{"id":1148,"date":"2021-11-23T11:39:03","date_gmt":"2021-11-23T07:39:03","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1148"},"modified":"2024-07-29T16:10:55","modified_gmt":"2024-07-29T12:10:55","slug":"black-friday-baki-e-commerce-strategiyalari","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/black-friday-baki-e-commerce-strategiyalari\/","title":{"rendered":"Black Friday Bak\u0131: E-commerce strategiyalar\u0131"},"content":{"rendered":"

Black Friday ilin \u0259n b\u00f6y\u00fck p\u0259rak\u0259nd\u0259 al\u0131\u015f-veri\u015f g\u00fcnl\u0259rind\u0259n biridir. P\u0259rak\u0259nd\u0259 biznes olaraq, h\u0259m d\u0259 onlayn olaraq, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn Black Friday f\u00fcrs\u0259tl\u0259rini \u0259ld\u0259n verm\u0259m\u0259lisiniz. Buna g\u00f6r\u0259 d\u0259, Black Friday g\u00fcnl\u0259rind\u0259 h\u0259r biznes\u0259 uy\u011fun p\u0259rak\u0259nd\u0259 sat\u0131\u015flara k\u00f6m\u0259k etm\u0259k v\u0259 m\u00fc\u015ft\u0259ri ni\u015fan\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259sini, orta sifari\u015f d\u0259y\u0259ri v\u0259 daha \u00e7oxunu g\u00fccl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn Black Friday Marketinq Strategiyalar\u0131n\u0131n b\u0259zil\u0259rini sizl\u0259r \u00fc\u00e7\u00fcn haz\u0131rlad\u0131q. <\/span>\u00a0<\/span><\/p>\n

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    Vebsayt\u0131n\u0131z\u0131,\u00a0x\u00fcsusil\u0259, ana\u00a0s\u0259hif\u0259sini\u00a0optimalla\u015fd\u0131r\u0131n<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

    Onlayn sat\u0131\u015fla m\u0259\u015f\u011ful olursunuzsa, vebsayt\u0131n\u0131z\u0131n<\/a> n\u0259 q\u0259d\u0259r vacib oldu\u011funu bilirsiniz. BF<\/a> g\u00fcn\u00fcn\u0259 haz\u0131r olmaq \u00fc\u00e7\u00fcn ana s\u0259hif\u0259l\u0259rinizi s\u00fcr\u0259tli y\u00fckl\u0259m\u0259 zaman\u0131 artan trafiki n\u0259z\u0259r\u0259 alaraq optimalla\u015fd\u0131rmal\u0131s\u0131n\u0131z.<\/span> \u00a0<\/span>T\u0259dqiqatlar g\u00f6st\u0259rir ki, sayt\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131\u015f m\u00fcdd\u0259ti 5 saniy\u0259d\u0259n \u00e7ox \u00e7\u0259kirs\u0259, istifad\u0259\u00e7il\u0259r g\u00f6zl\u0259m\u0259y\u0259 s\u0259rf etdikl\u0259ri h\u0259r \u0259lav\u0259 saniy\u0259 \u00fc\u00e7\u00fcn 1% d\u0259r\u0259c\u0259si il\u0259 sayt\u0131 t\u0259rk ed\u0259c\u0259kl\u0259r. Bununla birlikd\u0259, sayt 1 saniy\u0259 \u0259rzind\u0259 y\u00fckl\u0259n\u0259rs\u0259, 32% -lik d\u00f6n\u00fc\u015f\u00fcm \u0259ld\u0259 ed\u0259c\u0259ksiniz.<\/span>\u00a0<\/span><\/p>\n

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      Black Friday \u00fc\u00e7\u00fcn do\u011fru a\u00e7ar s\u00f6zl\u0259r se\u00e7in<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

      M\u00f6vs\u00fcmi a\u00e7ar s\u00f6zl\u0259r v\u0259 ke\u00e7\u0259n BF zaman\u0131 i\u015fl\u0259n\u0259n a\u00e7ar s\u00f6zl\u0259ri m\u00fc\u0259yy\u0259n edib i\u015fl\u0259tm\u0259kl\u0259 sayt\u0131n\u0131za trafik \u00e7\u0259k\u0259 bil\u0259rsiniz.<\/span>\u00a0<\/span><\/p>\n

