{"id":1171,"date":"2021-12-14T14:49:45","date_gmt":"2021-12-14T10:49:45","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1171"},"modified":"2024-07-29T16:07:26","modified_gmt":"2024-07-29T12:07:26","slug":"seo-mutexessisi-nece-olmaq-olar","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/seo-mutexessisi-nece-olmaq-olar\/","title":{"rendered":"SEO-il\u0259 zirv\u0259l\u0259ri f\u0259th edin."},"content":{"rendered":"

SEO-il\u0259 zirv\u0259l\u0259ri f\u0259th edin.<\/p>\n

Marketinq m\u0259zmununuzu yaratma\u011f\u0131n\u0131zdan as\u0131l\u0131 olmayaraq, s\u0259hif\u0259nizd\u0259ki klikl\u0259rin say\u0131 vacibdir.\u00a0\u00dczvi trafik artd\u0131qda, potensial g\u0259lir d\u0259 art\u0131r.\u00a0SEO-da\u00a0m\u00fct\u0259x\u0259ssis olmaq \u00fc\u00e7\u00fcn vaxt s\u0259rf etm\u0259k\u00a0h\u0259r hans\u0131 u\u011furlu biznes marketinq plan\u0131n\u0131n vacib hiss\u0259sidir.<\/span><\/p>\n

Siz karyeran\u0131z\u0131 d\u0259yi\u015firsiniz v\u0259 ya yeni ba\u015flaya bil\u0259rsiniz; ola bilsin ki, siz daha \u00e7ox \u00f6yr\u0259nm\u0259k ist\u0259y\u0259n r\u0259q\u0259msal v\u0259 ya \u0259n\u0259n\u0259vi marketoloqsunuz. SEO m\u00fct\u0259x\u0259ssisinin bildiyi ilk \u015fey SEO-nun \u201caxtar\u0131\u015f motorunun optimalla\u015fd\u0131r\u0131lmas\u0131\u201d m\u0259nas\u0131n\u0131 verm\u0259sidir. SEO, axtar\u0131\u015f motorlar\u0131nda \u00fczvi n\u0259tic\u0259l\u0259r vasit\u0259sil\u0259 sayt\u0131n\u0131za trafikin k\u0259miyy\u0259t v\u0259 keyfiyy\u0259tini art\u0131rmaq \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015fdur.<\/span><\/p>\n

Axtar\u0131\u015f motorlar\u0131nda sayt\u0131n\u0131z\u0131n s\u0259hif\u0259l\u0259rini skan ed\u0259n v\u0259 sizin v\u0259 dig\u0259rl\u0259rini SERP-d\u0259 (Axtar\u0131\u015f Motoru N\u0259tic\u0259l\u0259ri S\u0259hif\u0259si) t\u0259\u015fkil ed\u0259n alqoritml\u0259r, \u201ctaray\u0131c\u0131lar\u201d var.\u00a0SEO-nun t\u0259tbiqi, yaz\u0131lar\u0131n\u0131z\u0131n ilk SERP-in zirv\u0259sin\u0259 y\u00fcks\u0259lm\u0259sin\u0259 \u0259min olmaq \u00fc\u00e7\u00fcn axtar\u0131\u015f motorunun tarama qaydalar\u0131n\u0131 ba\u015fa d\u00fc\u015fm\u0259yi \u0259hat\u0259 edir.<\/span><\/p>\n

SEO m\u00fct\u0259x\u0259ssisi bu s\u00fcr\u0259tl\u0259 h\u0259r\u0259k\u0259t ed\u0259n r\u0259q\u0259msal marketinq sah\u0259sind\u0259 aktual qal\u0131r.\u00a0M\u0259zmununuzu SEO-ya uy\u011fun haz\u0131rlamaq \u00e7\u0259tin bir i\u015f kimi g\u00f6r\u00fcns\u0259 d\u0259, axtar\u0131\u015f motorlar\u0131n\u0131n nec\u0259 i\u015fl\u0259diyini v\u0259 m\u0259zmununuzu \u0259n y\u00fcks\u0259k s\u0259viyy\u0259li axtar\u0131\u015f n\u0259tic\u0259l\u0259rin\u0259 daxil etm\u0259k \u00fc\u00e7\u00fcn nec\u0259 uy\u011funla\u015fd\u0131ra bil\u0259c\u0259yinizi anlamaq \u00fc\u00e7\u00fcn vaxt ay\u0131rd\u0131\u011f\u0131n\u0131z zaman bunu ba\u015fa d\u00fc\u015fm\u0259k asand\u0131r.<\/span><\/p>\n

