{"id":1058,"date":"2021-09-24T16:08:19","date_gmt":"2021-09-24T12:08:19","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1058"},"modified":"2024-07-29T11:27:46","modified_gmt":"2024-07-29T07:27:46","slug":"guerilla-marketinq-nedir","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/guerilla-marketinq-nedir\/","title":{"rendered":"Guerilla marketinq n\u0259dir?"},"content":{"rendered":"

Guerilla marketinqi a\u015fa\u011f\u0131 b\u00fcdc\u0259 il\u0259, qeyriadi yollarla a\u015fa\u011f\u0131 qiym\u0259tli taktikalardan istifad\u0259 ed\u0259n bir marketinq strategiyas\u0131d\u0131r. \u018fn\u0259n\u0259vi marketinq<\/a> metodlar\u0131n\u0131n qaydalar\u0131 v\u0259 adi d\u00fc\u015f\u00fcnc\u0259 sisteminin \u0259v\u0259zin\u0259 orijinal, dinamik v\u0259 yenilik\u00e7i h\u0259ll\u0259r t\u0259klif ed\u0259n Guerilla marketinqi, t\u0259\u0259cc\u00fcbl\u00fc v\u0259 yarad\u0131c\u0131 t\u0259r\u0259fi il\u0259 \u00f6n plana \u00e7\u0131x\u0131r. <\/span>\u00a0<\/span><\/p>\n

\u201cGuerilla\u201d s\u00f6z\u00fcn\u00fcn m\u00fcharib\u0259d\u0259 ortaya \u00e7\u0131x\u0131b. S\u00f6z \u0130span dilind\u0259ndir. \u0130lk d\u0259f\u0259 1807-1814 c\u00fc ill\u0259rd\u0259 Napoleona qar\u015f\u0131 m\u00fcqavim\u0259t g\u00f6st\u0259r\u0259n zaman \u0130spaniyal\u0131lar t\u0259r\u0259find\u0259n istifad\u0259 edilib. \u201cGuerilla\u201d-n\u0131 z\u0259ifl\u0259rin silah\u0131 adland\u0131r\u0131rlar. <\/span>\u00a0<\/span><\/p>\n

Daimi\u00a0v\u0259\u00a0nizami\u00a0orduya\u00a0qar\u015f\u0131\u00a0ki\u00e7ik\u00a0v\u0259\u00a0gizli\u00a0birlikl\u0259rl\u0259\u00a0nizams\u0131z\u00a0bir\u00a0m\u00fcharib\u0259\u00a0aparmaq\u00a0partizan\u00a0adlan\u0131r.\u00a0<\/span>\u00a0<\/span><\/p>\n

Guerilla<\/a> marketinqi, marketinq v\u0259 reklam x\u0259rcl\u0259rini a\u015fa\u011f\u0131 tutaraq m\u00fcmk\u00fcn olan \u0259n g\u0259lirli n\u0259tic\u0259ni h\u0259d\u0259fl\u0259y\u0259n bir strategiyad\u0131r. \u018fn\u0259n\u0259vi qaydalardan k\u0259nara \u00e7\u0131xan, g\u00f6zl\u0259ntil\u0259rin \u00fcst\u00fcn\u0259 \u00e7\u0131xan v\u0259 t\u0259\u0259cc\u00fcbl\u0259ndir\u0259n f\u0259rqli formalardan istifad\u0259 ed\u0259r\u0259k \u00f6z\u00fcn\u00fc son istehlak\u00e7\u0131n\u0131n zehnind\u0259 yerl\u0259\u015fdirm\u0259yi h\u0259d\u0259fl\u0259y\u0259n marketinq metodudur.<\/span>\u00a0<\/span><\/p>\n

B\u00f6y\u00fck \u015firk\u0259tl\u0259rin h\u0259r sah\u0259d\u0259 m\u00f6vcud olduqlar\u0131n\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 etdikl\u0259ri guerilla marketinq strategiyas\u0131, ki\u00e7ik \u015firk\u0259tl\u0259rin \u00f6z\u00fcn\u00fc g\u00f6st\u0259rm\u0259k v\u0259 \u0259lveri\u015fli x\u0259rcl\u0259rl\u0259 reklam etm\u0259k yollar\u0131ndan biridir.<\/span>\u00a0<\/span><\/p>\n