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        Email Marketinq il\u0259 Black Friday t\u0259klifl\u0259rinizi daha \u00e7ox insana \u00e7atdr\u0131n.<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

        Email marketinqd\u0259n istifad\u0259 biznesl\u0259r \u00fc\u00e7\u00fcn \u015f\u0259rtdir v\u0259 bu, Black Friday zaman\u0131 x\u00fcsusil\u0259 vacibdir. Black Friday e-po\u00e7t kampaniyalar\u0131 m\u00fc\u015ft\u0259ril\u0259riniz \u00fc\u00e7\u00fcn qar\u015f\u0131dak\u0131 fikirl\u0259r v\u0259 planla\u015fd\u0131rd\u0131\u011f\u0131n\u0131z h\u0259r hans\u0131 dig\u0259r h\u0259y\u0259canl\u0131 m\u0259lumatlarla dolu olmal\u0131d\u0131r.<\/span>\u00a0<\/span><\/p>\n

        Bu h\u0259ft\u0259d\u0259ki apar\u0131c\u0131, e-po\u00e7t abun\u0259\u00e7i siyah\u0131s\u0131n\u0131z\u0131 yaratmaq \u00fc\u00e7\u00fcn \u0259lav\u0259 s\u0259y g\u00f6st\u0259rm\u0259lisiniz. X\u00fcsusi t\u0259klifl\u0259r, endiriml\u0259r, sat\u0131\u015fa erk\u0259n giri\u015f v\u0259 dig\u0259r t\u0259\u015fviql\u0259r olan pop-uplar m\u00fc\u015ft\u0259ri c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn effektivdir.<\/span>\u00a0<\/span><\/p>\n

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          Black Friday \u00fc\u00e7\u00fcn endirim v\u0259 t\u0259klifl\u0259rinizi verin<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

          G\u0259lin\u00a0q\u0259bul\u00a0ed\u0259k\u00a0–\u00a0endirim\u00a0d\u00f6vr\u00fcnd\u0259\u00a0m\u00fc\u015ft\u0259ril\u0259r\u00a0endiriml\u0259ri\u00a0aktiv\u00a0\u015f\u0259kild\u0259\u00a0axtarmadan\u00a0envanterinizd\u0259\u00a0g\u00f6rm\u0259k\u00a0ist\u0259yirl\u0259r.\u00a0<\/span> \u00a0<\/span>Veb\u00a0sayt\u0131n\u00a0h\u0259r\u00a0sah\u0259sind\u0259\u00a0endirimli\u00a0m\u0259hsullar\u00a0olmal\u0131d\u0131r,\u00a0lakin,\u00a0onlar\u00a0\u00f6n\u00a0planda\u00a0g\u00f6st\u0259rilm\u0259m\u0259lidir.\u00a0<\/span> \u00a0<\/span>Kampaniyan\u0131z\u0131 g\u00fccl\u0259ndirm\u0259yin dig\u0259r yolu endirimi eviniz\u0259 g\u0259tirm\u0259kdir. Stilinizi tam qiym\u0259ti g\u00f6st\u0259r\u0259c\u0259k \u015f\u0259kild\u0259 d\u0259yi\u015fdirin. Qula\u011fa sad\u0259 g\u0259l\u0259 bil\u0259r, amma, potensial endirimi vur\u011fulamaq \u0259min olmadan al\u0131\u015f-veri\u015f ed\u0259nl\u0259r\u0259 k\u00f6m\u0259k ed\u0259c\u0259k. <\/span>\u00a0<\/span><\/p>\n

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            Sosial sat\u0131\u015fdan istifad\u0259 edin<\/span><\/h3>\n<\/li>\n<\/ol>\n

            Black Friday marketinq strategiyalar\u0131n\u0131z\u0131n \u0259sas hiss\u0259sinin 2022-ci ild\u0259 d\u0259 sosial media \u0259traf\u0131nda c\u0259ml\u0259n\u0259c\u0259yini s\u00f6yl\u0259m\u0259yimiz\u0259 ehtiyac\u0131n\u0131z yoxdur… Lakin, sosial media kampaniyalar\u0131n\u0131zda \u00e7at\u0131\u015fmayan c\u0259h\u0259tl\u0259rd\u0259n biri sosial sat\u0131\u015fd\u0131r.<\/p>\n

