{"id":1015,"date":"2021-09-03T15:46:21","date_gmt":"2021-09-03T11:46:21","guid":{"rendered":"https:\/\/jugaad.az\/blog\/?p=1015"},"modified":"2024-07-29T16:56:18","modified_gmt":"2024-07-29T12:56:18","slug":"fomo-marketinq-nedir","status":"publish","type":"post","link":"https:\/\/jugaad.az\/blog\/fomo-marketinq-nedir\/","title":{"rendered":"R\u0259q\u0259msal marketinqd\u0259 FOMO"},"content":{"rendered":"

FOMO marketinq.<\/p>\n

Psixologiyada “f\u00fcrs\u0259ti qa\u00e7\u0131rmaq qorxusu” (Fear of Missing Out) \u00a0olaraq t\u0259yin olunan Fomo, qa\u00e7\u0131r\u0131lma qorxusudur. \u015f\u0259xsl\u0259rin; t\u0259cr\u00fcb\u0259l\u0259r, imkanlar, m\u0259hsullar v\u0259 s. Bel\u0259 v\u0259ziyy\u0259tl\u0259ri qa\u00e7\u0131rm\u0131\u015f kimi hiss etm\u0259sin\u0259 s\u0259b\u0259b olan duy\u011fuya psixologiyada Fomo deyilir. \u00c7ox vaxt insanlar\u0131 \u00f6z h\u0259yatlar\u0131n\u0131 dig\u0259r insanlar\u0131n h\u0259yat\u0131 il\u0259 m\u00fcqayis\u0259 etm\u0259y\u0259 vadar edir.<\/p>\n

Fomonun n\u0259 dem\u0259k oldu\u011funu s\u00f6yl\u0259dikd\u0259; Yenilik, f\u00fcrs\u0259t, f\u00fcrs\u0259ti \u0259ld\u0259n verm\u0259k qorxusu kimi xarakteriz\u0259 olunur. Bu yay\u0131nma hissi n\u0259tic\u0259sind\u0259 insanlar\u0131n duy\u011fular\u0131 kompleksl\u0259\u015fir v\u0259 q\u0131sqancl\u0131q, m\u00fcqayis\u0259, pe\u015fman\u00e7\u0131l\u0131q v\u0259 b\u0259db\u0259xtlik kimi duy\u011fular ortaya \u00e7\u0131xma\u011fa ba\u015flay\u0131r.<\/p>\n

Sosial \u015f\u0259b\u0259k\u0259l\u0259r FOMO<\/a> -nun yay\u0131lmas\u0131na b\u00f6y\u00fck t\u0259sir g\u00f6st\u0259rir. H\u0259yat\u0131n h\u0259r an\u0131n\u0131 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 g\u00f6st\u0259rm\u0259k insanda n\u0259l\u0259ris\u0259 qa\u00e7\u0131rmaq qorxusunu daha \u015fidd\u0259tli hiss etm\u0259y\u0259 s\u0259b\u0259b olur.<\/p>\n

FOMO t\u0259r\u0259find\u0259n yaranan duy\u011fular;<\/p>\n

T\u0259\u0259ss\u00fcf<\/p>\n

Q\u0131sqancl\u0131q<\/p>\n

t\u0259crid hissi<\/p>\n

M\u00fcqayis\u0259<\/p>\n

Paranoya<\/p>\n

B\u0259db\u0259xtlik<\/p>\n

FOMO anlay\u0131\u015f\u0131n\u0131n tarixi nec\u0259dir?<\/h3>\n

Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6vr \u00fc\u00e7\u00fcn ortaya \u00e7\u0131xan bir termin kimi g\u00f6r\u00fcns\u0259 d\u0259, FOMO anlay\u0131\u015f\u0131n\u0131n yaranmas\u0131 1996 -c\u0131 il\u0259 t\u0259sad\u00fcf edir. Dr. Dan Herman\u0131n bir ara\u015fd\u0131rma m\u0259qal\u0259sinin m\u00f6vzusu olaraq FOMO anlay\u0131\u015f\u0131n\u0131, sosial media v\u0259 s\u00fcr\u0259tli r\u0259q\u0259msalla\u015fma il\u0259 sosioloji olaraq ara\u015fd\u0131r\u0131lma\u011fa ba\u015fland\u0131. Bu g\u00fcn sosial median\u0131n tez -tez istifad\u0259si FOMO hissl\u0259rini insanlarda daha qabar\u0131q hala g\u0259tirdi.<\/p>\n

