{"id":1700,"date":"2023-03-11T23:39:52","date_gmt":"2023-03-11T19:39:52","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1700"},"modified":"2024-07-29T14:48:11","modified_gmt":"2024-07-29T10:48:11","slug":"e-ticaret-ucun-pinterest-istifadesi","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/e-ticaret-ucun-pinterest-istifadesi\/","title":{"rendered":"E-ticar\u0259t \u00fc\u00e7\u00fcn Pinterest istifad\u0259si"},"content":{"rendered":"

E-ticar\u0259t \u00fc\u00e7\u00fcn Pinterest istifad\u0259si<\/h1>\n

Pinterest brend marketinqi \u00fc\u00e7\u00fcn \u0259n az populyar, \u0259n az istifad\u0259 olunan sosial media platformalar\u0131ndan biridir.<\/p>\n

 <\/p>\n

Lakin populyarl\u0131\u011f\u0131n olmamas\u0131 potensial\u0131n olmamas\u0131 il\u0259 \u0259laq\u0259dar deyil.<\/p>\n

 <\/p>\n

Pinterest, d\u00fczg\u00fcn istifad\u0259 edildikd\u0259, e-ticar\u0259t markas\u0131n\u0131n u\u011furuna b\u00f6y\u00fck d\u0259y\u0259r \u0259lav\u0259 ed\u0259 bil\u0259r.<\/p>\n

 <\/p>\n

Pinterest brendiniz \u00fc\u00e7\u00fcn partlay\u0131\u015f ed\u0259 bil\u0259r, lakin onun da \u00f6z istifad\u0259 kitab\u0131 var. O, dig\u0259r sosial platformalardan f\u0259rqlidir v\u0259 qazanmaq \u00fc\u00e7\u00fcn unikal yana\u015fma t\u0259l\u0259b edir.<\/p>\n

 <\/p>\n

Pinterest e-ticar\u0259t \u00fc\u00e7\u00fcn yax\u015f\u0131d\u0131r?<\/h2>\n

Bel\u0259likl\u0259, art\u0131q Facebook, Instagram v\u0259 ya TikTok hesab\u0131n\u0131z varsa, Pinterest-\u0259 girm\u0259y\u0259 d\u0259y\u0259rmi?<\/p>\n

B\u0259li, \u0259ks\u0259r hallarda.<\/p>\n

Pinterest b\u00f6y\u00fck al\u0131\u015f-veri\u015f potensial\u0131na malikdir, b\u0259lk\u0259 d\u0259 b\u00fct\u00fcn dig\u0259r sosial media platformalar\u0131ndan daha \u00e7ox.<\/p>\n

Pinterest yeni brendl\u0259r v\u0259 ya m\u0259hsul ilhamlar\u0131 axtaran m\u00fc\u015ft\u0259ril\u0259r \u00fc\u00e7\u00fcn \u0259sas platformad\u0131r.<\/p>\n

 <\/p>\n

H\u0259ft\u0259lik Pinterest istifad\u0259\u00e7il\u0259rinin 80%-i Pinterest vasit\u0259sil\u0259 yeni brend v\u0259 ya m\u0259hsul k\u0259\u015ff edib.<\/p>\n

 <\/p>\n

Pinterest istifad\u0259\u00e7il\u0259rinin 55%-i m\u0259hsullar\u0131 axtarmaq \u00fc\u00e7\u00fcn x\u00fcsusi proqrama daxil olur.<\/p>\n

 <\/p>\n

Daha da \u0259h\u0259miyy\u0259tlisi, Pinterest al\u0131c\u0131lar\u0131n\u0131n dig\u0259r platformalardak\u0131 al\u0131c\u0131lara nisb\u0259t\u0259n 85% daha b\u00f6y\u00fck s\u0259b\u0259tl\u0259ri var.<\/p>\n

