{"id":1137,"date":"2021-11-17T12:18:05","date_gmt":"2021-11-17T08:18:05","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1137"},"modified":"2024-07-29T16:11:50","modified_gmt":"2024-07-29T12:11:50","slug":"seo-optimizasiya-ve-acar-sozler","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/seo-optimizasiya-ve-acar-sozler\/","title":{"rendered":"2022-ci ild\u0259 SEO optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r"},"content":{"rendered":"

2022-ci ild\u0259 SEO optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r. <\/span><\/p>\n

Google istifad\u0259\u00e7il\u0259rin m\u0259qs\u0259dini anlamaqda inki\u015faf ed\u0259r\u0259k daha da a\u011f\u0131ll\u0131 hal al\u0131b. Alqoritml\u0259r indi daha yax\u015f\u0131 kontekst v\u0259 m\u0259na anlay\u0131\u015f\u0131na malikdir. Bu s\u0259b\u0259bd\u0259n a\u00e7ar s\u00f6zl\u0259r h\u0259mi\u015f\u0259 m\u0259zmununuzla \u0259laq\u0259l\u0259ndirilm\u0259lidir. <\/span>\u00a0<\/span><\/p>\n

B\u0259s\u00a0a\u00e7ar\u00a0s\u00f6zl\u0259r\u00a0bu\u00a0g\u00fcn\u00a0d\u0259\u00a0vacibdirmi?<\/span>\u00a0<\/span><\/h3>\n

SEO<\/a> optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r niy\u0259 vacibdir?<\/span>\u00a0<\/span><\/p>\n

A\u00e7ar s\u00f6zl\u0259r, istehlak\u00e7\u0131lar\u0131n onlayn axtard\u0131qlar\u0131n\u0131 tapmaq \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri \u0259sas ifad\u0259l\u0259rdir. Onlar ,ad\u0259t\u0259n, ist\u0259dikl\u0259rini t\u0259svir ed\u0259n bir v\u0259 ya bir ne\u00e7\u0259 s\u00f6zd\u0259n ibar\u0259t olan terminl\u0259ri daxil etm\u0259k \u00fc\u00e7\u00fcn brauzerl\u0259rind\u0259 axtar\u0131\u015f \u00e7ubu\u011fundan istifad\u0259 edirl\u0259r. <\/span>\u00a0<\/span><\/p>\n

A\u00e7ar\u00a0s\u00f6zl\u0259rin\u00a0bir\u00a0\u00e7ox\u00a0n\u00f6vl\u0259ri\u00a0var, o\u00a0c\u00fcml\u0259d\u0259n:<\/span>\u00a0<\/span><\/p>\n

Markal\u0131.<\/span>\u00a0<\/span><\/p>\n

Markas\u0131z.<\/span>\u00a0<\/span><\/p>\n

Yerli\u00a0v\u0259\u00a0Qlobal.<\/span>\u00a0<\/span><\/p>\n

Brend +\u00a0Co\u011frafiya.<\/span>\u00a0<\/span><\/p>\n

Brend +\u00a0M\u0259hsul\u00a0v\u0259\u00a0s.<\/span>\u00a0<\/span><\/p>\n

A\u00e7ar\u00a0s\u00f6zl\u0259rin\u00a0brendl\u0259r\u0259\u00a0k\u00f6m\u0259k\u00a0etm\u0259sinin\u00a0d\u00f6rd\u00a0yolu\u00a0var.<\/span>\u00a0<\/span><\/h3>\n
    \n
  1. A\u00e7ars\u00f6zl\u0259r\u00a0istifad\u0259\u00e7i\u00a0m\u0259qs\u0259dini\u00a0m\u00fc\u0259yy\u0259n\u00a0etm\u0259y\u0259\u00a0k\u00f6m\u0259k\u00a0edir<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    A\u00e7ar s\u00f6zl\u0259r y\u00f6nl\u0259ndiricidir. Axtar\u0131\u015f\u00e7\u0131n\u0131n \u0259ld\u0259 etm\u0259y\u0259 \u00e7al\u0131\u015fd\u0131\u011f\u0131 m\u0259zmun n\u00f6v\u00fcn\u0259 i\u015far\u0259 ed\u0259r\u0259k ipucu verirl\u0259r.<\/span><\/p>\n

