{"id":1063,"date":"2021-09-30T14:42:57","date_gmt":"2021-09-30T10:42:57","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1063"},"modified":"2024-07-29T16:15:19","modified_gmt":"2024-07-29T12:15:19","slug":"email-marketinq-2","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/email-marketinq-2\/","title":{"rendered":"Email\u00a0Marketinqd\u0259\u00a0qar\u015f\u0131l\u0131ql\u0131\u00a0t\u0259sir"},"content":{"rendered":"

Email Marketinqind\u0259 qar\u015f\u0131l\u0131ql\u0131 t\u0259sirin art\u0131r\u0131lmas\u0131 metodlar\u0131<\/h3>\n

Email marketinqi m\u00fcv\u0259ff\u0259qiyy\u0259tli bir strategiya il\u0259 idar\u0259 edildikd\u0259 h\u0259l\u0259 d\u0259 g\u00fcc\u00fcn\u00fc qoruyan \u0259n q\u0259na\u0259tcil \u00fcnsiyy\u0259t kanallar\u0131ndan biridir. Effektiv bir e -po\u00e7t marketinq strategiyas\u0131, potensial m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259kl\u0259 yana\u015f\u0131 onlar\u0131 m\u00fc\u015ft\u0259ril\u0259r\u0259 v\u0259 h\u0259tta marka el\u00e7il\u0259rin\u0259 \u00e7evirm\u0259y\u0259 k\u00f6m\u0259k edir. Bu yaz\u0131da, email-d\u0259ki auditoriyan\u0131z\u0131 art\u0131rmaq v\u0259 \u0259laq\u0259l\u0259rinizi geni\u015fl\u0259tm\u0259k \u00fc\u00e7\u00fcn t\u0259tbiq ed\u0259 bil\u0259c\u0259yiniz taktika v\u0259 t\u0259cr\u00fcb\u0259l\u0259rd\u0259n b\u0259hs ed\u0259c\u0259yik.<\/p>\n

Email marketinqd\u0259 m\u0259lumatlar bazas\u0131 art\u0131rma metodlar\u0131<\/h3>\n

Email marketinqind\u0259, abun\u0259\u00e7il\u0259rinizl\u0259 aran\u0131zda etibar yaratmaq v\u0259 onlar\u0131 potensial v\u0259 ya sadiq m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7evirm\u0259k vacibdir. Bunun \u00fc\u00e7\u00fcn b\u0259zi taktikalar t\u0259tbiq etm\u0259lisiniz.<\/p>\n

Ba\u011fl\u0131 v\u0259 ya ke\u00e7id m\u0259zmun (Gated Content)<\/h3>\n

Dilimizd\u0259 qap\u0131l\u0131 m\u0259zmun v\u0259 ya ke\u00e7id m\u0259zmun olaraq da adland\u0131r\u0131lan gated m\u0259zmun yaratmaq, veril\u0259nl\u0259r bazas\u0131n\u0131 art\u0131rmaqda \u0259h\u0259miyy\u0259tli bir taktikad\u0131r. Email auditoriyas\u0131n\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn m\u0259zmun n\u00f6v\u00fc m\u00fch\u00fcm rol oynay\u0131r, \u00e7\u00fcnki ona daxil olmaq \u00fc\u00e7\u00fcn e -po\u00e7t \u00fcnvan\u0131n\u0131 ehtiva ed\u0259n bir forma doldurmaq laz\u0131md\u0131r. Gated content ad\u0259t\u0259n, h\u0259d\u0259f auditoriyan\u0131n ehtiyaclar\u0131n\u0131 \u00f6d\u0259y\u0259n e-kitablar, t\u0259lim videolar\u0131, web seminarlar, n\u00fcmun\u0259 ara\u015fd\u0131rmalar v\u0259 a\u011f s\u0259n\u0259dl\u0259r kimi y\u00fcks\u0259k keyfiyy\u0259tli m\u0259zmunlar\u0131 ehtiva edir.<\/p>\n

Blog S\u0259hif\u0259si<\/h3>\n

Sektorunuz haqq\u0131nda d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f liderlik t\u0259min ed\u0259 bil\u0259c\u0259yiniz bir blog s\u0259hif\u0259si, maraqlanan insanlar\u0131 veb sayt\u0131n\u0131za c\u0259lb ed\u0259c\u0259k. Ziyar\u0259t\u00e7il\u0259ri bloq yaz\u0131lar\u0131n\u0131za \u0259lav\u0259 etdiyiniz h\u0259r\u0259k\u0259t mesajlar\u0131 v\u0259 ya a\u00e7\u0131lan p\u0259nc\u0259r\u0259l\u0259rl\u0259 e-po\u00e7t siyah\u0131n\u0131za abun\u0259 olma\u011fa y\u00f6n\u0259ld\u0259 bil\u0259rsiniz.<\/p>\n