 <\/p>\n

B\u00fct\u00fcn bu statistikalar g\u00f6st\u0259rir ki, Pinterest t\u0259kc\u0259 elektron ticar\u0259t \u00fc\u00e7\u00fcn yax\u015f\u0131 deyil. \u0130zl\u0259yicil\u0259rini c\u0259lb etm\u0259k ist\u0259y\u0259n h\u0259r hans\u0131 bir e-ticar\u0259t markas\u0131 \u00fc\u00e7\u00fcn bu, tamamil\u0259 qa\u00e7\u0131r\u0131lmazd\u0131r.<\/p>\n

 <\/p>\n

Pinterest-in e-ticar\u0259t brendi \u00fc\u00e7\u00fcn t\u0259klif etdiyi d\u0259y\u0259rd\u0259n \u0259min olan Avropa DIY adl\u0131 ba\u011f\u00e7\u0131l\u0131q v\u0259 mebel bazar\u0131 brendi platformaya at\u0131ld\u0131 v\u0259 platforman\u0131n reklam m\u0259hsullar\u0131ndan istifad\u0259 ed\u0259r\u0259k yeni bazardan auditoriya c\u0259lb etm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131.<\/p>\n

Onlar\u0131n m\u00fc\u015ft\u0259ril\u0259rl\u0259 \u0259laq\u0259 saxlama s\u0259yl\u0259ri 6,6 milyon t\u0259\u0259ss\u00fcrat toplad\u0131 v\u0259 sat\u0131\u015flar\u0131n 7,9% artmas\u0131na s\u0259b\u0259b oldu.<\/p>\n

Niy\u0259 e-ticar\u0259t \u00fc\u00e7\u00fcn Pinterest istifad\u0259 etm\u0259li?<\/h2>\n

Elektron ticar\u0259t \u00fc\u00e7\u00fcn yax\u015f\u0131 olmaqla yana\u015f\u0131, bir \u00e7ox dig\u0259r amill\u0259r Pinterest-i e-ticar\u0259ti b\u00f6y\u00fctm\u0259k ist\u0259y\u0259n brendl\u0259r \u00fc\u00e7\u00fcn \u0259n uy\u011fun marketinq platformas\u0131na \u00e7evirir.<\/p>\n

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Bunun s\u0259b\u0259bi:<\/p>\n

Pinterest Omnichannel (\u00c7ox kanall\u0131) Marketing\u0259 icaz\u0259 verir<\/h2>\n

M\u00fcasir m\u00fc\u015ft\u0259rinin al\u0131\u015f s\u0259yah\u0259ti h\u0259mi\u015f\u0259kind\u0259n daha m\u00fcr\u0259kk\u0259bdir.<\/p>\n

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Bu s\u0259b\u0259bd\u0259n siz m\u00fc\u015ft\u0259ri t\u0259mas n\u00f6qt\u0259l\u0259rini \u00e7oxaltmal\u0131 v\u0259 m\u00fc\u015ft\u0259ri qazanmaq \u00fc\u00e7\u00fcn auditoriyan\u0131z\u0131n oldu\u011fu yerd\u0259 olmal\u0131s\u0131n\u0131z.<\/p>\n

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Omnikanal marketinq strategiyas\u0131 buna k\u00f6m\u0259k edir.<\/p>\n

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\u015e\u0259kil Axtar\u0131\u015f Bacar\u0131qlar\u0131<\/h2>\n

Vizual axtar\u0131\u015f\u0131n artmas\u0131 e-ticar\u0259t \u00fc\u00e7\u00fcn Pinterest-in \u0259h\u0259miyy\u0259tini art\u0131rd\u0131.<\/p>\n

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Pinterest mobil proqram\u0131nda istifad\u0259\u00e7il\u0259rin vizual axtar\u0131\u015flar \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yi Pinterest Lens funksiyas\u0131 var. Bu, Google Lens-\u0259 b\u0259nz\u0259yir, lakin Pinterest daha yax\u015f\u0131 n\u0259tic\u0259l\u0259r yaradan daha geni\u015f \u015f\u0259kil bazas\u0131na malikdir.<\/p>\n

