{"id":1724,"date":"2023-03-16T01:40:12","date_gmt":"2023-03-15T21:40:12","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1724"},"modified":"2024-07-29T13:24:41","modified_gmt":"2024-07-29T09:24:41","slug":"sosial-media-engagement-dereceleri","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/sosial-media-engagement-dereceleri\/","title":{"rendered":"Sosial Media Engagement D\u0259r\u0259c\u0259l\u0259ri"},"content":{"rendered":"

Sosial Media Engagement D\u0259r\u0259c\u0259l\u0259ri<\/h1>\n

Biznesiniz \u00fc\u00e7\u00fcn sosial media<\/a> u\u011furunun nec\u0259 g\u00f6r\u00fcnd\u00fcy\u00fcn\u00fc bilirsinizmi?<\/p>\n

Marketinqin \u0259ks\u0259r sah\u0259l\u0259ri kimi, n\u0259tic\u0259l\u0259r sah\u0259y\u0259, h\u0259d\u0259f auditoriyaya v\u0259 ya m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb ed\u0259n m\u0259zmun yaratmaq bacar\u0131\u011f\u0131na g\u00f6r\u0259 d\u0259yi\u015fir.<\/p>\n

Rival IQ, 14 sah\u0259d\u0259 olan markalar\u0131n eyni r\u0259qab\u0259t m\u0259nz\u0259r\u0259sind\u0259 dig\u0259r markalara qar\u015f\u0131 sosial media f\u0259aliyy\u0259tini m\u00fcqayis\u0259 etdiyi 2023-c\u00fc il \u00fc\u00e7\u00fcn illik sosial media benchmark hesabat\u0131n\u0131 yay\u0131mlad\u0131.<\/p>\n

M\u0259lumatlar, qida v\u0259 i\u00e7ki s\u0259nayesind\u0259n tutmu\u015f texnologiyaya q\u0259d\u0259r \u00e7ox sayl\u0131 sektorda 2100 \u015firk\u0259tin Facebook, Instagram, Tiktok v\u0259 Twitter-d\u0259ki sosial media aktivliyind\u0259n ibar\u0259tdir.<\/p>\n

\u015eirk\u0259tl\u0259rin Facebook izl\u0259yicil\u0259ri 25.000 – 1.000,0000 aral\u0131\u011f\u0131nda d\u0259yi\u015fir v\u0259 ham\u0131s\u0131n\u0131n \u0130nstagram, Tiktok v\u0259 Twitter-d\u0259 5000-d\u0259n \u00e7ox izl\u0259yicisi var.<\/p>\n

A\u015fa\u011f\u0131dak\u0131lar marketinq m\u00fct\u0259x\u0259ssisl\u0259rinin bilm\u0259si g\u0259r\u0259k\u0259n \u0259n \u00f6n\u0259mli bilgil\u0259rdir.<\/p>\n

\u00dcmumi engagement<\/strong><\/h2>\n

2019-2022-ci ill\u0259r aras\u0131nda b\u00fct\u00fcn sah\u0259l\u0259r, Facebook, \u0130nstagram v\u0259 Twitter-d\u0259 \u00fcmumi reaksiyalarda (like, comment, share) bir d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fcl\u0259r.<\/p>\n

Facebook v\u0259 Twitter yaln\u0131z reaksiyalarda bir az d\u0259yi\u015fiklik g\u00f6st\u0259rdi. Facebook 2021-ci ild\u0259 0.06% -\u0259 d\u00fc\u015fd\u00fc. Twitter \u00fc\u00e7\u00fcn 2019-2022-ci ill\u0259r aras\u0131nda 0,01% azal\u0131b.<\/p>\n

H\u0259r iki \u015f\u0259b\u0259k\u0259 \u00fc\u00e7\u00fcn zamanla h\u0259ft\u0259lik post yerl\u0259\u015fdirm\u0259 Facebook-da 5.8-d\u0259n 5-\u0259, Twitter-d\u0259 5.4-d\u0259n 3,9 posta d\u00fc\u015fd\u00fc.<\/p>\n

Dig\u0259r t\u0259r\u0259fd\u0259n, \u0130nstagram 1,22% -d\u0259n 0.47% -\u0259 q\u0259d\u0259r daha b\u00f6y\u00fck bir d\u00fc\u015f\u00fc\u015f g\u00f6rd\u00fc. Ancaq Facebook v\u0259 Twitter-d\u0259n f\u0259rqli olaraq, bu platformada h\u0259ft\u0259lik post yerl\u0259\u015fdirm\u0259 4.3-d\u0259n 4.5-\u0259 artd\u0131.<\/p>\n

 <\/p>\n

Facebook Engagement<\/strong><\/h2>\n

B\u00fct\u00fcn s\u0259nayel\u0259rd\u0259 Facebook-un izl\u0259yicil\u0259r t\u0259r\u0259find\u0259n post ba\u015f\u0131na reaksiya d\u0259r\u0259c\u0259si 0.06%-dir. Ortalama h\u0259ft\u0259lik post say\u0131 b\u00fct\u00fcn sah\u0259l\u0259rd\u0259 5.04, \u0259n \u00e7ox is\u0259 73.5-dir. Ad\u0259t\u0259n media \u015firk\u0259tl\u0259ri son x\u0259b\u0259rl\u0259ri payla\u015fd\u0131\u011f\u0131na g\u00f6r\u0259 dig\u0259rl\u0259rind\u0259n daha \u00e7ox post payla\u015f\u0131r.<\/p>\n

Instagram Engagement<\/strong><\/h2>\n

Instagram-\u0131n izl\u0259yicil\u0259r t\u0259r\u0259find\u0259n post ba\u015f\u0131na ortalama reaksiya d\u0259r\u0259c\u0259si 0.47%-dir.<\/p>\n