A\u011f\u0131zdan a\u011f\u0131za marketinq (WOMM) metodu il\u0259 daha geni\u015f bir h\u0259d\u0259f k\u00fctl\u0259y\u0259 \u00e7atmaq ist\u0259y\u0259n bu \u00fcsul 20 -ci \u0259srin son yar\u0131s\u0131nda ortaya \u00e7\u0131xd\u0131. Bu anlay\u0131\u015f ilk d\u0259f\u0259 1984 -c\u00fc ild\u0259 Jay Conrad Levinsonun yazd\u0131\u011f\u0131 “Guerilla Marketinqi” kitab\u0131nda qeyd edilmi\u015fdir.<\/span>\u00a0<\/span><\/p>\n

Conrad kitaba bu ad\u0131 ver\u0259rk\u0259n, guerilla n\u0259dir sual\u0131na veril\u0259n cavab\u0131 \u0259sas g\u00f6t\u00fcrd\u00fc v\u0259 konsepsiyan\u0131n nizams\u0131z v\u0259 qeyri-\u0259n\u0259n\u0259vi taktikalar\u0131n\u0131 vur\u011fulamaq \u00fc\u00e7\u00fcn bu addan istifad\u0259 etdi. <\/span>\u00a0<\/span><\/p>\n

Gerilla\u00a0Marketinq\u00a0Metodlar\u0131\u00a0n\u0259l\u0259rdir?<\/span>\u00a0<\/span><\/h3>\n

Yenilik\u00e7i,\u00a0t\u0259\u0259cc\u00fcbl\u00fc\u00a0v\u0259\u00a0yaddaqalan\u00a0partizan\u00a0marketinq\u00a0\u00fcsullar\u0131na\u00a0konkret\u00a0cavab\u00a0verm\u0259k\u00a0\u00e7ox\u00a0\u00e7\u0259tindir.\u00a0\u00c7\u00fcnki\u00a0bu\u00a0marketinq\u00a0metodu\u00a0h\u0259m\u00a0alternativ\u00a0perspektivl\u0259r\u00a0inki\u015faf\u00a0etdirir,\u00a0h\u0259m\u00a0d\u0259\u00a0yarad\u0131c\u0131\u00a0bir\u00a0konsepsiya\u00a0il\u0259\u00a0ortaya\u00a0\u00e7\u0131xan\u00a0g\u00f6zl\u0259nilm\u0259z\u00a0\u00fcsullar\u0131\u00a0s\u0131nay\u0131r. Bu\u00a0m\u0259nada,\u00a0yenilik\u00e7i\u00a0v\u0259\u00a0c\u0259sar\u0259tli\u00a0bir\u00a0yol\u00a0olan\u00a0partizan\u00a0\u00fcsulu\u00a0m\u00fc\u0259yy\u0259n\u00a0edil\u0259\u00a0bil\u0259n\u00a0v\u0259\u00a0n\u00fcmun\u0259vi\u00a0olsa\u00a0da,\u00a0m\u00fc\u0259yy\u0259n\u00a0bir\u00a0direktivl\u0259\u00a0h\u0259r\u0259k\u0259t\u00a0ed\u0259n\u00a0bir\u00a0\u00fcsul\u00a0deyil.<\/span>\u00a0<\/span><\/p>\n

Guerilla\u00a0Marketinqi\u00a0harada\u00a0v\u0259\u00a0nec\u0259\u00a0apar\u0131l\u0131r?<\/span>\u00a0<\/span><\/h3>\n

M\u0259qal\u0259mizin\u00a0\u0259vv\u0259lind\u0259,\u00a0partizan\u00a0marketinq\u00a0\u00fcsullar\u0131n\u0131\u00a0bilm\u0259li\u00a0oldu\u011funuzu,\u00a0bu\u00a0marketinq\u00a0strategiyas\u0131n\u0131n\u00a0daha\u00a0geni\u015f\u00a0auditoriyaya\u00a0\u00e7atmaq\u00a0\u00fc\u00e7\u00fcn\u00a0t\u0259\u0259cc\u00fcbl\u00fc\u00a0\u00fcsullar\u0131\u00a0izl\u0259diyini\u00a0s\u00f6yl\u0259dik. Bu\u00a0s\u0259b\u0259bd\u0259n,\u00a0bu\u00a0marketinq\u00a0metodunun\u00a0b\u00f6y\u00fck\u00a0insan\u00a0qruplar\u0131n\u0131n\u00a0birlikd\u0259\u00a0oldu\u011fu\u00a0ictimai\u00a0yerl\u0259rd\u0259\u00a0edil\u0259\u00a0bil\u0259c\u0259yini\u00a0asanl\u0131qla\u00a0dey\u0259\u00a0bil\u0259rik.\u00a0Al\u0131\u015f\u00a0-veri\u015f\u00a0m\u0259rk\u0259zl\u0259ri,\u00a0konsert\u00a0yerl\u0259ri,\u00a0k\u00fc\u00e7\u0259l\u0259r,\u00a0parklar,\u00a0\u00e7im\u0259rlikl\u0259r,\u00a0idman\u00a0v\u0259\u00a0ya\u00a0musiqi\u00a0festivallar\u0131\u00a0bu\u00a0marketinq\u00a0strategiyas\u0131\u00a0\u00fc\u00e7\u00fcn\u00a0uy\u011fun\u00a0yerl\u0259rdir.<\/span>\u00a0<\/span><\/p>\n

