{"id":1054,"date":"2021-09-22T17:20:12","date_gmt":"2021-09-22T13:20:12","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1054"},"modified":"2024-07-29T16:15:57","modified_gmt":"2024-07-29T12:15:57","slug":"tipoqrafiya-nedir","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/tipoqrafiya-nedir\/","title":{"rendered":"Tipoqrafiya n\u0259dir?"},"content":{"rendered":"

Tipoqrafiya n\u0259dir?<\/span><\/strong><\/h1>\n

Qrafik dizayn d\u00fcnyas\u0131nda son ill\u0259rd\u0259 tez -tez e\u015fitdiyimiz tipoqrafiya termini estetikan\u0131 v\u0259 funksionall\u0131\u011f\u0131 \u00f6z\u00fcnd\u0259 birl\u0259\u015fdirir. <\/span>M\u00fcv\u0259ff\u0259qiyy\u0259tli n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn x\u00fcsusi \u00fcsullardan istifad\u0259 edildiyi tipoqrafiyalarda orijinall\u0131q v\u0259 cazib\u0259darl\u0131q \u00f6n <\/span>plana \u00e7\u0131x\u0131r. <\/span><\/p>\n

\u018fn \u00fcmumi t\u0259rifind\u0259, tipoqrafiya simvollar, i\u015far\u0259l\u0259r v\u0259 r\u0259q\u0259ml\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k dizayn i\u015fl\u0259ri olaraq izah edil\u0259 bil\u0259r. \u00a0<\/span><\/p>\n

Tipoqrafiya\u00a0n\u0259dir?<\/span>\u00a0<\/span><\/h2>\n

Tipoqrafiya qrafik dizaynda m\u00fch\u00fcm rol oynay\u0131r. R\u0259mzl\u0259rd\u0259n, r\u0259q\u0259ml\u0259rd\u0259n, i\u015far\u0259l\u0259rd\u0259n v\u0259 ya h\u0259rfl\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k yaz\u0131 <\/span>s\u0259n\u0259tin\u0259 <\/span>tipoqrafiya deyilir. Tipoqrafiya s\u00f6z\u00fcn\u00fcn m\u0259n\u015f\u0259yi yunan dilind\u0259n g\u0259lir. Yunan dilind\u0259 forma m\u0259nas\u0131n\u0131 ver\u0259n typos v\u0259 <\/span>yaz\u0131 m\u0259nas\u0131n\u0131 <\/span>ver\u0259n graphia s\u00f6zl\u0259rind\u0259n yaranan m\u0259tb\u0259\u0259, dilimiz\u0259 formal\u0131 yaz\u0131 kimi t\u0259rc\u00fcm\u0259 edil\u0259 <\/span>bil\u0259r. <\/span><\/p>\n

Tipoqrafiya\u00a0n\u0259dir\u00a0sual\u0131na\u00a0m\u0259ktublar,\u00a0r\u0259q\u0259ml\u0259r\u00a0v\u0259\u00a0i\u015far\u0259l\u0259rd\u0259n\u00a0istifad\u0259\u00a0ed\u0259r\u0259k\u00a0yarad\u0131lan\u00a0bir\u00a0forma\u00a0olaraq\u00a0cavab\u00a0ver\u0259\u00a0bil\u0259rik.\u00a0Qrafik\u00a0<\/span>dizayn\u00a0<\/span>v\u0259 vizual dizaynda tez -tez istifad\u0259 olunan \u00fcsullardan biri olan tipoqrafiya \u0259n\u0259n\u0259vi v\u0259 ya r\u0259q\u0259msal media vasit\u0259l\u0259rind\u0259 istifad\u0259 <\/span>olunur.\u00a0<\/span><\/p>\n

Qrafik\u00a0Dizaynda\u00a0Tipoqrafiyadan\u00a0nec\u0259\u00a0istifad\u0259\u00a0olunur?<\/span>\u00a0<\/span><\/h2>\n

Qrafik dizayn sah\u0259si r\u0259q\u0259msal d\u00fcnyada oldu\u011fu kimi mediada da \u0259h\u0259miyy\u0259tli bir yer\u0259 sahibdir. Mesaj\u0131n formas\u0131, f\u0259rqli \u015f\u0259kill\u0259r v\u0259 ya <\/span>m\u0259tnl\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k al\u0131c\u0131ya \u00e7atd\u0131r\u0131lmas\u0131 laz\u0131m olan qrafik dizayn s\u0259n\u0259tind\u0259ki m\u0259zmunu q\u0259d\u0259r vacibdir.<\/span><\/p>\n