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Pinterest-d\u0259 marketinq siz\u0259 y\u00fcks\u0259l\u0259n vizual axtar\u0131\u015f tendensiyas\u0131na ham\u0131dan \u0259vv\u0259l ke\u00e7m\u0259y\u0259 k\u00f6m\u0259k edir v\u0259 r\u0259qibl\u0259r \u00fcz\u0259rind\u0259 \u00fcst\u00fcnl\u00fck \u0259ld\u0259 etm\u0259y\u0259 imkan verir.<\/p>\n

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Brendl\u0259ri d\u0259st\u0259kl\u0259m\u0259k \u00fc\u00e7\u00fcn qurulmu\u015f ekosistem<\/h2>\n

 <\/p>\n

Pinterest e-ticar\u0259t \u00fc\u00e7\u00fcn \u0259lveri\u015fli ekosistemin qurulmas\u0131na b\u00f6y\u00fck s\u0259rmay\u0259 qoyub.<\/p>\n

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Bu, t\u0259sdiql\u0259nmi\u015f sat\u0131c\u0131lara markan\u0131n etibarl\u0131l\u0131\u011f\u0131n\u0131 g\u00fccl\u0259ndir\u0259n t\u0259sdiql\u0259nm\u0259 etiketi verir.<\/p>\n

 <\/p>\n

\"Pinterest

Pinterest Ekran G\u00f6r\u00fcnt\u00fcs\u00fc<\/p><\/div>\n

 <\/p>\n

Platformada h\u0259m\u00e7inin brendl\u0259r\u0259 \u00f6z imkanlar\u0131n\u0131 art\u0131rmaq v\u0259 ya h\u0259d\u0259fl\u0259rin\u0259 yax\u0131nla\u015fmaqda k\u00f6m\u0259k ed\u0259 bil\u0259c\u0259k \u0259la reklam m\u0259hsullar\u0131 var.<\/p>\n

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Qabaqc\u0131l Pinterest Analytics s\u0259yl\u0259rinizi izl\u0259m\u0259y\u0259 v\u0259 daha yax\u015f\u0131 n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn onlar\u0131 optimalla\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>\n

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Son vaxtlar Pinterest, h\u0259m\u00e7inin al\u0131c\u0131lara proqramdan \u00e7\u0131xmadan al\u0131\u015flar\u0131n\u0131 ba\u015fa \u00e7atd\u0131rma\u011fa imkan ver\u0259n proqramdaxili yoxlama funksiyas\u0131n\u0131 s\u0131naqdan ke\u00e7irir.<\/p>\n

 <\/p>\n

Pinterest Elektron Ticar\u0259t Strategiyas\u0131<\/h2>\n

Biznes Hesab\u0131 Yaratmaqla Ba\u015flay\u0131n<\/h2>\n

 <\/p>\n

\u018fvv\u0259lc\u0259 platformada marketinq\u0259 ba\u015flamaq \u00fc\u00e7\u00fcn bir Pinterest biznes hesab\u0131na ehtiyac\u0131n\u0131z olacaq, onu yaratmaq olduqca asand\u0131r.<\/p>\n

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Pinterest biznes hesab\u0131 siz\u0259 Pinterest Analytics v\u0259 reklamlar kimi platforman\u0131n ticar\u0259t al\u0259tl\u0259rin\u0259 giri\u015f imkan\u0131 verir.<\/p>\n

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Profiliniz\u0259 tam biznes m\u0259lumat\u0131n\u0131 daxil etdiyiniz\u0259 \u0259min olun: biznes ad\u0131n\u0131z, loqotipiniz v\u0259 veb sayt\u0131n\u0131z\u0131n \u00fcnvan\u0131.<\/p>\n

