{"id":1166,"date":"2021-12-07T09:54:03","date_gmt":"2021-12-07T05:54:03","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1166"},"modified":"2024-07-29T16:08:38","modified_gmt":"2024-07-29T12:08:38","slug":"linkedln-ve-z-nesli","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/linkedln-ve-z-nesli\/","title":{"rendered":"Linkedln ‘d\u0259 Z n\u0259sli"},"content":{"rendered":"

Linkedln: Z N\u0259sli \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n izl\u0259yicil\u0259rimizdir.<\/h3>\n

Linkedln marketoloqlara haz\u0131rda \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n auditoriya seqmenti olan Gen Z demoqrafik t\u0259b\u0259q\u0259sin\u0259 \u00e7atma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k m\u0259sl\u0259h\u0259tl\u0259ri payla\u015f\u0131r.<\/p>\n

Platforma bildirir ki, Gen Z onun \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n auditoriyas\u0131d\u0131r v\u0259 marketoloqlara bu n\u0259sl\u0259 \u00e7atma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn m\u0259sl\u0259h\u0259tl\u0259ri payla\u015f\u0131r.<\/p>\n

\u201cZoomers\u201d olaraq da adland\u0131r\u0131lan Gen Z, 9-24 ya\u015f aras\u0131 \u015f\u0259xsl\u0259rd\u0259n ibar\u0259tdir. Haz\u0131rda Linkedln-d\u0259 78 milyon Zoomer var v\u0259 onlar\u0131n \u0259ks\u0259riyy\u0259ti AB\u015e-da ya\u015fay\u0131r.<\/p>\n

Linkedln-\u0259 Z n\u0259slinin qo\u015fulmas\u0131 – \u00fcmumi statistikaya n\u0259z\u0259r yetirdiyimiz zaman g\u00f6r\u00fcr\u00fck ki, Bu platformaya qo\u015fulma 2020-ci ilin \u0259vv\u0259li il\u0259 m\u00fcqayis\u0259d\u0259 2,7 d\u0259f\u0259 y\u00fcks\u0259kdir. Linkedln-d\u0259 Z n\u0259sli istifad\u0259\u00e7il\u0259rinin \u0259ks\u0259riyy\u0259ti veb-sayta orta m\u0259kt\u0259bi bitirdikd\u0259n sonra qo\u015fulurlar. Universitetd\u0259 oxuma\u011fa davam ed\u0259nl\u0259rin 20%-i biznes sah\u0259sin\u0259 daxil olur.<\/p>\n

Zoomerl\u0259r i\u015f\u00e7i q\u00fcvv\u0259sinin \u0259n h\u0259r\u0259k\u0259tli seqmentin\u0259 \u00e7evrilm\u0259k \u00fc\u00e7\u00fcn Millenniallar\u0131 (Y n\u0259slini) gerid\u0259 qoydular:<\/p>\n

Gen Z-l\u0259rin 71%-i h\u0259r g\u00fcn sosial mediada bir saatdan \u00e7ox vaxt ke\u00e7irir.<\/p>\n

63%-i bu platformaya h\u0259ft\u0259d\u0259 bir d\u0259f\u0259d\u0259n \u00e7ox daxil olur.<\/p>\n

74%-i bo\u015f vaxtlar\u0131n\u0131 internetd\u0259 ke\u00e7irdikl\u0259rini deyir.<\/p>\n

66%-i eyni anda bird\u0259n \u00e7ox qo\u015fulmu\u015f cihazdan istifad\u0259 etdiyini bildirir.<\/p>\n

75% smartfondan komp\u00fcter v\u0259 ya dig\u0259r cihazlardan daha tez-tez istifad\u0259 etdiyini s\u00f6yl\u0259yir.<\/p>\n

Z n\u0259slinin g\u00fcnd\u0259lik sosial media istifad\u0259si orta Millennialdan dem\u0259k olar ki, bir saat daha uzundur.<\/p>\n

Linkedln-in hesabat\u0131nda x\u00fcsusil\u0259 maraql\u0131 n\u00fcans Gen Z-nin SEO<\/a> il\u0259 maraqlanmas\u0131d\u0131r.<\/p>\n

Gen Z t\u0259r\u0259find\u0259n bax\u0131lan ilk on Linkedln \u00d6yr\u0259nm\u0259 kursuna \u0259sas\u0259n, onlar onlayn karyera qurma\u011fa k\u00f6m\u0259k ed\u0259 bil\u0259c\u0259k bir s\u0131ra bacar\u0131qlar \u0259ld\u0259 etm\u0259kd\u0259 maraql\u0131d\u0131rlar.<\/p>\n

A\u015fa\u011f\u0131dak\u0131 c\u0259dv\u0259ld\u0259 ilk on kursdan \u00fc\u00e7\u00fcn\u00fcn HTML, Python v\u0259 SEO<\/a> il\u0259 \u0259laq\u0259li oldu\u011funu g\u00f6r\u0259c\u0259ksiniz – bunlar\u0131n ham\u0131s\u0131 n\u0259h\u0259ng onlayn marketinq bacar\u0131qlar\u0131 yaratmaq \u00fc\u00e7\u00fcn birlikd\u0259 istifad\u0259 edil\u0259 bil\u0259r.<\/p>\n

