m\u00fcv\u0259ff\u0259qiyy\u0259t \u015fans\u0131 var. Bu o dem\u0259kdir ki, platformadak\u0131 videolar videonu yerl\u0259\u015fdir\u0259n hesab\u0131n \u00f6l\u00e7\u00fcs\u00fcn\u0259 g\u00f6r\u0259 deyil, s\u0131rf \u0259yl\u0259nc\u0259 v\u0259 ya ni\u015fan d\u0259y\u0259rl\u0259rin\u0259 g\u00f6r\u0259 populyarla\u015f\u0131r. Buna g\u00f6r\u0259 d\u0259, t\u0259sad\u00fcfi bir insan\u0131n viral olma ehtimal\u0131 TikTok-da dig\u0259r platformalara nisb\u0259t\u0259n daha y\u00fcks\u0259kdir. Lakin yarad\u0131c\u0131 bir d\u0259f\u0259 viral video cekpotunu qazand\u0131qda, onlar\u0131n populyarl\u0131\u011f\u0131n\u0131 saxlamaq \u00e7\u0259tin olur. Bunun s\u0259b\u0259bi TikTok-da yarad\u0131c\u0131n\u0131n haz\u0131rlad\u0131\u011f\u0131 h\u0259r bir videonun b\u00fct\u00fcn dig\u0259r TikTok videolar\u0131ndan \u00fcst\u00fcn olmas\u0131d\u0131r.<\/p>\n

\u0130nstagram\u0131n r\u0259qibi Tiktok<\/h3>\n

Instagram-\u0131n \u0259n yax\u015f\u0131 yarad\u0131c\u0131lar\u0131, t\u0259tbiq TikTok-a daha \u00e7ox b\u0259nz\u0259m\u0259y\u0259 \u00e7al\u0131\u015fd\u0131qda, c\u0259zaland\u0131r\u0131lmaqdan narahatd\u0131rlar. \u00c7ox vaxt bu d\u0259yi\u015fiklikl\u0259r b\u00f6y\u00fck yarad\u0131c\u0131lar\u0131n postlar\u0131n\u0131 daha az insan\u0131n g\u00f6rm\u0259si il\u0259 n\u0259tic\u0259l\u0259nir. \u00dcst\u0259lik, insanlar ad\u0259t\u0259n d\u0259yi\u015fikliyi sevmirl\u0259r. K\u0259\u015ff et-in t\u0259miz, \u015f\u0259kil m\u0259rk\u0259zli g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fc b\u0259y\u0259n\u0259n istifad\u0259\u00e7il\u0259r, Reels g\u0259l\u0259nd\u0259 videolar\u0131n m\u00fcdaxil\u0259sind\u0259n \u0259s\u0259bil\u0259\u015fdil\u0259r. Fotoqrafiya vasit\u0259sil\u0259 \u0130nstaqramda auditoriyas\u0131n\u0131 art\u0131ran insanlar videoya m\u0259cburi ke\u00e7idd\u0259n narahat olublar.<\/p>\n

H\u0259ddind\u0259n art\u0131q \u0259h\u0259miyy\u0259tli d\u0259yi\u015fiklik etm\u0259k proqram \u00fc\u00e7\u00fcn f\u0259lak\u0259t yarada bil\u0259r. Eyni zamanda g\u00fcc istifad\u0259\u00e7il\u0259rini yadla\u015fd\u0131ra bil\u0259r v\u0259 ya onun \u0259sas i\u015fin\u0259 x\u0259l\u0259l g\u0259tir\u0259 bil\u0259r. H\u0259l\u0259lik o, orijinal Instagram modeli il\u0259 TikTok-a b\u0259nz\u0259yir. H\u0259r iki arenada u\u011fur qazana bilm\u0259y\u0259n bir yerd\u0259 qal\u0131b.<\/p>\n

TikTok-u bu q\u0259d\u0259r u\u011furlu ed\u0259nin bir hiss\u0259si onun diqq\u0259t \u00e7\u0259km\u0259si idi. H\u0259r sosial media<\/a> platformas\u0131n\u0131n eyni g\u00f6r\u00fcnd\u00fcy\u00fc bir d\u00fcnyada o f\u0259rqli idi. TikTok-un u\u011furunu kopyalamaq \u0259v\u0259zin\u0259, Instagram onu paketd\u0259n ay\u0131ran \u015fey\u0259 diqq\u0259t yetirm\u0259li ola bil\u0259r. Bu olmadan, proqram, \u00e7ox g\u00fcman ki, h\u0259mi\u015f\u0259 ikinci yerd\u0259 ili\u015fib qalacaq. Eyni zamanda yarad\u0131c\u0131lar\u0131n\u0131 q\u0131c\u0131qland\u0131rmaq ist\u0259m\u0259y\u0259r\u0259k onu r\u0259qab\u0259t\u0259davaml\u0131 saxlaya bil\u0259c\u0259k d\u0259yi\u015fiklikl\u0259ri ed\u0259 bilm\u0259y\u0259c\u0259k.<\/p>\n

<\/span> 1. 096<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Tiktok yoxsa \u0130nstagram ? \u0130nstagram \u00f6z yeni d\u00f6vr\u00fcn\u0259 q\u0259d\u0259m qoyur. 100 milyard dollarl\u0131q\u00a0 t\u0259sirli iqtisadiyyata \u00e7evrilib lakin instagram yeni r\u0259qibi TikTok il\u0259 ayaqla\u015fmaqda \u00e7\u0259tinlik \u00e7\u0259kir. 2010-cu ild\u0259 istifad\u0259y\u0259 verildiyi vaxtdan Instagram-\u0131n ilk \u015f\u0259kil dizayn\u0131 r\u0259q\u0259msal yarad\u0131c\u0131lar\u0131n v\u0259 ya marketoloqlar\u0131n diqq\u0259tini c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k etdi. Sponsorluq v\u0259 ya m\u0259hsul inteqrasiyas\u0131 \u0259vv\u0259lc\u0259 t\u0259sad\u00fcfi olsa da, tez bir<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":20,"featured_media":1762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[841],"tags":[123,689,774],"yoast_head":"\nTiktok yoxsa \u0130nstagram ? - Jugaad R\u0259q\u0259msal Marketinq<\/title>\n<meta name=\"description\" content=\"\u0130nstagram yeni d\u00f6vr\u00fcn\u0259 q\u0259d\u0259m qoyur. Sosial media platformas\u0131 yeni r\u0259qibi TikTok il\u0259 ayaqla\u015fmaqda \u00e7\u0259tinlik \u00e7\u0259kir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-video-preview:-1, noimageindex, noarchive, nosnippet\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jugaad.az\/blog\/tiktok-yoxsa-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiktok yoxsa \u0130nstagram ? - Jugaad R\u0259q\u0259msal Marketinq\" \/>\n<meta property=\"og:description\" content=\"\u0130nstagram yeni d\u00f6vr\u00fcn\u0259 q\u0259d\u0259m qoyur. 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