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Pinterest-d\u0259 yaln\u0131z bir vebsayta qo\u015fula bil\u0259rsiniz: sat\u0131\u015f etdiyinizi se\u00e7in.<\/p>\n

Pinterest M\u0259qs\u0259dl\u0259rinizi M\u00fc\u0259yy\u0259n edin<\/h2>\n

H\u0259r hans\u0131 bir marketinq strategiyas\u0131 kimi, Pinterest strategiyan\u0131z da bir s\u0131ra m\u0259qs\u0259dl\u0259rl\u0259 m\u00fc\u0259yy\u0259n edil\u0259c\u0259k.<\/p>\n

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D\u00fc\u015f\u00fcn\u00fcn: Pinterest vasit\u0259sil\u0259 n\u0259y\u0259 nail olmaq ist\u0259yirsiniz? Brend \u015f\u00fcurunun artmas\u0131? V\u0259 ya daha \u00e7ox sat\u0131\u015f?<\/p>\n

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M\u0259qs\u0259dl\u0259rinizi m\u00fc\u0259yy\u0259n etdikd\u0259n sonra m\u0259zmun strategiyan\u0131z\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259k v\u0259 sabitl\u0259\u015fdirm\u0259y\u0259 ba\u015flamaq sizin \u00fc\u00e7\u00fcn daha asan olacaq.<\/p>\n

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Pinl\u0259rinizi SEO \u00fc\u00e7\u00fcn optimalla\u015fd\u0131r\u0131n<\/h2>\n

Pinterest b\u00f6y\u00fck trafik \u0259ld\u0259 edir. 2022-ci ilin may ay\u0131nda Pinterest.com-a t\u0259xmin\u0259n 945 milyon ziyar\u0259t edildi.<\/p>\n

Pinterest-in \u0259ld\u0259 etdiyi b\u00f6y\u00fck trafik t\u0259kc\u0259 g\u00f6r\u00fcnm\u0259 imkanlar\u0131n\u0131 vur\u011fulam\u0131r, h\u0259m d\u0259 e-ticar\u0259t ma\u011fazas\u0131 trafikinizi art\u0131rmaq imkanlar\u0131n\u0131 vur\u011fulay\u0131r.<\/p>\n

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Ancaq \u0259vv\u0259lc\u0259 platformada g\u00f6r\u00fcn\u00fcrl\u00fck \u0259ld\u0259 etm\u0259lisiniz. V\u0259 bunun \u00fc\u00e7\u00fcn siz\u0259 SEO<\/a> laz\u0131md\u0131r.<\/p>\n

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Pinterest SEO olduqca sad\u0259dir. M\u00fcvafiq a\u00e7ar s\u00f6zl\u0259ri tap\u0131n. Bunu Pinterest-in idar\u0259 olunan axtar\u0131\u015f\u0131, Google AdWords v\u0259 ya Pinterest Reklam h\u0259d\u0259fl\u0259m\u0259sind\u0259n istifad\u0259 ed\u0259r\u0259k ed\u0259 bil\u0259rsiniz.<\/p>\n

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Siz h\u0259m\u00e7inin Pinterest-d\u0259 m\u00fcvafiq m\u0259hsul v\u0259 ya m\u00f6vzular\u0131 axtararaq v\u0259 platforman\u0131n Pinl\u0259ri nec\u0259 kateqoriyalara v\u0259 ya alt kateqoriyalara ay\u0131rd\u0131\u011f\u0131na baxaraq d\u00fczg\u00fcn a\u00e7ar s\u00f6zl\u0259r se\u00e7\u0259 bil\u0259rsiniz.<\/p>\n

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R\u0259qibl\u0259rin pinl\u0259rin\u0259 baxmaq da b\u0259zi \u0259la a\u00e7ar s\u00f6zl\u0259ri a\u015fkar etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r.<\/p>\n