SEO m\u00fct\u0259x\u0259ssisi olmaq v\u0259 bacard\u0131\u011f\u0131n\u0131z q\u0259d\u0259r \u00e7ox klik \u0259ld\u0259 etm\u0259yin yollar\u0131 buradad\u0131r.<\/span><\/p>\n

Oxu, Oxu, Oxu<\/span><\/h3>\n

SEO yaz\u0131s\u0131 daim d\u0259yi\u015f\u0259n bir sah\u0259dir, \u00e7\u00fcnki axtar\u0131\u015f motorlar\u0131 daim d\u0259yi\u015fir.\u00a0Google-a edil\u0259n h\u0259r hans\u0131 yenilikl\u0259rd\u0259n x\u0259b\u0259rdar olmaq v\u0259 onlar\u0131n hans\u0131 proqram t\u0259minat\u0131 patentl\u0259rin\u0259 malik oldu\u011funu bilm\u0259k faydal\u0131d\u0131r.<\/span><\/p>\n

M\u00fch\u0259rrikin arxas\u0131ndak\u0131 sirl\u0259ri a\u00e7maq \u00fc\u00e7\u00fcn faydal\u0131 vasit\u0259 Axtar\u0131\u015f M\u00fch\u0259rriki D\u0259yirmi Masa kimi saytlar\u0131 yoxlamaqd\u0131r . Burada SEO v\u0259 SEM (Axtar\u0131\u015f M\u00fch\u0259rriki Marketinqi) dill\u0259rini m\u00fck\u0259mm\u0259l bil\u0259n m\u00fc\u0259llifl\u0259r SEM m\u00f6vzular\u0131 haqq\u0131nda forumlar v\u0259 m\u00f6vzular yarad\u0131rlar.\u00a0<\/span><\/p>\n

Search Engine Land s\u0259naye m\u00fct\u0259x\u0259ssisl\u0259rinin cari axtar\u0131\u015f motoru tendensiyalar\u0131 haqq\u0131nda s\u00f6yl\u0259dikl\u0259ri haqq\u0131nda \u00f6yr\u0259nm\u0259k \u00fc\u00e7\u00fcn ba\u015fqa bir \u0259la platformad\u0131r. Onlar h\u0259tta Google v\u0259 Bing- d\u0259 optimalla\u015fd\u0131rma aras\u0131ndak\u0131 f\u0259rq haqq\u0131nda \u00f6yr\u0259n\u0259 bil\u0259c\u0259yiniz SEO axtar\u0131\u015f motoruna x\u00fcsusi m\u0259zmuna malikdirl\u0259r .<\/span><\/p>\n

Proqram t\u0259minat\u0131 il\u0259 ba\u011fl\u0131 m\u0259lumat \u0259ld\u0259 etm\u0259yin \u0259la yolu SEO h\u0259ll\u0259ri t\u0259klif ed\u0259n \u015firk\u0259tl\u0259ri yoxlamaqd\u0131r.<\/span><\/p>\n

Yoast , Moz Pro , Conductor Searchlight v\u0259 Serpstat kimi proqram t\u0259minat\u0131 r\u0259q\u0259msal marketoloqlar\u0131n SERP-d\u0259 reytinql\u0259rini yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri yax\u015f\u0131 SEO al\u0259tl\u0259ridir . A\u00e7ar s\u00f6z t\u0259hlili, geri ke\u00e7id izl\u0259m\u0259 v\u0259 trend t\u0259hlili \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn m\u0259zmununuzu bu m\u0259hsullar vasit\u0259sil\u0259 i\u015fl\u0259d\u0259 bil\u0259rsiniz.\u00a0 Bunlar\u0131n ham\u0131s\u0131 m\u0259zmununuzu daha SEO dostu etm\u0259k \u00fc\u00e7\u00fcn faydal\u0131 fikir verir.<\/span><\/p>\n