      \n
    1. A\u00e7ars\u00f6zl\u0259r\u00a0uzun\u00a0m\u00fcdd\u0259tli\u00a0f\u00fcrs\u0259tl\u0259r\u00a0yarad\u0131r.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      Bir perspektivi \u00f6yr\u0259n\u0259rk\u0259n, m\u00fcxt\u0259lif zonalara, m\u0259s\u0259l\u0259n, diapazon, inki\u015faf s\u0259viyy\u0259si v\u0259 s. kimi a\u00e7ar s\u00f6zl\u0259r s\u0131ralamas\u0131n\u0131n hans\u0131 oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn h\u0259mi\u015f\u0259 g\u00f6r\u00fcn\u00fcrl\u00fcy\u0259 baxmaq laz\u0131md\u0131r. M\u0259s\u0259l\u0259n, “biznes konsaltinq” terminini g\u00f6t\u00fcr\u0259k. H\u0259d\u0259f a\u00e7ar s\u00f6z\u00fcn\u0259 g\u00f6r\u0259 niy\u0259 birinci s\u0259hif\u0259d\u0259 yer almad\u0131qlar\u0131n\u0131 ba\u015fa d\u00fc\u015fm\u0259k \u00fc\u00e7\u00fcn s\u0259hif\u0259ni ara\u015fd\u0131r\u0131r\u0131q. V\u0259 s\u0259hif\u0259nin biznes konsaltinqi il\u0259 ba\u011fl\u0131 b\u00fct\u00fcn m\u00f6vzular\u0131 \u0259hat\u0259 etm\u0259k v\u0259 onu daha vahid etm\u0259k \u00fc\u00e7\u00fcn m\u0259zmunu geni\u015fl\u0259ndirm\u0259k laz\u0131md\u0131r.<\/span> Bel\u0259likl\u0259, m<\/span>\u0259zmunu geni\u015fl\u0259ndirdikd\u0259n sonra is\u0259 xarici ba\u011flant\u0131lar qururuq. V\u0259 onlar\u0131 \u201cbiznes konsaltinq\u201d termini il\u0259 \u00fc\u00e7\u00fcn birinci s\u0259hif\u0259d\u0259 yerl\u0259\u015fdirm\u0259y\u0259 m\u00fcv\u0259ff\u0259q olmaq m\u00fcmk\u00fcnd\u00fcr.<\/span>\u00a0<\/span><\/p>\n

        \n
      1. A\u00e7ars\u00f6zl\u0259r\u00a0D\u00fczg\u00fcn\u00a0H\u0259d\u0259f\u00a0Auditoriyas\u0131n\u0131\u00a0M\u00fc\u0259yy\u0259n\u00a0etm\u0259y\u0259\u00a0k\u00f6m\u0259k\u00a0edir<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

        \u0130ndi, r\u0259qab\u0259tli t\u0259hlil apard\u0131qda, v\u0259 potensial v\u0259 ya cari m\u00fc\u015ft\u0259ri \u00fc\u00e7\u00fcn r\u0259qibl\u0259rl\u0259 m\u00fcqayis\u0259d\u0259 a\u00e7ar s\u00f6z g\u00f6r\u00fcnm\u0259sin\u0259 baxaq. M\u0259zmun bo\u015flu\u011funu asanl\u0131qla a\u015fkar ed\u0259 bil\u0259rik.<\/span> \u00a0<\/span>Onlar\u0131n\u00a0bu\u00a0m\u00f6vzuya\u00a0uy\u011fun\u00a0m\u0259zmunu\u00a0olmad\u0131\u011f\u0131n\u0131\u00a0v\u0259\u00a0ya\u00a0m\u0259zmunun\u00a0s\u0131ralanmad\u0131\u011f\u0131n\u0131\u00a0v\u0259\u00a0ya\u00a0optimalla\u015fd\u0131r\u0131lmad\u0131\u011f\u0131n\u0131\u00a0g\u00f6r\u0259\u00a0bil\u0259rik.\u00a0<\/span>\u00a0<\/span><\/p>\n

          \n
        1. A\u00e7ars\u00f6zl\u0259r\u00a0Trafiki\u00a0idar\u0259\u00a0etm\u0259y\u0259\u00a0k\u00f6m\u0259k\u00a0edir<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

          He\u00e7 kim\u0259 sirr deyil ki, klikl\u0259rin b\u00f6y\u00fck \u0259ks\u0259riyy\u0259ti ,m\u0259hz, Google<\/a>-un \u0259slind\u0259, yaln\u0131z \u0259n y\u00fcks\u0259k n\u0259tic\u0259 klikl\u0259rin 28,5%-ni t\u0259\u015fkil edir.<\/span> Bel\u0259likl\u0259, m\u0259s\u0259l\u0259n, SEO.com ayda 16K sor\u011fu olan \u201cSEO \u015firk\u0259ti\u201d \u00fc\u00e7\u00fcn 1-ci yeri tutdu\u011fundan, klikl\u0259rin 28,5%-i h\u0259r ay t\u0259kc\u0259 h\u0259min a\u00e7ar s\u00f6zd\u0259n 4560 ziyar\u0259t\u0259 \u00e7evrilir. <\/span>\u00a0<\/span><\/p>\n