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\u0130stifad\u0259\u00e7il\u0259rin axtar\u0131\u015flar\u0131 il\u0259 uy\u011funlu\u011fu art\u0131rmaq \u00fc\u00e7\u00fcn bu a\u00e7ar s\u00f6zl\u0259ri Pin ba\u015fl\u0131qlar\u0131n\u0131zda v\u0259 ya t\u0259svirinizd\u0259, pano ba\u015fl\u0131qlar\u0131n\u0131zda v\u0259 t\u0259svirinizd\u0259 istifad\u0259 edin.<\/p>\n

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M\u0259zmunu d\u0259yi\u015fm\u0259y\u0259 davam edin<\/h2>\n

Eyni n\u00f6v m\u0259zmunlar payla\u015f\u0131rs\u0131n\u0131zsa, istifad\u0259\u00e7il\u0259riniz feed-inizd\u0259n s\u0131x\u0131la bil\u0259r. Yaz\u0131lar\u0131n\u0131z\u0131 qar\u0131\u015fd\u0131raraq maraql\u0131 \u015feyl\u0259r\u0259 davam edin.<\/p>\n

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Bloqlar, infoqrafika, b\u0259l\u0259d\u00e7il\u0259r, m\u0259hsulla ba\u011fl\u0131 yaz\u0131lar v\u0259 ya videolar kimi informativ m\u0259zmun payla\u015f\u0131n.<\/p>\n

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Pinterest reklamlar\u0131na investisiya edin<\/h2>\n

Pinterest<\/a> s\u0259yah\u0259tiniz\u0259 ba\u015flamaq ist\u0259yirsinizs\u0259, Pinterest reklamlar\u0131na investisiya etm\u0259yi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

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Platforma g\u00fccl\u00fc reklam sistemi t\u0259klif edir. Pinterest reklamlar\u0131 dig\u0259r sosial media il\u0259 m\u00fcqayis\u0259d\u0259 2,3 d\u0259f\u0259 daha q\u0259na\u0259tcildir v\u0259 p\u0259rak\u0259nd\u0259 sat\u0131\u015f brendl\u0259ri \u00fc\u00e7\u00fcn reklam x\u0259rcl\u0259rind\u0259n 2 d\u0259f\u0259 y\u00fcks\u0259k g\u0259lir g\u0259tirir (ROAS).<\/p>\n

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Sizin h\u0259m\u00e7inin se\u00e7\u0259 bil\u0259c\u0259yiniz m\u00fcxt\u0259lif reklam formatlar\u0131na \u00e7\u0131x\u0131\u015f\u0131n\u0131z var.<\/p>\n

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Pinterest h\u0259m\u00e7inin auditoriyan\u0131za \u0259n yax\u015f\u0131 \u015f\u0259kild\u0259 \u00e7atma\u011f\u0131n\u0131za k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn geni\u015f reklam h\u0259d\u0259fl\u0259m\u0259 imkanlar\u0131 t\u0259klif edir.<\/p>\n

 <\/p>\n

<\/span> 965<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

E-ticar\u0259t \u00fc\u00e7\u00fcn Pinterest istifad\u0259si Pinterest brend marketinqi \u00fc\u00e7\u00fcn \u0259n az populyar, \u0259n az istifad\u0259 olunan sosial media platformalar\u0131ndan biridir.   Lakin populyarl\u0131\u011f\u0131n olmamas\u0131 potensial\u0131n olmamas\u0131 il\u0259 \u0259laq\u0259dar deyil.   Pinterest, d\u00fczg\u00fcn istifad\u0259 edildikd\u0259, e-ticar\u0259t markas\u0131n\u0131n u\u011furuna b\u00f6y\u00fck d\u0259y\u0259r \u0259lav\u0259 ed\u0259 bil\u0259r.   Pinterest brendiniz \u00fc\u00e7\u00fcn partlay\u0131\u015f ed\u0259 bil\u0259r, lakin onun da \u00f6z istifad\u0259 kitab\u0131 var.<\/p>\n

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