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Biznesiniz b\u00f6y\u00fcd\u00fckc\u0259, marketinq ehtiyaclar\u0131n\u0131z da art\u0131r. V\u0259 sizi bu sual\u0131 soru\u015fma\u011fa vadar edir: E-po\u00e7t marketinqi il\u0259 avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7t marketinqi aras\u0131nda f\u0259rql\u0259r n\u0259l\u0259rdir?<\/span><\/p>\n <\/p>\n Q\u0131saca des\u0259k, avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7t abun\u0259\u00e7il\u0259rin h\u0259r\u0259k\u0259tl\u0259rin\u0259 \u0259sas\u0259n avtomatik olaraq g\u00f6nd\u0259ril\u0259n bir s\u0131ra marketinq e-po\u00e7tlardan ibar\u0259tdir.<\/span><\/p>\n <\/p>\n \u00a0\u00a0\u00a0 Marketoloq v\u0259 ya biznes sahibi olaraq daim m\u00fc\u015ft\u0259ril\u0259rinizl\u0259 \u0259laq\u0259 saxlamaq \u00f6n\u0259mlidi. E-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131 potensial m\u00fc\u015ft\u0259ril\u0259rd\u0259n, el\u0259c\u0259 d\u0259 m\u00f6vcud m\u00fc\u015ft\u0259ril\u0259rd\u0259n sat\u0131\u015flar\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn son d\u0259r\u0259c\u0259 effektiv olan avtomatla\u015fd\u0131r\u0131lm\u0131\u015f i\u015f ax\u0131nlar\u0131ndan istifad\u0259 ed\u0259r\u0259k, do\u011fru zamanda do\u011fru insanlara do\u011fru mesaj\u0131 g\u00f6nd\u0259rm\u0259y\u0259 imkan ver\u0259n g\u00fccl\u00fc marketinq avtomatla\u015fd\u0131rma vasit\u0259sidir.<\/span><\/p>\n Bu, m\u00fc\u015ft\u0259ril\u0259r\u0259 brendiniz haqq\u0131nda daha \u00e7ox m\u0259lumat \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r, onlar\u0131 xidm\u0259tinizd\u0259n t\u0259krar istifad\u0259 etm\u0259y\u0259 t\u0259\u015fviq ed\u0259 bil\u0259r v\u0259 ya ilk n\u00f6vb\u0259d\u0259 niy\u0259 sizd\u0259n sat\u0131n ald\u0131qlar\u0131n\u0131 xat\u0131rlada bil\u0259r.<\/span><\/p>\n <\/p>\n \u00a0\u00a0\u00a0 \u0130lk olaraq e-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131 m\u00fc\u015ft\u0259ril\u0259rin suallar\u0131na cavab verm\u0259k kimi marketinq komandan\u0131z\u0131n dig\u0259r d\u0259y\u0259rli tap\u015f\u0131r\u0131qlar \u00fc\u00e7\u00fcn vaxt ay\u0131rma\u011fa k\u00f6m\u0259k edir. T\u0259krarlanan i\u015fl\u0259ri g\u00f6r\u00fcl\u0259c\u0259k i\u015fl\u0259r siyah\u0131s\u0131ndan \u00e7\u0131xar\u0131l\u0131r.<\/span><\/p>\n <\/p>\n E-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131 siz\u0259 bu imkanlar\u0131 verir:<\/span><\/p>\n <\/p>\n Avtomatla\u015fd\u0131rma h\u0259r n\u00f6v komandalar\u0131n i\u015f g\u00f6rm\u0259 t\u0259rzini d\u0259yi\u015fir. 2017-ci ild\u0259 i\u015f\u00e7il\u0259rinin sor\u011fusuna \u0259sas\u0259n, respondentl\u0259r avtomatla\u015fd\u0131r\u0131lman\u0131n i\u015f\u00e7il\u0259rin m\u0259hsuldarl\u0131\u011f\u0131n\u0131 art\u0131ra bil\u0259c\u0259yin\u0259 inand\u0131qlar\u0131n\u0131 s\u00f6yl\u0259dil\u0259r:<\/span><\/p>\n <\/p>\n <\/p>\n \u00a0 \u00a0 M\u00f6vcud m\u00fc\u015ft\u0259riy\u0259 satmaq yenisini \u00e7evirm\u0259kd\u0259n daha asan v\u0259 daha s\u0259rf\u0259lidi. Avtomatla\u015fd\u0131rma il\u0259 siz m\u00fc\u015ft\u0259ril\u0259rinizl\u0259 h\u0259mi\u015f\u0259kind\u0259n daha yax\u015f\u0131 \u0259laq\u0259 saxlaya bil\u0259rsiniz. Mesajlar\u0131n\u0131z planla\u015fd\u0131r\u0131n, m\u00fc\u015ft\u0259ril\u0259riniz sizd\u0259n x\u0259b\u0259r almas\u0131 \u00e7ox uzun s\u00fcrm\u0259sin v\u0259 onun aktivliyini art\u0131rmaq \u00fc\u00e7\u00fcn sur\u0259tin e-po\u00e7tlar\u0131n oxundu\u011fundan \u0259min olun.