FOMO -dan \u0259n \u00e7ox t\u0259sirl\u0259n\u0259n qruplar kiml\u0259rdir?<\/p>\n

FOMO \u00fcz\u0259rind\u0259 apar\u0131lan ara\u015fd\u0131rmalar, FOMO -nun \u0259n b\u00f6y\u00fck tetikleyicisinin smartfonlar oldu\u011funu v\u0259 bunun h\u0259r ya\u015f qrupundan olan insanlara t\u0259sir etdiyini ortaya \u00e7\u0131xar\u0131b.<\/p>\n

FOMO Marketinq n\u0259dir?<\/h3>\n

FOMO hissi, \u015firk\u0259tl\u0259rin marketinqd\u0259 \u00f6z lehin\u0259 istifad\u0259 etdikl\u0259ri bir anlay\u0131\u015f olaraq f\u0259rqli bir \u00f6l\u00e7\u00fc olaraq ortaya \u00e7\u0131x\u0131r. \u015eirk\u0259tl\u0259r istehlak\u00e7\u0131lar\u0131n itirm\u0259, qa\u00e7\u0131rma qorxusundan istifad\u0259 ed\u0259r\u0259k markalar\u0131n\u0131 v\u0259 m\u0259hsullar\u0131n\u0131 bazara \u00e7\u0131xar\u0131rlar. \u0130nsanlar\u0131n FOMO duy\u011fular\u0131ndan<\/a> istifad\u0259 ed\u0259n \u015firk\u0259tl\u0259r t\u0259r\u0259find\u0259n haz\u0131rlanan marketinq \u00fcsullar\u0131na FOMO marketinqi deyilir.<\/p>\n

FOMO marketinqi istehlak\u00e7\u0131lar il\u0259 f\u0259rqli bir \u00fcnsiyy\u0259t formas\u0131ndan istifad\u0259 edir. Buna g\u00f6r\u0259 d\u0259, FOMO marketinq \u00fcsullar\u0131 haqq\u0131nda m\u0259lumat sahibi olmaq laz\u0131md\u0131r.<\/p>\n

FOMO marketinq x\u00fcsusiyy\u0259tl\u0259ri;<\/p>\n

    \n
  1. FOMO marketinqi \u00fc\u00e7\u00fcn, istehlak\u00e7\u0131lar\u0131n f\u00fcrs\u0259tl\u0259rd\u0259n tez bir zamanda istifad\u0259 etm\u0259k ist\u0259yind\u0259n d\u00fczg\u00fcn istifad\u0259 etm\u0259li v\u0259 do\u011fru strategiyalarla m\u0259hsul v\u0259 xidm\u0259tiniz\u0259 inteqrasiya etm\u0259lisiniz.<\/li>\n
  2. H\u0259d\u0259f auditoriyan\u0131za verdiyiniz h\u0259r\u0259k\u0259t\u0259 \u00e7a\u011f\u0131r\u0131\u015f mesajlar\u0131 insanlar\u0131n FOMO hissini tetiklemelidir.<\/li>\n
  3. M\u00fc\u015ft\u0259ril\u0259rin FOMO duy\u011fular\u0131n\u0131 ortaya qoyaraq al\u0131\u015f -veri\u015f etm\u0259l\u0259rin\u0259 imkan verilm\u0259lidir.<\/li>\n
  4. FOMO hissini ortaya \u00e7\u0131xarmaq \u00fc\u00e7\u00fcn insanlar m\u0259hsulu almasalar pe\u015fman olacaqlar\u0131n\u0131 hiss etm\u0259lidirl\u0259r.<\/li>\n
  5. \u0130stehlak\u00e7\u0131n\u0131n al\u0131\u015f\u0131na s\u0259b\u0259b olmaq; G\u00fcz\u0259\u015ftl\u0259r, m\u0259hdud m\u0259hsullar, vaxt kimi vasit\u0259l\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k insanda \u00e7axna\u015fma hissi yaranmal\u0131d\u0131r.<\/li>\n<\/ol>\n

