{"id":1595,"date":"2022-12-02T18:01:41","date_gmt":"2022-12-02T14:01:41","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1595"},"modified":"2024-07-29T15:10:27","modified_gmt":"2024-07-29T11:10:27","slug":"marketinqde-data-analizi-nedir","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/marketinqde-data-analizi-nedir\/","title":{"rendered":"Marketinqd\u0259 data analizi n\u0259dir ?"},"content":{"rendered":"

Marketinqd\u0259 data analizi n\u0259dir ?<\/strong><\/span><\/h2>\n

Bu blogda marketinqd\u0259 data analiz\u00a0 n\u00fcmun\u0259l\u0259ri v\u0259 ya istifad\u0259si hallar\u0131 bar\u0259d\u0259 dan\u0131\u015f\u0131r\u0131q.<\/span><\/p>\n

\u018fks\u0259r marketinq m\u00fct\u0259x\u0259ssisl\u0259rinin d\u0259rind\u0259n tan\u0131\u015f oldu\u011fu bir ssenariy\u0259 n\u0259z\u0259r salaq. <\/span><\/p>\n

Bir \u015firk\u0259t marketinq \u00fc\u00e7\u00fcn ki\u00e7ik bir s\u0259rv\u0259t x\u0259rcl\u0259yir n\u0259tic\u0259d\u0259 reklamlar \u00e7ox g\u00f6r\u00fcn\u00fcr. Lakin investisiyan\u0131n g\u0259liri g\u00f6zl\u0259ntil\u0259r\u0259 yax\u0131n deyil. Data analiz daxil ed\u0259k.<\/span><\/p>\n

Vebsaytda v\u0259 sosial media s\u0259hif\u0259l\u0259rind\u0259 toplanan m\u0259lumatlar vasit\u0259sil\u0259 m\u0259lumat analizi m\u00fc\u015ft\u0259ri bazas\u0131n\u0131n demoqrafik g\u00f6st\u0259ricil\u0259rini anlaya bil\u0259r. <\/span><\/p>\n

Bu m\u0259lumat analizi ya\u015fdan , co\u011frafi m\u00f6vqed\u0259n , cinsd\u0259n k\u0259nara \u00e7\u0131x\u0131r. <\/span><\/p>\n

M\u00fc\u0259yy\u0259n istehlak\u00e7\u0131 davran\u0131\u015flar\u0131n\u0131n birg\u0259 ba\u015f verm\u0259sini t\u0259hlil etdiyimiz sad\u0259 yax\u0131nl\u0131q t\u0259hlili. Bu m\u00fc\u015ft\u0259rinin daha n\u0259 \u00fc\u00e7\u00fcn al\u0131\u015f-veri\u015f ed\u0259 bil\u0259c\u0259yi bar\u0259d\u0259 siz\u0259 \u0259trafl\u0131 m\u0259lumat ver\u0259c\u0259kdir.<\/span><\/p>\n

Data analizd\u0259 \u0259ld\u0259 olunan h\u0259r \u015fans\u0131 m\u0259lumat optimalla\u015fd\u0131rmaq laz\u0131md\u0131r.<\/span><\/p>\n

Marketoloq ba\u015fa d\u00fc\u015f\u00fcr ki, biznes u\u011furu, \u0259sas\u0259n, g\u0259lirli g\u0259lird\u0259n ir\u0259li g\u0259lir. M\u00fc\u0259ssis\u0259nin marketinq strategiyas\u0131n\u0131<\/a> m\u00fc\u015ft\u0259rinin \u00f6m\u00fcr boyu d\u0259y\u0259ri, art\u0131m v\u0259 ya h\u0259r bir m\u00fc\u015ft\u0259riy\u0259 x\u0259rc kimi \u0259sas performans g\u00f6st\u0259ricil\u0259rin\u0259 ba\u011flamaq r\u0259qab\u0259tli biznes m\u0259nz\u0259r\u0259si \u00fc\u00e7\u00fcn tamamil\u0259 z\u0259ruridir. M\u00fc\u0259ssis\u0259l\u0259r, sad\u0259c\u0259 olaraq, g\u0259lirl\u0259rin\u0259 t\u00f6hf\u0259 verm\u0259y\u0259n marketinq x\u0259rcl\u0259rini \u00f6d\u0259y\u0259 bilm\u0259zl\u0259r. <\/span><\/p>\n

H\u0259r bir m\u0259lumat aliminin sevimli al\u0259ti v\u0259 ya m\u00fcasir marketoloqa bu i\u015fd\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn m\u00fctl\u0259q z\u0259ruri olan al\u0259t seqmentl\u0259\u015fdirm\u0259dir.<\/span><\/p>\n

Brendl\u0259rin data analizi marketinq\u0259\u00a0 nec\u0259 daxil etm\u0259l\u0259rin\u0259 dair n\u00fcmun\u0259l\u0259r<\/strong><\/span><\/h2>\n

Google, Facebook v\u0259 ya Netflix kimi \u015firk\u0259tl\u0259r marketinq \u00fc\u00e7\u00fcn data analizd\u0259n yararlan\u0131r. Biznes m\u0259nz\u0259r\u0259si getdikc\u0259 daha r\u0259qab\u0259tli olur. M\u0259lumat savadl\u0131l\u0131\u011f\u0131 v\u0259 ya marketinqi birl\u0259\u015fdir\u0259n inki\u015faf marketoloqunun bacar\u0131qlar\u0131, yeni m\u00fc\u015ft\u0259ril\u0259rin \u0259ld\u0259 edilm\u0259sin\u0259 v\u0259 biznesinizi davaml\u0131 \u015f\u0259kild\u0259 inki\u015faf etdirm\u0259y\u0259 \u0259n sad\u0259 yolu tapmaq \u00fc\u00e7\u00fcn vacibdir.<\/span><\/p>\n