<\/span><\/p>\n \u201cH\u00f6rm\u0259tli M\u00fc\u015ft\u0259ri, bir m\u00fcdd\u0259tdir ki, sizd\u0259n x\u0259b\u0259r yoxdur. Bizi ziyar\u0259t edin!\u201d \u00a0bu t\u0259rz bir mesaj\u0131n zibil qutusuna at\u0131lma ehtimal\u0131 var.<\/span><\/p>\n <\/p>\n \u00a0Bunu yoxlay\u0131n:<\/span><\/p>\n “H\u00f6rm\u0259tli [m\u00fc\u015ft\u0259rinin ad\u0131], uzun m\u00fcdd\u0259tdir ki, sizd\u0259n x\u0259b\u0259r yoxdur, son t\u0259klifimiz haqq\u0131nda e\u015fitdiyinizd\u0259n \u0259min olmaq ist\u0259yirik<\/span><\/p>\n <\/p>\n Bu, m\u00fc\u015ft\u0259rini geri qaytarmaq ehtimal\u0131 daha y\u00fcks\u0259k olan mesaj n\u00fcmun\u0259sidir.<\/span><\/p>\n <\/p>\n <\/p>\n Bir e-po\u00e7t seriyas\u0131n\u0131 manual olaraq il\u0259 g\u00f6nd\u0259rdiyiniz zaman, i\u015f\u00e7il\u0259rinizin \u0259laq\u0259 qura bil\u0259c\u0259yi m\u00fc\u015ft\u0259ril\u0259rin say\u0131n\u0131 m\u0259hdudla\u015f\u0131r. Bir g\u00fcn m\u00fc\u015ft\u0259ri bazan\u0131z bird\u0259n-bir\u0259 ikiqat artarsa, komandan\u0131z\u0131n bunu idar\u0259 etm\u0259si m\u00fcmk\u00fcns\u00fcz olacaq \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7t g\u00f6nd\u0259rdiyiniz zaman e-po\u00e7t marketinq s\u0259yl\u0259rinizi geni\u015fl\u0259ndirirsiniz. Platforman\u0131z\u0131n h\u0259r d\u0259f\u0259 \u015f\u0259xsi qeydiyyat formas\u0131 vasit\u0259sil\u0259 po\u00e7t siyah\u0131n\u0131za daxil olanda mesaj g\u00f6nd\u0259rm\u0259si \u00fc\u00e7\u00fcn onu qura\u015fd\u0131rd\u0131\u011f\u0131n\u0131z zaman, bunu etm\u0259k \u0259lav\u0259 resurs ay\u0131rmaq m\u0259cburiyy\u0259tind\u0259 deyilsiniz. \u00a0<\/span><\/p>\n <\/p>\n Yeni avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7t strategiyan\u0131z\u0131n m\u00fcmk\u00fcn q\u0259d\u0259r effektiv i\u015fl\u0259m\u0259sin\u0259 k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn bir ne\u00e7\u0259 ipuclar\u0131:<\/span><\/p>\n \u00a0H\u0259r d\u0259f\u0259 avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7t g\u00f6nd\u0259rdiyiniz zaman h\u0259r bir m\u00fc\u015ft\u0259rid\u0259n bu \u00f6<\/span>n\u0259mli m\u0259lumatlar\u0131 \u0259ld\u0259 ed\u0259 bil\u0259rsiniz:<\/span><\/p>\n <\/p>\n Avtomatla\u015fd\u0131r\u0131lm\u0131\u015f e-po\u00e7tlar\u0131n\u0131z al\u0131c\u0131lar\u0131n\u0131z haqq\u0131nda \u00f6yr\u0259ndiyiniz h\u0259r \u015fey n\u00f6vb\u0259ti h\u0259r\u0259k\u0259tinizi istiqam\u0259tl\u0259ndir\u0259 bil\u0259r. \u018fg\u0259r al\u0131c\u0131lar\u0131n\u0131z endirim e-po\u00e7tlar\u0131n\u0131z\u0131 a\u00e7m\u0131rsa v\u0259 ya t\u00f6vsiy\u0259l\u0259riniz\u0259 klikl\u0259mirs\u0259, ba\u015fqa bir taktika s\u0131nay\u0131n.<\/span><\/p>\n <\/p>\n \u00a0Bu endirim t\u0259sirli bir strategiya ola bil\u0259r, lakin ondan \u00e7ox istifad\u0259 etm\u0259kd\u0259n qa\u00e7\u0131nmaq laz\u0131md\u0131. H\u0259ddind\u0259n art\u0131q endiriml\u0259r t\u0259klif ets\u0259niz, m\u00fc\u015ft\u0259ril\u0259riniz endiriml\u0259ri sonra da daha \u00e7ox alaca\u011f\u0131n\u0131 g\u00f6zl\u0259y\u0259 bil\u0259r.