Orijinall\u0131\u011f\u0131n v\u0259 <\/span>f\u0259rql\u0259nm\u0259nin vacib oldu\u011fu qrafik dizaynda tipoqrafiyan\u0131n istifad\u0259si \u0259n\u0259n\u0259vi bazarda v\u0259 ya e ticar\u0259t d\u00fcnyas\u0131nda f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n <\/span>\u015firk\u0259tl\u0259r \u00fc\u00e7\u00fcn b\u00f6y\u00fck \u0259h\u0259miyy\u0259t k\u0259sb edir. <\/span><\/p>\n

R\u0259qibl\u0259rind\u0259n f\u0259rql\u0259nm\u0259k v\u0259 m\u00fc\u015ft\u0259ril\u0259rinin diqq\u0259tini \u00e7\u0259km\u0259k ist\u0259y\u0259n qurumlar, t\u0259\u015fkilatlar <\/span>v\u0259 ya \u015firk\u0259tl\u0259r h\u0259m istehsal etdikl\u0259ri <\/span>m\u0259zmunun dilin\u0259, h\u0259m d\u0259 bu m\u0259zmunun nec\u0259 t\u0259qdim olunmas\u0131na diqq\u0259t yetirm\u0259lidirl\u0259r.\u00a0<\/span><\/p>\n

Yeni <\/span>media<\/a> vasit\u0259l\u0259rinin geni\u015f yay\u0131lmas\u0131 il\u0259 dizayn v\u0259 t\u0259qdimat m\u0259s\u0259l\u0259si daha \u00e7ox \u0259h\u0259miyy\u0259t k\u0259sb etdi v\u0259 x\u00fcsusil\u0259 g\u0259nc n\u0259sil m\u00fc\u015ft\u0259ril\u0259ri <\/span>c\u0259lb etm\u0259k ist\u0259y\u0259n \u015firk\u0259tl\u0259r m\u0259hsul v\u0259 ya marka t\u0259qdimatlar\u0131nda keyfiyy\u0259tli v\u0259 orijinal tipoqrafiyadan istifad\u0259 etm\u0259y\u0259 daha \u00e7ox diqq\u0259t ay\u0131rd\u0131lar.\u00a0<\/span><\/p>\n

Tipoqrafiya\u00a0harada\u00a0daha\u00a0\u00e7ox\u00a0istifad\u0259\u00a0olunur?<\/span>\u00a0<\/span><\/h2>\n

Tipoqrafiya\u00a0geni\u015f\u00a0istifad\u0259\u00a0sah\u0259sin\u0259\u00a0malikdir.\u00a0Tipoqrafiya,\u00a0marka\u00a0adlar\u0131ndan\u00a0loqotipl\u0259r\u0259,\u00a0reklam\u00a0materiallar\u0131ndan\u00a0m\u0259hsul\u00a0qabla\u015fd\u0131rmas\u0131na,\u00a0vizit\u00a0kartlar\u0131ndan\u00a0antetli\u00a0ka\u011f\u0131zlara\u00a0q\u0259d\u0259r\u00a0geni\u015f\u00a0bir\u00a0\u015f\u0259kild\u0259\u00a0ortaya\u00a0\u00e7\u0131x\u0131r.\u00a0<\/span><\/p>\n

G\u00fcc\u00fcn\u00fc\u00a0v\u0259\u00a0t\u0259sirini\u00a0iddial\u0131\u00a0dizaynlardan\u00a0v\u0259\u00a0minimaldan\u00a0g\u00f6t\u00fcr\u0259n\u00a0tipoqrafiya,\u00a0bu\u00a0g\u00fcn\u00a0son\u00a0d\u0259r\u0259c\u0259\u00a0populyard\u0131r.\u00a0Tipoqrafiya\u00a0sah\u0259sin\u0259\u00a0t\u0259kc\u0259\u00a0vizual\u00a0m\u0259tnl\u0259r\u00a0deyil,\u00a0h\u0259m\u00a0d\u0259\u00a0h\u0259rf\u00a0dizayn\u0131\u00a0v\u0259\u00a0t\u0259\u015fkilat\u0131\u00a0il\u0259\u00a0haz\u0131rlanm\u0131\u015f\u00a0video\u00a0\u0259s\u0259rl\u0259r\u00a0v\u0259\u00a0ya\u00a0yaln\u0131z\u00a0h\u0259rfl\u0259rin\u00a0istifad\u0259\u00a0edildiyi\u00a0loqotipl\u0259r\u00a0d\u0259\u00a0daxildir.\u00a0\u00a0<\/span><\/p>\n