SEO proqram t\u0259minat\u0131 \u015firk\u0259tinin bloqunu n\u0259z\u0259rd\u0259n ke\u00e7irin ki, onlar\u0131n t\u0259klif etdiyi xidm\u0259t n\u00f6vl\u0259ri v\u0259 axtard\u0131\u011f\u0131n\u0131z \u015feyl\u0259rl\u0259 tan\u0131\u015f olun. Yoast-\u0131n t\u0259klif etdiyi SEO xidm\u0259tl\u0259rin\u0259 xas olan \u0259la bloqu var. Burada Yoast-\u0131n i\u015fl\u0259diyi m\u0259hsullara g\u0259l\u0259n yenilikl\u0259rd\u0259n x\u0259b\u0259rdar ola bil\u0259rsiniz.<\/span><\/p>\n

T\u0259cr\u00fcb\u0259li qal\u0131n<\/span><\/h3>\n

B\u00fct\u00fcn SEO oxunu\u015flar\u0131 bir m\u00fcdd\u0259t sonra t\u0259krarlanan v\u0259 \u00e7a\u015fd\u0131r\u0131c\u0131 ola bil\u0259r.\u00a0Fasil\u0259 verin v\u0259 b\u0259zi t\u0259lim t\u0259limatlar\u0131n\u0131 oxumaqla v\u0259 ya SEO kursuna yaz\u0131lmaqla praktiki t\u0259cr\u00fcb\u0259 \u0259ld\u0259 edin.<\/span><\/p>\n

T\u0259cr\u00fcb\u0259 olmadan he\u00e7 vaxt SEO-da daha yax\u015f\u0131 ola bilm\u0259y\u0259c\u0259ksiniz.\u00a0T\u0259lim b\u0259l\u0259d\u00e7il\u0259ri\u00a0v\u0259 kurslar\u0131 proqram t\u0259minat\u0131 almadan real h\u0259yat t\u0259cr\u00fcb\u0259si \u0259ld\u0259 etm\u0259yin \u0259la yoludur.<\/span><\/p>\n

Search Engine Land yeni ba\u015flayanlar \u00fc\u00e7\u00fcn Common Craft il\u0259 faydal\u0131 videoya malikdir. Axtar\u0131\u015f motorunun alqoritminin s\u00f6zl\u0259ri, ba\u015fl\u0131qlar\u0131, altyaz\u0131lar\u0131 v\u0259 ke\u00e7idl\u0259rin\u0259 g\u00f6r\u0259 m\u0259zmunun SERP-d\u0259 m\u00f6vqeyini nec\u0259 t\u0259\u015fkil etdiyini izah edir.<\/span><\/p>\n

Onlar h\u0259m\u00e7inin \u00fcmumi t\u0259l\u0259l\u0259r v\u0259 axtar\u0131\u015f reytinql\u0259rinizi yax\u015f\u0131la\u015fd\u0131rmaq yollar\u0131 haqq\u0131nda tam SEO B\u0259l\u0259d\u00e7isi t\u0259klif edirl\u0259r . \u018fg\u0259r 9 f\u0259sillik b\u0259l\u0259d\u00e7ini oxuma\u011fa vaxt\u0131n\u0131z yoxdursa, onlar tez istinad \u00fc\u00e7\u00fcn t\u0259limat\u0131n m\u0259lumatlar\u0131n\u0131 \u00fcmumil\u0259\u015fdirir.<\/span><\/p>\n

Moz h\u0259m\u00e7inin reytinql\u0259rinizi yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn SEO b\u0259l\u0259d\u00e7isi t\u0259klif edir . Onlar\u0131n b\u0259l\u0259d\u00e7isi axtar\u0131\u015f sistemi alqoritml\u0259rini m\u00fck\u0259mm\u0259l bil\u0259n insanlar \u00fc\u00e7\u00fcn yeni ba\u015flayanlar \u00fc\u00e7\u00fcn faydal\u0131d\u0131r. Moz SEO \u00f6yr\u0259tm\u0259k \u00fc\u00e7\u00fcn \u00fc\u00e7bucaql\u0131 bir yana\u015fma t\u0259tbiq edir;<\/span><\/p>\n

SEO proqram \u015firk\u0259ti t\u0259r\u0259find\u0259n yarad\u0131lmayan b\u0259l\u0259d\u00e7i ist\u0259yirsinizs\u0259,\u00a0SEO by the Sea\u00a0vebd\u0259 daha \u00e7ox g\u00f6r\u00fcnm\u0259kd\u0259 maraql\u0131 olan insanlar \u00fc\u00e7\u00fcn m\u0259sl\u0259h\u0259t, t\u0259lim v\u0259 m\u0259\u015fq t\u0259klif edir.<\/span><\/p>\n