    B\u0259s FOMO Marketinq Texnikalar\u0131 n\u0259l\u0259rdir?<\/h3>\n

    FOMO marketinqi h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn m\u00fc\u0259yy\u0259n marketinq \u00fcsullar\u0131n\u0131 bilinm\u0259li v\u0259 do\u011fru strategiyalar\u0131 olan insanlara \u00e7atd\u0131r\u0131lmal\u0131d\u0131r. A\u015fa\u011f\u0131da, FOMO marketinqini bilm\u0259k \u00fc\u00e7\u00fcn bir ne\u00e7\u0259 marketinq texnikas\u0131n\u0131 sadalad\u0131q.<\/p>\n

    Zaman m\u0259hdudiyy\u0259ti t\u0259yin etm\u0259k: FOMO marketinqi \u00fc\u00e7\u00fcn zaman anlay\u0131\u015f\u0131 vacibdir. Ona g\u00f6r\u0259 d\u0259 ondan d\u00fczg\u00fcn v\u0259 s\u0259m\u0259r\u0259li istifad\u0259 olunmal\u0131d\u0131r. Vaxt m\u0259hdudiyy\u0259tl\u0259rinin istifad\u0259si, istehlak\u00e7\u0131n\u0131 itirm\u0259 qorxusunu ortaya qoyur ki, bu da s\u00fcr\u0259tli al\u0131\u015fa s\u0259b\u0259b olur.<\/p>\n

    Zaman m\u0259hdudiyy\u0259tl\u0259rinin n\u00fcmun\u0259l\u0259ri;<\/p>\n

    G\u00fcn\u00fcn f\u00fcrs\u0259ti<\/p>\n

    H\u0259ft\u0259nin endiriml\u0259ri<\/p>\n

    Endirimli g\u00fcnl\u0259r v\u0259 s.<\/p>\n

    Sosial statistikaya yer verilm\u0259si: Sosial s\u00fcbutun istifad\u0259si FOMO -nun vacib bir tetikleyicisidir. Sosial \u015f\u0259b\u0259k\u0259l\u0259r t\u0259r\u0259find\u0259n qidalanan bu hissl\u0259ri ortaya \u00e7\u0131xarmaq \u00fc\u00e7\u00fcn sosial statistikalar q\u0259rar verm\u0259 m\u0259rh\u0259l\u0259sin\u0259 birba\u015fa t\u0259sir ed\u0259 bil\u0259r. Sosial statistikalar g\u00f6st\u0259rm\u0259k;<\/p>\n

    M\u0259hsul yaz\u0131lar\u0131 v\u0259 payla\u015f\u0131mlar\u0131 g\u00f6st\u0259rilm\u0259li<\/p>\n

    Real istifad\u0259\u00e7i r\u0259yl\u0259rinind\u0259n istifad\u0259 edilm\u0259li<\/p>\n

    Marka haqq\u0131nda \u015f\u0259rhl\u0259r \u0259lav\u0259 edilm\u0259li<\/p>\n

    M\u0259hsullar\u0131n istifad\u0259\u00e7i g\u00f6z\u00fcnd\u0259n qiym\u0259tl\u0259ndirilm\u0259si<\/p>\n