Yaz\u0131l\u0131 bir m\u0259zmunu oxuma\u011f\u0131 v\u0259 ya diqq\u0259ti asanla\u015fd\u0131ran tipoqrafiya<\/a>, m\u0259zmunu cans\u0131x\u0131c\u0131 v\u0259 monoton olmaqdan xilas edir. Buna g\u00f6r\u0259 d\u0259, \u0259sas m\u0259qs\u0259di diqq\u0259ti c\u0259lb etm\u0259k v\u0259 marka \u015f\u00fcurunu art\u0131rmaq olan reklam d\u00fcnyas\u0131nda tipoqrafiya tez -tez istifad\u0259 olunur. X\u00fcsusil\u0259 afi\u015fa dizaynlar\u0131nda, reklam l\u00f6vh\u0259l\u0259rind\u0259 v\u0259 ya pankartlarda daha t\u0259sir edici v\u0259 \u015f\u0131k vizuallar yaratmaq \u00fc\u00e7\u00fcn tipoqrafiyadan istifad\u0259 olunur.\u00a0<\/span><\/p>\n

Tipoqrafiya\u00a0\u015f\u0259rtl\u0259ri\u00a0v\u0259\u00a0qaydalar\u0131\u00a0n\u0259l\u0259rdir?\u00a0<\/span>\u00a0<\/span><\/h2>\n

Tipoqrafiya \u00e7al\u0131\u015fmas\u0131 ed\u0259rk\u0259n \u00f6n plana \u00e7\u0131xan \u00fc\u00e7 \u0259sas x\u00fcsusiyy\u0259t orijinall\u0131q, b\u00fct\u00f6vl\u00fck v\u0259 estetikdir. Qrafik dizaynda tipoqrafiya i\u015fl\u0259ri aparark\u0259n n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olan m\u0259qamlara n\u0259z\u0259r salaq.\u00a0<\/span><\/p>\n

\u015eriftin\u00a0\u00f6l\u00e7\u00fcs\u00fc\u00a0v\u0259\u00a0t\u0259rzi\u00a0<\/span><\/p>\n

\u015erift\u00a0t\u0259rzi\u00a0v\u0259\u00a0\u00f6l\u00e7\u00fcs\u00fc\u00a0mesaj\u0131\u00a0h\u0259m\u00a0oxunaql\u0131,\u00a0h\u0259m\u00a0d\u0259\u00a0vizual\u00a0olaraq\u00a0daha\u00a0z\u0259rif\u00a0edir.\u00a0F\u0259rqli\u00a0\u00fcslub\u00a0v\u0259\u00a0\u00f6l\u00e7\u00fcl\u0259ri\u00a0se\u00e7m\u0259kl\u0259\u00a0edil\u0259n\u00a0tipoqrafiya\u00a0i\u015fl\u0259ri,\u00a0m\u00f6vzunun\u00a0tam\u00a0olaraq\u00a0onunla\u00a0\u0259laq\u0259li\u00a0olmad\u0131\u011f\u0131\u00a0t\u0259qdird\u0259\u00a0yorucu,\u00a0oxunmaz\u00a0v\u0259\u00a0h\u0259tta\u00a0m\u0259nas\u0131z\u00a0olacaq.\u00a0<\/span><\/p>\n

Dig\u0259r\u00a0t\u0259r\u0259fd\u0259n,\u00a0se\u00e7il\u0259c\u0259k\u00a0yaz\u0131\u00a0tipi\u00a0\u00fcslubu\u00a0da\u00a0istifad\u0259\u00a0edil\u0259c\u0259k\u00a0dil\u0259\u00a0uy\u011fun\u00a0olmal\u0131d\u0131r.\u00a0<\/span><\/p>\n

R\u0259ngl\u0259rin\u00a0\u0130stifad\u0259si\u00a0<\/span><\/p>\n

R\u0259ngl\u0259r\u00a0h\u0259m\u00a0forma,\u00a0h\u0259m\u00a0d\u0259\u00a0m\u0259zmun\u00a0bax\u0131m\u0131ndan\u00a0\u0259h\u0259miyy\u0259tlidir.\u00a0R\u0259ngl\u0259rin\u00a0h\u0259m\u00a0psixologiyaya\u00a0t\u0259siri\u00a0var,\u00a0h\u0259m\u00a0d\u0259\u00a0h\u0259r\u00a0r\u0259ngin\u00a0m\u0259nas\u0131\u00a0f\u0259rqlidir.\u00a0M\u0259s\u0259l\u0259n,\u00a0q\u0131rm\u0131z\u0131\u00a0r\u0259ng\u00a0enerji\u00a0i\u00e7kisi\u00a0reklamlar\u0131\u00a0\u00fc\u00e7\u00fcn\u00a0istifad\u0259\u00a0edil\u0259\u00a0bil\u0259r.\u00a0<\/span><\/p>\n