<\/span><\/p>\n <\/p>\n \u00a0\u00a0\u00a0 B\u0259zi insanlar m\u00fc\u015ft\u0259ri olmam\u0131\u015fdan \u0259vv\u0259l \u015firk\u0259tinizl\u0259 bir ne\u00e7\u0259 d\u0259f\u0259 \u0259laq\u0259 saxlay\u0131rlar. Damc\u0131 kampaniyalar\u0131 \u015firk\u0259t, m\u0259hsul v\u0259 ya s\u0259naye haqq\u0131nda faydal\u0131 m\u0259zmunu t\u0259dric\u0259n \u201cdamc\u0131lay\u0131r\u201d. E-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131 il\u0259 damc\u0131 kampaniya mesajlar\u0131 yaln\u0131z maraq g\u00f6st\u0259rmi\u015f perspektivl\u0259r\u0259 g\u00f6nd\u0259rin.<\/span><\/p>\n \u00a0 \u00a0 E-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131 siz\u0259 auditoriyan\u0131z\u0131 tapma\u011fa v\u0259 m\u00fc\u015ft\u0259ril\u0259riniz c\u0259lb etm\u0259y\u0259 k\u00f6m\u0259k edir. Manual kampaniyalardan f\u0259rqli olaraq, siz dig\u0259r \u00f6n\u0259mli tap\u015f\u0131r\u0131qlar\u0131 yerin\u0259 yetir\u0259rk\u0259n avtomatla\u015fd\u0131rmalar arxa planda i\u015fl\u0259yir.<\/span><\/p>\n Avtomatla\u015fd\u0131rma il\u0259 siz yeni istifad\u0259\u00e7id\u0259n tutmu\u015f t\u0259krar al\u0131c\u0131lara q\u0259d\u0259r h\u0259r bir \u015f\u0259xs \u00fc\u00e7\u00fcn f\u0259rdi e-po\u00e7t g\u00f6nd\u0259r\u0259 bil\u0259rsiniz. \u018fg\u0259r siz e-po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131n\u0131 m\u00fc\u015ft\u0259ri analitikas\u0131 il\u0259 birl\u0259\u015fdirs\u0259niz, h\u0259r d\u0259f\u0259 mesaj g\u00f6nd\u0259rdiyiniz zaman h\u0259d\u0259finizi d\u0259qiql\u0259\u015fdir\u0259 v\u0259 x\u00fcsusi \u015f\u0259xsi \u0259laq\u0259ni itirm\u0259d\u0259n biznesinizi inki\u015faf etdir\u0259 bil\u0259rsiniz. N\u0259ti\u00e7\u0259l\u0259ri izl\u0259y\u0259 bilm\u0259k \u00fc\u00e7\u00fcn\u00a0 e-po\u00e7t marketinq statistikas\u0131z\u0131 m\u00fct\u0259madi olaraq yoxlad\u0131\u011f\u0131n\u0131zdan \u0259min olun.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\nE-mailin avtomatla\u015fd\u0131r\u0131lmas\u0131 n\u0259dir?<\/span><\/h1>\n
Elektron po\u00e7tun avtomatla\u015fd\u0131r\u0131lmas\u0131n\u0131n \u00fcst\u00fcnl\u00fckl\u0259ri<\/span><\/h2>\n
1.\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015ft\u0259ril\u0259rinizin t\u0259cr\u00fcb\u0259l\u0259rini f\u0259rdil\u0259\u015fdirin.<\/span><\/h3>\n
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2.\u00a0\u00a0\u00a0\u00a0\u00a0 Marketinq komandan\u0131zdan maksimum yararlan\u0131n.<\/span><\/h3>\n
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3.\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015ft\u0259rinizin “retention rate”-ni yax\u015f\u0131la\u015fd\u0131r\u0131n.<\/span><\/h3>\n
4.\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0Marketinq strategiyan\u0131z\u0131 “scalable” edin.<\/span><\/h3>\n
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E-mailin avtomatla\u015fd\u0131r\u0131lmas\u0131n\u0131 daha effektiv edin<\/span><\/h2>\n
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M\u00fc\u015ft\u0259ri \u0259laq\u0259l\u0259ri qurma\u011fa ba\u015flay\u0131n<\/span><\/h2>\n