          \u0130lk n\u00f6vb\u0259d\u0259, ilk s\u0259hif\u0259d\u0259 g\u00f6r\u00fcn\u00fcrl\u00fcy\u00fc art\u0131raq. Bel\u0259likl\u0259, sayt\u0131n\u0131z y\u00fcks\u0259k h\u0259cmli a\u00e7ar s\u00f6zl\u0259r \u00fczr\u0259 sat\u0131\u015flar\u0131 potensial olaraq art\u0131ra bil\u0259c\u0259k xeyli miqdarda artan trafik \u00e7\u0259k\u0259 bil\u0259r.\u00a0<\/span> \u00a0<\/span>A\u015fa\u011f\u0131\u00a0h\u0259cmli\u00a0a\u00e7ar\u00a0s\u00f6zd\u0259\u00a0y\u00fcks\u0259k\u00a0m\u00f6vqey\u0259\u00a0sahib\u00a0olmaq\u00a0d\u00fczg\u00fcn\u00a0deyil. Bunun\u00a0\u0259v\u0259zin\u0259,\u00a0s\u0259yl\u0259rinizi\u00a0son\u00a0istifad\u0259\u00e7il\u0259rin\u00a0faydal\u0131\u00a0tapaca\u011f\u0131\u00a0suallara\u00a0cavab\u00a0ver\u0259n\u00a0y\u00fcks\u0259k\u00a0h\u0259cmli\u00a0v\u0259\u00a0vahid\u00a0m\u0259zmunlu\u00a0a\u00e7ar\u00a0s\u00f6zl\u0259r\u0259\u00a0y\u00f6n\u0259ldin.<\/span>\u00a0<\/span><\/p>\n

          SEO optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r\u0259 h\u0259l\u0259 d\u0259 diqq\u0259t etm\u0259liyik?\u00a0<\/span><\/h3>\n

          B\u0259li, burada cavab ayd\u0131nd\u0131r. A\u00e7ar s\u00f6zl\u0259r h\u0259l\u0259 d\u0259 \u0259sas m\u00f6vqel\u0259rd\u0259 trafik, d\u00f6n\u00fc\u015f\u00fcm, g\u00f6r\u00fcn\u00fcrl\u00fck v\u0259 sat\u0131\u015f t\u0259min etm\u0259kl\u0259 d\u0259y\u0259r verir. <\/span>\u00a0<\/span><\/p>\n

          \u00c7oxlu m\u0259hsul, xidm\u0259tl\u0259r\u0259 malik m\u00fc\u0259ssis\u0259 tipli brendl\u0259r \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259ri izl\u0259m\u0259k baha ba\u015fa g\u0259l\u0259 bil\u0259r. \u00c7\u00fcnki masa\u00fcst\u00fc v\u0259 mobil cihazlarda n\u0259zar\u0259t etm\u0259k \u00fc\u00e7\u00fcn milyonlarla a\u00e7ar s\u00f6z ola bil\u0259r. <\/span>\u00a0<\/span><\/p>\n

          D\u00fczg\u00fcn\u00a0a\u00e7ar\u00a0s\u00f6zl\u0259ri\u00a0tapmaq\u00a0\u00fc\u00e7\u00fcn\u00a0m\u0259sl\u0259h\u0259tl\u0259r<\/span>\u00a0<\/span><\/p>\n

          M\u00fcxt\u0259lif a\u00e7ar s\u00f6z t\u0259dqiqat al\u0259tl\u0259rind\u0259n istifad\u0259 etm\u0259y\u0259 ba\u015flamazdan \u0259vv\u0259l h\u0259mi\u015f\u0259 m\u00fc\u015ft\u0259ri kimi d\u00fc\u015f\u00fcn\u00fcn v\u0259 \u00f6z\u00fcn\u00fczd\u0259n soru\u015fun: \u201cVeb-sayt\u0131m\u0131n m\u0259qs\u0259di n\u0259dir v\u0259 m\u0259n istifad\u0259\u00e7il\u0259r\u0259 hans\u0131 problemi h\u0259ll etm\u0259kd\u0259 k\u00f6m\u0259k ed\u0259c\u0259y\u0259m?\u201d<\/span> \u00a0<\/span>Bu\u00a0suala\u00a0cavab\u00a0ver\u0259\u00a0bilirsinizs\u0259,\u00a0auditoriyan\u0131z\u0131\u00a0v\u0259\u00a0a\u00e7ar\u00a0s\u00f6z\u00a0strategiyan\u0131z\u0131\u00a0m\u00fc\u0259yy\u0259n\u00a0etm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0do\u011fru\u00a0yoldas\u0131n\u0131z.<\/span>\u00a0<\/span><\/p>\n