    Influencer marketinqind\u0259n istifad\u0259: Marka v\u0259 m\u0259hsula uy\u011fun Influencer istifad\u0259 ed\u0259r\u0259k, FOMO alg\u0131s\u0131 m\u0259hsul v\u0259 ya xidm\u0259td\u0259 t\u0259sirli bir \u015f\u0259kild\u0259 yarad\u0131l\u0131r. M\u0259hsula t\u0259sir ed\u0259r\u0259k, s\u0259m\u0259r\u0259li v\u0259 tez sat\u0131n al\u0131nmas\u0131n\u0131 t\u0259min ed\u0259 bil\u0259rsiniz. \u0130nfluencer marketinqi v\u0259 FOMO marketinq \u00fcsullar\u0131 \u00fc\u00e7\u00fcn \u0130nstaqramdan istifad\u0259 ed\u0259 bil\u0259rsiniz.<\/p>\n

    F\u0259rqli platformalardan istifad\u0259: F\u0259rqli kanallardan \u00e7\u0131xaraq istehlak\u00e7\u0131ya bir \u015f\u0259kild\u0259 yeti\u015fm\u0259k m\u0259qs\u0259di g\u00fcd\u00fclm\u0259lidir. \u0130stehlak\u00e7\u0131lar\u0131 e-ticar\u0259t sayt\u0131n\u0131zda satma\u011fa h\u0259v\u0259sl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn onlara m\u00fcxt\u0259lif kanallar vasit\u0259sil\u0259 \u00e7atmal\u0131s\u0131n\u0131z. Sosial mediadan s\u0259m\u0259r\u0259li istifad\u0259 etm\u0259k v\u0259 x\u00fcsusi m\u0259zmun yaratmaq FOMO hissini aktivl\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn \u00e7ox t\u0259sirlidir.<\/p>\n

    Uy\u011fun bir mesaj haz\u0131rlamaq: FOMO marketinq texnikas\u0131na uy\u011fun bir mesaj dili inki\u015faf etdirm\u0259k prosesin \u0259n vacib m\u0259rh\u0259l\u0259sidir. Veril\u0259c\u0259k mesajda istehlak\u00e7\u0131da t\u0259cili bir duy\u011fu yarad\u0131lmal\u0131 v\u0259 m\u0259hsulu sat\u0131n alma\u011fa t\u0259kan verilm\u0259lidir.<\/p>\n

    H\u0259r\u0259k\u0259t\u0259 ke\u00e7irici \u00e7a\u011f\u0131r\u0131\u015flardan istifad\u0259<\/p>\n

    M\u0259hsula ehtiyac duy\u011fusu yaratmaq<\/p>\n

    Zaman anlay\u0131\u015f\u0131na istinad<\/p>\n

    \u0130mtina edil\u0259 bilm\u0259y\u0259n t\u0259klifl\u0259r.<\/p>\n

    <\/span> 1. 420<\/span> Views<\/span><\/div>","protected":false},"excerpt":{"rendered":"

    FOMO marketinq. Psixologiyada “f\u00fcrs\u0259ti qa\u00e7\u0131rmaq qorxusu” (Fear of Missing Out) \u00a0olaraq t\u0259yin olunan Fomo, qa\u00e7\u0131r\u0131lma qorxusudur. \u015f\u0259xsl\u0259rin; t\u0259cr\u00fcb\u0259l\u0259r, imkanlar, m\u0259hsullar v\u0259 s. Bel\u0259 v\u0259ziyy\u0259tl\u0259ri qa\u00e7\u0131rm\u0131\u015f kimi hiss etm\u0259sin\u0259 s\u0259b\u0259b olan duy\u011fuya psixologiyada Fomo deyilir. \u00c7ox vaxt insanlar\u0131 \u00f6z h\u0259yatlar\u0131n\u0131 dig\u0259r insanlar\u0131n h\u0259yat\u0131 il\u0259 m\u00fcqayis\u0259 etm\u0259y\u0259 vadar edir. Fomonun n\u0259 dem\u0259k oldu\u011funu s\u00f6yl\u0259dikd\u0259; Yenilik, f\u00fcrs\u0259t, f\u00fcrs\u0259ti<\/p>\n

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