\u00d6d\u0259ni\u015fsiz t\u0259cr\u00fcb\u0259l\u0259r \/ kuponlar<\/h3>\n

N\u0259hay\u0259t, veb sayt ziyar\u0259t\u00e7il\u0259rin\u0259 \u00f6d\u0259ni\u015fsiz t\u0259cr\u00fcb\u0259, demolar v\u0259 ya m\u00fcxt\u0259lif endiriml\u0259r t\u0259qdim ed\u0259r\u0259k e -po\u00e7t veril\u0259nl\u0259r bazan\u0131z\u0131 art\u0131ra bil\u0259rsiniz.<\/p>\n

Veril\u0259nl\u0259r bazan\u0131z\u0131 art\u0131rark\u0259n, f\u0259aliyy\u0259tinizin KVKK v\u0259 GDPR kimi yerli v\u0259 beyn\u0259lxalq f\u0259rdi m\u0259lumatlar\u0131n qorunmas\u0131 qaydalar\u0131na uy\u011funlu\u011funa da diqq\u0259t yetirm\u0259lisiniz.<\/p>\n

Email \u0259laq\u0259l\u0259rini art\u0131rmaq \u00fcsullar\u0131<\/h3>\n

Email marketinq strategiyan\u0131z\u0131n ba\u015fqa bir vacib istiqam\u0259ti \u0259laq\u0259ni art\u0131rmaqd\u0131r. Kampaniyalar\u0131n\u0131zda i\u015ftirak\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn seqmentl\u0259\u015fdirm\u0259 v\u0259 h\u0259d\u0259fl\u0259m\u0259, f\u0259rdil\u0259\u015fdirm\u0259 v\u0259 planla\u015fd\u0131rma kimi t\u0259tbiq ed\u0259 bil\u0259c\u0259yiniz m\u00fcxt\u0259lif taktikalar var.<\/p>\n

Seqmentasiya v\u0259 H\u0259d\u0259fl\u0259ndirm\u0259<\/h3>\n

Seqmentl\u0259\u015fdirm\u0259 – abun\u0259\u00e7il\u0259riniz\u0259, b\u00fct\u00fcn m\u0259lumat bazan\u0131za bir email g\u00f6nd\u0259rm\u0259k \u0259v\u0259zin\u0259 onlar\u0131 ox\u015farl\u0131qlar\u0131na g\u00f6r\u0259 qrupla\u015fd\u0131raraq \u0259laq\u0259li mesajlar g\u00f6nd\u0259rm\u0259 f\u0259aliyy\u0259tidir. Tama\u015fa\u00e7\u0131lar\u0131n\u0131z\u0131n f\u0259rqli \u015f\u0259xsiyy\u0259tl\u0259ri var v\u0259 h\u0259r bir personan\u0131n f\u0259rqli probleml\u0259ri, m\u0259qs\u0259dl\u0259ri v\u0259 ehtiyaclar\u0131 var. Bu auditoriyan\u0131 ehtiyaclar\u0131na uy\u011fun olaraq t\u0259yin etm\u0259lisiniz v\u0259 uy\u011fun olaraq onlar\u0131 seqmentl\u0259\u015fdirm\u0259lisiniz.<\/p>\n

F\u0259rdil\u0259\u015fdirm\u0259<\/h3>\n

F\u0259rdil\u0259\u015fdirm\u0259 sad\u0259c\u0259 mesaj\u0131n\u0131z\u0131 abun\u0259\u00e7inin x\u00fcsusiyy\u0259tl\u0259rin\u0259 uy\u011funla\u015fd\u0131rmaqd\u0131r. Email auditoriyan\u0131z\u0131 b\u00f6l\u00fc\u015fd\u00fcrd\u00fckd\u0259n sonra f\u0259rdi mesajlar g\u00f6nd\u0259rm\u0259k daha asan olacaq. X\u00fcsusil\u0259 h\u0259r bir abun\u0259\u00e7inin davran\u0131\u015f\u0131n\u0131 n\u0259z\u0259r\u0259 alaraq f\u0259rdi t\u00f6vsiy\u0259l\u0259r g\u00f6nd\u0259rm\u0259k, emil marketinq performans\u0131n\u0131z\u0131 art\u0131rmaqda b\u00f6y\u00fck rol oynay\u0131r.<\/p>\n

Vaxt<\/h3>\n

N\u0259hay\u0259t, emaill\u0259rinizin vaxt\u0131 ba\u015fqa bir vacib faktordur. D\u0259qiq vaxt t\u0259yin etm\u0259k \u00fc\u00e7\u00fcn qlobal bir m\u0259lumat bazan\u0131z varsa, abun\u0259\u00e7il\u0259rinizin \u0259vv\u0259lki e -po\u00e7tlar\u0131n\u0131zla qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 oldu\u011fu optimal d\u00f6vr\u00fc tapmaq \u00fc\u00e7\u00fcn saat qur\u015fa\u011f\u0131n\u0131 n\u0259z\u0259r\u0259 almal\u0131 v\u0259 abun\u0259\u00e7il\u0259rin davran\u0131\u015flar\u0131n\u0131 t\u0259hlil etm\u0259lisiniz.<\/p>\n