          A\u00e7ar\u00a0s\u00f6zl\u0259r\u00a0n\u0259\u00a0vaxt\u00a0faydas\u0131z\u00a0hesab\u00a0olunur?<\/span>\u00a0<\/span><\/p>\n

          2021ci ildir v\u0259 biz h\u0259l\u0259 d\u0259 a\u00e7ar s\u00f6z \u00e7oxlu\u011funa diqq\u0259t yetir\u0259n saytlar\u0131 v\u0259 SEO m\u00fct\u0259x\u0259ssisl\u0259rini g\u00f6r\u00fcr\u00fck. Fla\u015f x\u0259b\u0259r: A\u00e7ar s\u00f6z \u00e7oxlu\u011funun \u0259h\u0259miyy\u0259ti yoxdur. M\u0259zmuna a\u00e7ar s\u00f6zl\u0259r daxil etm\u0259y\u0259 \u00e7al\u0131\u015fma\u011f\u0131 dayand\u0131r\u0131n. \u018fg\u0259r \u0259sas a\u00e7ar s\u00f6z\u00fcn\u00fcz 10% KD-d\u0259 olarsa, bu, daha y\u00fcks\u0259k reytinql\u0259r \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k etm\u0259y\u0259c\u0259k v\u0259 s.<\/span> \u00a0<\/span>\u0130nformasiya\u00a0ehtiyac\u0131n\u0131\u00a0\u00f6d\u0259y\u0259c\u0259k\u00a0v\u0259\u00a0istifad\u0259\u00e7il\u0259r\u0259\u00a0ist\u0259dikl\u0259rini\u00a0ver\u0259c\u0259k\u00a0m\u0259zmun\u00a0yazma\u011fa\u00a0diqq\u0259t\u00a0yetirin.<\/span> \u00a0<\/span>B\u0259z\u0259n h\u0259l\u0259 d\u0259 a\u00e7ar s\u00f6z meta teql\u0259rind\u0259n istifad\u0259 ed\u0259n saytlar\u0131 g\u00f6r\u00fcr\u00fck. Google bunu \u00e7oxdan devalvasiya edib v\u0259 onlar\u0131n reytinq d\u0259y\u0259ri yoxdur v\u0259 iyn\u0259ni yerind\u0259n t\u0259rp\u0259tm\u0259y\u0259c\u0259k.<\/span>\u00a0<\/span><\/p>\n

          Son vaxtlar, sosial \u015f\u0259b\u0259k\u0259l\u0259r \u00fczr\u0259 reklam qiym\u0259tl\u0259rinin artmas\u0131 art\u0131q \u00f6lk\u0259mizd\u0259 d\u0259 SEOya diqq\u0259ti art\u0131r\u0131r. Yeni \u015firk\u0259tl\u0259r 3 il bundan \u0259vv\u0259l il\u0259 m\u00fcqayis\u0259 ets\u0259k, SEO optimizasiya anlay\u0131\u015f\u0131n\u0131 daha yax\u015f\u0131 anlay\u0131rlar. V\u0259 onlara reklam verm\u0259k baha ba\u015fa g\u0259ldiyi \u00fc\u00e7\u00fcn google s\u0131ralamas\u0131nda birinci olma\u011fa \u00fcz tuturlar. \u00c7\u00fcnki, bu h\u0259m daha effektiv, h\u0259m d\u0259 az x\u0259rcli hesab olunur.<\/span>\u00a0<\/span><\/p>\n

          <\/span> 1. 784<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

          2022-ci ild\u0259 SEO optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r. Google istifad\u0259\u00e7il\u0259rin m\u0259qs\u0259dini anlamaqda inki\u015faf ed\u0259r\u0259k daha da a\u011f\u0131ll\u0131 hal al\u0131b. Alqoritml\u0259r indi daha yax\u015f\u0131 kontekst v\u0259 m\u0259na anlay\u0131\u015f\u0131na malikdir. Bu s\u0259b\u0259bd\u0259n a\u00e7ar s\u00f6zl\u0259r h\u0259mi\u015f\u0259 m\u0259zmununuzla \u0259laq\u0259l\u0259ndirilm\u0259lidir. \u00a0 B\u0259s\u00a0a\u00e7ar\u00a0s\u00f6zl\u0259r\u00a0bu\u00a0g\u00fcn\u00a0d\u0259\u00a0vacibdirmi?\u00a0 SEO optimizasiya \u00fc\u00e7\u00fcn a\u00e7ar s\u00f6zl\u0259r niy\u0259 vacibdir?\u00a0 A\u00e7ar s\u00f6zl\u0259r, istehlak\u00e7\u0131lar\u0131n onlayn axtard\u0131qlar\u0131n\u0131 tapmaq \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri \u0259sas ifad\u0259l\u0259rdir. Onlar<\/p>\n

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