Gerilla\u00a0Marketinqi\u00a0h\u0259yata\u00a0ke\u00e7irm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0bilm\u0259lisiniz;<\/span>\u00a0<\/span><\/p>\n

Y\u00fcks\u0259k\u00a0x\u0259rcl\u0259r\u00a0v\u0259\u00a0standart\u00a0d\u00fc\u015f\u00fcnc\u0259l\u0259rinizin\u00a0qar\u015f\u0131s\u0131na\u00a0i\u015f\u00a0ehtiras\u0131n\u0131z\u00a0v\u0259\u00a0x\u0259yal\u00a0g\u00fcc\u00fcn\u00fczl\u0259\u00a0\u00e7\u0131x\u0131n. Guerilla\u00a0marketinq\u00a0strategiyas\u0131n\u0131n\u00a0funksional\u00a0v\u0259\u00a0transformativ\u00a0g\u00fcc\u00fcn\u0259\u00a0inan\u0131n.<\/span>\u00a0<\/span><\/p>\n

Qap\u0131lar,\u00a0piyada\u00a0ke\u00e7idl\u0259ri,\u00a0pill\u0259k\u0259nl\u0259r,\u00a0trafik\u00a0i\u015f\u0131qlar\u0131,\u00a0yol\u00a0ni\u015fanlar\u0131\u00a0\u00a0m\u0259hsulunuz\u00a0\u00fc\u00e7\u00fcn\u00a0yarad\u0131c\u0131\u00a0bir\u00a0\u015f\u0259kild\u0259\u00a0baxsan\u0131z\u00a0\u0259la\u00a0alternativl\u0259rdir.<\/span>\u00a0<\/span><\/p>\n

Bu g\u00fcn e-ticar\u0259tin artd\u0131\u011f\u0131 bir vaxtda sosial media reklamlar\u0131 v\u0259 payla\u015f\u0131mlar\u0131 markalar \u00fc\u00e7\u00fcn son d\u0259r\u0259c\u0259 vacibdir. A\u011fl\u0131n\u0131za g\u0259l\u0259n h\u0259r bir yarad\u0131c\u0131 fikir insanlar\u0131n diqq\u0259tini \u00e7\u0259kdiyi anda sosial mediada payla\u015f\u0131lacaq. 21 -ci \u0259srd\u0259 guerilla marketinqinin \u0259sas faydas\u0131 budur.<\/span>\u00a0<\/span><\/p>\n

\u018fn\u00a0kreativ\u00a07 Guerilla\u00a0Marketinq\u00a0N\u00fcmun\u0259si<\/span>\u00a0<\/span><\/h3>\n

Colgate di\u015f m\u0259cunu<\/span>\u00a0<\/span><\/p>\n

\u018fn\u00a0a\u011f\u0131ll\u0131\u00a0v\u0259\u00a0i\u015fl\u0259k\u00a0partizan\u00a0marketinq\u00a0n\u00fcmun\u0259l\u0259ri\u00a0\u00fc\u00e7\u00fcn\u00a0Colgate\u00a0markas\u0131n\u0131n\u00a0yarad\u0131c\u0131\u00a0ideyas\u0131ndan\u00a0dan\u0131\u015fa\u00a0bil\u0259rik. Adi\u00a0bir\u00a0dondurma\u00a0yedikd\u0259n\u00a0sonra\u00a0\u00e7ubuq\u00a0di\u015f\u00a0f\u0131r\u00e7as\u0131na\u00a0b\u0259nz\u0259yir.\u00a0Burada\u00a0marka\u00a0dondurma\u00a0v\u0259\u00a0ya\u00a0desert\u00a0yedikd\u0259n\u00a0sonra\u00a0di\u015fl\u0259rinizi\u00a0f\u0131r\u00e7alamaq\u00a0laz\u0131m\u00a0oldu\u011funu\u00a0a\u00e7\u0131q\u00a0v\u0259\u00a0t\u0259\u0259cc\u00fcbl\u00fc\u00a0\u015f\u0259kild\u0259\u00a0bildirir.<\/span>\u00a0<\/span><\/p>\n

