{"id":1512,"date":"2022-11-11T18:01:05","date_gmt":"2022-11-11T14:01:05","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1512"},"modified":"2024-07-29T15:35:24","modified_gmt":"2024-07-29T11:35:24","slug":"marketinqde-reng-psixologiyasi","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/marketinqde-reng-psixologiyasi\/","title":{"rendered":"Marketinqd\u0259 r\u0259ng psixologiyas\u0131"},"content":{"rendered":"

R\u0259ng psixologiyas\u0131 n\u0259dir ?<\/h1>\n

R\u0259ng psixologiyas\u0131 m\u00fc\u0259yy\u0259n r\u0259ngl\u0259rin fiziki v\u0259 ya emosional reaksiyaya s\u0259b\u0259b oldu\u011fu n\u0259z\u0259riyy\u0259dir. Bu psixologiya r\u0259ngl\u0259rin qavray\u0131\u015flara v\u0259 davran\u0131\u015flara nec\u0259 t\u0259sir etdiyini \u00f6yr\u0259nir. <\/span><\/p>\n

Bu, q\u0131rm\u0131z\u0131 g\u00f6r\u00fcb q\u0259z\u0259bl\u0259nm\u0259k v\u0259 ya mavi g\u00f6r\u00fcb \u00f6z\u00fcn\u00fc rahat hiss etm\u0259k q\u0259d\u0259r sad\u0259dir. Tibbi ara\u015fd\u0131rmalar g\u00f6st\u0259rir ki, q\u0131rm\u0131z\u0131 r\u0259ng qan t\u0259zyiqinin artmas\u0131na, mavi r\u0259ng is\u0259 azalmaya uy\u011fundur.
\n<\/span><\/p>\n

Davran\u0131\u015f \u00fcz\u0259rind\u0259ki bu t\u0259sir\u0259 g\u00f6r\u0259, r\u0259ng \u0259hval-ruhiyy\u0259 yaratmaqda b\u00f6y\u00fck rol oynaya bil\u0259r. \u0130sti r\u0259ngl\u0259r enerji verir, soyuq r\u0259ngl\u0259r is\u0259 sakitl\u0259\u015fdirir.<\/span><\/p>\n

Marketinq v\u0259 brendinqd\u0259 <\/strong>r\u0259ng psixologiyas\u0131 <\/strong><\/span>n\u0259dir<\/strong>?<\/strong><\/span><\/h2>\n

Bu psixologiya marketinqd\u0259 r\u0259ngl\u0259rin istehlak\u00e7\u0131lar\u0131n brend haqq\u0131nda t\u0259\u0259ss\u00fcratlar\u0131na nec\u0259 t\u0259sir etdiyin\u0259 y\u00f6n\u0259lib.R\u0259ng marketinqd\u0259 b\u00f6y\u00fck rol oynaya bil\u0259r.Brendinqinizd\u0259 istifad\u0259 etdiyiniz r\u0259ngl\u0259r, o c\u00fcml\u0259d\u0259n loqotipiniz v\u0259 dig\u0259r marketinq t\u0259minat\u0131n\u0131z emosional reaksiya do\u011furur.<\/span><\/p>\n

Marketinq brendl\u0259ri yaradark\u0259n, yeni biznes qurark\u0259n v\u0259 ya m\u00f6vcud olan\u0131 rebrendinq ed\u0259rk\u0259n n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olan vacib bir i\u015f sah\u0259sidir.H\u0259tta yeni bir jurnal m\u0259qal\u0259si r\u0259qibl\u0259rd\u0259n f\u0259rql\u0259nm\u0259yi t\u0259min ed\u0259n r\u0259ngl\u0259ri se\u00e7m\u0259sinin vacib oldu\u011funu g\u00f6st\u0259rir.<\/span><\/p>\n

Beynimiz d\u0259rhal tan\u0131nan markalara \u00fcst\u00fcnl\u00fck verir.<\/span><\/p>\n

Bu , brend \u015f\u0259xsiyy\u0259tini yaradark\u0259n r\u0259ngi vacib element\u0259 \u00e7evirir.
\n<\/span><\/p>\n

Marketinqimizi nec\u0259 yax\u015f\u0131la\u015fd\u0131raq ?<\/strong><\/span><\/h2>\n

R\u0259ng psixologiyas\u0131n\u0131n<\/a> n\u0259 oldu\u011funu , d\u00fczg\u00fcn v\u0259 ya yanl\u0131\u015f r\u0259ngl\u0259rd\u0259n istifad\u0259nin marketinqinizd\u0259 n\u0259 d\u0259r\u0259c\u0259d\u0259 t\u0259sirli ola bil\u0259c\u0259yini ayd\u0131nla\u015fd\u0131rmaq m\u0259sl\u0259h\u0259tlidir.<\/span>F\u0259rqli r\u0259ngl\u0259r m\u00fcxt\u0259lif yollarla q\u0259bul edils\u0259 d\u0259, bu r\u0259ngl\u0259rin t\u0259sviri adlar\u0131 da vacibdir.
\n<\/span><\/p>\n