            Ara\u015fd\u0131rmalara g\u00f6r\u0259, sosial sat\u0131\u015f t\u0259klif ed\u0259n onlayn p\u0259rak\u0259nd\u0259 sat\u0131c\u0131lar\u0131n 78%-i sosial mediadan sad\u0259c\u0259 marketinq m\u0259qs\u0259dl\u0259ri \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259nl\u0259rd\u0259n \u00fcst\u00fcnd\u00fcr. Onlar h\u0259m\u00e7inin 45% daha \u00e7ox sat\u0131\u015f imkanlar\u0131 yarad\u0131rlar. <\/span>Onlayn ma\u011fazan\u0131z\u0131 Facebook v\u0259 \u0130nstaqram kimi sosial media platformalar\u0131na qo\u015fmaqla, onlayn al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259sini l\u0259ngid\u0259n ist\u0259nil\u0259n problemi azalda, daha \u00e7ox m\u00fc\u015ft\u0259rinin tez v\u0259 s\u0259m\u0259r\u0259li al\u0131\u015f-veri\u015f etm\u0259sin\u0259 \u015f\u0259rait yarada bil\u0259rsiniz.<\/span>\u00a0<\/span><\/p>\n

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              H\u0259\u015ft\u0259ql\u0259rd\u0259n istifad\u0259 etm\u0259yi unutmay\u0131n<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

              PPC Black Friday reklam\u0131na \u0259lav\u0259 olaraq, marketinqinizd\u0259 m\u00fcvafiq BF h\u0259\u015ft\u0259ql\u0259rind\u0259n istifad\u0259 etm\u0259kl\u0259 sosial s\u0259hif\u0259l\u0259riniz\u0259 v\u0259 onlayn ma\u011fazan\u0131za g\u0259l\u0259n trafiki art\u0131ra bil\u0259rsiniz.<\/span> \u00a0<\/span>\u00dcmumilikd\u0259\u00a0m\u00fcxt\u0259lif\u00a0h\u0259\u015ft\u0259ql\u0259rd\u0259n\u00a0istifad\u0259\u00a0edin.\u00a0M\u00fc\u0259yy\u0259n\u00a0bir\u00a0bazar\u0131\u00a0c\u0259lb\u00a0etm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0location\u00a0v\u0259\u00a0ya\u00a0ni\u015finizi\u00a0daxil\u00a0ed\u0259\u00a0bil\u0259rsiniz.<\/span> \u00a0<\/span>Dig\u0259r brendl\u0259rin reklamlar\u0131n\u0131 tan\u0131tmaq \u00fc\u00e7\u00fcn istifad\u0259 etdiyi h\u0259\u015ft\u0259ql\u0259r \u00fcz\u0259rind\u0259 ara\u015fd\u0131rma apar\u0131n.<\/span> \u00a0<\/span>Daha\u00a0\u00e7ox\u00a0b\u0259y\u0259nm\u0259\u00a0v\u0259\u00a0ni\u015fan\u00a0\u0259ld\u0259\u00a0etm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0m\u00fcxt\u0259lif\u00a0ifad\u0259l\u0259r\u00a0v\u0259\u00a0h\u0259\u015ft\u0259q\u00a0yerl\u0259\u015fdirm\u0259l\u0259rini\u00a0s\u0131naqdan\u00a0ke\u00e7irin.<\/span>\u00a0<\/span><\/p>\n

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                \u00dcnsiyy\u0259t \u0259sas faktordur.<\/span>\u00a0<\/span><\/h3>\n<\/li>\n<\/ol>\n