Linkedln Hesabat\u0131: \u0130\u015f yerind\u0259 Z N\u0259sli<\/h3>\n

Gen Z i\u015f\u00e7il\u0259ri 2025-ci il\u0259 q\u0259d\u0259r i\u015f\u00e7i q\u00fcvv\u0259sinin 27%-ni t\u0259\u015fkil ed\u0259c\u0259kl\u0259r, ona g\u00f6r\u0259 d\u0259 Linkedln indi onlarla yax\u015f\u0131 m\u00fcnasib\u0259t qurma\u011f\u0131 v\u0259 onlarla \u0259laq\u0259 qurma\u011fa ba\u015flama\u011f\u0131 t\u00f6vsiy\u0259 edir. M\u00fcnasib\u0259tl\u0259r \u0259sasd\u0131r, \u00e7\u00fcnki Zoomerl\u0259r i\u015fl\u0259rini d\u0259yi\u015fm\u0259y\u0259 dig\u0259r n\u0259sill\u0259r\u0259 nisb\u0259t\u0259n daha \u00e7ox meyillidirl\u0259r \u2013 onlar\u0131n 54%-i daha yax\u015f\u0131 bir \u015fey tapmaq \u00fc\u00e7\u00fcn i\u015fl\u0259rini t\u0259rk etm\u0259yi d\u00fc\u015f\u00fcn\u00fcr.<\/p>\n

Linkedln-in m\u0259lumatlar\u0131na g\u00f6r\u0259, bu qlobal i\u015f\u00e7i q\u00fcvv\u0259sinin 41%-i istefa verm\u0259yi d\u00fc\u015f\u00fcn\u00fcr. 2021-ci ilin Sentyabr ay\u0131na olan m\u0259lumata g\u00f6r\u0259, i\u015f ke\u00e7idl\u0259rind\u0259 illik art\u0131m 54% olmu\u015fdur. Z n\u0259sli \u00fcst\u00fcnl\u00fck t\u0259\u015fkil ed\u0259n demoqrafik \u00f6lk\u0259l\u0259ri aras\u0131nda i\u015f ke\u00e7idl\u0259ri illik m\u00fcqayis\u0259d\u0259 80% art\u0131b.<\/p>\n

Onlar\u0131 qar\u015f\u0131da n\u0259l\u0259rin g\u00f6zl\u0259diyini yax\u015f\u0131 bilirl\u0259r, \u00e7\u00fcnki 77% \u201cm\u0259mnun v\u0259 dol\u011fun bir pe\u015f\u0259kar karyeraya sahib olmaq \u00fc\u00e7\u00fcn ke\u00e7mi\u015f n\u0259sill\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 daha \u00e7ox \u00e7al\u0131\u015fmal\u0131 olacaqlar\u0131na\u201d inan\u0131r. Biznes v\u0259 marketoloqlar bu n\u0259sl\u0259 nec\u0259 \u00e7ata v\u0259 davaml\u0131 \u0259laq\u0259 qura bil\u0259rl\u0259r?<\/p>\n

Linkedln-in t\u00f6vsiy\u0259 etdiyi budur.<\/h3>\n

Bacar\u0131qlar\u0131n\u0131n n\u0259 oldu\u011funu m\u00fc\u0259yy\u0259nl\u0259\u015fdirin: \u201cAsanl\u0131qla uy\u011funla\u015fa bil\u0259n\u201d, \u201cyarad\u0131c\u0131l\u0131q bacar\u0131qlar\u0131\u201d v\u0259 \u201ct\u0259qdimat bacar\u0131qlar\u0131\u201d Gen Z-nin \u0259n yax\u015f\u0131 v\u0259 s\u00fcr\u0259tl\u0259 inki\u015faf ed\u0259n bacar\u0131qlar\u0131d\u0131r. Mobil telefonlara \u00fcst\u00fcnl\u00fck verin: Gen Z mobil cihazlara dig\u0259rl\u0259rind\u0259n daha \u00e7ox \u00fcst\u00fcnl\u00fck verir. \u0130nteraktiv m\u0259zmun yarad\u0131n: Gen Z istehlak etdikl\u0259ri m\u0259zmuna n\u0259zar\u0259t etm\u0259yi xo\u015flay\u0131r. Yar\u0131dan \u00e7oxu payla\u015f\u0131mlar\u0131n\u0131n plan\u0131n\u0131 idar\u0259 etm\u0259k ist\u0259yir.<\/p>\n

Bunlar Z n\u0259slinin demoqrafikas\u0131 il\u0259 ba\u011fl\u0131 Linkedln-d\u0259n \u00fc\u00e7 hiss\u0259li hesabat\u0131n birinci hiss\u0259sind\u0259n diqq\u0259t \u00e7\u0259k\u0259n m\u0259qamlard\u0131r. \u0130kinci hiss\u0259 dekabrda n\u0259\u015fr olunacaq.<\/p>\n

<\/span> 1. 121<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Linkedln: Z N\u0259sli \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n izl\u0259yicil\u0259rimizdir. Linkedln marketoloqlara haz\u0131rda \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n auditoriya seqmenti olan Gen Z demoqrafik t\u0259b\u0259q\u0259sin\u0259 \u00e7atma\u011fa k\u00f6m\u0259k ed\u0259c\u0259k m\u0259sl\u0259h\u0259tl\u0259ri payla\u015f\u0131r. Platforma bildirir ki, Gen Z onun \u0259n s\u00fcr\u0259tl\u0259 b\u00f6y\u00fcy\u0259n auditoriyas\u0131d\u0131r v\u0259 marketoloqlara bu n\u0259sl\u0259 \u00e7atma\u011fa k\u00f6m\u0259k etm\u0259k \u00fc\u00e7\u00fcn m\u0259sl\u0259h\u0259tl\u0259ri payla\u015f\u0131r. \u201cZoomers\u201d olaraq da adland\u0131r\u0131lan Gen Z, 9-24 ya\u015f aras\u0131 \u015f\u0259xsl\u0259rd\u0259n<\/p>\n

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