Nike<\/span>\u00a0<\/span><\/h5>\n

H\u0259r\u00a0bir\u00a0m\u00fchitd\u0259\u00a0ixtira\u00e7\u0131\u00a0reklamlar\u0131\u00a0il\u0259\u00a0diqq\u0259t\u00a0\u00e7\u0259k\u0259n\u00a0Nike,\u00a0\u015f\u0259h\u0259rin\u00a0s\u0131x\u00a0k\u00fc\u00e7\u0259sind\u0259\u00a0bir\u00a0qur\u011fuda\u00a0futbol\u00a0topunun\u00a0a\u011f\u0131rl\u0131\u011f\u0131\u00a0il\u0259\u00a0\u0259zilmi\u015f\u00a0bir\u00a0avtomobild\u0259n\u00a0istifad\u0259\u00a0etdi. Marka,\u00a0\u00e7ox\u00a0diqq\u0259t\u00a0\u00e7\u0259k\u0259n\u00a0bu\u00a0yerl\u0259\u015fdirm\u0259\u00a0il\u0259\u00a0m\u0259hsulun\u00a0dayan\u0131ql\u0131l\u0131\u011f\u0131n\u0131\u00a0v\u0259\u00a0g\u00fcc\u00fcn\u00fc\u00a0vur\u011fulad\u0131.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

IWC<\/span>\u00a0<\/span><\/h5>\n

Saat\u00a0markas\u0131\u00a0olan\u00a0IWC,\u00a0avtobus\u00a0tutacaqlar\u0131n\u0131\u00a0saat\u00a0\u015f\u0259klind\u0259\u00a0haz\u0131rlad\u0131. Bu\u00a0tutacaqlar\u0131\u00a0bil\u0259kl\u0259rind\u0259n\u00a0tutan\u00a0s\u0259rni\u015finl\u0259rin\u00a0IWC\u00a0saat\u0131\u00a0taxd\u0131qlar\u0131\u00a0g\u00f6r\u00fcn\u00fcr.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Dulcolax<\/span>\u00a0<\/span><\/h4>\n

Tualet\u00a0ka\u011f\u0131z\u0131\u00a0markas\u0131\u00a0olan\u00a0Dulcolax,\u00a0\u015f\u0259h\u0259rin\u00a0ana\u00a0damarlar\u0131na\u00a0yaln\u0131z\u00a0bir\u00a0ne\u00e7\u0259\u00a0par\u00e7a\u00a0qalm\u0131\u015f\u00a0n\u0259h\u0259ng\u00a0tualet\u00a0ka\u011f\u0131z\u0131\u00a0rulonlar\u0131n\u0131\u00a0yerl\u0259\u015fdir\u0259r\u0259k\u00a0t\u0259sir\u00a0edici\u00a0bir\u00a0forma\u00a0il\u0259\u00a0marka\u00a0\u015f\u00fcurunu\u00a0art\u0131rd\u0131.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/h5>\n
<\/span> 1. 974<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Guerilla marketinqi a\u015fa\u011f\u0131 b\u00fcdc\u0259 il\u0259, qeyriadi yollarla a\u015fa\u011f\u0131 qiym\u0259tli taktikalardan istifad\u0259 ed\u0259n bir marketinq strategiyas\u0131d\u0131r. \u018fn\u0259n\u0259vi marketinq metodlar\u0131n\u0131n qaydalar\u0131 v\u0259 adi d\u00fc\u015f\u00fcnc\u0259 sisteminin \u0259v\u0259zin\u0259 orijinal, dinamik v\u0259 yenilik\u00e7i h\u0259ll\u0259r t\u0259klif ed\u0259n Guerilla marketinqi, t\u0259\u0259cc\u00fcbl\u00fc v\u0259 yarad\u0131c\u0131 t\u0259r\u0259fi il\u0259 \u00f6n plana \u00e7\u0131x\u0131r. \u00a0 \u201cGuerilla\u201d s\u00f6z\u00fcn\u00fcn m\u00fcharib\u0259d\u0259 ortaya \u00e7\u0131x\u0131b. S\u00f6z \u0130span dilind\u0259ndir. \u0130lk d\u0259f\u0259 1807-1814 c\u00fc ill\u0259rd\u0259<\/p>\n

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