                M\u00fck\u0259mm\u0259l Black Friday marketinq strategiyas\u0131 yaratma\u011fa g\u0259ldikd\u0259, h\u0259r add\u0131mda m\u00fc\u015ft\u0259ril\u0259rinizi n\u0259z\u0259r\u0259 almaq vacibdir. Onlar\u0131 yan\u0131ltmadan sizinl\u0259 al\u0131\u015f-veri\u015f etm\u0259y\u0259 h\u0259v\u0259sl\u0259ndir\u0259n ard\u0131c\u0131l v\u0259 \u015f\u0259ffaf \u00fcnsiyy\u0259tin t\u0259min edilm\u0259si bu bayram m\u00f6vs\u00fcm\u00fcnd\u0259n maksimum yararlanmaq \u00fc\u00e7\u00fcn \u00e7ox vacibdir. <\/span>\u00a0<\/span>Unutmay\u0131n, BF al\u0131c\u0131lar\u0131 bird\u0259f\u0259lik m\u00fc\u015ft\u0259ri olmamal\u0131d\u0131r. Asan \u00fcnsiyy\u0259t il\u0259 \u0259n yax\u015f\u0131 al\u0131\u015f-veri\u015f t\u0259cr\u00fcb\u0259sini t\u0259min etm\u0259kl\u0259, m\u00fc\u015ft\u0259ril\u0259r v\u0259 brendinizl\u0259 uzunm\u00fcdd\u0259tli v\u0259 d\u0259y\u0259rli bir \u0259laq\u0259nin ba\u015flan\u011f\u0131c\u0131n\u0131 qoya bil\u0259rsiniz.<\/span> \u00a0<\/span>Ma\u011fazalar\u00a0bu\u00a0g\u00fcnd\u0259\u00a0m\u00fc\u015ft\u0259ril\u0259ri\u00a0c\u0259lb\u00a0etm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0hans\u0131\u00a0strategiyalardan\u00a0istifad\u0259\u00a0edir?<\/span>\u00a0<\/span><\/p>\n

                S\u00f6hb\u0259t BF-d\u0259n gedirs\u0259, h\u0259tta d\u00fcnyan\u0131n \u0259n yax\u015f\u0131 endirimi d\u0259 ma\u011fazan\u0131za g\u0259l\u0259n trafik\u0259 z\u0259man\u0259t vermir. Trafik yaratmaq yaln\u0131z effektiv marketinq kampaniyas\u0131 il\u0259 h\u0259yata ke\u00e7iril\u0259 bil\u0259r, ona g\u00f6r\u0259 d\u0259, ma\u011fazan\u0131zda inan\u0131lmaz t\u0259klifl\u0259r haqq\u0131nda s\u00f6z a\u00e7maq \u00fc\u00e7\u00fcn \u00e7ox \u00e7al\u0131\u015fmaq laz\u0131md\u0131r.<\/span>\u00a0<\/span><\/p>\n

                BF sat\u0131\u015f\u0131n\u0131z\u0131 sayt\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259, sosial media kanallar\u0131nda v\u0259 e-po\u00e7t marketinq kampaniyalar\u0131 vasit\u0259sil\u0259 a\u00e7\u0131q \u015f\u0259kild\u0259 elan edin.<\/span> T\u0259cililik hissi yaratmaq \u00fc\u00e7\u00fcn geri say\u0131m taymerl\u0259rind\u0259n istifad\u0259 edin. <\/span>Tematik\u00a0g\u00f6r\u00fcn\u00fc\u015f\u00a0t\u0259min\u00a0etm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0BF\u00a0r\u0259ngl\u0259rind\u0259n\u00a0(qara\u00a0v\u0259\u00a0q\u0131rm\u0131z\u0131)\u00a0istifad\u0259\u00a0edin.<\/span>\u00a0<\/span><\/p>\n

                 <\/p>\n

                \u00a0<\/span><\/p>\n

                <\/span> 1. 131<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

                Black Friday ilin \u0259n b\u00f6y\u00fck p\u0259rak\u0259nd\u0259 al\u0131\u015f-veri\u015f g\u00fcnl\u0259rind\u0259n biridir. P\u0259rak\u0259nd\u0259 biznes olaraq, h\u0259m d\u0259 onlayn olaraq, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn Black Friday f\u00fcrs\u0259tl\u0259rini \u0259ld\u0259n verm\u0259m\u0259lisiniz. Buna g\u00f6r\u0259 d\u0259, Black Friday g\u00fcnl\u0259rind\u0259 h\u0259r biznes\u0259 uy\u011fun p\u0259rak\u0259nd\u0259 sat\u0131\u015flara k\u00f6m\u0259k etm\u0259k v\u0259 m\u00fc\u015ft\u0259ri ni\u015fan\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259sini, orta sifari\u015f d\u0259y\u0259ri v\u0259 daha \u00e7oxunu g\u00fccl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn Black Friday Marketinq Strategiyalar\u0131n\u0131n b\u0259zil\u0259rini<\/p>\n

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