H\u0259m analitik, h\u0259m d\u0259 yarad\u0131c\u0131 olun<\/span><\/h3>\n

SEO yarad\u0131c\u0131 m\u0259zmunu axtar\u0131\u015f motoru alqoritminin t\u0259l\u0259bl\u0259ri il\u0259 birl\u0259\u015fdir\u0259n unikal sah\u0259dir.\u00a0SEO m\u00fct\u0259x\u0259ssisi\u00a0iki istiqam\u0259tli marketinq yana\u015fmas\u0131 il\u0259 m\u0259zmun yaz\u0131r\u00a0.\u00a0H\u0259m insanlara, h\u0259m d\u0259 axtar\u0131\u015f sisteml\u0259rin\u0259 m\u00fcraci\u0259t etm\u0259y\u0259 \u00e7al\u0131\u015fmal\u0131d\u0131rlar.<\/span><\/p>\n

\u0130ki n\u00f6v SEO m\u00fct\u0259x\u0259ssisi var – t\u0259rtibat\u00e7\u0131 v\u0259 marketoloq. Veb sayt\u0131n inki\u015faf\u0131 veb s\u0259hif\u0259l\u0259rin “taranma qabiliyy\u0259tini” yax\u015f\u0131la\u015fd\u0131r\u0131r. R\u0259q\u0259msal marketinq aspekti is\u0259 ba\u011flant\u0131lar\u0131, ba\u015fl\u0131qlar\u0131 v\u0259 diksiyan\u0131 daha \u00e7ox SEO dostu edir.<\/span><\/p>\n

\u0130nsanlar\u0131n yazd\u0131qlar\u0131n\u0131zdan n\u0259 q\u0259d\u0259r h\u0259zz almas\u0131ndan as\u0131l\u0131 olmayaraq, SERP<\/a>-in zirv\u0259sin\u0259 \u00e7atmasa, onun dartma v\u0259 \u00fczvi trafik yaratmas\u0131n\u0131n he\u00e7 bir yolu yoxdur.\u00a0Dig\u0259r t\u0259r\u0259fd\u0259n, he\u00e7 kim m\u0259zmunu oxumaq v\u0259 ya Google-un alqoritmind\u0259n istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn haz\u0131rlanm\u0131\u015f \u00e7oxlu a\u00e7ar s\u00f6zl\u0259r il\u0259 \u0259hat\u0259 olunmu\u015f m\u0259hsul almaq ist\u0259mir.<\/span><\/p>\n

2018-ci ilin yanvar\u0131ndan 2019-cu il\u0259\u00a0q\u0259d\u0259r\u00a0Google axtar\u0131\u015flar\u0131\u00a0b\u00fct\u00fcn internet axtar\u0131\u015flar\u0131n\u0131n 74%-ni t\u0259\u015fkil edib\u00a0.\u00a0M\u0259zmununuzu Google-a uy\u011fun \u015f\u0259kild\u0259 marketinql\u0259 m\u0259\u015f\u011ful deyilsinizs\u0259, potensial klikl\u0259rin \u0259ks\u0259riyy\u0259tini \u0259ld\u0259n vermi\u015f olursunuz.<\/span><\/p>\n

Alqoritml\u0259r s\u0259hif\u0259nizi koduna, link strukturuna, ba\u015fl\u0131qlar\u0131na v\u0259 diksiyas\u0131na g\u00f6r\u0259 skan edib t\u0259\u015fkil edir.\u00a0 Siz yazma\u011fa v\u0259 dizayn etm\u0259y\u0259 ba\u015flamazdan \u0259vv\u0259l SEM-in texniki aspektl\u0259rini \u0259sasl\u0131 \u015f\u0259kild\u0259 ba\u015fa d\u00fc\u015fm\u0259y\u0259 k\u00f6m\u0259k edir.<\/span><\/p>\n