B\u0259zi apar\u0131c\u0131 brendl\u0259r v\u0259 onlar\u0131n marketinqd\u0259 data analizi nec\u0259 t\u0259tbiq etm\u0259sin\u0259 dair n\u00fcmun\u0259l\u0259r:<\/strong><\/span><\/h2>\n

Netflix<\/strong><\/span><\/a><\/h3>\n

Netflix-d\u0259\u00a0 marketinq kampaniyalar\u0131n\u0131n mesajla\u015fmas\u0131n\u0131 idar\u0259 etm\u0259y\u0259 h\u0259sr olunmu\u015f m\u0259lumat aliml\u0259ri qrupu var. Netflix-d\u0259ki\u00a0 m\u0259lumat elmi komandas\u0131 s\u0259b\u0259b-n\u0259tic\u0259 yana\u015fmas\u0131, x\u00fcsus\u0259n\u00a0 marketinqd\u0259 mesajla\u015fman\u0131n effektivliyini \u00f6l\u00e7\u00fcr. <\/span><\/p>\n

Netflix modeli, auditoriyas\u0131n\u0131n yeni m\u0259zmun \u00fc\u00e7\u00fcn g\u00f6nd\u0259ril\u0259n bildiri\u015fl\u0259r\u0259 nec\u0259 reaksiya verdiyini anlamaq \u00fc\u00e7\u00fcn t\u0259cr\u00fcb\u0259d\u0259n istifad\u0259 edir. Netflix-d\u0259 m\u0259lumat alimi h\u0259m d\u0259 m\u00fch\u0259ndis olur. M\u0259lumat elmi komandas\u0131 eksperiment v\u0259 modell\u0259\u015fdirm\u0259 \u00fcsullar\u0131n\u0131 t\u0259kmill\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn innovasiya yol x\u0259rit\u0259l\u0259rinin haz\u0131rlanmas\u0131na cavabdehdir. <\/span><\/p>\n

Bu o dem\u0259kdir ki, data alimi auditoriyan\u0131 tan\u0131maq v\u0259 strategiyan\u0131 formala\u015fd\u0131rmaq \u00fc\u00e7\u00fcn\u00a0 maraql\u0131 t\u0259r\u0259fl\u0259rl\u0259 i\u015fl\u0259m\u0259k \u00fc\u00e7\u00fcn hans\u0131 suallar\u0131n veril\u0259c\u0259yin\u0259 q\u0259rar verir. <\/span><\/p>\n

Ox\u015far model Facebook v\u0259 Google da daxil olmaqla, b\u00f6y\u00fck marketinq kampaniyalar\u0131 h\u0259yata ke\u00e7ir\u0259n \u0259ks\u0259r \u015firk\u0259tl\u0259r t\u0259r\u0259find\u0259n istifad\u0259 olunur. <\/span><\/p>\n

Facebook<\/strong><\/span><\/a><\/h3>\n

Facebook, m\u00fc\u015ft\u0259ril\u0259rinin marketinq kampaniyalar\u0131n\u0131n t\u0259sirini v\u0259 effektivliyini ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn\u00a0 \u00a0marketinq elmi komandas\u0131na malikdir. <\/span><\/p>\n

Komandan\u0131n m\u0259qs\u0259di istehlak\u00e7\u0131lar\u0131 effektiv \u015f\u0259kild\u0259 h\u0259d\u0259fl\u0259y\u0259n strategiyalar\u0131 k\u0259miyy\u0259tl\u0259ndirm\u0259k, \u00f6l\u00e7m\u0259k v\u0259 yaratmaqd\u0131r. Facebook modeli t\u0259dqiqat v\u0259 ya empirik metodlar \u00fcz\u0259rind\u0259 qurulub v\u0259 ya reklam ara\u015fd\u0131rmas\u0131, m\u00fc\u015ft\u0259ri \u00f6l\u00e7m\u0259si, istehlak\u00e7\u0131 v\u0259 ya reklam anlay\u0131\u015flar\u0131, \u00e7atd\u0131r\u0131lma kimi xidm\u0259tl\u0259r t\u0259qdim edir.<\/span><\/p>\n

<\/span> 827<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Marketinqd\u0259 data analizi n\u0259dir ? Bu blogda marketinqd\u0259 data analiz\u00a0 n\u00fcmun\u0259l\u0259ri v\u0259 ya istifad\u0259si hallar\u0131 bar\u0259d\u0259 dan\u0131\u015f\u0131r\u0131q. \u018fks\u0259r marketinq m\u00fct\u0259x\u0259ssisl\u0259rinin d\u0259rind\u0259n tan\u0131\u015f oldu\u011fu bir ssenariy\u0259 n\u0259z\u0259r salaq. Bir \u015firk\u0259t marketinq \u00fc\u00e7\u00fcn ki\u00e7ik bir s\u0259rv\u0259t x\u0259rcl\u0259yir n\u0259tic\u0259d\u0259 reklamlar \u00e7ox g\u00f6r\u00fcn\u00fcr. Lakin investisiyan\u0131n g\u0259liri g\u00f6zl\u0259ntil\u0259r\u0259 yax\u0131n deyil. Data analiz daxil ed\u0259k. Vebsaytda v\u0259 sosial media s\u0259hif\u0259l\u0259rind\u0259 toplanan<\/p>\n

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