E -po\u00e7t avtomatla\u015fd\u0131r\u0131lmas\u0131<\/h3>\n
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E -po\u00e7t avtomatla\u015fd\u0131r\u0131lmas\u0131; Email f\u0259aliyy\u0259tinizin performans\u0131n\u0131 art\u0131rma\u011fa, sat\u0131\u015f v\u0259 m\u00fc\u015ft\u0259ri idar\u0259etm\u0259 prosesl\u0259rini optimalla\u015fd\u0131rma\u011fa imkan ver\u0259n \u0259h\u0259miyy\u0259tli bir taktikad\u0131r.<\/div>\n
E-po\u00e7t avtomatla\u015fd\u0131r\u0131lmas\u0131 il\u0259 i\u015f ax\u0131nlar\u0131 yarada v\u0259 izl\u0259yicil\u0259rinizi i\u015f ax\u0131nlar\u0131nda istifad\u0259 ed\u0259c\u0259k hadis\u0259l\u0259rl\u0259 etiketl\u0259y\u0259 v\u0259 onlara f\u0259rdil\u0259\u015fdirilmi\u015f, vaxt\u0131nda v\u0259 uy\u011fun mesajlar g\u00f6nd\u0259r\u0259 bil\u0259rsiniz.<\/div>\n
\u0130\u015f ax\u0131nlar\u0131; abun\u0259\u00e7il\u0259riniz t\u0259r\u0259find\u0259n g\u00f6r\u00fcl\u0259n m\u00fc\u0259yy\u0259n h\u0259r\u0259k\u0259tl\u0259r\u0259 \u0259saslanaraq i\u015f\u0259 sala bil\u0259c\u0259yiniz avtomatik e -po\u00e7tlar dem\u0259kdir. Misal \u00fc\u00e7\u00fcn; Platforma abun\u0259liyi ba\u015flad\u0131qda xo\u015f mesaj g\u00f6nd\u0259rm\u0259k;<\/div>\n
Al\u0131\u015f -veri\u015f edildikd\u0259n v\u0259 ya bir ziyar\u0259t\u00e7i veb sayt\u0131n\u0131zda bir forma dolduraraq bir e -kitab y\u00fckl\u0259dikd\u0259n d\u0259rhal sonra t\u0259\u015f\u0259kk\u00fcr m\u0259ktubu g\u00f6nd\u0259rm\u0259k;<\/div>\n
Al\u0131\u015f-veri\u015f s\u0259b\u0259ti e-ticar\u0259t sayt\u0131nda t\u0259rk edildikd\u0259 avtomatik xat\u0131rlatma v\u0259 ya endirimli e-po\u00e7t g\u00f6nd\u0259rm\u0259k;<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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V\u0259 bir \u0259m\u0259liyyat tamamland\u0131qda m\u00fc\u015ft\u0259ri r\u0259y v\u0259 ya reytinq t\u0259l\u0259b ed\u0259n bir e -po\u00e7t g\u00f6nd\u0259rilm\u0259si vacib avtomatla\u015fd\u0131rma ssenaril\u0259rinin n\u00fcmun\u0259sidir.<\/div>\n
Email marketinq avtomatla\u015fd\u0131rmas\u0131ndan istifad\u0259 ed\u0259r\u0259k sat\u0131\u015f prosesl\u0259rinizi q\u0131salda, potensial m\u00fc\u015ft\u0259ril\u0259ri m\u00fc\u015ft\u0259riy\u0259 \u00e7evir\u0259, m\u00fc\u015ft\u0259ri tutma v\u0259 m\u00fc\u015ft\u0259ri sadiqliyini art\u0131ra bil\u0259rsiniz.<\/div>\n
E -po\u00e7t f\u0259aliyy\u0259tl\u0259rinizin v\u0259 strategiyan\u0131z\u0131n d\u00fczg\u00fcn i\u015fl\u0259diyind\u0259n \u0259min olmaq \u00fc\u00e7\u00fcn performans\u0131n\u0131z\u0131 \u00f6l\u00e7m\u0259lisiniz.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/span> 1. 112<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Email Marketinqind\u0259 qar\u015f\u0131l\u0131ql\u0131 t\u0259sirin art\u0131r\u0131lmas\u0131 metodlar\u0131 Email marketinqi m\u00fcv\u0259ff\u0259qiyy\u0259tli bir strategiya il\u0259 idar\u0259 edildikd\u0259 h\u0259l\u0259 d\u0259 g\u00fcc\u00fcn\u00fc qoruyan \u0259n q\u0259na\u0259tcil \u00fcnsiyy\u0259t kanallar\u0131ndan biridir. Effektiv bir e -po\u00e7t marketinq strategiyas\u0131, potensial m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259kl\u0259 yana\u015f\u0131 onlar\u0131 m\u00fc\u015ft\u0259ril\u0259r\u0259 v\u0259 h\u0259tta marka el\u00e7il\u0259rin\u0259 \u00e7evirm\u0259y\u0259 k\u00f6m\u0259k edir. Bu yaz\u0131da, email-d\u0259ki auditoriyan\u0131z\u0131 art\u0131rmaq v\u0259 \u0259laq\u0259l\u0259rinizi geni\u015fl\u0259tm\u0259k \u00fc\u00e7\u00fcn t\u0259tbiq ed\u0259 bil\u0259c\u0259yiniz<\/p>\n

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