H\u0259r k\u0259s SEO m\u00fct\u0259x\u0259ssisi ola bil\u0259r<\/span><\/h3>\n

Bir az t\u0259cr\u00fcb\u0259 il\u0259 SEO m\u00fct\u0259x\u0259ssisi olmaq \u00e7\u0259tin deyil.\u00a0R\u0259q\u0259msal marketinq<\/a> v\u0259 ya komp\u00fcter elml\u0259ri \u00fczr\u0259 d\u0259r\u0259c\u0259si olub-olmamas\u0131ndan as\u0131l\u0131 olmayaraq h\u0259r k\u0259s axtar\u0131\u015f motoru alqoritml\u0259rind\u0259n s\u0259m\u0259r\u0259li istifad\u0259 etm\u0259yi \u00f6yr\u0259n\u0259 bil\u0259r.\u00a0\u0130st\u0259r karyeran\u0131z\u0131n ba\u015flan\u011f\u0131c\u0131nda, ist\u0259rs\u0259 d\u0259 r\u0259q\u0259msal marketinq taktikan\u0131z\u0131 t\u0259kmill\u0259\u015fdirm\u0259y\u0259 \u00e7al\u0131\u015f\u0131rs\u0131n\u0131zsa, SEO r\u0259vanl\u0131\u011f\u0131 h\u0259yati \u0259h\u0259miyy\u0259t k\u0259sb edir v\u0259 onu \u00f6yr\u0259nm\u0259k asand\u0131r.<\/span><\/p>\n

Bill Slawski<\/span><\/p>\n

SEO by the Sea- nin redaktoru v\u0259 Go Fish Digital-da SEO T\u0259dqiqat\u0131n\u0131n Direktoru Bill Slawski, h\u00fcquq fak\u00fclt\u0259sind\u0259 oxumu\u015f v\u0259 SEO agentliyin\u0259 qo\u015fulmazdan \u0259vv\u0259l 14 il Delaver \u015ftat\u0131n\u0131n Ali M\u0259hk\u0259m\u0259sind\u0259 h\u00fcquqi v\u0259 texniki inzibat\u00e7\u0131 kimi \u00e7al\u0131\u015fm\u0131\u015fd\u0131r. Bill Slawski h\u00fcquq sah\u0259sind\u0259ki t\u0259cr\u00fcb\u0259sind\u0259n axtar\u0131\u015f motoru patentl\u0259ri\u00a0 \u00fc\u00e7\u00fcn istifad\u0259 edir. Slawskinin s\u00f6zl\u0259ri il\u0259 des\u0259k :<\/span><\/p>\n

Bill Slawski SEO bilikl\u0259rini bacar\u0131q v\u0259 t\u0259cr\u00fcb\u0259l\u0259rini \u0259lav\u0259 etm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259n bir \u00e7ox insanlardan yaln\u0131z biridir.\u00a0Veb sayt\u0131n\u0131z \u00fc\u00e7\u00fcn axtar\u0131\u015f motorlar\u0131n\u0131 nec\u0259 optimalla\u015fd\u0131rma\u011f\u0131 ba\u015fa d\u00fc\u015fm\u0259k, sah\u0259l\u0259r, m\u00fc\u0259ssis\u0259l\u0259r v\u0259 t\u0259\u015fkilatlar aras\u0131nda istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz \u00f6t\u00fcr\u00fcl\u0259 bil\u0259n bir bacar\u0131qd\u0131r.<\/span><\/p>\n

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SEO-il\u0259 zirv\u0259l\u0259ri f\u0259th edin. Marketinq m\u0259zmununuzu yaratma\u011f\u0131n\u0131zdan as\u0131l\u0131 olmayaraq, s\u0259hif\u0259nizd\u0259ki klikl\u0259rin say\u0131 vacibdir.\u00a0\u00dczvi trafik artd\u0131qda, potensial g\u0259lir d\u0259 art\u0131r.\u00a0SEO-da\u00a0m\u00fct\u0259x\u0259ssis olmaq \u00fc\u00e7\u00fcn vaxt s\u0259rf etm\u0259k\u00a0h\u0259r hans\u0131 u\u011furlu biznes marketinq plan\u0131n\u0131n vacib hiss\u0259sidir. Siz karyeran\u0131z\u0131 d\u0259yi\u015firsiniz v\u0259 ya yeni ba\u015flaya bil\u0259rsiniz; ola bilsin ki, siz daha \u00e7ox \u00f6yr\u0259nm\u0259k ist\u0259y\u0259n r\u0259q\u0259msal v\u0259 ya \u0259n\u0259n\u0259vi marketoloqsunuz. SEO m\u00fct\u0259x\u0259ssisinin bildiyi<\/p>\n

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