Estetik\u00a0g\u00f6r\u00fcn\u00fc\u015f\u00a0\u00a0<\/span><\/p>\n

B\u00fct\u00fcn\u00a0tipoqrafiya\u00a0i\u015fl\u0259rinin\u00a0\u00fcmumi\u00a0g\u00f6r\u00fcn\u00fc\u015f\u00fc\u00a0ayd\u0131n\u00a0v\u0259\u00a0estetik\u00a0olmal\u0131d\u0131r.\u00a0M\u0259tnin\u00a0k\u0259nar\u0131ndak\u0131\u00a0bo\u015fluqlar,\u00a0h\u0259rfl\u0259rin\u00a0yeri\u00a0v\u0259\u00a0aralar\u0131ndak\u0131\u00a0bo\u015fluq,\u00a0s\u0259tirl\u0259rin\u00a0uzunlu\u011fu,\u00a0m\u0259tnin\u00a0b\u00fct\u00fcn\u00a0sah\u0259d\u0259ki\u00a0yeri\u00a0kimi\u00a0detallar,\u00a0u\u011furlu\u00a0tipoqrafiya\u00a0n\u00fcmun\u0259l\u0259ri\u00a0verm\u0259k\u00a0\u00fc\u00e7\u00fcn\u00a0\u00e7ox\u00a0\u0259h\u0259miyy\u0259tlidir.\u00a0<\/span><\/p>\n

Kinetik\u00a0tipoqrafiya\u00a0n\u0259dir?\u00a0<\/span>\u00a0<\/span><\/h2>\n

Kinetik\u00a0tipoqrafiya\u00a0n\u0259dir\u00a0sual\u0131na\u00a0\u0259n\u00a0sad\u0259\u00a0formada\u00a0cizgi\u00a0yaz\u0131s\u0131\u00a0olaraq\u00a0cavab\u00a0ver\u0259\u00a0bil\u0259rik.\u00a0Kinetik\u00a0tipoqrafiya,\u00a0mesaj\u0131n\u00a0h\u0259r\u0259k\u0259tli\u00a0bir\u00a0\u015friftl\u0259\u00a0\u00e7atd\u0131r\u0131laca\u011f\u0131n\u0131\u00a0s\u00f6yl\u0259y\u0259n\u00a0v\u0259\u00a0\u0259yani\u00a0olaraq\u00a0d\u0259st\u0259kl\u0259n\u0259n\u00a0bir\u00a0video\u00a0animasiya\u00a0\u0259s\u0259ridir.\u00a0<\/span><\/p>\n

Kinetik tipoqrafiya h\u0259m g\u00f6z ox\u015fay\u0131r, h\u0259m d\u0259 vizual olaraq z\u0259ngin bir m\u0259zmun oldu\u011fu \u00fc\u00e7\u00fcn m\u0259zmunu tama\u015fa\u00e7\u0131lar\u0131 bezdirm\u0259d\u0259n \u00e7atd\u0131r\u0131r. Bu bax\u0131mdan son ill\u0259rd\u0259 tez tez \u00fcst\u00fcnl\u00fck verilm\u0259y\u0259 ba\u015fland\u0131. Yaln\u0131z reklam m\u0259zmununda istifad\u0259 olunan kinetik tipoqrafiya texnikas\u0131 zaman ke\u00e7dikc\u0259 geni\u015f v\u00fcs\u0259t ald\u0131 v\u0259 f\u0259rqli vizual s\u0259n\u0259t sah\u0259l\u0259rind\u0259 g\u00f6r\u00fcnm\u0259y\u0259 ba\u015flad\u0131.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

<\/span> 4. 521<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Tipoqrafiya n\u0259dir? Qrafik dizayn d\u00fcnyas\u0131nda son ill\u0259rd\u0259 tez -tez e\u015fitdiyimiz tipoqrafiya termini estetikan\u0131 v\u0259 funksionall\u0131\u011f\u0131 \u00f6z\u00fcnd\u0259 birl\u0259\u015fdirir. M\u00fcv\u0259ff\u0259qiyy\u0259tli n\u0259tic\u0259l\u0259r \u0259ld\u0259 etm\u0259k \u00fc\u00e7\u00fcn x\u00fcsusi \u00fcsullardan istifad\u0259 edildiyi tipoqrafiyalarda orijinall\u0131q v\u0259 cazib\u0259darl\u0131q \u00f6n plana \u00e7\u0131x\u0131r. \u018fn \u00fcmumi t\u0259rifind\u0259, tipoqrafiya simvollar, i\u015far\u0259l\u0259r v\u0259 r\u0259q\u0259ml\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k dizayn i\u015fl\u0259ri olaraq izah edil\u0259 bil\u0259r. \u00a0 Tipoqrafiya\u00a0n\u0259dir?\u00a0 Tipoqrafiya qrafik dizaynda m\u00fch\u00fcm<\/p>\n

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