R\u0259ng psixologiyas\u0131n\u0131n \u0259saslar\u0131n\u0131 \u00f6yr\u0259nin<\/strong><\/h2>\n

\u018fsaslarla tan\u0131\u015f olmaq marketinqinizd\u0259 r\u0259ng psixologiyas\u0131ndan istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn uzun bir yol ke\u00e7\u0259 bil\u0259r. Biz \u0259vv\u0259ll\u0259r q\u0131rm\u0131z\u0131 r\u0259ngin y\u00fcks\u0259k ay\u0131ql\u0131q v\u0259 ya narahatl\u0131\u011fa s\u0259b\u0259b ola bil\u0259c\u0259yini, mavi r\u0259ngin\u00a0 sakitl\u0259\u015fdirici t\u0259sir g\u00f6st\u0259r\u0259 bil\u0259c\u0259yini bilm\u0259liyik. Emosional reklamlar\u0131n\u0131zda n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olan daha \u0259sas r\u0259ng birl\u0259\u015fm\u0259l\u0259ri bunlard\u0131r:<\/span><\/p>\n

 <\/p>\n

    \n
  1. Q\u0131rm\u0131z\u0131: h\u0259y\u0259can, ehtiras, q\u0259z\u0259b, t\u0259hl\u00fck\u0259, h\u0259r\u0259k\u0259t, narahatl\u0131q, g\u00fcc.<\/span><\/li>\n
  2. Nar\u0131nc\u0131: oynaql\u0131q, dostluq, yarad\u0131c\u0131l\u0131q, istilik, h\u0259v\u0259s.<\/span><\/li>\n
  3. Sar\u0131: xo\u015fb\u0259xtlik, nikbinlik, x\u0259b\u0259rdarl\u0131q, sevinc, orijinall\u0131q, h\u0259v\u0259s.<\/span><\/li>\n
  4. Ya\u015f\u0131l: g\u0259nclik, canl\u0131l\u0131q, t\u0259bi\u0259t, b\u00f6y\u00fcm\u0259, sabitlik.<\/span><\/li>\n
  5. Mavi: Sakitlik, sabitlik, d\u0259rinlik, dinclik, etibar.<\/span><\/li>\n
  6. B\u0259n\u00f6v\u015f\u0259yi: Royalti, l\u00fcks, romantika, introspeksiya, sakitlik.<\/span><\/li>\n<\/ol>\n

    B\u0259zi \u00fcst-\u00fcst\u0259 d\u00fc\u015fm\u0259l\u0259rin nec\u0259 oldu\u011funa diqq\u0259t yetirin. H\u0259r duy\u011fu \u00fc\u00e7\u00fcn yaln\u0131z bir r\u0259ngl\u0259 v\u0259 ya bu r\u0259ngin bir tonu il\u0259 m\u0259hdudla\u015fm\u0131rs\u0131n\u0131z.Brendinizi qurark\u0259n v\u0259 kampaniyalar\u0131n\u0131z\u0131 yaradark\u0259n r\u0259ng psixologiyas\u0131n\u0131 n\u0259z\u0259r\u0259 almal\u0131s\u0131n\u0131z.
    \n<\/span><\/p>\n

    <\/span> 823<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

    R\u0259ng psixologiyas\u0131 n\u0259dir ? R\u0259ng psixologiyas\u0131 m\u00fc\u0259yy\u0259n r\u0259ngl\u0259rin fiziki v\u0259 ya emosional reaksiyaya s\u0259b\u0259b oldu\u011fu n\u0259z\u0259riyy\u0259dir. Bu psixologiya r\u0259ngl\u0259rin qavray\u0131\u015flara v\u0259 davran\u0131\u015flara nec\u0259 t\u0259sir etdiyini \u00f6yr\u0259nir. Bu, q\u0131rm\u0131z\u0131 g\u00f6r\u00fcb q\u0259z\u0259bl\u0259nm\u0259k v\u0259 ya mavi g\u00f6r\u00fcb \u00f6z\u00fcn\u00fc rahat hiss etm\u0259k q\u0259d\u0259r sad\u0259dir. Tibbi ara\u015fd\u0131rmalar g\u00f6st\u0259rir ki, q\u0131rm\u0131z\u0131 r\u0259ng qan t\u0259zyiqinin artmas\u0131na, mavi r\u0259ng is\u0259 azalmaya uy\u011fundur. Davran\u0131\u015f<\/p>\n

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