H\u0259ft\u0259lik postlar\u0131n ortalama say\u0131 4.6-d\u0131r. \u018fn \u00e7ox payla\u015f\u0131m idman kanallar\u0131 t\u0259r\u0259find\u0259n olur: h\u0259ft\u0259lik 15.6.<\/p>\n

TikTok Engagement<\/strong><\/h2>\n

B\u00fct\u00fcn sah\u0259l\u0259rd\u0259 TikTok<\/a>-un izl\u0259yicil\u0259r t\u0259r\u0259find\u0259n post ba\u015f\u0131na ortalama reaksiya d\u0259r\u0259c\u0259si 5.69%-dir.<\/p>\n

H\u0259ft\u0259lik ortalama video say\u0131 1.75-dir. Media \u015firk\u0259tl\u0259ri is\u0259 daha \u00e7ox- h\u0259ft\u0259lik 4.2 payla\u015f\u0131m edir.<\/p>\n

Twitter Engagement <\/strong><\/h2>\n

Twitter-in izl\u0259yicil\u0259r t\u0259r\u0259find\u0259n post ba\u015f\u0131na ortalama reaksiya d\u0259r\u0259c\u0259si 0.035%-dir.<\/p>\n

H\u0259ft\u0259lik ortalama tweet say\u0131 3.91-dir v\u0259 \u0259n \u00e7ox media \u015firk\u0259tl\u0259ri- h\u0259ft\u0259lik 70.2 tweet at\u0131r.<\/p>\n

Top Post n\u00f6vl\u0259ri<\/strong><\/h2>\n

H\u0259r bir sosial media \u015f\u0259b\u0259k\u0259sind\u0259ki \u0259n yax\u015f\u0131 post n\u00f6vl\u0259ri sah\u0259y\u0259 g\u00f6r\u0259 d\u0259yi\u015fir.<\/p>\n

Facebook-da \u0259n \u00e7ox reaksiyan\u0131 \u015f\u0259kil v\u0259 video postlar, \u0259n az\u0131n\u0131 is\u0259 link v\u0259 status ismar\u0131clar\u0131 al\u0131r.<\/p>\n

\"Rival

Rival IQ,, Mart 2023<\/p><\/div>\n

Statistikalar g\u00f6st\u0259rir ki, biznesl\u0259r Instaqram \u00fc\u00e7\u00fcn \u00a0v\u0259 karusel postlar\u0131na y\u00f6n\u0259lm\u0259lidir. Reels olaraq y\u00fckl\u0259nm\u0259y\u0259n video postlar is\u0259 \u0259n az reaksiyan\u0131 al\u0131r.<\/p>\n

Twitter-d\u0259 foto\u015f\u0259kill\u0259r, video v\u0259 statuslar\u0131 olan postlar \u0259n aktiv, ba\u011flant\u0131lar olan tvitl\u0259r is\u0259 \u0259n az s\u00f6n\u00fck qalma\u011fa meyllidir.<\/p>\n

 <\/p>\n

Top H\u0259\u015fteql\u0259r<\/h2>\n

H\u0259\u015fteql\u0259r sah\u0259y\u0259 v\u0259 \u015f\u0259b\u0259k\u0259y\u0259 g\u00f6r\u0259 d\u0259yi\u015fk\u0259nlik g\u00f6st\u0259rir. B\u00fct\u00fcn sah\u0259l\u0259rd\u0259 bayram h\u0259\u015fteql\u0259ri \u0259n \u00e7ox reaksiyan\u0131 alark\u0259n, m\u00fcsabiq\u0259 h\u0259\u015fteql\u0259ri is\u0259 \u0259vv\u0259lki ill\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 d\u00fc\u015f\u00fc\u015f ya\u015fay\u0131r.<\/p>\n

 <\/p>\n

N\u0259tic\u0259<\/h2>\n

\u018fsas m\u0259qam odur ki, h\u0259r bir sah\u0259nin auditoriyas\u0131 bir q\u0259d\u0259r f\u0259rqlidir. Qida v\u0259 i\u00e7ki brendl\u0259ri Instagram Reels il\u0259 \u0259n \u00e7ox reaksiyan\u0131 alsalar da, ali t\u0259hsil markalar\u0131 is\u0259 Instagram karusell\u0259ri il\u0259 daha \u00e7ox reaksiya g\u00f6st\u0259rirl\u0259r.<\/p>\n

<\/span> 791<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Sosial Media Engagement D\u0259r\u0259c\u0259l\u0259ri Biznesiniz \u00fc\u00e7\u00fcn sosial media u\u011furunun nec\u0259 g\u00f6r\u00fcnd\u00fcy\u00fcn\u00fc bilirsinizmi? Marketinqin \u0259ks\u0259r sah\u0259l\u0259ri kimi, n\u0259tic\u0259l\u0259r sah\u0259y\u0259, h\u0259d\u0259f auditoriyaya v\u0259 ya m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb ed\u0259n m\u0259zmun yaratmaq bacar\u0131\u011f\u0131na g\u00f6r\u0259 d\u0259yi\u015fir. Rival IQ, 14 sah\u0259d\u0259 olan markalar\u0131n eyni r\u0259qab\u0259t m\u0259nz\u0259r\u0259sind\u0259 dig\u0259r markalara qar\u015f\u0131 sosial media f\u0259aliyy\u0259tini m\u00fcqayis\u0259 etdiyi 2023-c\u00fc il \u00fc\u00e7\u00fcn illik sosial media benchmark hesabat\u0131n\u0131<\/p>\n

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